Mother’s Day is more than just a date on the calendar. It’s a cultural event that resonates deeply with most of us, a day dedicated to celebrating mother figures, motherhood, and the profound influence they have on society. In fact, it’s not surprising that 84% of American consumers celebrated this special day in 2023, making it the second most popular occasion for gift-giving.
If you immediately start thinking that it’s a good opportunity only for businesses selling flowers, jewelry, or greeting cards, don’t let your hands down as 60% of U.S. consumers purchased special outings (restaurants, spas, and other experiences) while 47% say that they are prioritizing finding unique gifts or those that create a special memory (42%).
That said, any business has a chance at Mother’s Day sales that amounted to a collective $35.7 Billion last year, according to the National Retail Federation.
The question is – how do you take it? The collection of Mother’s Day marketing ideas shared in this blog post will inspire how you can promote your products and services on this special day. So, without further ado, let’s begin!
7 Mother’s Day Promotion Ideas
Before starting with our Mother’s Day marketing ideas, remember that starting your promotional campaigns earlier is best. As 56% of shoppers plan to buy Mother’s Day gifts at least two weeks in advance, launching a special offer only one week leading to the holiday might be too late. Consider starting your Mother’s Day advertising at least two or three weeks prior.
Now let’s look at Mother’s Day promotion concepts you can apply to your business (including, retail):
Launch a Mother’s Day Giveaway
If you want to celebrate Mother’s Day across social media channels and boost engagement to an unseen level, look no further than a giveaway! This captivating contest not only increases the number of likes and comments but also promotes your business and products.
AvantStay’s Mother’s Day Facebook giveaway aimed to spotlight the brand’s products while building stronger bonds with the community. It invited participants to share a video or photo featuring them and their mother using the hashtag #MomsDayByAvantStay and explain why their mom deserves a dream getaway. In return, it sparked heartwarming conversations, fostering a closer connection with the brand.
Send a Mother’s Day Reminder
There are people who forget their names when asked, so don’t be surprised that there are also those who forget about Mother’s Day altogether. But for you, it’s a not-to-be-missed opportunity. People will more than appreciate it when you remind them of the upcoming holiday (and give means to celebrate it, too!).
Hawthorne took the chance from the very first glance with their subject line “Mother’s Day is 10 days away. (Don’t worry, we got you)”. Imagine how anyone who forgot about it wouldn’t open the brand’s email. Impossible! Even better, inside, its target audience found an idea on how to surprise their moms and a discount as an additional incentive.
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Want to see more beautiful newsletters? Take a look at these 12 Mother’s Day email examples to drive revenue.
Offer a Free Gift
Who doesn’t love free gifts? If you want to make your Mother’s Day offer extra special, throw in a freebie to seal the deal with anyone who has any doubts. It doesn’t have to be anything expensive, but it does have to be valuable. And if you don’t have anything particular in mind, you can always offer free shipping for all Mother’s Day orders.
Meet Fresh is always full of unique ideas, and the last Mother’s Day promotion was no exception. The brand realized that gift cards are a popular gift idea for moms as they can choose what to get. But it didn’t stop there. As an additional motivation, the brand offered a gift with every gift card purchase, so the one who buys gets something, too. Needless to say, gift card sales soared.
Create Mother’s Day Gift Baskets
There’s always that one thing a mom can’t get enough of, whether it’s good wine, a home spa treatment, or gourmet foods. Tap into this possibility by offering your customers not a single item but a gift basket filled with them. After all, no mom is left unsurprised when you shower her with gifts.
Hickory Farm created a whole landing page on its website with ideas for how buyers can wish happy Mother’s Day. They have a wide selection of baskets, from desserts to charcuterie. But best of all, they offer to deliver the basket straight to the buyer’s mom’s door, meaning that even families apart can celebrate the occasion.
List Mother’s Day-Themed Gifts
Sometimes, the answer to how you can promote on Mother’s Day is closer than you think. Look at the products on your online store and see which could be positioned as a perfect gift for moms. It doesn’t necessarily have to have “mom” written all over it but simply be a fitting Mother’s Day gift. Once you have a list, create a landing page where you place all of the options so that gift-seekers can see everything in one place.
For example, Selfridges showcased all the items that any mother would appreciate on one web page. The collection includes everything from perfume and jewelry to bouquets, so even the choosiest visitors can find gift ideas they like.
Organize a Mother’s Day Event
Here’s another idea for you – why not host an exclusive Mother’s Day event? From elegant brunches to pampering spa days, the possibilities are endless. By creating an unforgettable experience, you’re not just boosting customer loyalty but also building stronger bonds within your community.
With careful planning and those extra special touches, your Mother’s Day event will truly stand out, making your business the go-to spot for showing appreciation.
For instance, Elite Vitality, a wellness retreat, organized an event no mom could yawn at. The event was filled with exciting activities where anyone could find something for them. But most importantly – mothers could enjoy them together with their children, as everyone can participate. Plus, there were special deals!
Launch Influencer Marketing Campaign
Why not explore the power of influencer marketing this Mother’s Day? Partnering with influencers who align with your brand values brings authenticity to your promotions. By integrating your products into their everyday lives, you’ll resonate with their followers in a meaningful way.
Let these influencers show how much they love your products by sharing their real experiences. After all, 69% of consumers trust influencers’ recommendations!
When the Young Cruisers Association wanted to wish its followers a happy Mother’s Day, it knew it would hit the jackpot by collaborating with Elayna Carausu, a so-called boat mom. The result was a warm and positive Instagram post that received thousands of impressions and increased brand awareness.
Mother’s Day Salon Promotion Ideas
Who could say no when asked if they’d like to pamper their mom? Especially on Mother’s Day! And when it comes to treating, there’s no better way than beauty services. To make sure that it’s your salon that the sons and daughters choose on this holiday, get inspired by these Mother’s Day promotion ideas for beauty industry:
Start a Mother & Daughter Promotion
Create special packages designed for both generations. Think of pampering sessions like rejuvenating facials and blissful massages, each tailored to meet mothers’ and daughters’ diverse needs and preferences.
Enhance these moments with thoughtful extras such as complimentary refreshments or matching spa robes, fostering connections and shared experiences. Add a personal touch to every detail, ensuring each visit becomes a treasured memory.
Encourage the Mothers to Treat Themselves
Traditionally, it’s common for children to arrange salon appointments for their mothers. However, why not simplify the process by directly inviting mothers from your customer base?
By reaching out to these mothers, you can encourage them to take charge of their own well-being and indulge in some self-pampering without relying on others. Personalize your invitations to align with the preferences and needs of these mothers, presenting them with exclusive Mother’s Day promotions tailored just for them.
Mother’s Day Promotion Ideas for Restaurant
47% of moms say having a meal with their families is the gift they want most, so no wonder it’s one of the most popular Mother’s Day gift choices. If you’re coming from a catering business, it’s a perfect opportunity to book your place fully. But only if you choose the right marketing approach.
These promotion ideas might give you a hint of what it could look like:
Create a Special Menu
Brunch is always a reliable choice for special occasions, but why not shake things up with a unique breakfast or dinner menu? You don’t need to go overboard just to have your staff grinning on the day.
How about putting together a delightful chocolate-tasting menu paired with champagne or fresh berries? Or simply offering a duet of new-in appetizers and exciting cocktails? A chef’s Mother’s Day-themed special might do, too!
Collaborate with Local Businesses
Go beyond your restaurant’s doors. By partnering with nearby florists, spas, or boutiques, your restaurant can curate unique packages that combine a delicious meal at your establishment with other treats or services.
For example, you could offer a package that includes a gourmet brunch or dinner at your restaurant, a bouquet of fresh flowers from a local florist, or a relaxing spa treatment. This collaborative approach adds value to our offering and strengthens your ties within the local community. Not to mention, it provides customers with a convenient and thoughtful way to celebrate Mother’s Day
Conclusion
Mother’s Day provides a wonderful opportunity for businesses of all kinds to connect with their customers and enhance sales. With millions of people celebrating this special day each year, the possibilities are endless.
Whether you’re running a salon, restaurant, or retail store, there are plenty of ways to tailor your promotions and offerings to resonate with mothers and their families. By tapping into the emotional significance of Mother’s Day and offering thoughtful, personalized experiences or gifts, businesses can deepen their relationships with customers and stand out in a crowded market.
Through creative marketing strategies and innovative promotion ideas, businesses can truly make the most of this heartwarming holiday while honoring the incredible role that mothers play in our lives.
For crafting a perfect Mother’s Day marketing campaign, you might find these useful:
- 45+ Best Mother’s Day email subject lines
- 25+ Mother’s Day Messages from Business
- 9 Promotional Email Examples to Grow Your Sales
Author bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
