Are you struggling with email content ideas for your July newsletter?Looking at your July calendar may seem like the most productive months of the year.
Concerning your growing business, you may be confused with seasonal promotions and sales.
Your clients and readers may also seem busy and hard to reach within July.
Although, resist the temptation to take a “holiday” from your email campaigns.
Instead, use those actions as motivation to connect with readers who can relate to a busy July.
Company gigs for your July newsletter
Here are some ideas what you can share in July about your company:
- Highlight an article to help your subscribers get to know your staff. You can set regular questions or use an interview setup.
Don’t forget to share pictures from your company outing or barbeque. - Feature philanthropy: If you or your colleagues volunteer at festivals, shelters, and projects throughout your community, tell your involvement, and offer your subscribers to get involved too.
- If your company is seasonal or services vary with seasons or celebrations, share a blog post that creates interest relating to products offered for a limited time.
- Share a video about updates about the office.
Did you grow flowers to greet clients when they visit your office this July? Share it.
We also recommend to read: 18 ideas for Human Resources Newsletter.
Main July newsletter ideas
People are always waiting for Summer to come and they miss being outside, in nature with friends and family.
Here are some July topics about which you can talk more:
- Clean Beaches week.
- Garden Parties.
- Tour de France.
- Wedding Season.
- Barbeque / Cookouts.
- July Preschool.
Celebrations and Holidays in July
Events, special days and holidays are a good topic to talk about in your newsletters.
Here are some celebrations happening in July:
- National Ice Cream Month.
- National Blueberry Month (USA).
How to celebrate holidays in email marketing
You don’t need extreme email campaigns to see the advantages of holiday marketing. Instead of performing complex or aggressive campaigns, you should lightly mention holidays:
- Use festive colors.
- Add relevant images.
- Use seasonal word choices
- Promote seasonal products/services.
That would subtly trigger memories and evoke emotions from the reader to take action you want them to take.
The content messages aren’t complicated, but they work because they are time-sensitive.
Presenting related content like this helps you better resonate with your target audience.
Don’t pass up the chance to boost traffic, increase conversions, and amuse a few people with a simple celebration email.
Wrap up
Julys is an exciting month for everybody; it is the beginning of the Summer, holidays, picnics, family, and friends reunions, so don’t forget to include essential information about these gatherings in your newsletters.
Don’t forget important celebrations like the Fourth of July, which is a huge celebration in the USA. If you are a company overseas, then trust us if you remember to include this celebration in your emails, then your target audience would appreciate it.
Here are more content to maximize the results of your email campaign:
