Omnisend Pricing (2025): The Ecommerce Pricing Revolution

When evaluating email marketing platforms, Omnisend emerges as a particularly compelling option, especially for ecommerce businesses seeking powerful features without excessive costs.

Their pricing architecture offers a refreshing balance — delivering enterprise-level capabilities without the typical premium price tags we’ve come to expect in this space.

Their free tier deserves special attention, accommodating up to 1,000 subscribers with a generous 12,000 monthly email allowance. This represents one of the most substantial free offerings I’ve encountered during my evaluations of marketing platforms.

What particularly impressed me was discovering that AI-powered tools — specifically content and subject line generators — come standard across all plans. Many competing platforms reserve these valuable optimization tools exclusively for their higher-tier subscribers.

For a modest $9 monthly investment, users gain access to round-the-clock email support, multi-user account functionality, and approval workflows –- features typically hidden behind much more expensive paywalls elsewhere.

When you combine these advantages with integrated SMS capabilities, robust automation tools, and ecommerce-focused functionality, Omnisend presents a compelling value proposition for businesses aiming to scale their marketing efforts efficiently without compromising on essential features.

Omnisend Plan Overview

• Free Plan: $0 for 1,000 subscribers and 12,000 monthly emails, including automation tools, AI capabilities, and limited SMS functionality
• Standard Plan: $16 monthly for 500 subscribers and 6,000 monthly emails, featuring advanced automation options, multi-user access, and 24/7 support
• Pro Plan: $59 monthly covering 500 subscribers with unlimited emails, priority support, SMS credit allocation, comprehensive reporting, and customer lifecycle analysis
• Enterprise Plan: Custom pricing with unlimited contacts and emails, dedicated account management, tailored features, and migration assistance

Monthly Pricing Structure Based on Contact Volume

Essential Observations

Omnisend delivers impressive scalability with discernible value at each growth stage. Their Free Plan stands out as remarkably generous, providing automation capabilities and AI-powered tools alongside substantial subscriber and email allowances – an ideal entry point for emerging ecommerce ventures.

As contact lists expand, the Standard Plan offers excellent value through increased email capacity, team collaboration features, and comprehensive support without imposing prohibitive costs.

Power users will appreciate the Pro Plan’s unlimited email capability, integrated SMS credits, and sophisticated segmentation and analytics – perfectly suited for brands implementing customer lifecycle automation and omnichannel marketing strategies.

When comparing pricing across the market, Omnisend demonstrates particular competitiveness when factoring in their built-in SMS functionality, native ecommerce integrations, and AI content tools available across all pricing tiers.

This makes the platform especially attractive for ecommerce teams seeking powerful marketing capabilities without unnecessary complexity or excessive expenditure.

Feature Comparison Across Pricing Tiers

Free Plan: Surprisingly Capable Starting Point for Emerging Brands

Omnisend’s Free Plan stands as one of the most generous no-cost options in the email marketing landscape, making it particularly valuable for small ecommerce ventures and startups. Supporting up to 250 contacts with 12,000 monthly email sends, it provides ample capacity for new online stores or growing newsletters.

Users gain access to essential features including email campaign tools, pre-configured automation workflows, AI-enhanced content creation, and form/popup functionality. Notably, basic SMS capabilities come included with limited credit allocation — an unusual inclusion at the free tier.

The platform also supports product selection tools and integrates seamlessly with major ecommerce platforms like Shopify and WooCommerce. This plan proves ideal for brands experimenting with omnichannel approaches or launching their digital storefronts.

Limitations to consider:

• Restricted to 250 contacts
• No content-focused A/B testing
• Limited to basic reporting functionality
• Restricted SMS credit allocation
• Support limited to email channels

While impressive for a free offering, certain constraints become apparent as marketing needs evolve. Growing audiences, comprehensive testing requirements, and advanced analytics become essential for serious marketing teams, typically necessitating an upgrade to paid tiers relatively quickly.

Standard Plan: Well-Balanced Solution for Growing Ecommerce Operations

At $16 monthly for 500 contacts, Omnisend’s Standard Plan occupies an appealing middle ground for expanding ecommerce businesses requiring additional flexibility without significant financial commitment.

It encompasses email automation, testing capabilities, continuous support, and removes many feature restrictions present in the Free Plan. Users can send up to 12 times their contact count in emails monthly, manage multiple audience segments, and enable team collaboration through multi-user access.

The plan delivers custom workflow capabilities, intuitive drag-and-drop editing, product recommendation tools, and ecommerce-specific automation sequences like abandoned cart recovery and order follow-up communications.

Designed with conversion optimization in mind, these tools integrate seamlessly with leading ecommerce platforms including Shopify, BigCommerce, and WooCommerce.

Potential drawbacks:

• Email volume capped relative to contact count
• Lacks predictive analysis and lifecycle insights
• SMS functionality requires additional payment
• No multivariate testing capabilities
• Personalized onboarding not included

The Standard Plan delivers substantial value for the investment, particularly for independent marketers or small teams. However, organizations running extensive campaigns or requiring comprehensive analytics and large-scale SMS implementation may encounter limitations, particularly regarding automation complexity and reporting depth.

Pro Plan: Comprehensive Features for Sophisticated Multichannel Strategies

Beginning at $59 monthly for 500 contacts, Omnisend’s Pro Plan caters to ecommerce brands with ambitious marketing objectives. It eliminates all email sending restrictions, incorporates complimentary monthly SMS credits, and unlocks advanced capabilities including customer lifecycle monitoring, sophisticated segmentation, and predictive analytics.

Subscribers gain priority support access, audience retargeting functionality, and integrations with advertising platforms like Facebook and Google. The unlimited user allowance makes this tier especially suitable for in-house marketing departments or agencies managing multiple client accounts.

Omnisend’s omnichannel automation capabilities particularly excel at this level, enabling coordinated workflows that seamlessly blend email, SMS, and push notifications into cohesive customer journeys.

Considerations to note:

• Higher cost point less suitable for smaller operations
• Multivariate testing still unavailable
• Dedicated IP requires separate arrangement
• Onboarding support limited unless specifically requested
• Restricted CRM functionality for sales teams

The Pro Plan provides comprehensive tools for high-growth ecommerce brands, though it may exceed the requirements of lean operations or businesses not prepared for full omnichannel implementation.

While offering powerful capabilities, this tier delivers optimal value for teams with sufficient scale and resources to fully leverage its advanced features.

Pay-As-You-Go Email Pricing Structure

Understanding Omnisend’s Credit System

Omnisend’s Pay As You Go pricing model serves brands with irregular email campaign schedules or those preferring flexible budgeting approaches over monthly subscription commitments.

The system operates on a straightforward principle: each credit represents one email delivered to one contact. Credits are only consumed when emails are actually dispatched, whether through individual campaigns or automated sequences.

Credit Usage: Simple 1:1 ratio – one credit equals one email to one recipient

Expiration Policy: Credits typically remain valid for 12 months (verify current terms with Omnisend)

Included Functionality: Access to essential capabilities including the drag-and-drop editor, automation tools, analytics, and signup form creation

Note that SMS capabilities, A/B testing functionality, and certain advanced features require combination with a subscription plan. However, the absence of monthly fees makes this approach particularly well-suited for event-driven campaigns, seasonal promotions, or agency environments managing clients with variable sending patterns.

This model proves especially valuable for ecommerce brands with inconsistent email schedules or consultants overseeing multiple clients with diverse needs, while still providing access to fundamental email marketing functionality.

Transactional Email Pricing Structure

Decoding Omnisend’s Transactional Email Approach

What constitutes a “block”? In Omnisend’s system, a single block represents 25,000 transactional email messages. These communications differ from marketing emails, being triggered by specific customer actions — examples include order confirmations, shipping status updates, and password reset notifications.

Volume-based pricing model: Higher volume commitments yield lower per-block costs. Beginning at $30 per block for minimal volumes, pricing decreases to as low as $18 per block for high-volume senders (160+ blocks), creating cost efficiencies for larger ecommerce operations.

Dedicated IP considerations: For organizations prioritizing deliverability control, dedicated IP addresses are available for approximately $50 monthly, billed as a separate expense.

Plan eligibility requirements: Transactional email functionality is exclusively offered as a supplementary option for Standard and Pro plan subscribers. The Free plan cannot access this capability as it utilizes infrastructure reserved for commercial-scale implementation.

Credit management: Unused transactional email block allocations do not carry forward between billing cycles. Precise monthly volume estimation becomes crucial to avoid unnecessary expenditure.

SMS Marketing Pricing Details

SMS Credit Subscription Structure

*The number of included SMS credits on the Pro Plan scales with your contact tier.

Additional Important Considerations

Credit Calculation: Standard-length SMS messages (160 characters) consume one credit each. Longer messages may require 2-3 credits depending on length and character encoding specifications. MMS functionality is currently unavailable across all plans.

Unused Credit Management: Unlike some competing platforms, SMS credits do not transfer between billing periods. All allocated or purchased credits reset at the beginning of each new billing cycle.

Plan Eligibility Requirements: SMS marketing capabilities are exclusively available to Standard and Pro plan subscribers. Free plan users can conduct limited testing but must upgrade to implement active SMS campaigns at scale.

Geographic Availability: While SMS functionality extends to over 190 countries, rates, sender identification options, and delivery timeframes vary considerably between regions. Certain areas (notably India) require formal sender ID registration to maintain regulatory compliance.

SMS Feature Integration:

• Seamlessly incorporated into automation workflows (abandoned cart recovery, order confirmation, etc.)
• Consolidated analytics presenting SMS performance alongside email and push notification metrics
• Custom sender identification where supported by regional regulations
• Comprehensive consent management tools to ensure regulatory compliance

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.