8 Best Personalization Tools in 2024 (Free & Paid)

Jan 3, 2024 - By Camilla Mackeviciute

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Close to 71% of consumers expect businesses to deliver personalized interactions, regardless of the channel. Predictably, over 76% of them get frustrated when this doesn’t happen.

Obviously, today’s prospects love businesses that know them well. Therefore, businesses that excel at personalization generate an average of 40% more revenue than those that don’t.

In this guide, you’ll find the top personalization tools your business must try to create customized and personalized shopping experiences for your prospects and customers and get better conversions, increased sales, enhanced profitability, and boosted ROI.

Before we get into the nitty-gritty details of what these personalization tools are, let’s have a quick review of why we should be spending time trying to implement them in our business.

Why is Personalization Important?

Implementing personalization tools in your business communication has become easier than ever, with easy access to top-quality personalization platforms.

Here are some of the biggest benefits for businesses that choose to personalize their communication with their audience:

  • Amplifies engagement;
  • Improves conversion rates by presenting prospects with extremely relevant and targeted marketing;
  • Boosts lead generation quality and quantum;
  • Reduces cost of customer acquisition by increasing the Lifetime Value (LTV) of existing customers;
  • Grows sales, revenue, and profitability;
  • Enhances customer experience and customer retention by leveraging automation with timely communication.

In short, whether you’re running a retail or an enterprise, using marketing tools to create and deliver personalized experiences to consumers is a must.

The 8 Personalization Tools on Our List

Here are top personalization tools that your business needs and could likely benefit from.

Platform NameBrief DescriptionPricing
SenderBest Email and SMS Marketing Personalization ToolFree forever plan includes 2,500 subscribers & 15,000 emails/ mo + Unlimited popups, forms & email automation;
Paid plans start from $8/mo for 2,500 contacts.
GlassixBest WhatsApp and Apple Messages for Business Messaging Personalization Software30-day free trial;
Paid plans starts at $49 per user per month. Charges for messaging volume depends on your country.
ProofWeb Personalization Solution14-day free trial;
Paid plans start from $24/mo (paid annually) and include 1,000 unique visitors, unlimited domains, unlimited notifications, A/B testing, and more.
ClearbitDynamic Web Content Personalization SystemLimited free tier;
Custom quotes for paid plans.
CoveoEcommerce Personalization SoftwareNo free tier;
Paid plan is custom-priced and offers 200K monthly queries, 3 cloud connectors, and more.
IdomooImage and Video Personalization PlatformNo free tier plan;
Custom-quoted paid plans.
NostoMobile App Personalization ServiceNo free tier plan;
Paid plan charges per module (€99/module per month). 
FlipsnackDocuments and Content Personalization Software14-day free trial;
Paid plans start from $14/mo and include sharing and accessibility advanced options, different download formats, unlisted publishing, branding, and more.

Let’s check out each personalization platform in detail.

Best Personalization Tools to Check Out in 2024

Here’s our list of personalization software that deserves your recognition and consideration.

1. Sender — Best Email and SMS Marketing Personalization Tool

An all-in-one omnichannel marketing automation platform is a great choice for ecommerce and small to medium businesses seeking the perfect balance between performance and affordability.

  • Email and SMS automation workflows; 
  • Smart segmentation and personalization;
  • High-converting popups and signup forms.

Sender’s drag-and-drop email builder and premade templates make it easy to design and send professional-looking emails that engage and convert.

Once you design one, you can send or schedule a campaign or create a triggered automation workflow with an easy-to-use automation builder.

Segment your audience based on their online behavior and ensure your message reaches the right audience. You can also personalize your emails and SMS with predefined fields such as name, email address, and phone number. Alternatively, you can use self-defined custom fields to converse with your prospects and customers personally at scale. 

Sender also features SMS templates to edit and send to your opted-in subscribers without a hassle.

Sender also readily and instantly integrates with various CMS, CRM, and ecommerce platforms, including but not limited to WordPress, Salesforce, Shopify, Magento, and more.

Sender’s Key Features

  • Drag-and-drop email builder and premade templates;
  • Personalization and segmentation;
  • High-converting sign-up forms & popups;
  • Email & SMS automation;
  • High deliverability.

Sender Pros & Cons

Human-friendly interfaceNo landing page builder (soon)
Omnichannel marketingSender logo in the Free plan
Affordable pricing and a generous free plan

Sender Plans & Pricing

Free Forever planStandard plan (starts at $15)Pro plan (starts at $29)
2,500 contacts2,500 contacts2,500 contacts
15,000 emails30,000 emails60,000 emails
Unlimited popups & formsUnlimited popups & formsUnlimited popups & forms
Unlimited email automationUnlimited email automationUnlimited email & SMS automation
SMS campaignsCountdown timers
No Sender logoSurvey & feedback blocks, and more.

2. Glassix — Top Business Personalization and Messaging Platform

Glassix is a leading AI-powered Customer Support and Personalization platform leveraging the power of conversational AI and GPT-4 engine to deliver personalized and stellar customer experiences via its transformative generative AI chatbots.

  • Customer history data cards;
  • Personalization and identification via AI chatbots;
  • Omnichannel seamless channel switching.

So, in case you’re looking to drive an exceptional and personalized customer support powered by AI, making both your agents and customers happier, Glassix is the answer.

Glassix’s Key Features

  • Drag-and-drop AI chatbot builder;
  • AI-powered unified inbox;
  • Conversational AI and GPT-4 integration for personalized experiences;
  • Customizable and personalized messaging templates;
  • Real-time customer interaction tracking and insights.

Glassix Pros & Cons

Best pricing model supporting small businesses and startupsMight be complex for non-technical users
Great customization and integration optionsNot enough documentation on the AI suite
Generous 30-day free trial — no credit card required

Glassix Plans & Pricing

  • Free trial: 30-day free trial;
  • Starter: Get started with as little as 1 users for $49 per user / per month;
  • Growth: Get started with as little as 2 users for $65 per user / per month;
  • Enterprise: Got a bigger team than 10 users? Need enterprise features? Contact us to get a custom offer tailored to your specific needs.

3. Proof — Web Personalization Solution Tool

Proof is one of those website personalization tools that leverage the power of AI (Artificial Intelligence) to help businesses improve conversions and increase revenue. 

  • Hot streaks notifications; 
  • Live visitor count display;
  • A/B split testing.

Proof claims to convert up to 300% more visitors into qualified leads, demos, and sales. 

While we’d steer clear of reading too much into this specific claim, there’s no doubt that adding proof to your marketing and sales funnels is proven to grow the visitor’s trust, create a sense of urgency and therefore improve conversion rates.

Proof’s Key Features

  • Hot streaks notifications;
  • Live visitor count display;
  • Recent activity live feed;
  • Custom settings to change the timing, position, and display rules for each campaign;
  • A/B split testing.

Proof Pros & Cons

A fast-loading script that’s easy to installNo free plan
Intuitive, user-friendly dashboardThe changeover from the free trial to paid plans isn’t transparent
Amazing customer supportExpensive paid plans

Proof Plans & Pricing

Proof offers you a free 14-day trial, no matter the traffic on your site.

Paid plans start from $24/mo (when paid annually) and include:

  • 1,000 unique visitors;
  • Unlimited domains;
  • Unlimited notifications;
  • A/B testing;
  • Conversion analytics;
  • Email support;
  • Recent activity notification;
  • Live visitor count notification;
  • Hot Streaks notification.

4. Clearbit — Dynamic Web Content Personalization System

Clearbit is a powerful B2B personalization and market intelligence tool that helps businesses track and target their ideal prospects with laser-targeted and precisely tailored campaigns for maximum conversion outcomes.

  • 100+ B2B Firmographic & Technographic Data Points; 
  • Database of Over 44m Companies & 350m Contacts;
  • A/B Split Testing.

Clearbit has various features for businesses that want to personalize their website and marketing. Overall, it’s a great solution for delivering personalized experiences and diving engagement and conversion.

Clearbit’s Key Features

  • Facebook & Google ad targeting;
  • Conversion tracking;
  • Data enrichment with 100+ rich B2B data points;
  • Lead scoring & routing;
  • Intent-based outreach.

Clearbit Pros & Cons

Convenient Google Chrome extensionExpensive for smaller businesses
Fairly accurate prospecting dataUI may be difficult to navigate
Decent integration capabilitiesFor specific audience types, low match rates may occur

Clearbit Plans & Pricing

Free planPaid plans (custom quote)
De-anonymize site trafficData enrichment
Calculate your TAMLead scoring & routing
Determine ideasl customer profile (ICP)Form optimization
Enrich domains and emailsIntent-based outreach
Find email addressesAdvanced personalization, targeting
Reveal and enrichment APIs

5. Coveo – Personalization Tool for Ecommerce

Coveo is a high-performance, AI-driven, ecommerce personalization software that helps businesses deliver highly personalized customer experiences by leveraging advanced data analytics and machine learning technologies.

  • AI-powered Personalization; 
  • Dynamic Search Capabilities;
  • Content Recommendations.

The 1:1 personalization of ecommerce visitors, which is challenging with traditional platforms, is possible with Coveo, resulting in a boost in conversions and higher customer loyalty.

Coveo’s data-driven customer segmentation capabilities help you automatically group customers based on behavior, preferences, and other factors. This can help your business to make personalized offers and drive targeted marketing campaigns that resonate with the respective customer segments.

Instead of only promoting popular or discounted offers, Coveo helps recommend relevant products and related offers in real-time to increase customer engagement and loyalty, ultimately driving sales and enhancing revenue and profitability.

Coveo also supports customer-specific pricing, which means that each buyer gets the right product at the right price based on real-time inventory updates.

Lastly, Coveo also offers dynamic navigation and search results capabilities. This means that by analyzing search queries and behavior, Coveo can deliver highly relevant and personalized search results and navigation options over time. 

Coveo’s Key Features

  • Content, customer journey, and 1:1 personalization capabilities;
  • AI-powered ecommerce search help;
  • Unified content & product search;
  • Entitlement & pricing management;
  • Product availability management;
  • A/B testing.

Coveo Pros & Cons

AI-powered personalization to boost engagement & loyaltyExpensive for smaller businesess
Powerful segmentation capabilitiesComplex set-up
Fast, dynamic search performanceLimited reporting and analytics
Occasional glitches and bugs

Coveo Plans & Pricing

Being a B2B, enterprise-grade software, Coveo doesn’t offer a free tier.

Its regular paid plans include two tiers with differing capabilities: Pro (search engine only) and Enterprise (omnichannel search, recommendation, and content personalization features).

Pro plan (custom quote)Enterprise (custom quote)
200K queries per month (upgradeable)Custom queries per month
Unified index, rules engineUnified index, unlimited cloud connectors, rules engine
3 cloud connectorsDeep learning for advanced search
Ecommerce, self-service, agent assist extensionsRecommendations
Model testing & configurationEcommerce, self-service, agent assist extensions

Also read: Ecommerce Personalization—Your Guide to Examples, Practices

6. Idomoo — Image and Video Personalization Platform

When an overwhelming 91% of people say they want to see more online video content from businesses, that’s something you cannot ignore.

Idomoo is an image and video personalization platform that enables businesses to create personalized videos and images for their prospects and customers at scale. 

It feeds existing data points from the customer data platform to AI technology that generates highly individualized content for each viewer, creating unique, engaging, and high-converting experiences.

  • Living, Dynamic Videos; 
  • Personalized Graphics & GIFs;
  • Interactive Hotspots.

Personalized videos can be ‘living videos’ — highly customizable and interactive, updating in real-time based on context and viewer input.

Idomoo helps you create a nearly unlimited number of precisely personalized videos in no time with embedded dynamic text, audio, images, video-in-video, and more to deliver bespoke experiences to viewers.

Idomoo’s Key Features

  • Living videos that auto-update in real-time;
  • Supports dynamic text, audio, images, and video-in-video;
  • Dynamic branching;
  • Interactive hotspots;
  • Personalized thumbnails, infographics, and GIFs;
  • Interactive form fills;
  • Support for swipe gestures.

Idomoo Pros & Cons

Automated personalization (image & video) & marketing at scaleUsing customer data for personalization may raise privacy concerns
Increases customer retention through higher engagementLearning curve and training involved
A/B testing to see what works and what doesn’tMay not be suitable at all times and for all businesses

Idomoo Plans & Pricing

Idomoo’s plans are available only through setting up a demo call with the sales team. 

Like most other video personalization software of this type, Idomoo’s custom quote will likely be based on the number of expected video or image views per month and other factors.

7. Nosto — Mobile App Personalization Service

Nosto is an online personalization platform that delivers relevant and personalized experiences across touchpoints and devices at scale.

  • Personalized Emails;
  • Pop-ups & Overlays;
  • Mobile App Personalization.

Nosto helps businesses to increase customer engagement, drive sales, and improve loyalty. It’s a good choice for businesses that want to upgrade their personalization efforts.

Nosto’s Key Features

  • Pop-ups & overlays;
  • Product recommendations;
  • Content personalization;
  • Automatic segmentation;
  • In-store personalization;
  • Mobile app personalization;
  • A/B testing & optimization.

Nosto Pros & Cons

Friendly UIExpensive
Easy to integrate and set up Limited A/B testing
Great customer success teamLimited reporting functionality

Nosto Plans & Pricing

Nosto doesn’t offer a free tier.

Its paid plans are modular in that you can choose the modules you need and only pay for them, starting with the Onsite Product Recommendations module — priced at €99 / module per month. 

Also, other modules are €99 each per month. 

8. Flipsnack — Documents and Content Personalization Software

Flipsnack is an online platform that offers a unique and user-friendly experience for personalization. This innovative tool helps individuals and businesses to transform their static content into interactive and engaging publications, making it an invaluable asset for anyone looking to enhance their online presence.

  • Flipbook maker;
  • Interactive design tool;
  • Easy to share & collaborate.

Flipsnack, as a dynamic personalization tool, allows users to customize different types of digital materials, from brochures and catalogs to magazines and presentations. The platform’s intuitive interface makes the personalization process accessible to users of all skill levels, ensuring that even those without design skills can create visually stunning and impactful content.

Flipsnack’s Key Features

  • Drag-and-drop editor;
  • Interactive elements;
  • Templates;
  • Collaboration tools;
  • Many customization options.

Flipsnack Pros & Cons

User-Friendly InterfaceWatermark on publications for the free plan
Versatility in Content CreationDependency on Internet Connection as a cloud-based platform
Collaboration Features

Flipsnack Plans & Pricing

Free trialStandard plansEnterprise plans
Multiple ways to share your interactive and personalized documentsShare via link, email, social, QR codeUpload your own videos
BrandingYouTube & Vimeo videosAdd virtual tours, maps and surveys
Keep track of different integrated statisticsAdd the interactive document to your website (embed)Insert custom code to display interactive content in pop-ups
Most of the enterprise featuresMobile friendlyAutomate the creation of listing presentations
Insert captionsAdd multiple teammates, assign roles and permissions
Add product tagsActivity logs

Free to Paid: The Best Website Personalization Tools for Your Business?

Everyone wants to be addressed like they’re the only ones being spoken to. And if you’re able to do this with the right website personalization software​​ for your ecommerce business, it can multiply engagement, grow loyalty, boost sales, and improve revenue.

We compared and contrasted the following web personalization tools with their key functionalities, pros, cons, and pricing:

  • Sender. Great for customized email & SMS personalization PLUS a great free plan;
  • Glassix. Good for for business messaging personalization;
  • Proof. Good for generating LIVE, on-the-go social proof for your high-traffic landing page or website;
  • Clearbit. For dynamic online personalization;
  • Coveo. Good choice to add all-around personalization & powerful search capabilities for your ecommerce Software
  • Idomoo. Ideal for dynamic image and video personalization;
  • Google Optimize. Website personalization tool with A/B & multi-variate testing; 
  • Nosto. All-in-one ecommerce personalization tool with support for in-app (mobile) optimization;
  • Flipsnack. The #1 flipbook maker on the market.

Pick and choose the most suitable tools for your martech (marketing technology) stack and let your business profit from happy-as-clams customers.

Also read: 

Author Bio

Santosh Balakrishnan is a full-time Copywriter and Growth Marketer who loves writing about all things digital marketing. Whether he’s crafting the perfect email campaign or deep in meditation visualizing world peace, you know he’s got his eye on the prize – and it’s always growth.

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