If you’ve ever tried scaling your marketing or sales with HubSpot, you’ve probably hit one of two walls—price or complexity. HubSpot is strong, no doubt: it combines CRM, email automation, landing pages, and analytics into one polished ecosystem.
But as many users on G2 and Reddit point out, that strength comes at a steep cost once your contact list grows or you need features like advanced reporting and A/B testing. Others find the platform bloated, with too many modules and a steep learning curve that slows down new teams.
The good news? There’s no shortage of tools that match HubSpot’s functionality without the enterprise price tag or clutter. Whether you’re after simpler automation, affordable CRM workflows, or a cleaner all-in-one suite, this guide walks through the best HubSpot CRM alternatives worth considering in 2025—complete with real-world insights, pricing breakdowns, and side-by-side comparisons.
Why Consider HubSpot Alternatives
Here are some well-supported reasons (from real user reviews) to consider alternatives to HubSpot CRM:
- Escalating costs as you scale. As one user put it: “The only real downside is cost — especially as your database grows or you add features like advanced reporting or A/B testing.” Users frequently cite how HubSpot’s pricing jumps steeply once you need more contacts, workflows, or analytics.
- Key features locked behind higher tiers. Some basic but vital tools (A/B testing, cloning, multi-branch workflows) are gated until you pay top tiers. That forces small teams to either overpay or live with limitations.
- Steep learning curve & complexity. Many new users complain about needing time and training to master HubSpot’s terminology and structure. One user noted the “unnecessary use of specialized, long-winded jargon” that adds friction.
- Gaps or limitations in reporting/custom dashboards. One user shared: “The reporting capabilities can feel restrictive … building more advanced, cross-object dashboards or custom attribution views.” Capterra reviews also mention limited forecasting tools and occasional bugs.
- User interface overload & feature sprawl. Some users feel the platform is overwhelming with too many options, modules, and nested menus. On Reddit, a few complain about missing simple capabilities (e.g. custom “timestamp” properties) and gaps in CMS features.
- Issues with specific integrations or modules. A user reported that Zoom integration requires mandatory registration—meaning attendees must register twice. Others cite glitches or limitations in ticketing, merging, and visibility in HubSpot’s Service module.
HubSpot Competitors — A Quick Comparison Table
| Alternative | Best For | Starting Price | Free Trial / Plan |
| Sender | Lean email + automation for SMBs | $0 (Free Forever plan) | Free forever plan (up to 2,500 subs, 15,000 emails) |
| ActiveCampaign | Advanced automation + CRM blend | ~$19/mo for basic plan | 14-day free trial |
| Pipedrive | Sales-focused CRM / pipeline | $14/user/month | 14-day free trial |
| Freshsales | CRM with AI insights | ~$12/user/mo growth plan | Free 21-day trial |
| EngageBay | All-in-one for SMBs | ~$14.99/month | Free plan (with limits) |
| Zoho CRM | Integrated service & operations stack | $14/user/month | Free or free trial |
| Salesforce | Enterprise teams + service support | $25/user/month | Free trial |
| GetResponse | Funnels + landing pages + email | ~$15.60/month | Free 14-day trial |
| Mailchimp | Email-first all-rounder | $13/month | Free plan (limited)/Free 14-day trial |
| Drip | Ecommerce-centric email automation | ~$39/month | Free trial |
| Ontraport | Full business automation + membership | $29/month | Free 14-day trial |
11 Best HubSpot Alternatives Reviewed
Now that you have a superficial idea of the tools, let’s take a deeper look at each of them:
1. Sender – Best HubSpot Alternative for Email Automation
Sender is a lightweight email & SMS marketing automation platform built for speed: visual workflows, ecommerce triggers, and pop-ups that work (time, scroll, exit-intent).
Out of the box, you can automate email marketing for abandoned carts from Shopify/WooCommerce, with cart and revenue tracking baked in—rare at this price point. The free plan is unusually generous for testing (2,500 contacts / 15,000 emails), and the popup/forms builder supports granular targeting without extra tools.
One thing to note: ecommerce events (cart/purchase) come from native store integrations, so you’ll want to connect your shop first to get those triggers working. If you’re migrating simple HubSpot workflows, Sender’s visual builder and ecommerce actions cover most common plays without the bloat.
Key Features
- Visual automation builder. Drag-and-drop workflows that connect emails, SMS, and triggers—no coding needed for abandoned carts or reactivation flows.
- Ecommerce integrations. Deep Shopify and WooCommerce sync for product recommendations, revenue tracking, and cart recovery sequences.
- Smart popups & forms. Advanced targeting by time, scroll depth, or exit intent—capture leads before they leave your site.
- Detailed reporting. Track deliverability, conversions, and per-campaign ROI without external analytics tools.
Pros & Cons
- Generous free plan with advanced automations (rare among competitors).
- Clean, intuitive interface that runs fast even on large campaigns.
- Built-in popups, SMS, landing page builder and ecommerce tracking—no third-party plugins required.
- Sender branding in free plan.
- SMS messaging available only in paid plans.
Pricing
Sender’s free plan includes up to 2,500 subscribers and 15,000 monthly emails—no time limit or feature restrictions. Paid tiers start at just $7/month for 1,000 contacts, scaling predictably with list size. Each plan includes automation, SMS, popups, and ecommerce tracking without expensive add-ons.
Compared to HubSpot, where automations and analytics only show up on $20–$890+ plans, Sender offers comparable marketing automation tools at a fraction of the cost. Makes it an easy choice for growing SMBs.
HubSpot vs Sender
HubSpot offers a massive all-in-one CRM and marketing suite, but most automation, analytics, and A/B testing tools are paywalled behind high-tier plans. Sender delivers maybe 80% of those capabilities—email automation, segmentation, popups, SMS, and ecommerce workflows—at a tiny fraction of the cost.
Unlike HubSpot’s tier-locked tools, Sender includes automations on every plan, even free. For small and mid-size businesses that don’t need full CRM depth, Sender replicates HubSpot’s marketing automation workflow with simpler setup, faster loading, and no usage-based cost surprises.
2. ActiveCampaign – Advanced Marketing Automation & CRM
ActiveCampaign excels at deep, test-friendly automation.
You can split-test entire branches (not just emails), mix conditional/split actions, and use “Goals” to jump contacts ahead—handy for avoiding automation dead-ends. Its built-in Deals CRM ties pipeline stages to automations, so sales activity can trigger nurture, scoring, or routing on its own.
Newer “Autonomous Marketing/Active Intelligence” branding aside, the real advantage is still its granular triggers, conditional content, and branch-level testing that speed up iteration without rebuilding flows.
Worth noting: this much flexibility comes with complexity, so plan accordingly.
Key Features
- Split automations. A/B test automation branches to optimize customer journeys in real time.
- Goal tracking. Automatically move contacts ahead when they meet preset conditions—great for complex funnels.
- Predictive sending. AI analyzes past engagement to send messages at the optimal time.
- Sales & marketing sync. Unified CRM and automation keep pipelines and campaigns connected seamlessly.
Pros & Cons
- Exceptionally deep automation features and branch testing.
- Unified CRM and marketing data improve personalization.
- Reliable deliverability backed by years of infrastructure tuning.
- Steeper learning curve for beginners due to feature depth.
- Pricing scales quickly as contact lists grow.
- Reporting dashboards feel dated and fragmented.
Pricing
ActiveCampaign’s plans start at $15/month for basic marketing automation, with the Plus tier ($49/month) adding CRM and deep integrations. Pricing scales by contact volume, and advanced reporting or predictive features live on higher tiers ($79+).
While far cheaper than HubSpot’s enterprise pricing, ActiveCampaign still gets costly as lists grow—HubSpot’s steep jumps begin earlier, but ActiveCampaign keeps more automated workflows accessible across mid-range plans.
HubSpot vs ActiveCampaign
In ActiveCampaign vs. HubSpot discussion, both platforms appear to offer robust automation, but they differ in focus. HubSpot is CRM-first, integrating marketing with sales pipelines and content hubs. ActiveCampaign centers on automation depth—split paths, conditional logic, and predictive sending—at mid-tier pricing.
It’s ideal if you need advanced behavioral workflows without paying HubSpot’s enterprise rates. However, HubSpot’s ecosystem offers tighter native CRM alignment and reporting once you reach higher tiers. In short, ActiveCampaign suits hands-on marketers; HubSpot benefits structured teams ready to invest in an integrated CRM solution.
Also, remember that HubSpot is not the only ActiveCampaign alternative in the market.
3. Pipedrive – Best Sales-Focused CRM Platform
Pipedrive keeps reps inside a clean, activity-driven pipeline and now layers in an AI Sales Assistant that flags stuck deals and suggests next steps.
Workflow Automations handle common follow-ups, while the optional “Campaigns by Pipedrive” add-on brings basic email marketing if you don’t want a separate tool.
One practical quirk to know: Pipedrive introduced account usage limits (May 29, 2025), which can affect bulk operations depending on plan—worth checking if you automate heavily.
Net result: a focused sales CRM that can stretch into light marketing tasks via add-ons, but it really shines when you keep it squarely sales-centric.
Key Features
- Visual sales pipelines. Intuitive drag-and-drop interface makes deal tracking and forecasting effortless.
- AI sales assistant. Detects bottlenecks and suggests next best actions to speed up conversions.
- Workflow automations. Automate repetitive tasks, assignments, and notifications to save reps time.
- Email & deal sync. Two-way integration with Gmail/Outlook ensures complete communication history per contact.
Pros & Cons
- Extremely intuitive visual sales pipeline—ideal for sales teams.
- AI assistant offers actionable deal insights and reminders.
- Highly customizable fields and deal stages.
- Email marketing add-on costs extra.
- Limited workflow complexity compared to full automation suites.
- Quotas and API limits can restrict heavy automation users.
Pricing
Pipedrive’s plans range from $14 to $79 per user/month, with most features (AI assistant, workflow automations, reports) available on mid-tier plans. Marketing automation via “Campaigns by Pipedrive” costs extra ($13+).
For teams focused purely on sales pipeline management, it’s dramatically cheaper than HubSpot Sales Hub, which can exceed $450/month for similar team setups. Pipedrive’s clear per-user pricing avoids HubSpot’s contact-based cost inflation.
HubSpot vs Pipedrive
When you compare HubSpot vs. Pipedrive, it’s evident that the first one blends CRM with marketing automation, while Pipedrive sticks to its sales-first philosophy. Pipedrive’s visual pipeline and AI assistant keep deal tracking simple, but its marketing add-on costs extra. HubSpot, by contrast, offers stronger marketing-sales alignment but at a far steeper price point.
For teams prioritizing pipeline clarity and affordability, Pipedrive wins. If you need CRM software with detailed reporting under one roof—and can justify higher spend—HubSpot’s integrated ecosystem remains more comprehensive.
4. Freshsales – Affordable CRM with Custom Reports
Freshsales (Freshworks) gives you an approachable CRM with solid reporting/dashboards and Freddy AI nudges for deal health, next best action, and forecasting. It’s strong on pipeline hygiene and custom reports at lower cost than many suites.
Hidden quirk to know: “Track Custom Events” (granular web/app events) isn’t available in standalone Freshsales—those analytics live on the marketing side—so plan integrations if you rely on behavior-level triggers.
For teams needing customizable views, basic forecasting, and AI hints without enterprise pricing, Freshsales is an attractive middle ground.
Key Features
- Freddy AI insights. Scores leads, predicts deal outcomes, and offers contextual next-step suggestions.
- Customizable dashboards. Build detailed sales or performance views for every role.
- Email & call tracking. Monitor conversations directly from the CRM to maintain context.
- Workflow automation. Set triggers for lead assignment, reminders, and follow-up actions automatically.
Pros & Cons
- AI “Freddy” simplifies sales forecasting and lead scoring.
- Clean UI makes adoption fast for new teams.
- Strong value: advanced features at mid-market pricing.
- Marketing automation still requires the separate “Freshmarketer” module.
- Fewer native third-party apps integrations than Zoho or HubSpot.
- Some users report lag with large data imports.
Pricing
Freshsales’ paid tiers starting at $9/user/month (Growth) and scaling up to $39 (Pro) or $59 (Enterprise). Even mid-level plans include AI insights, automations, and reporting, which HubSpot typically reserves for Professional or Enterprise tiers.
Freshsales’ predictable per-user pricing makes it 4–6x cheaper than HubSpot for comparable CRM and forecasting capabilities.
HubSpot vs Freshsales
HubSpot’s CRM integrates deeply with its marketing suite, but scaling quickly becomes expensive. Freshsales focuses purely on managing leads and automation at a much lower cost. Its Freddy AI features—lead scoring, deal insights, and next-best-action prompts—replicate key HubSpot functionalities within a leaner package.
HubSpot still leads in marketing depth and ecosystem integrations, yet Freshsales appeals to teams wanting an AI-enhanced CRM without paying premium rates or managing multiple hubs.
5. EngageBay – Best All-in-One Software for SMB
EngageBay bundles marketing, CRM, helpdesk, and live chat—so small teams can consolidate tools and data.
Visual workflows automate cross-app actions; the Pro tier adds task management and role/SSO controls, while even the free plan includes CRM + live chat to get moving.
Worth noting: you’ll get the meaningful automation and custom reports on paid tiers; the free plan is generous but intentionally limited.
For lean teams, the “one login for sales, marketing, and support” setup often outweighs point-tool depth.
Key Features
- Unified CRM & marketing suite. Combine sales, marketing, and support tools in one affordable dashboard.
- Visual automation builder. Create triggers and workflows across email, tasks, and deals easily.
- Helpdesk integration. Manage support tickets and customer history from one interface.
- Landing page & form builder. Design and deploy pages or pop-ups without needing external tools.
Pros & Cons
- Combines CRM, helpdesk, email, and live chat in one low-cost platform.
- Visual automations cover both sales and marketing seamlessly.
- Responsive support team with short resolution times.
- Free tier lacks advanced automation and reporting.
- Occasional UI sluggishness with large databases.
- Limited integrations beyond popular CRMs and email tools.
Pricing
EngageBay’s all-in-one suite starts at $13/month (Basic) with CRM, automations, and email campaigns included; Pro tiers ($102/month) bring in advanced workflows and reporting. A permanent free plan supports up to 250 contacts.
Compared to HubSpot, which separates marketing, sales, and service pricing, EngageBay consolidates everything under one affordable license. It’s ideal for small teams priced out of HubSpot’s modular structure.
HubSpot vs EngageBay
HubSpot separates marketing, sales, and service hubs—each with its own pricing ladder—while EngageBay bundles them all under one affordable plan. Both offer automation, CRM, and customer support modules, but EngageBay’s unified approach reduces costs and context switching.
HubSpot excels in scalability and project management integrations, yet its cost can balloon for small teams. EngageBay’s strength lies in offering HubSpot-style workflows and cross-department visibility for startups and SMBs on tight budgets.
6. Zoho CRM – Comprehensive Customer Service Software Suite
Zoho CRM anchors a broad Zoho stack (Desk, Voice, Analytics, etc.), letting you orchestrate sales + service without leaving the ecosystem.
Standouts: Blueprint (enforce process with stage-level guards), CommandCenter 2.0 (journey orchestration across modules), and Canvas (redesign the CRM UI for your teams).
Telephony and service apps plug in natively, so agents get calls, cases, and sales context in one place. The trade-off is breadth: you’ll win on integration capabilities and price, but expect a learning curve configuring journeys and governance.
Key Features
- Blueprint automation. Define mandatory steps and approvals to keep teams following structured processes.
- CommandCenter journeys. Orchestrate customer interactions across multiple Zoho apps from one view.
- Canvas customization. Redesign module layouts and UI for cleaner, role-specific dashboards.
- Omnichannel engagement. Manage calls, chats, social messages, and emails natively within the CRM.
Pros & Cons
- Deep ecosystem integration (Desk, Voice, Campaigns, Analytics).
- Strong process enforcement via Blueprint.
- Excellent value for multi-departmental use.
- Interface customization requires setup time and training.
- Overwhelming breadth for small teams.
- Occasional sync delays between Zoho apps.
Pricing
Zoho CRM pricing begins at $14/user/month (Standard) and extends to $52/user for the Ultimate plan. Each tier layers in automation, AI forecasting, and advanced analytics. Even the entry plan provides workflow rules and email insights, which HubSpot’s users only access on higher tiers.
Zoho’s pricing remains predictable and per-user, making it far more affordable for service-heavy teams compared to HubSpot’s contact-based costs.
HubSpot vs Zoho CRM
HubSpot emphasizes inbound marketing and polished UX, whereas Zoho CRM focuses on process customization and ecosystem integration. Zoho’s Blueprint and CommandCenter tools match HubSpot’s workflow and journey builders at lower cost, while offering tighter ties to service, finance, and analytics apps.
However, Zoho’s learning curve is steeper and setup heavier. HubSpot feels smoother out of the box; Zoho rewards teams that value control and multi-app unification over simplicity as a comprehensive CRM solution.
7. Salesforce – Enterprise CRM with Customer Support
Salesforce‘s Service Cloud pairs case management, knowledge, and omnichannel with AI (Einstein Copilot/Agentforce) that can execute multi-step actions via standard/custom “actions.”
Combined with Flow/Orchestration, you can automate repetitive tasks and expose embedded chat/self-service on your site.
In practice, the magic compounds when Data Cloud unifies customer data—letting AI and automations act on a 360 profile.
Caveats: top-shelf capability demands admin time and often add-ons; design for governance early.
Key Features
- Einstein AI & copilot. Summarizes cases, recommends actions, and automates repetitive tasks for support teams.
- Flow builder. Automate complex multi-step business processes visually, across departments.
- Service cloud console. Unified workspace for agents handling cases, chat, and knowledge base in one view.
- Data cloud integration. Consolidates customer data for real-time personalization and analytics.
Pros & Cons
- Unmatched customization and scalability for complex organizations.
- Robust AI assistance (Einstein, Copilot) for agents and admins.
- Massive integration ecosystem and AppExchange marketplace.
- High total cost of ownership (licenses + implementation).
- Requires certified admins to manage effectively.
- Interface and setup can overwhelm smaller teams.
Pricing
Salesforce’s Sales and Service Cloud editions start at $25/user/month (Starter Suite) and scale up to $500+ for enterprise plan or Unlimited packages. Pricing rises steeply when custom modules, automation, or integrations are added.
While HubSpot’s advanced tiers also get expensive, Salesforce’s total ownership cost can easily exceed it once implementation and add-ons are included. HubSpot remains simpler to deploy; Salesforce offers more flexibility at a higher price ceiling.
HubSpot vs Salesforce
HubSpot and Salesforce both serve as enterprise CRMs but with opposite philosophies. HubSpot prioritizes usability and quick deployment, while Salesforce emphasizes deep customization and scalability. Salesforce’s Flow, Data Cloud, and Einstein AI deliver far richer automation—if you have the admin resources.
HubSpot provides cleaner UI, native marketing integration, and faster ROI for SMBs. For large enterprises needing complex multi-object workflows, Salesforce outperforms HubSpot as a powerful CRM solution; for lean teams seeking intuitive automation, HubSpot wins on approachability.
8. GetResponse – Autofunnel Feature and Landing Pages
GetResponse‘s Conversion Funnel (formerly Autofunnel) stitches landing pages, email, ads, and payments into guided funnels—no cobbling tools together.
You can take payments via Stripe/PayPal/Square and A/B-test landing pages (on paid plans) while tracking step-dropoff.
A sleeper feature is native webinars (live/on-demand) for lead gen—great for product demos—though the free plan caps attendee counts and page visits. If you want “funnels in a box” with landing pages, email, and webinars, it’s unusually cohesive.
Key Features
- Conversion funnels. Prebuilt sales funnels with email, landing pages, and payment steps integrated.
- Webinar hosting. Run live or on-demand webinars directly from the platform.
- Landing page builder. A/B test templates with responsive design and built-in forms.
- Email automation. Triggered emails for nurturing leads or completing abandoned funnels automatically.
Pros & Cons
- All-in-one funnel creation with email, pages, and payments.
- Built-in webinar hosting sets it apart from most rivals.
- Solid deliverability and simple automation setup.
- Funnel analytics less detailed than standalone CRMs.
- Webinar features capped on lower plans.
- Limited CRM depth for advanced sales tracking.
Pricing
GetResponse pricing starts at $16/month (Email Marketing) with automation and funnels showing up on the $54+ plans. The MAX2 tier adds advanced funnels, SMS, and account management for large teams.
Compared to HubSpot, GetResponse gives you automation and landing pages far earlier—HubSpot’s equivalent functionality lives behind its Professional plan ($800+/month). For small ecommerce stores, GetResponse offers exceptional funnel value at one-tenth the price.
HubSpot vs GetResponse
HubSpot’s funnel features are spread across marketing and sales hubs, while GetResponse condenses email, landing pages, and payments into a single “Conversion Funnel.” GetResponse gives smaller businesses a plug-and-play funnel builder that HubSpot only offers through higher-tier workflows and integrations.
HubSpot’s analytics and CRM depth are stronger, but GetResponse delivers a quicker, cheaper route to lead capture and sales process automation—ideal for ecommerce and solopreneurs.
9. Mailchimp – Email Marketing Automation for Business Needs
Mailchimp’s grown from a simple email tool into a full marketing platform with audience segmentation, customer journeys, and behavioral targeting.
Mailchimp’s Creative Assistant generates branded visuals and copy suggestions, while A/B and multivariate testing help you optimize campaign performance. The email template library is extensive, and integrations cover just about every ecommerce and CMS platform out there.
That said, Mailchimp’s real strength is still email marketing—it’s beginner-friendly and widely adopted. But as you scale, you’ll notice some limitations: advanced automation gets locked behind higher tiers, and pricing can climb quickly as your contact list grows.
Key Features
- Customer journeys. Map behavior-based paths to automate follow-ups and re-engagement.
- A/B & multivariate testing. Optimize email performance using design and content variations.
- Creative assistant. Auto-generates branded visuals and copy suggestions for campaigns.
- Behavioral targeting. Send messages based on purchase history, engagement, or predicted LTV.
Pros & Cons
- Widely adopted, easy to use, and beginner-friendly.
- Excellent template library and design flexibility.
- Integrates with almost every ecommerce and CMS platform.
- Advanced automation locked behind higher tiers.
- Pricing rises sharply with contact growth.
- Support and A/B testing limited on free plan.
Pricing
Mailchimp pricing offers a free plan (500 contacts, 1,000 monthly sends) and paid plans starting at $13/month (Essentials) up to $350+ (Premium). Automation depth increases with price, as advanced journeys and split testing are gated behind Standard or Premium.
Compared with HubSpot, Mailchimp remains more accessible for startups, but its pricing can escalate quickly for growing lists—though still cheaper than HubSpot’s mid-tier packages.
HubSpot vs Mailchimp
Okay, a difficult one – HubSpot vs. MailChimp. HubSpot integrates CRM, content, and marketing in one hub, whereas Mailchimp remains primarily an email and audience-marketing platform. Mailchimp wins on simplicity and cost for small senders, but its automation and reporting plateau fast.
HubSpot’s workflow builder and analytics suite are more advanced, yet locked behind costly tiers. For quick marketing campaigns and startups, Mailchimp suffices; for unified lead management and multichannel nurturing, HubSpot provides broader capability at a much higher price.
10. Drip – Affordable Email Marketing Automation
Drip is ecommerce-first automation: visual workflows, dynamic segments, and robust onsite pop-ups/forms with audience targeting and timing controls.
It shines when you need revenue-focused flows (browse/cart/product triggers) without a heavy CRM—most teams pair it with landing-page tools like Leadpages/ConvertFlow via native integrations.
Usability note: Drip’s product philosophy is marketing-centric; classic B2B sales pipeline features aren’t the focus, which keeps the UI fast for marketers. If your store runs on Shopify/Woo, Drip’s Onsite + workflows get you moving quickly.
Key Features
- Visual workflow builder. Build dynamic email sequences triggered by customer actions or tags.
- Ecommerce tracking. Syncs with Shopify/WooCommerce to automate browse and cart abandonment flows.
- Segmentation engine. Filter audiences by behavior, attributes, or purchase frequency using customer segmentation.
- Onsite campaigns. Create targeted pop-ups, bars, or slide-ins to grow subscribers.
Pros & Cons
- Ecommerce-centric workflows and triggers out of the box.
- Advanced segmentation for behavioral targeting.
- Clean UI and quick campaign deployment.
- Minimal CRM capabilities—marketing only.
- No native landing-page builder (needs integration).
- Reporting could be deeper for complex funnels.
Pricing
Drip’s pricing starts at $39/month for 2,500 contacts and scales linearly with list size—no feature gating or multiple tiers. Every plan includes full automation, segmentation, and ecommerce integrations.
In contrast, HubSpot locks most automation behind higher plans, and charges separately for marketing and sales hubs. Drip remains a focused, cost-transparent choice for ecommerce marketers who find HubSpot’s pricing unnecessarily layered.
HubSpot vs Drip
HubSpot serves general business automation, while Drip laser-targets ecommerce marketers. Drip’s workflows, revenue tracking, and product-based triggers outperform HubSpot’s ecommerce functionality, especially for Shopify and WooCommerce.
HubSpot’s CRM depth and multi-hub expansion suit B2B operations, but it lacks Drip’s real-time customer behavior tracking. If you’re running online stores, Drip offers sharper, leaner automation; if you need integrated sales pipelines and service tools, HubSpot remains the broader suite.
11. Ontraport – Business Automation CRM with Custom Reports
Ontraport is a business-automation workhorse: a visual campaign map for end-to-end funnels, with “Performance Mode” overlaying real-time stats right on the canvas.
Its Metrics/Trends dashboards support custom reporting, while membership-site tooling (native and via WordPress/PilotPress) makes it popular for info products and services.
One nuance: advanced reporting/UTM insights live on higher tiers, so budget for the plan that matches your analytics needs. If you want CRM + pages + payments + automation in one system (and don’t mind configuring), Ontraport’s depth pays off.
Key Features
- Campaign builder. Map entire customer journeys visually, with performance metrics on the same screen.
- Custom reporting. Track conversions, lifetime value, or funnel health through customizable dashboards.
- Membership & payments. Manage subscriptions, upsells, and recurring billing natively.
- Dynamic content. Personalize pages and emails using CRM data and behavioral triggers.
Pros & Cons
- Highly visual campaign builder with real-time performance overlay.
- Deep reporting and custom metric tracking.
- Built-in membership, payments, and form tools reduce tool sprawl.
- Complex setup; not ideal for quick launches.
- Higher tiers required for full analytics capabilities.
- UI can feel dated compared to newer SaaS competitors.
Pricing
Ontraport starts at $24/month (Basic) for up to 1,000 contacts and reaches $124+ (Pro) or $249+ (Enterprise) for advanced automation, membership, and analytics. Every plan includes CRM, email, and payment tools.
While HubSpot’s comparable setup can run $400–$800/month when combining hubs, Ontraport delivers the same funnel-building and reporting capabilities for a much lower, all-in-one price.
HubSpot vs Ontraport
HubSpot provides robust inbound marketing and CRM tools but requires stacking multiple hubs for full automation and reporting. Ontraport delivers CRM, campaigns, pages, payments, and analytics inside one system, simplifying setup for sales and marketing teams.
HubSpot’s interface is smoother and better supported, yet Ontraport’s visual campaign builder and built-in reporting offer superior transparency once configured. For data-driven businesses seeking self-contained automation at lower cost, Ontraport offers more flexibility than HubSpot’s modular, higher-priced ecosystem.
The platform helps sales teams manage workflows more effectively and provides dedicated account manager support at higher tiers. Customer support teams benefit from tools that improve customer satisfaction across all touchpoints, functioning as both a customer support platform and customer service platform. Teams can access customer data seamlessly and coordinate through integrated features that serve as a unified system.
HubSpot Competitors Pricing Comparison Table
| 10,000 contacts | 20,000 contacts | 50,000 contacts | |
| Sender | $40/month | $75/month | $159/month |
| ActiveCampaign | $149/month | $311/month | $609/month |
| Pipedrive | $16/seat/month (unlimited contacts) | ||
| Freshsales | $9/user + extras (unlimited contacts) | ||
| EngageBay | $55 + scaling | $55 | $102 |
| Zoho CRM | $14/user or bundled rate (unlimited contacts) | ||
| Salesforce | $25/user + add-ons (unlimited contacts) | ||
| GetResponse | $72/month | $125/month | $215/month |
| Mailchimp | $98/month | $200/month | $335/month |
| Drip | $154/month | $289 | $699 |
| Ontraport | $224/month | $316 | $458 |
Email Marketing Platforms Cost Calculator
Still not convinced which tool to use based on your budget? Try out our handy cost calculator. Compare prices of different platforms and find your winner immediately:
