Klaviyo Pricing 2025: Complete Cost Breakdown

Let’s be honest — Klaviyo gets tagged as a “premium” email platform, but dig a little deeper and you’ll find some surprising value, especially if you’re running a smaller shop.

Their free plan actually covers 1,000 subscribers and lets you send 12,000 emails monthly — that’s pretty generous compared to competitors. And here’s something not everyone realizes: Klaviyo includes those fancy AI tools (like subject line generators) in ALL plans — yes, even the free one. That’s pretty sweet.

For just $9/month, you’re also getting 24/7 email support, multiple users can access your account, and there are built-in approval workflows — features other platforms typically reserve for their higher-priced tiers. When you look at what you’re actually getting, Klaviyo makes a lot of sense for marketers who mean business.

Klaviyo Pricing Overview

• Free Plan: $0, 500 contacts, 1,000 emails/month, email/SMS automation, basic segmentation.
• Email Plan: Starting at $20/month for 500+ contacts, 5,000–1M+ emails/month, advanced email features, A/B testing, detailed reporting.
• Email & SMS Plan: From $35/month for 500+ contacts, includes email limits + SMS credits, full automation suite, predictive analytics.

Klaviyo Monthly Pricing (Based on Contacts)

Key Takeaways

• Free Plan: Perfect for small businesses just getting started — you can manage up to 250 contacts and send 500 emails monthly without spending a dime.
• Email Plan: Kicks off at $20/month for 251–500 contacts with 5,000 monthly email sends. Price goes up as your list grows.
• Email & SMS Plan: Starts at $35/month for 251–500 contacts, giving you 5,000 monthly emails plus 1,250 SMS/MMS credits. As with the Email Plan, pricing scales based on contacts and SMS needs.

Klaviyo Monthly Plans (Features Comparison)

Breaking Down Each Plan

Free Plan

The Free Plan is a solid starting point if you’re a small business or startup dipping your toes into email marketing without upfront costs. You can manage a modest contact list, set up basic segments, create automated welcome emails, and access essential reporting tools. It comes with customizable signup forms and connects with popular ecommerce platforms – great for testing the waters before committing.

Just keep in mind, there are some limitations:

• You’re capped on contacts
• Segmentation options are pretty basic
• Limited automation workflows
• Can’t access advanced integrations
• Reporting isn’t super detailed

The Free Plan works well for experimentation, but if you’re planning to grow quickly, you’ll probably need to upgrade before long.

Growing Business Plan

As your company expands, the Growing Business Plan offers more muscle. You’ll get more contacts, more monthly emails, and better automation tools – think multi-step workflows and personalized dynamic content.

The advanced segmentation and A/B testing let you make smarter, data-driven decisions. You’ll also get better reporting and faster support. It’s a good fit for mid-sized businesses that need flexibility while keeping things user-friendly.

Worth noting some constraints:

• Monthly costs climb as your list grows
• Some of the really advanced features are still kept for the top tier
• SMS integration options aren’t comprehensive
• Fewer customization options for automation flows
• Limited access to predictive analytics

The Growing Business Plan strikes a nice balance between cost and features, but you might find yourself eyeing the Advanced Plan as your marketing gets more sophisticated.

Advanced Plan

For large enterprises and high-volume marketers with complex needs, the Advanced Plan delivers. You’re looking at unlimited contacts, extensive email and SMS capacity, and cutting-edge tools like predictive insights and multivariate testing.

You get access to every automation feature – custom integrations, advanced segmentation, personalized onboarding… the works. With priority support and your own dedicated success manager, this plan is built for businesses that demand precision, scalability, and expert guidance.

But there are tradeoffs:

• It’s definitely the priciest option
• Takes longer to onboard due to all the customization options
• Might be overwhelming for smaller teams
• Not super flexible for very niche business needs
• You’ll likely depend on that dedicated support to get the most value

Despite its impressive features, the Advanced Plan comes with a learning curve and significant investment. It’s best for organizations that can truly leverage all these capabilities to drive measurable marketing results.

Klaviyo Pay-As-You-Go Plan (Cost per Email)

Understanding Klaviyo’s PAYG Credits

Usage: Each credit equals one email. This lets you buy credits as needed without committing to a monthly subscription.

Expiration: Credits typically expire after 12 months. Plan your campaigns accordingly to get the most from your credits.

Features: The PAYG plan includes Klaviyo’s core features – email templates, automation workflows, segmentation, and analytics. However, some advanced features might only be available with subscription plans.

PAYG credits work well for businesses with fluctuating email marketing needs or those wanting to avoid monthly fees. You can scale campaigns up or down based on demand, maximizing cost-effectiveness.

Klaviyo Transactional Emails Pricing

Understanding Klaviyo’s Transactional Email Add-On:

What is a Block? A block gives you 25,000 transactional emails. Need more? Just buy multiple blocks.

Volume and Pricing: Each block costs $15. As you add more blocks, the total monthly cost increases proportionally.

Dedicated IP Cost: If you want your own dedicated IP address to manage your sending reputation, Klaviyo offers this service. You’ll need to contact their support team for pricing details.

Plan Eligibility: The Transactional Email add-on is only available to customers on Klaviyo’s Standard or higher plans.

Email Rollover Policy: Unused emails don’t roll over to the next month, so try to assess your monthly volume accurately to avoid waste.

Adding the Transactional Email feature ensures your order confirmations, shipping notifications, and other essential communications arrive reliably and on time – building customer trust and improving their experience.

Klaviyo SMS Pricing 

Cost per SMS and MMS by Country:

Note: The number of credits required per message varies by country due to regional carrier fees and regulations. MMS availability is limited outside the United States and Australia. ​

Monthly Credit Subscriptions:

Klaviyo offers tiered SMS credit bundles that can be purchased in addition to your existing plan:

Note: Purchasing larger credit bundles reduces the cost per credit, offering better value for high-volume senders. ​

Policies on Unused Credits:

• Rollover Policy: Unused SMS credits don’t roll over to the next billing cycle. Make sure to assess your monthly messaging needs accurately to avoid losing unused credits.

Plan Eligibility:

• Access Requirements: SMS marketing is available to customers on Klaviyo’s paid plans. Free plan users get limited SMS credits and need to upgrade for higher volumes and additional features.

Availability of SMS Marketing Features Across Regions:

Klaviyo’s SMS capabilities are available in select countries, each with specific features and regulations:​

Note: The ability for recipients to reply to messages varies by country and is often dependent on the type of sending number used.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.