Sender vs Brevo Comparison (2025): Features, Pricing, Verdict

I’ve tested both platforms extensively to see how they perform in real-world scenarios. Here’s where each platform excels and where it falls short.

Brevo gives you a straightforward workflow with drag-and-drop editing, dynamic content, and the ability to bundle transactional emails with your marketing campaigns. A/B testing and AI send-time optimization unlock at the Standard plan ($16/month and above), which isn’t terrible but isn’t great either.

You can organize campaigns with tags and folders; however, I’ve encountered formatting bugs where changes don’t always save correctly.

Sender’s campaign builder just feels cleaner. Everything’s more intuitive, and I’ve been able to launch campaigns faster without wrestling with the interface. Here’s what stood out: A/B testing starts at $7/month on paid plans—less than half what Brevo charges.

The platform has over 100 modern templates versus Brevo’s 50; most importantly, the editor saves changes reliably—no weird formatting quirks to deal with.

Winner: Sender delivers better value with a richer template library, a generous free plan, and a smoother overall campaign experience.

Brevo gives you three editor options: drag-and-drop, rich text, or custom HTML. If you’ve got coding chops, the HTML control is solid, and their Brand Library keeps your fonts, logos, and colors consistent across campaigns. The drag-and-drop interface has a steeper learning curve, though, and I’ve experienced buggy performance on tablets and frustrating block formatting issues.

Sender keeps things simple with a responsive drag-and-drop editor that doesn’t require a manual to figure out. The template library is bigger and more modern, plus you get unique interactive elements like countdown timers and surveys.

While the HTML customization isn’t as deep as Brevo’s, I’ve found Sender’s email builder faster and more reliable for actual day-to-day work, which matters when you’re cranking out campaigns regularly.

Winner: Brevo appeals to advanced users who want code-level control, but for most marketers, Sender’s modern templates and bug-free editor are the stronger choice.

Brevo positions itself as both an email tool and a light CRM. You get customer interaction tracking, pipeline management, and unlimited contact storage. It’s genuinely useful if you want email and CRM under one roof. That said, it doesn’t match dedicated CRMs like HubSpot in depth, and the CRM interface feels less polished than the marketing side.

Sender takes a different approach—it integrates with third-party CRMs instead of trying to replace them. You’re not getting full CRM functionality, but the segmentation, tagging, and personalization features sync well with external tools. This modular approach gives you flexibility, especially if you already have a CRM you like and just need a stronger email partner.

Winner: If you want a built-in CRM, Brevo has the edge.

Brevo goes all-in on the omnichannel approach: email, SMS, WhatsApp, and live chat all under one dashboard. It’s appealing if you want everything centralized. The catch? SMS and WhatsApp credits are pay-as-you-go, costs add up fast, and I’ve seen mixed results with SMS delivery reliability depending on the region.

Sender stays focused on email but adds SMS marketing without making it complicated. For most small to medium businesses, email + SMS covers what you actually need.

Winner: Brevo wins if you truly need multi-channel beyond email and SMS. For most SMBs, Sender is enough for their needs.

Brevo offers automation starting with welcome sequences, abandoned cart reminders, and birthday messages. On free and lower plans, workflows cap at 2,000 contacts, and advanced branching requires upgrades. The interface can feel intimidating if you’re new to automation, though experienced users appreciate the flexibility.

Sender provides marketing automation on all plans, including free, with no contact limits. The pre-built templates for ecommerce—cart abandonment, order follow-ups, thank you emails—speed up setup considerably.

I’ve found the editor easier to use than Brevo’s, and while Brevo might offer deeper branching logic at enterprise levels, Sender’s automations are more approachable for the majority of businesses.

Winner: For enterprise-level complexity, Brevo wins. But for most businesses, Sender’s ready-to-use workflows and user-friendly builder make automation simpler and more effective.

Brevo includes forms and landing pages, but they’re gated behind higher-tier plans. The form builder covers the basics—you can create signup forms, embed them on your site, and set up double opt-in. The landing pages work well for simple lead capture or event registration, though they won’t replace dedicated tools if you need advanced design control or extensive A/B testing.

Sender includes signup forms, popups, and landing pages across all plans, even free. The builder is straightforward with responsive designs and enough customization for most use cases. While it’s not as advanced as something like Unbounce, having landing pages included at no extra cost is a clear value add.

Winner: Sender takes this round by making landing pages and forms accessible on all plans, which is far more SMB-friendly than Brevo’s gated approach.

Brevo organizes contacts through folders and lists—up to 300 of each. Segmentation uses dropdown menus with “And” or “Or” operators to combine conditions, and segment templates provide ready-made groups to save time. The free plan supports up to 100,000 contacts. The workflow is functional once you know where everything lives.

Sender uses groups and dynamic segments that automatically update when subscribers meet or stop meeting conditions—you can filter by status, campaign activity, SMS engagement, ecommerce metrics, and custom fields. The interface shows matched subscribers in real-time as you build conditions. The free plan caps at 2,500 subscribers.

Winner: Both offer solid segmentation and list management.

Brevo integrates with Shopify, WooCommerce, and other major platforms via plugins. You get abandoned cart emails, order confirmations, and product recommendation blocks. The ecommerce features work fine, but deeper analytics and advanced product recommendations require upgrades to higher tiers.

Sender really shines for ecommerce. The Shopify and WooCommerce integrations are clean, and the platform offers ecommerce-specific automation templates, dynamic product blocks, and abandoned cart recovery on lower tiers. The templates are designed for online stores right out of the box, requiring less setup to get running.

Winner: Ecommerce businesses will find Sender the stronger choice thanks to pre-built store automations and easier dynamic content implementation.

According to Encharge 2025 data, Brevo’s deliverability has been inconsistent, averaging around 89% with significant variation by provider. Gmail is particularly problematic—only 72% inbox placement.

Sender consistently achieves 90%+ deliverability across providers. Their infrastructure is focused specifically on email, and they’ve invested heavily in sender reputation management. 

Winner: Sender—consistent deliverability matters more than any other feature.

Brevo provides standard reporting on opens, clicks, and bounces. More advanced features, such as heat maps and geo-tracking, are locked behind higher plans. It also includes a Business Intelligence tool powered by Google Looker, offering pre-made dashboards and the ability to create custom analytics dashboards.

The analytics dashboard is functional but can feel crowded and harder to navigate when you’re trying to quickly assess performance.

Sender includes real-time analytics with clean dashboards that display delivery, clicks, and subscriber activity. The reports are more visually digestible, and I’ve found the interface easier to navigate at a glance. While it may lack some of Brevo’s deeper geo-analytics capabilities, most small to medium businesses will prefer Sender’s clarity and accessibility.

Winner: Brevo has the edge for enterprises needing advanced analytics, but Sender’s simple, real-time reporting wins for most marketers who just want clear insights fast.

Brevo integrates with 150+ tools including Shopify, WooCommerce, WordPress, and Zapier. The API is robust and well-suited for developers, though I’ve occasionally hit documentation gaps when setting up more complex workflows.

Sender covers the essentials: Shopify, WooCommerce, WordPress, Zapier, and solid API access. The integration catalog isn’t as extensive as Brevo’s, but the most common tools are supported and setup is straightforward without unnecessary complexity.

Winner: Brevo wins for sheer number of integrations. Sender holds its own by covering the most important ones without bloat.

Brevo offers email support on the Free and Starter plans and adds phone support on higher tiers. Response times are generally decent, but live chat isn’t always available. I’ve occasionally experienced delays getting technical issues resolved.

Sender provides 24/7 live chat support to all users, even on the free plan. For small teams without dedicated tech staff, having immediate access to help when something breaks has been genuinely valuable.

Winner: Sender wins by making live chat available to everyone, including free accounts.

Brevo differentiates itself with extras like WhatsApp campaigns, live chat widgets, and its built-in CRM. These features make it more of an all-in-one marketing suite, though it can feel overwhelming if you only want email and SMS.

Sender stays laser-focused on email and SMS with ecommerce-friendly automation templates and reliable deliverability. By not trying to be everything, it executes core features more smoothly without the complexity.

Winner: Brevo offers more “all-in-one” extras, but Sender’s focus makes it the better tool if email and SMS are your main priorities.

On Capterra, Brevo gets credit for its multi-channel capabilities across email, SMS, and WhatsApp. Users also praise their CRM capabilities.

Common frustrations include navigation confusion for beginners and complaints about losing contacts during migrations due to timeframe restrictions. Several users mention the platform being challenging to use and customer support not being responsive when issues arise.

Sender stands out on Capterra as easy to set up and use, with great customer support and an affordable price compared to competitors.

Reviews emphasize how easy users can create campaigns with the drag-and-drop editor. The generous free tier (2,500 subscribers, 15,000 emails) receives consistent praise. Minor complaints center on template variety, still users agree Sender delivers all the essentials affordably.

Brevo users highlight seamless API integration, enhancing transactional processes and workflow efficiency. The drag-and-drop automations and built-in CRM receive praise for making onboarding flows quick without support.

But complaints surface around outdated templates and customer support, with people complaining designs look like they’re from the 2000s, and being unable to talk to a real human when facing urgent issues.

Sender users on G2 emphasize how the drag-and-drop builder and  easy-to-use interface make setting up campaigns faster and simpler. Customer support gets standout mentions—users consistently highlight the promptness and helpfulness of representatives, with support team members often mentioned by name for exceptional assistance.

Some reviews note the email template library could be updated. The value proposition dominates conversations—small businesses consistently mention getting robust features without the premium price tag.

On Reddit, Brevo receives mixed feedback. Users appreciate its affordability and multi-channel potential but highlight recurring frustrations.

Common complaints include unreliable email rendering (broken images, editor issues), overly strict suspension policies for even minimal bounce rates, and unhelpful customer support. Some users feel swindled by refund policies, reporting they were charged despite undelivered campaigns.

Sender, on the other hand, is discussed positively for its simplicity, affordability, and reliable deliverability. Users highlight that the platform’s drag-and-drop editor is quick to use, campaigns are easy to set up, and support is responsive.

Its generous free plan (2,500 subscribers and 15,000 emails/month) is frequently cited as a strong advantage for small businesses. Minor limitations such as fewer templates exist, but they rarely outweigh the value.

Sender’s free plan is significantly more generous, offering 2,500 subscribers and 15,000 emails monthly. Brevo provides unlimited contacts but restricts you to 300 emails daily (9,000/month). For businesses sending regular newsletters or multiple campaigns monthly, Sender’s free tier provides 67% more sending capacity without daily bottlenecks.

It’s a tie with different strengths. Brevo excels at multi-channel campaigns (email + SMS + WhatsApp) and includes revenue tracking with Shopify/WooCommerce integrations.

Sender shines with its product URL feature—paste any link and it automatically pulls images, prices, and descriptions into emails. Both handle abandoned cart sequences well, so choose based on whether you need multi-channel capabilities.

No, Sender doesn’t offer native CRM functionality. However, it integrates seamlessly with existing CRMs like HubSpot, Salesforce, and others through Zapier connections. If you’re already using a separate CRM for sales pipeline management, Sender works alongside it without friction.

Brevo takes a different approach—it includes a free built-in CRM with pipeline management, deal tracking, and sales automation, making it an all-in-one solution for businesses wanting marketing and sales tools unified under one roof.