As spring draws to a close and summer approaches, it’s the perfect time to freshen up your email newsletters. With longer days and nature blooming, seize the opportunity to provide your audience with captivating content that brings joy and adds value to their lives!
Tailoring your emails to May topics, holidays, and spring-inspired themes is an excellent way to connect with your audience and capture their attention. If you need inspiration for this vibrant season, keep reading as we share some exciting May newsletter ideas for (almost) every day of the month!
May Newsletter Themes You Have to Apply
May has many significant celebrations, holidays, and special days, which can really empower your newsletter.
12 May Newsletter Ideas for Most Popular Holidays
There are so many fun and meaningful holidays and festivities to celebrate in May, we took some time to choose the best ones! And yet, here they are:
Star Wars Day
After almost 50 years, 13 movies, and 9 TV series, the popularity of the Star Wars franchise hasn’t dwindled just one bit. So, having a day to celebrate this cultural phenomenon is only natural. May the fourth be with you, fellow Star Wars enthusiast!
The best part? There are countless ways to celebrate Star Wars Day! For instance, meUndies encourage readers to rock a special pair… that glows in the dark and features the favorite characters from a galaxy far, far away.
Cinco de Mayo
Initially, Cinco de Mayo was created to celebrate the Mexican victory against the French at the Battle of Puebla in 1862. Yet, over the years, it has crossed borders to celebrate Mexican culture and its people. It’s a day for a fiesta, amigo!
Unsurprisingly, Philosophy offered its subscribers to celebrate Cinco de Mayo with a margarita—not the cocktail you might think. Instead, the brand created a special product just for the occasion and offered it for free with a $40 purchase.
Mother’s Day
Every day is a good day to celebrate moms, but there’s one day that’s truly special – Mother’s Day. It’s a day when we can shower the mother figures in our lives with love, kind words, and thoughtful gifts to show our appreciation for everything they do.
Flowers are one of the traditional Mother’s Day gifts, but Channel decided to take a fresh approach and offer something unconventional instead — flower-scented fragrances. Each is unique and befitting moms with bold-spirited, feminine, or classy characters.
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Looking for more Mother’s Day inspiration? Check out these 14 Mother’s Day email examples to drive sales.
NASCAR Day
Blink and you’ll miss this holiday. Yes, we’re talking about NASCAR Day, the festivity celebrating one of the most popular car racing events in the United States.
On the third Friday of every May, racing fans from across the nation unite in their love of the sport. However, this celebration goes much deeper than just the racetrack. It’s also a charity effort encouraging sports enthusiasts to donate to those less fortunate.
How can you celebrate NASCAR Day with your subscribers? Even if your business isn’t connected with motorsports, you can always showcase the fans among your employees, create special merch and deals, or highlight NASCAR’s community and charitable efforts.
Armed Forces Day
The military personnel are working hard daily to defend the American nation, so no wonder there’s a dedicated day to tell them “thank you”.
On this day, ON/GO decided to step further and show appreciation for the brave men and women who serve with charitable actions. For a week, 20% of orders were donated to support military families.
Memorial Day
Memorial Day is another US federal holiday celebrating the military. However, it has become synonymous with another occasion — the unofficial start of summer, beginning with a long weekend.
Understanding that their subscribers will celebrate Memorial Day by enjoying the sun at the beach or while grilling, Loft sent an email with a discount code promoting the sale of their summery collection. Just in time for BBQs and 80 degrees!
Stand out in your subscribers inbox after reading about these 7 Memorial Day email examples to boost results.
International Workers’ Day
International Workers’ Day, celebrated on May 1st, has its roots in the historic Haymarket affair of 1886 in Chicago, where workers bravely stood up for better working conditions, including the demand for an eight-hour workday.
Today, it’s a worldwide celebration of workers’ rights and a reminder of the ongoing struggle for fair treatment and social justice in the workplace.
As the joke goes, no one is working on International Workers’ Day. But after all, isn’t a good day of rest the best way to recognize workers’ hard work, dedication, and rights in various industries and professions?
Looking for ways to celebrate International Workers’ Day in your newsletter? Why not share tips on work-life balance, tell the history and the idea behind the celebration, or simply publicly appreciate your employees?
National Teacher Appreciation Day
We’ve all had that one favorite teacher or professor. National Teacher Appreciation Day celebrates such impactful educators in one’s life. It’s the perfect time to show appreciation with kind words, thoughtful letters, or a gift.
While teachers don’t expect anything from students, parents, or brands, they’ll always cherish a small surprise on Teacher Appreciation Day. In your newsletter, share gift ideas for teachers or ways to make them happy.
National Nurses Day
National Nurses Day is a day dedicated to honoring the incredible contributions and hard work of nurses across the country. On this day, we recognize their unwavering dedication to providing compassionate care and support to patients in need.
This is the moment to express our heartfelt gratitude to nurses for their tireless efforts in keeping us healthy and safe. In the newsletter, showcase inspiring stories from nurses’ lives or share how others can support their work.
World Red Cross and Red Crescent Day
Selfless people who volunteer to assist people in crises, natural disasters, conflicts, or health emergencies make this world more beautiful. That’s why World Red Cross and Red Crescent Day is a global observance that celebrates the invaluable humanitarian work of the Red Cross and Red Crescent Movement.
In 2020, during the COVID-19 pandemic, American Airlines partnered with the Red Cross to support them in their kind endeavors. They’ve also encouraged their customers to do the same. What a way to celebrate World Red Cross and Red Crescent Day!
National Missing Children’s Day
National Missing Children’s Day is a day to raise awareness about the issue of missing children. It’s a time to unite communities and emphasize the importance of keeping the children safe.
On this day, communities often organize events such as awareness walks, safety workshops, and fundraisers to support organizations dedicated to finding missing children and preventing future disappearances. Your brand, too, can become a part of these kind endeavors and promote these initiatives in your newsletter.
World Press Freedom Day
World Press Freedom Day, celebrated every May 3rd, highlights the crucial role of a free press in keeping our societies informed and our democracies vibrant. It’s a day to appreciate the journalists worldwide who chase the truth despite facing significant risks. This day reminds us of our duty to protect these journalists and uphold freedom of expression.
On this day, remind your subscribers how they can help protect the journalists and uphold freedom of expression through actionable means, donations, or active interest.
6 May Newsletter Ideas for Week and Month-Long Events
We’ve covered day-long events. However, some initiatives are so significant that they require week-long events. As you’ll see, sometimes even month-long events. Let’s look at which of them are held in May and could become your opportunity to connect with your audience:
Mental Health Awareness Month
Mental Health Awareness Month, celebrated throughout May, is a time to shine a compassionate light on mental health struggles and break down stigmas. It’s a friendly reminder to prioritize self-care, support loved ones, and seek help. During this month, brands spread understanding and kindness as they work to promote mental well-being in the workplace and communities.
Last year, Keeps sent its subscribers an email with a few tips on how to take care of one’s mental health. The email was complementary and supportive, connecting the brand with its audience on a deeper level.
National Pet Month
Most of us couldn’t imagine our lives without beloved furry friends. That’s how National Pet Month was born. The month of May is dedicated to showering our pets with extra love, attention, and treats. It’s a time to celebrate the joy and companionship that pets bring into our lives while also raising awareness about responsible pet ownership.
Understanding that there is no such thing as too much love, for the occasion Native Pet sent an email with ideas on how to pamper one’s dog. Let’s just say it made not only pups’ tails wag! Take a look for yourself:
Building Safety Month
May is not just about flowers and sunshine — it’s also Building Safety Month! It’s the perfect time to shine a light on all things safety-related in construction and building projects.
From highlighting the latest safety regulations to sharing tips for creating safer living and working environments, Building Safety Month is a fantastic opportunity to empower your readers with knowledge that can make a real difference in their lives.
For instance, Danner showcased their products designed exclusively for those working at construction sites. The newsletter details that workers around the world deserve to feel not only safe but also comfortable.
Asian American Heritage Month
Asian Americans account for roughly 7% of the American population, however, their impact is unmeasurable, touching every aspect of our lives, from science and technology to business, education, and beyond.
Asian American Heritage Month is wonderful for celebrating this rich cultural heritage and the contributions of Asian Americans to our society by recognizing their diverse histories, traditions, and achievements.
It can also become a perfect opportunity to highlight the challenges the Asian communities face and how society can address them. That’s precisely what Postmates did in their newsletter:
National Police Week
As of 2024, there are approximately 708,001 full-time law enforcement officers employed in the United States. Every day these brave men and women check into work ready to protect and serve U.S. citizens and visitors.
National Police Week is a time to show appreciation for those who serve in law enforcement across the country. It’s a chance for us to express gratitude for their dedication, sacrifice, and commitment to keeping our communities safe.
On this day, La Police Gear took a different approach and sent out a newsletter showcasing its newest tactical gear. So, anyone can dress up and feel almost as cool as a police officer!
National Bike Month
Did you know that the first bike hit the road in 1817? Well, back then, it was called a “swift walker” and had no pedals and a wooden beam as a frame. But that didn’t stop people from falling in love with this machine and the freedom it gives.
That’s why, fast-forward 200 years, we have a whole month dedicated to bikes. All times are good times to get out and go for a ride, but May is perfect for that – enjoy group bike rides and special events where you can hear about the benefits of cycling.
And while you’re at it, encourage your subscribers to give cycling a go, too. For example, in celebration, Specialized promoted irresistible deals on bikes for the whole family:
Conclusion
As we wrap up our journey through the exciting possibilities for May newsletter content, it’s clear that this month offers many opportunities to connect with your audience in fun and meaningful ways.
From celebrating quirky holidays like Star Wars Day to honoring the dedicated professionals in our communities, such as nurses and law enforcement officers, May is bursting with chances to engage and show appreciation.
Liked our creative newsletter ideas? Well, you’re lucky, because we got more:
- 11 Father’s Day Marketing Campaign Ideas
- 15+ Summer Newsletter Ideas
- 9 Mother’s Day Creative Advertising Ideas to Drive Sales
Author bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work creativity intertwines with a strategic mindset to create content that captivates its readers.
