AWeber Pricing: Complete Cost Breakdown 2025
Choosing the right email marketing platform isn’t just about features—it’s about cost, too. AWeber has been around for decades, and in 2025 it continues to serve small businesses, creators, and ecommerce brands with flexible plans. From its free plan to the high-volume Plus plan, pricing scales based on both subscriber count and send volume.
But like most email service providers, there are also hidden AWeber fees, limits, and upgrade triggers I’ve discovered you’ll want to know before committing. In this breakdown, I’ll cover AWeber’s plans, monthly pricing, hidden costs, and how it compares with alternatives like Mailchimp, ActiveCampaign, and Sender, so you can decide if AWeber pricing is worth it for your business.
AWeber Pricing at a Glance
Plan
Price (Starting)
Subscribers
Email Sends
Key Features
Free
$0
Up to 500
3,000/mo
Full email design tools, landing pages, AWeber branding
14-Day Free Trial
$0 (14 days only)
Varies by plan selected
Varies by plan selected
Test all features of your chosen plan
Lite
From $12.50/mo
0–500+
10× subscriber count
1 list, 3 landing pages, 3 automations, 1 custom segment, 3 users, AWeber branding
Plus
From $20/mo
0–500+
12× subscriber count
Unlimited lists, landing pages, automations, and segments; advanced reporting; remove AWeber branding
Important pricing update: In December 2024, AWeber increased its prices by 50–150% and eliminated all grandfathered pricing, affecting both new and long-time users. This dramatic shift means many businesses are reassessing whether AWeber still offers competitive value. The AWeber pricing tiers shown above reflect these new 2025 rates.
AWeber Plans & Costs Reviewed
Let’s dive into an AWeber pricing comparison to see how each plan stacks up in 2025
Free Plan Review
Feature
Limit
Subscribers
Up to 500
Monthly Emails
3,000
Email Design Tools
All (incl. Smart Designer)
Campaign Automations
Included
Signup Forms
Included
Landing Pages
Included
Integrations
Included
Support
24/7 phone, email & chat
AWeber’s free plan gives you access to its core features without spending a dime. You can manage up to 500 subscribers and send 3,000 emails per month—plenty to get started. Unlike many limited free tiers, AWeber Free includes full email design tools (including the Smart Designer), automations, sign-up forms, landing pages, and integrations.
Even better, you still get 24/7 support via phone, email, or chat, which is rare for a free plan.
The trade-off? Once you outgrow the 500-subscriber cap, you’ll need to upgrade. Still, it’s a generous starting point for small businesses or creators testing email marketing.
14-Day Free Trial Review
Feature
Details
Duration
14 days
Subscribers
Based on plan selected
Monthly Emails
Based on plan selected
Features
Full access to chosen plan features
Credit Card
Required for signup
Support
Email + Knowledge Base
AWeber’s 14-day free trial lets you test any of their paid plans without immediate commitment. You’ll need to provide credit card details upfront, but you won’t be charged until the trial ends. This trial period is best suited for businesses ready to seriously evaluate AWeber’s capabilities—you get full access to your chosen plan’s features, whether that’s Lite or Plus.
The catch? AWeber’s trial is time-limited. You’ll need to make a decision within two weeks or lose access. I recommend using this trial period intensively—import your list, set up automations, and test deliverability—to determine if AWeber justifies its monthly pricing for your specific needs.
Lite Plan
Feature
Limit
Subscribers
0–500+ (scales with pricing)
Monthly Emails
10× subscriber count
Users
Up to 3
Templates
Full access
A/B Testing
Included
Landing Pages
Up to 3
Automations
Up to 3
Segments
1
Support
24/7 Email, phone, chat
Branding Removal
No (AWeber branding included)
AWeber’s Lite plan is the entry-level paid option for small businesses and creators ready to launch your email marketing beyond a trial period. Starting at $12.50/month (annual billing) for up to 500 subscribers, it provides 10 times the send volume, full template access with drag-and-drop functionality, and accommodates up to three users.
Still, Lite comes with caps that I’ve seen frustrate growing businesses: just 3 landing pages, 3 automations, and 1 custom segment. Plus, AWeber branding stays on your emails, and you don’t get advanced reporting or Webpage tracking.
In my experience working with clients, most users eventually upgrade when they need unlimited features, better list management, or branding removal—making the Plus plan the logical next step.
Plus Plan
Feature
Limit
Subscribers
0–500+ (scales with pricing)
Monthly Emails
12× subscriber count
Users
Unlimited
Templates
Full access
A/B Testing
Included
Landing Pages
Unlimited
Automations
Unlimited
Segments
Unlimited
Reporting
Advanced analytics
Support
Priority email, phone, chat support 24/7
Branding Removal
Yes (No AWeber branding)
The Plus plan is AWeber’s most popular option, and I can see why—it’s ideal for growing businesses, agencies, and ecommerce stores that need more freedom than Lite provides. Starting at $20/month (annual billing), it unlocks unlimited lists, landing pages to create sales pages, automations, and segments, along with advanced sales tracking to monitor performance.
You also get Webpage and Email sales tracking and the ability to remove AWeber branding—two major upgrades that make a real difference in professional campaigns. With 12× monthly send volume, unlimited users, and live chat support, it scales well as your subscriber base grows.
AWeber Hidden Fees & Extra Costs
While AWeber’s pricing looks straightforward, I’ve discovered a few extra costs to watch out for. Beyond the standard fees, AWeber shocked users in December 2024 by eliminating all grandfathered pricing and raising rates by 50–150% across the board—a move that forced even loyal, long-term customers onto the new, higher pricing tiers without exception.
I witnessed the frustration firsthand in marketing forums and social media groups, with many calling this mistake a breach of trust.
Both Lite and Plus plans charge ecommerce transaction fees—1% for Lite and 0.6% for Plus—which can add up for high-volume stores that sell directly through email campaigns. If you exceed subscriber limits or send more emails than your plan allows, AWeber automatically bumps you into the next tier, raising your payments without warning.
This automatic upgrade has caught many users off guard. This is why I often recommend Sender instead, which offers transparent pricing without surprise upgrades or hidden transaction fees. Branding removal is only available on Plus, meaning Lite users pay with visibility. Add-ons like the Done-For-You setup service ($79 + $20/month for ongoing subscriptions) also increase costs.
AWeber Monthly Pricing by Subscriber Count
Subscribers
Lite Plan
Plus Plan
500
$12.50
$20
2,500
$29.17
$45.83
5,000
$50
$75
10,000
$83.33
$112.50
25,000
$175
$208.33
50,000
$312.50
$333.33
75,000
$416.67
$500
AWeber vs. Competitors: Which Costs Less?
AWeber and Mailchimp both target small businesses, but I’ve found that AWeber often wins on simplicity and value when comparing AWeber vs. Mailchimp pricing.
Both AWeber vs. Mailchimp free plans are up to 500 subscribers, however Mailchimp give you only 1,000 monthly emails when AWeber 3x that. Once you’re on paid plans, AWeber’s Plus plan starts at $20/month, while Mailchimp’s Standard tier, which offers similar feature levels, often costs more, especially as lists grow.
For creators who want affordable scaling without confusing tier jumps, AWeber is the more predictable and budget-friendly option—though I’ll admit that Mailchimp can be better if deep integrations with your website matter most to your workflow, or if you need a permanent free option.
Thinking AWeber vs. GetResponse? The latter is feature-heavy, offering webinars, sales funnels, and advanced email automation that AWeber doesn’t match at lower tiers. However, this comes at a cost—GetResponse’s Marketing Automation plan (needed for comparable features) starts at around $54/month for 1,000 subscribers, far above AWeber’s Plus at $20/month.
I’ve found that AWeber offers a gentler learning curve, unlimited automations on the Plus plan, and more generous send limits without risking placement in spam folders.
GetResponse is better suited for businesses seeking all-in-one marketing tools under one roof, while AWeber excels for those who primarily require reliable email campaigns and don’t want to overpay for extras they may never use.
Finally, Aweber vs. ActiveCampaign. The latter is recognized for its robust automation and CRM capabilities, making it an ideal choice for experienced marketers. However, ActiveCampaign comes with complexity and higher pricing—its Lite plan starts at $49/month for 1,000 subscribers, compared to AWeber Plus at $20/month for 500 contacts.
ActiveCampaign quickly becomes more expensive as you scale, especially for features like predictive sending or an in-depth sales CRM to manage customer data. Having worked with both platforms, I can say AWeber emphasizes ease of use, clear AWeber pricing plans, and higher send limits.
Is AWeber Worth the Price?
Business Type
Recommended AWeber Plan
Monthly Cost (Annual Billing)
Best Alternative
Startup
Lite (after trial)
$20+
Sender (Free: 2,500 subs & 15k emails)
Small Business
Plus
$20– $79.99
MailerLite
Ecommerce
Plus
$39.99 – $899
Klaviyo
Agency
Plus
$159+
ActiveCampaign
Enterprise
Plus
$899+
HubSpot
In my opinion, the Plus plan still hits the sweet spot—offering unlimited automations, landing pages, and branding removal for under $20/month. It’s especially attractive if you value predictable pricing and easy setup.
However, the 500 subscribers limit on the free plan might deter bootstrapped startups. If you need more advanced CRM tools, multichannel automation, or sophisticated ecommerce features, platforms like ActiveCampaign, GetResponse, or Klaviyo may be better fits.
For budget-conscious users who need a permanent free tier with robust automations, I’ve seen Sender deliver impressive value with its free plan and affordable tiers.
AWeber Pricing FAQs
AWeber offers two core paid pricing plans in 2025, plus a 14-day free trial and a free plan. The trial allows you to test any plan with full features but requires credit card information. Lite starts at $12.50/month (annual billing) and includes 10× monthly send volume, but caps automations, landing pages, and segments at three each.
Plus, the most popular plan, begins at $20/month and unlocks unlimited features, advanced reporting, and branding removal. For enterprises, the Unlimited plan costs $899/month and removes subscriber caps, raising send limits to 15× with dedicated AWeber account management. AWeber also offers optional paid add-ons, like Done-For-You setup services.
Yes, AWeber offers a free plan designed for beginners and small businesses. It lets you manage up to 500 subscribers and send 3,000 emails per month without cost. Unlike many competitors, the free plan includes access to all email design tools, automations, landing pages, sign-up forms, and integrations.
You’ll also benefit from AWeber’s 24/7 customer support via phone, email, and chat—something rarely available on free tiers. The main limitation is the subscriber cap, so once your list grows, you’ll need to upgrade. Still, it’s a solid way to start building and testing your email marketing campaigns risk-free.
AWeber sets send limits based on your plan and subscriber count. During the 14-day trial, you get the same limits as your selected plan. On paid tiers, Lite allows 10× your subscriber count each month, Plus allows 12×, and Unlimited raises this to 15×. For example, with 10,000 subscribers on Plus, you can send 120,000 emails per month.
If you exceed your allowance, AWeber automatically upgrades you to the next pricing tier, which can increase your costs. I’ve learned it’s important to monitor send frequency and list size to avoid unexpected billing surprises.
AWeber Lite and Plus differ mainly in scaling, features, and branding. Lite starts at $12.50/month and is best for very small businesses—it includes 10× monthly send volume but caps landing pages, automations, and segments at three each, and emails carry AWeber branding.
By contrast, Plus starts at $20/month and offers unlimited landing pages, automations, and segments, along with advanced analytics, tracking, and the option to remove branding. In my experience, most businesses aiming to grow beyond testing or hobby-level email campaigns find Plus is the smarter long-term choice, as Lite’s caps trigger upgrades fairly quickly.
Exporting subscribers from AWeber is straightforward. From your dashboard, go to Subscribers → Manage Subscribers, apply any filters if needed, and click Export CSV. This generates a downloadable file containing details like email addresses, names, and subscription data. You can then import this CSV into another email service provider or keep it for backup.
AWeber implemented a major pricing restructuring in December 2024, increasing all plan prices by 50–150% and eliminating grandfathered pricing that some users had maintained for years. This means even customers who signed up years ago at lower rates were moved to the new pricing structure.
AWeber justified this as necessary for platform improvements and feature development, though I’ve seen widespread frustration from users about the sudden cost increase without proportional new features. Many marketers I know are now actively researching AWeber alternatives pricing to save money following this change.
