SendPulse Pricing: Actual Multi-Channel Costs (2025)

SendPulse tries to be everything to everyone—email, SMS, chatbots, web push, even a website builder. The pricing looks simple at first: free plan for 500 subscribers, paid plans starting around $8 monthly. But here’s the thing: it’s modular. Want SMS? Extra. More chatbot features? Also extra.

The free plan gives you 15,000 emails monthly, which sounds generous. And it kind of is. But once you start needing the other features that make SendPulse “comprehensive,” costs stack up fast. It’s like buying a car where the engine costs extra.

Compare that to something like Sender.net, where SMS comes bundled with email marketing. Sometimes simple beats comprehensive, especially when your budget has limits.

SendPulse Pricing Overview

SendPulse pricing starts at $8 monthly but gets complicated quickly. They’ve got four email tiers—Free, Standard, Pro, Enterprise—plus separate pricing for SMS, chatbots, and transactional emails. Each service basically runs its own billing cycle.

The modular approach has advantages. You can pick exactly what you need instead of paying for everything upfront. But it also means you’re juggling multiple subscriptions if you want the full experience. Some users love the flexibility; others find it exhausting.

What’s interesting is how generous the free tier actually is. Most competitors give you 1,000-2,000 contacts; SendPulse gives you 500 but with 15,000 emails monthly. That’s a different trade-off that might work better for businesses with smaller, more engaged lists.

SendPulse Monthly Pricing

Monthly pricing scales with your subscriber count, which makes sense until you realize how expensive growth becomes. A 500-subscriber list costs $8 monthly. Jump to 2,500 subscribers and you’re looking at around $30-40. Scale to 10,000? Now we’re talking $90+ monthly just for email.

The pay-as-you-go option exists but feels like an afterthought. Credits last a year, which is nice, but the math rarely works out better than monthly plans unless you’re doing very sporadic campaigns.

Storage becomes another gotcha. The free plan includes 100MB, which disappears fast if you’re using quality images. Even the Standard plan only gives you 200MB. Compare that to platforms that offer unlimited storage, and you start feeling nickel-and-dimed.

SendPulse Monthly Plans

Four tiers, each building on the last. The naming is straightforward—no “Growth” or “Professional” marketing speak. Just Free, Standard, Pro, Enterprise.

Main Plans Comparison Table

Free Plan

The free plan actually works for small businesses. 500 subscribers, 15,000 emails monthly, plus automation and A/B testing. That’s not a demo—it’s a functional email marketing setup.

You’ll hit walls eventually. SendPulse branding on emails, limited storage, only three sender addresses. But for testing the waters or running a small newsletter? It’s genuinely useful.

The 500-subscriber limit feels low compared to others, but the 15,000 email allowance is higher than most. Different trade-offs for different needs.

Standard Plan

$8 monthly removes the training wheels. Unlimited emails, no SendPulse branding, room for three team members. Storage bumps to 200MB, which helps but still isn’t generous.

The automation features open up here—10 flows with 70 elements total. That’s enough for basic nurture sequences but not complex customer journey mapping.

Value is decent at this level. You’re getting professional features without enterprise pricing. Just don’t expect unlimited everything.

Pro Plan

At $9.60 monthly, Pro unlocks web push notifications and more sophisticated automation. Ten team members can collaborate, and you get 500MB storage.

The automation limits expand significantly—50 flows, 150 elements. Now you can build complex sequences without hitting artificial barriers.

This tier makes sense for serious email marketers who need advanced features but aren’t ready for enterprise complexity.

Enterprise Plan

Custom pricing means “call us.” Usually starts around larger subscriber counts or when you need dedicated IPs and priority support.

Integration support becomes a bigger focus here. Custom API work, specialized consulting, that sort of thing.

Most businesses never need this level, but if you’re sending millions of emails monthly, the conversation becomes worthwhile.

SendPulse Pay-as-You-Go Plan

Credits instead of monthly charges. Sounds flexible, but the math rarely works out unless you’re doing very sporadic sending. Credits last a year, which is better than monthly expiration.

The main appeal is avoiding recurring charges when your sending is irregular. Product launches, seasonal campaigns, testing new markets. Makes sense in those scenarios.

Pay-as-You-Go Pricing Comparison

For most businesses, monthly plans offer better value. Pay-as-you-go feels like it should be cheaper but often isn’t when you do the math.

SendPulse Transactional Emails Pricing

Transactional emails run through a separate SMTP service. Free tier gives you 12,000 monthly, which covers most small business needs. Order confirmations, password resets, that sort of automated stuff.

Setting it up requires technical knowledge—SMTP configuration, DKIM records, SPF authentication. Not impossible, but not plug-and-play either.

The separation from marketing emails makes sense from a deliverability standpoint. Different sending reputations for different email types. Just means more complexity to manage.

SendPulse SMS Pricing

SMS is pay-per-message only. No monthly plans, no bundling with email. You get 10 free messages to test, then you’re buying credits.

Pricing varies wildly by destination country. Domestic messages might cost a few cents; international ones can be much higher. You’ll need to check rates for your specific markets.

SMS Pricing Comparison Table

The lack of bundling becomes annoying if you want both email and SMS. Separate billing, separate credit management, separate everything.

SendPulse pricing looks straightforward until you start adding pieces. Email marketing starts at $8, but need SMS? That’s separate. Want advanced chatbots? Also separate. By the time you’re using multiple features, you’re managing several different billing cycles.

The free plan is legitimately useful for small lists. But growth gets expensive fast, and the modular approach creates complexity that simpler alternatives avoid.

Sender.net bundles SMS with email marketing, which eliminates much of this hassle. Sometimes the all-in-one approach beats pick-and-choose, especially when you’re trying to keep things simple.

SendPulse works if you need specific advanced features and don’t mind the complexity. Just calculate the total cost across all modules before committing. The sticker shock often comes later.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.