An opt-out link in email allows a consumer or subscriber a way out if they do not want to receive emails from the sender.
One of the oldest digital marketing tactics, email marketing, has one of the highest returns on investment to this day.
For any company, it is important to nail the customer experience strategy. With increased competition, every company wants to think about customer service as a separate unit.
It is easy to send an email to your colleague or friend and get a response. But, sending emails by the thousands, that too for the purpose of outreach or cold emailing is a different story.