EmailOctopus Pricing: Affordable with Powerful Features

EmailOctopus keeps things simple: cheap email marketing that doesn’t suck. Their free plan gives you 2,500 subscribers and 10,000 emails monthly. That’s genuinely useful, not some marketing gimmick.

Paid plans start around $8 monthly. The catch? You’re getting basic email marketing. No SMS, pretty limited automation, only 34 templates. It’s like buying a reliable Toyota when everyone else is selling luxury cars at luxury prices.

Works great if you need straightforward email campaigns without the complexity. But if you’re thinking bigger—automation sequences, SMS integration, advanced features—something like Sender.net might make more sense. Different tools for different needs.

EmailOctopus Pricing Overview

EmailOctopus pricing starts at $8 monthly and stays refreshingly straightforward. No weird feature tiers or surprise add-ons. Your cost goes up as your subscriber list grows. That’s it.

The free plan actually works. 2,500 subscribers, 10,000 emails monthly, forever. Most “free” plans feel like demos, but this one doesn’t. Small businesses run on it for months, sometimes years.

Here’s what users love: 95% of reviews mention the pricing positively. It’s genuinely cheaper than MailChimp and Constant Contact—sometimes by 40-60%. The Amazon SES integration helps keep costs even lower if you’re sending high volumes.

EmailOctopus Monthly Pricing

Monthly billing, no annual contracts required. You can cancel anytime and keep access for the rest of the month you paid for. Pretty fair approach.

They’ll auto-upgrade you when you hit limits, which is convenient but can surprise you if your list explodes overnight. The pricing jumps aren’t huge, though.

Email limits are generous—usually 10x your subscriber count monthly. Most people never hit that ceiling. Storage and reporting improve on paid plans, but the free version gives you 30 days of data, which covers most needs.

EmailOctopus Monthly Plans

Four main tiers: Free Starter, various Pro levels based on subscriber count, and Enterprise for the big players. Unlike other platforms, features don’t really change between plans—just limits and branding.

Main Plans Comparison Table

Free Plan

The Starter plan is surprisingly generous. 2,500 subscribers, 10,000 emails monthly, basic automation, templates, analytics. EmailOctopus branding shows up on your emails, but honestly, that’s a small price for this much functionality.

You get 30 days of statistics, which is plenty for most people to figure out what’s working. The automation isn’t fancy, but it covers welcome sequences and basic drip campaigns.

Tons of small businesses never upgrade from this. If you’re sending weekly newsletters to a few hundred people, why would you?

Pro Plans

Pro starts at $9 monthly for 500+ subscribers. The branding disappears, email limits go unlimited, and you get access to landing pages and better analytics.

Value stays strong even on paid tiers. When you compare to MailChimp’s pricing for the same subscriber count, EmailOctopus usually runs about half the cost. Features are simpler, but if you just need reliable email sending, that’s fine.

API access opens up custom integrations. Priority support actually responds faster. Nothing revolutionary, but solid improvements over the free plan.

Enterprise Plans

Custom pricing kicks in around 500,000 subscribers. At that scale, you’re talking to their sales team about dedicated support, custom features, maybe some white-label options.

Most businesses never get here, but if you do, EmailOctopus stays competitive by keeping that Amazon SES backbone. Reliable sending at scale without the premium prices some other platforms charge.

EmailOctopus Pay-as-You-Go Plan

EmailOctopus doesn’t really do pay-per-email pricing. They’re focused on monthly subscriber plans. But there’s EmailOctopus Connect, which lets you use your own Amazon SES account.

Connect is interesting if you’re technical and want maximum cost control. You pay Amazon’s rates directly while using EmailOctopus’s interface. Can save serious money on high volumes.

Pay-as-You-Go Comparison Table

For most people, the standard monthly plans are simpler. Managing Amazon SES adds complexity that’s probably not worth it unless you’re sending massive volumes.

EmailOctopus Transactional Emails Pricing

EmailOctopus doesn’t handle transactional emails directly. You know, the automated stuff like order confirmations or password resets. They focus purely on marketing campaigns.

If you need transactional emails, you’d use EmailOctopus Connect with Amazon SES or find a separate service. It works, but adds complexity and potentially more costs.

Most small businesses end up using something like Sender.net that handles both marketing and transactional emails in one place. Less vendor juggling, simpler billing.

EmailOctopus SMS Pricing

No SMS capabilities. EmailOctopus sticks to email marketing only. Keeps things simple and costs down, but limits your options if you want text marketing too.

You’d need to integrate with SMS providers through Zapier or similar tools. Doable, but now you’re managing multiple services and billing cycles.

SMS Feature Comparison

Sender.net includes SMS with email marketing, which eliminates this whole problem. Just depends whether you need that multi-channel approach or if email alone works fine.

What It Actually Costs

EmailOctopus delivers on being cheap. The free plan works for real businesses, paid plans stay reasonable even as you grow. But cheap usually comes with trade-offs.

Basic templates, simple automation, no SMS, limited advanced stuff. Fine for straightforward email campaigns. Once you need sophisticated workflows or multi-channel marketing, you’ll probably outgrow it.

Sender.net often provides better long-term value by including more features at similar prices. Sometimes it’s worth paying a bit more upfront to avoid needing multiple tools later.

EmailOctopus works best for budget-conscious businesses that just need reliable email sending. Just be realistic about what you’ll need six months from now.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.