International Women’s Day is much more than just celebrating half of the world’s population. It’s a day to recognize women’s accomplishments and promote gender equality.
Whatever contributions you can think of to society, economy, culture, or politics, women have done them all, and they should be commemorated. Additionally, the occasion is dedicated to bringing attention to current issues women face, making the occasion ever so important. That’s why many brands use this opportunity to support and encourage women.
Are you planning to launch an email marketing campaign celebrating all women? You’re in luck! This article will provide you with inspiration for your campaign and templates you can use.
But before that, let’s take a look at what International Women’s Day means and why it’s important.
What is International Women’s Day? (IWD)
Every year on March 8th, people from around the globe come together to celebrate International Women’s Day (IWD).
The first Women’s Day was held in New York in 1909. It was inspired by a strike led by garment workers the year before. Since then, Women’s Day has grown into a worldwide celebration of women’s achievements and a platform for raising awareness about issues like unequal pay, limited access to education and healthcare, and discrimination.
Even though we’ve made progress, there’s still work to be done. Women still face obstacles like unfair treatment at work, harassment, and not being represented enough in leadership roles. That’s why International Women’s Day is so important—it reminds us of women’s challenges and inspires us to keep pushing for positive change.
It’s time to take a moment to appreciate the incredible women in our lives and our world and keep working together to ensure everyone has an equal chance to succeed.
Why is It Important to Send Emails on Women’s Day?
Emailing your clients on International Women’s Day is a fantastic way to spread love and show your support for gender equality and women’s rights. It’s a chance to celebrate the remarkable achievements of women everywhere and let your clients know that you’re all about diversity and inclusion. Besides, women influence a staggering 85% of consumer spending. So don’t miss the opportunity to promote your International Women’s Day offers with email marketing.
86% of consumers prefer an authentic brand image, and 82% of customers shop from brands that share their values. So, by openly supporting gender equality and showcasing your company’s commitment to diversity and inclusion, you connect with your customers on a deeper level and demonstrate the authenticity that consumers value highly.
Moreover, highlighting your company’s initiatives on essential issues like unequal pay and lack of representation highlights these critical areas and helps build up your reputation. By sharing what your company stands for and the steps you’re taking to promote gender equality, you attract new customers who share your values, showing them that your brand is not just about making a statement but also about making a difference.
Crafting Women’s Day emails doesn’t have to be time-consuming or expensive. With Sender, you get free email templates and an intuitive drag-and-drop email builder to make the process easier than ever.
Even better – it’s free for up to 2,500 subscribers and 15,000 emails monthly!
4 International Women’s Day Email Templates
We all have amazing women in our lives who we appreciate. Yet, expressing that appreciation isn’t always easy. Especially when it comes to International Women’s Day emails. To help you with that, we created templates you can use for inspiration or as a customizable base for your campaign:
Wishing Happy International Women’s Day
Dear [Recipient’s Name],
As we approach International Women’s Day, we want to take a moment to celebrate the incredible achievements, resilience, and strength of women around the world.
At [Your Brand Name], we believe in the power of equality and inclusivity. International Women’s Day serves as a poignant reminder of the importance of recognizing and honoring the invaluable contributions of women in every sphere of life – from the workplace to the home, from communities to the global stage.
This year’s theme, “[Insert Theme if Applicable],” resonates deeply with our values as we strive to create a world where every woman and girl can thrive, lead, and succeed without limitations. We are committed to fostering an environment that empowers and uplifts women, both within our organization and beyond.
We extend our heartfelt gratitude to all the remarkable women who inspire us every day – our employees, customers, partners, and supporters. Your passion, dedication, and determination continue to drive positive change and make a lasting impact on society.
As we celebrate International Women’s Day, let us renew our commitment to gender equality and stand together in solidarity, advocating for a brighter, more inclusive future for all.
Happy International Women’s Day!
Warm wishes,
[Brand Name]
Celebrating International Women’s Day
Dear [Recipient’s Name],
Happy International Women’s Day!
Today, we celebrate women’s strength, resilience, and achievements everywhere. At [Your Brand Name], we’re proud to support and empower women in all their endeavors.
Let’s continue to champion gender equality and create a world where every woman can thrive.
Kind regards,
[Brand Name]
International Women’s Day Email to Employees
Dear [Team],
As we mark International Women’s Day, I want to express our deep appreciation for the incredible women who contribute their talents, dedication, and passion to our team every day.
International Women’s Day is a time to recognize and celebrate the achievements and contributions of women around the world. It’s also an opportunity to reaffirm our commitment to gender equality and inclusion in the workplace.
Today, we honor women’s invaluable role in shaping our organization’s success. Your leadership, creativity, and resilience inspire us and make our workplace more vibrant.
Let’s use this day to reflect on our progress toward gender equality and recommit to creating a more inclusive and supportive environment for all.
Happy International Women’s Day to every one of you!
Sincerely,
[Your First Name]
Inspiring International Women’s Day Email
Dear Team,
Today, as we celebrate International Women’s Day, we reflect on the remarkable achievements of successful women worldwide and reaffirm our commitment to advancing women’s rights and bridging the gender pay gap.
International Women’s Day serves as a poignant reminder of our progress and the work that still lies ahead in achieving true gender equality. It’s a day to celebrate the contributions of women in every facet of society, from the boardroom to the classroom, from the laboratory to the studio.
As we honor the countless women who have paved the way for progress and inspired generations to come, let us also acknowledge the barriers and systemic challenges that impede the full realization of women’s rights.
At [Your Company Name], we recognize the importance of fostering an environment where everyone, regardless of gender, can thrive and succeed. We are committed to promoting diversity, equity, and inclusion in all aspects of our work, from hiring practices to leadership development initiatives.
Let’s continue championing women’s rights, advocating for equal opportunities, and working towards closing the gender pay gap. We can create a more equitable world for all by empowering and supporting one another.
Happy International Women’s Day!
Warm wishes,
[Your First Name]
4 International Women’s Day Email Campaign Examples
Are you looking for email marketing ideas for celebrating incredible women this memorable holiday? Look no further than these inspiring examples:
Celebrate International Women’s Day by Everlane
Subject line: It’s International Women’s Day
Everlane decided to celebrate IWD ingeniously – by celebrating their own female employees. Each female team member got a separate segment where they shared their stories and were shown wearing brand products. The readers are invited to read the full story or shop the look.
Why does it work? The brand’s truthful and well-grounded connection to the holiday makes its message more genuine and alluring. It also makes the people showing off the brand’s products more “real” and feels more inviting to shop.
Happy International Women’s Day by Dossier
Subject line: Happy International Women’s Day! ♀
Dossier has a special say on this occasion. It’s one of the better-known women-owned businesses, established by eight tough women who understand the true meaning of the holiday. And it shows.
The email explicitly aims at women and celebrates their day with a powerful message – women do great things and deserve the best. In brand’s case – their products.
The message is accompanied by a warm and positive image showing women in their natural state, further strengthening the message of women’s wonderfulness.
Women’s Rights by Lululemon
Subject line: How will you spend the other 364?
In its email, Lululemon shared a powerful insight – women’s rights should be fought all year round, not just once. To help do that, they provided actionable ways – the CTA links to a landing page with a podcast and a list of 364 ways to make a difference in gender equality.
But it’s not all ways that the brand invited the readers to take action. They can also buy a limited edition t-shirt and directly support an organization supporting gender equality.
Celebrate Strong Women by Specialized Bicycle Components
Subject line: SD Worx Team Kit Available Now
Specialized Bicycle Components found a perfect connection between their product and the meaning of the holiday. Being the sponsor of the top women’s cycling team, the brand shows that it’s supporting female athletes all year round. And to go even further on International Women’s Day it is launching a special kit to encourage other ambitious women.
The email’s powerful main image works on two fronts: it shows a top cyclist in an empowering light and demonstrates the brand’s product – cyclist apparel – in action. It is supported by a straightforward copy, suggesting how the customers can celebrate strong women’s achievements.
Wrap-up
International Women’s Day serves as a poignant reminder of the progress we’ve made in advancing women’s rights and gender equality while also highlighting the challenges that still exist. It’s a day to celebrate the achievements of women from all walks of life and to recognize their invaluable contributions to society.
As you craft your email campaign, keep in mind the essence of this day: to inspire your audience, evoke feelings of pride, and provide actionable ways to contribute to a world where women can thrive. Whether through sharing empowering stories, expressing solidarity, or offering tangible steps for advocacy, use this occasion to uplift and empower women everywhere.
Now you’re ready for International Women’s Day. But spring has many more days to celebrate and send engaging newsletter campaigns:
- 7 March Newsletter Ideas with Must-Have Campaign Examples
- 9 Inspiring Spring Newsletter Ideas & Campaign Examples
- 9 Easter Newsletter Ideas & Engaging Examples
Author bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
