Are you curious about AI-based email marketing strategy?
Here’s an in-depth review of how AI (artificial intelligence) transforms email marketing and how it can contribute to a successful email campaign.
The worldwide email customer base is likely to reach 4.6 billion by 2025 — more than 50% of the projected global population.
Also, every dollar spent on email marketing campaigns fetches an impressive return of $38 on average, an impressive ROI of 3,800%! Given this reach and impact, email marketing remains as compelling as ever.
What is an AI-based email marketing strategy?
Email marketing can benefit from AI.
How?
These AI email marketing tools help sustain and boost your email marketing strategy. With these tools, you can build smarter email marketing campaigns and maximize results.
Artificial Intelligence sheds light on the 4W1H (what, who, when, why, and how often) of email marketing. As a result, you can send the right content to the right audience at the right time — that’s the perfect hat trick you need for a killer email marketing strategy!
More importantly, an AI email marketing strategy puts you on the pathway for continuous improvement as the strategy self-corrects and improves with every iteration.
Benefits of using AI in email marketing
To illustrate this fact, we’ve compiled a list of some of the advantages associated with using AI in email marketing strategy. Hopefully, the following will help you make an informed decision:
- 72% of customers respond only to messages aimed directly at them. With an AI email marketing strategy, you can leverage high volumes of customer data, go beyond personalization, and win over your customers through hyper-personalization.
- As AI paves the way for automation, it makes your email marketing strategy agile and scalable without cost implications or resource limitations. Whether segmenting customers or auto-responding to emails, AI can facilitate it all.
- It can make your email marketing strategy dynamically data-driven. Businesses are already measuring metrics and analyzing campaign performance using data. However, AI email marketing will allow you to identify benchmarks specific to your business or industry.
- AI follows a self-learning mechanism, especially by recalibrating the strategy based on the desired outcomes. Due to this feature, AI email marketing strategies will end up on the track for self-improvement, which will optimize campaign performance.
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6 Best Ways to Use AI in an Email Marketing Strategy
Are you excited to bask in the benefits discussed above? Then, here are six actionable ways to introduce AI in your email marketing strategy:
1. Use AI in Subject Lines
Your email subject line can make or break the entire email marketing campaign. Don’t believe us? Ask the 69% of email recipients who mark an email as spam upon reading the subject line! Given this effect, you need to put a lot of thought and effort into your subject line.
Unsurprisingly, squeezing your email intent, eliciting curiosity, and blending emotion in mere 9-10 words is tough. Fortunately, AI-powered tools that use natural language generation (NLG) can analyze tons of data to create riveting subject lines that conform to your brand voice. In short, they allow you to hack your way to winning subject lines and impressive open rates!
2. Create Compelling Email Copy with AI Help
Subject lines are not the only content that NLG can write. You can even use it to craft custom email copy that are more likely to convert. At this point, you can combine natural language generation (NLG) with deep learning, another AI technology that can further streamline the copy through advanced segmentation and use dynamic elements to make the email even more intriguing and actionable.
For example, you can use ChatGPT to write an onboarding email copy for your website.
3. Maintain Mailing List Hygiene
Email marketing database decay at the rate of 22.5% per year. As such, manually pruning your mailing list can be tedious and resource-intensive.
Fortunately, AI-based tools such as ActiveCampaign can help validate emails, delete outdated contacts, and automatically update details such as job titles, email addresses, contact info, etc. — sometimes even from different sources. AI maintaining mailing list hygiene boosts email deliverability.
4. Segment Your Audience
Segmentation is another way AI can improve your email marketing strategy. With high volumes of customer data available, it’s virtually impossible to segregate customers manually.
Additionally, every customer’s segmentation may depend on variables such as location, gender, age, preferences, buying history, and more. AI can set up a dynamic system of segmentation that goes beyond age, location, and other parameters and even factor in complexities like behavioral and psychographic data.
These segmented emails have a 46% higher average open rate.
6. Leverage Automation
When you think of drip marketing or retargeting campaigns, it’s tough to imagine a dedicated resource monitoring all the activities to send the correct email at the right time. There is, of course, an element of automation involved.
AI can finetune such automation by personalizing it according to customer behavior and past incidents, such as product browsing, purchases, etc. As such, everything — from the email body to the nature of retargeting campaign — can align with the recipient’s interests and needs, thereby elongating the customer’s lifetime value.
AI tools for email marketing
Rearing to get started on your AI-powered email marketing strategy? Here are a few tools to get you started:
- ChatGPT: This AI chatbot developed by OpenAI has been all in vogue since its release. You can input prompts in ChatGPT to generate content (subject lines, email copies, etc.) or to research topics of your choice.
- Optimove: Optimove is an omnichannel marketing hub. Optimal, an AI-powered module of Optimove, is aimed at email personalization and customer hyper-targeting. It continuously monitors customer behavior to adjust email marketing campaigns accordingly.
- Rasa.io: Rasa.io is an AI-powered newsletter tool that helps you send uniquely personalized newsletters to every subscriber. It curates a list of articles that match reader interests to make your emails engaging.
- Phrasee: If you want to craft outstanding email subject lines and CTAs that attract clicks like light to moths, look no further. Phrasee uses NLG to analyze brand guidelines and past messages to generate intriguing content.
- MoEngage: MoEngage leverages AI to make email marketing smarter and more strategic. The AI engine allows businesses to curate compelling, personalized emails that match the receiver’s preferences, behavior, journey stage, and trends.
AI in Email Marketing: Key Takeaways
Artificial intelligence conquers the world and helps us with lots of things. Here’s how AI-based email marketing allows you to achieve better results easier and quicker:
- Provides insights into what’s working and what’s not regarding subject lines, email body, etc.;
- It helps optimize the best time to send emails;
- It helps to maintain email lists;
- Lastly, it also helps to understand how to personalize emails to increase overall engagement from email subscribers.
Author Bio
Nidhi Prakash is a content marketer at MoEngage with hands-on experience in B2B and B2C content writing. She has a keen interest in analyzing marketing trends and writing about them. At present, she is acing off-page SEO.
