Omnisend Pricing: How Much Does It Really Cost in 2025?

Omnisend is a popular email marketing tool built specifically for ecommerce brands. But how much does it cost in 2025? 

While pricing starts at $0 for basic features, the real expense depends on your subscriber count, email volume, and SMS usage. Hidden fees like SMS top-ups, tier auto-upgrades, and A2P registration can catch new users off guard. 

This guide breaks down Omnisend’s pricing structure—from the free plan to enterprise tiers—so you can calculate your true monthly cost and decide if it’s the right investment for your business.

Omnisend Pricing at a Glance

Omnisend Plans & Costs Reviewed

Free Plan Review

The Free plan works well if you’re testing automations or running a small subscriber list without any upfront investment. You can build workflows, popups, landing pages, and pre-built templates, but that 500-email ceiling comes fast. The Omnisend badge stays on everything you send, and you’re capped at 20 test emails per day.

Once you cross 250 contacts or send your 500th email that month, the system blocks new sends until you upgrade. I’ve seen this push people to Standard pretty quickly after their first real campaign. 

If you need more breathing room on a free tier, Sender gives you up to 2,500 subscribers and 15,000 emails per month without charging anything—useful for free users with budget constraints.

Standard Plan

This paid plan is aimed at small-to-mid-size ecommerce stores that are ready to get serious about marketing automation. You get Omnisend branding removed from your emails, split automations, and performance reports.

The email volume cap (12× your list size) can feel tight if you’re running frequent email marketing campaigns. And SMS credits? You only get that same $1 one-time bonus—no monthly refills. The system will auto-upgrade you when your contact count exceeds your tier or when you’re about to hit your email limit.

Pro Plan

Pro is designed for high-volume senders and growing ecommerce brands that lean heavily on advanced features like automation and SMS. You get advanced reporting, unlimited segmentation, and bonus SMS credits equal to whatever you’re paying for the plan.

Now, “unlimited” has some fine print. Bulk senders do get monitored under fair-use rules, and if your deliverability numbers start dropping, they’ll reach out. 

Most people upgrade to Pro when they scale past 10K–25K contacts, need deeper analytics, or want to manage heavy email and SMS marketing automation under one budget.

Omnisend Hidden Fees & Extra Costs

Omnisend’s pricing looks simple on the surface, but there are a few costs that aren’t obvious upfront. The free and Standard plans only include that $1 one-time SMS credit, so you’ll need to buy top-ups (around $0.015 per U.S. text messages, with one MMS message costing roughly 3× more) to keep SMS automations running.

If you try to send to more contacts than your plan allows, you’re forced to upgrade right then before the campaign can go out. Businesses using SMS in the U.S. also have to pay for A2P 10DLC registration plus a toll-free or long-code number—usually $1–$2/month. 

Other add-ons include dedicated IPs for high-volume senders, custom domain signature setup for branded email authentication, and extra brand workspaces if you’re an agency managing multiple clients.

Omnisend Monthly Pricing by Subscriber Count

Omnisend SMS Pricing & Costs

SMS pricing varies significantly by destination country, so international campaigns can add up quickly. Factor these per-message costs into your budget when planning global SMS messaging across multiple regions.

Omnisend vs. Competitors: Which Costs Less?

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Is Omnisend Worth the Price?

Omnisend makes the most sense for ecommerce stores that depend on automation, omnichannel marketing campaigns, and integrated SMS campaigns. The built-in templates, Shopify sync, and behavior-based pre-built workflows make it surprisingly effective for driving sales with minimal setup.

Pro plan’s monthly SMS credits and unlimited email sends give growing stores predictable, scalable costs, with Omnisend features supporting customer retention at every stage.

If you’re more focused on content marketing or CRM-heavy workflows, other platforms might fit better. Mailchimp suits general marketing and newsletter-first brands. ActiveCampaign works better for sales-driven automation. Klaviyo wins for advanced data segmentation. And for startups on tight budgets, Sender offers a more affordable all-in-one alternative.

Omnisend Pricing FAQs