Forms are the backbone of most websites on the internet. They help capture leads, accept payments, and more. But picking the right online form builder is quite a task.
Many online form builders promise the moon. But how to choose one that suits your online growth goals? Let’s look at some of the best online form builders in this blog and see how they cater to your online growth needs.
What Features Should the Best Form Builder Have?
Before we dig deeper into the list, let’s explore some must-have features for an online form builder. This list will help you compare different online form builders and pick the best one based on your specific needs.
- Intuitive User Interface (UI): The form builder UI must be simple, fast, and user-friendly. It should guide you in building a beautiful form based on your needs. Choose an online form generator with a drag-and-drop interface that lets you create forms by placing elements on a canvas.
- Template Library: Form templates are a huge time saver. So, pick a form creator with an extensive template library. The template library will help you create forms faster without compromising quality. There should be forms for lead generation funnel, email newsletter signup, contact, etc.
- Behavioral Settings: A form builder should have advanced capabilities to track user behavior and contextualize forms on the website. Forms should appear at specific events, like when the user is ready to close the page (exit intent popup) or scroll to the end. Personalization based on user behavior boosts conversion rates.
- Analytics & Optimization: A form builder should help you test and optimize different elements based on data. Data will also help you understand user intent and time spent filling out the form. You should be able to tweak the form appearance, fields, and interactivity for better outcomes.
- Easy & Quick Integration: Form builders should be easy to set up and integrate with your existing tech stack. They should provide a plug-and-play solution that can connect to your existing WordPress, Wix, Shopify, WooCommerce, or Magento website.
- Affordability: Using a form creator should not make you feel like paying the ransom. It should have generous usage limits and minimal restrictions, making you more money than you’re spending on it. The best form builder comes with multiple pricing plans (and a tiered usage model) to help you pay as you grow. Also, never rush for a form generator with the cheapest plan.
15 Best Online Form Builder Apps for Every Need
The internet is full of online form builders with interesting features.
Free online form builders come with restrictions, while a paid solution allows you to create unlimited forms, use advanced features that help you accept unlimited form submissions, and analyze form data. Using online form builders or a SaaS solution is one of the best ways to create forms quickly.
1. Sender — Free Online Signup Forms & Popups
Sender lets you create beautiful, professional, and responsive online forms to grow your email list, ask for contact details, or generate leads. Use Sender’s drag-and-drop builder to create and launch inline or pop-up forms for your website.
The best part of using Sender as a form builder is that you can track visitor behavior to show forms at the right time. For example, adding a smart exit-intent pop-up form that prompts a user to sign up for a free offer or discount when they’re just about to leave your website.
Unlimited custom fields, even on free accounts, full GDPR compliance, drag-and-drop form designer, and advanced features like showing form at a specific interval make Sender a powerful form builder for any digital business.
Best for:
- Niche website owners. Sender is perfect for specialized sites with targeted lead capture functionality needs without having to rely on multiple tools or technical headaches.
- Online businesses. Streamline customer acquisition by keeping everything under one roof — from email campaigns to sign-up forms seamlessly.
- Ecommerce brands. Capture abandoned cart emails and build customer lists directly within their existing email marketing workflow effortlessly.
- Bloggers & publishers. Grow subscriber lists organically with embedded forms that match their content style and audience preferences naturally.
Standout Features
- Automated workflows & integrations. Easily connect with your existing CMS, website, and lead management solutions using advanced integrations and automated workflows.
- Full GDPR compliance. Secure platform with European data centers to comply with the latest privacy laws and protect user privacy.
- Real-time reports. Get real-time data about new form submissions on a central window (dashboard) for analyzing your performance.
- Advanced spam protection. ReCaptcha and other spam protection features
- Mobile responsiveness. Fully responsive popup and in-line forms that look good on mobile, tablets, and desktop screens.
Online Form Type
- Contact forms – Simple drag-and-drop contact forms that funnel inquiries straight into your email workflow.
- Newsletter signup forms – Clean subscription forms with customizable fields to grow your email list organically.
- Event registration forms – Streamlined event signups that automatically segment attendees for targeted follow-up campaigns.
- Customer feedback forms – Quick feedback collection that helps you understand what’s working and what isn’t.
- Online order and payment forms – Basic order forms, though you’ll want dedicated ecommerce tools for more complex transactions.
- Account signup forms – User registration forms that integrate nicely with your broader email marketing strategy.
- Contest registration forms – Fun contest forms plus their spin-the-wheel popups that gamify lead capture beautifully.
- General inquiry/contact forms – Versatile catch-all forms for any type of customer question or request.
Form Examples
Pricing: Free for all Sender users, including free accounts.
2. JetFormBuilder — Best for Gutenberg Forms
JetFormBuilder is a powerful form-builder plugin for WordPress native editor that allows you to create customized and advanced forms for your website. With its block-friendly drag-and-drop builder, you can design forms for a variety of purposes, such as subscriptions, sales, registration, surveys, feedback, and more.
One of the standout features of JetFormBuilder is its conditional logic, which lets you create forms that adapt to user responses. This allows for a more personalized and engaging user experience.
JetFormBuilder also provides a range of payment integration options, making it a great choice for businesses that accept online payments. Plugin offers support for well-known payment gateways such as PayPal and Stripe.
This WordPress plugin is a good asset for building front-end submission forms, like guest posts and product or service placements, with the ability to publish posts instantly or after admin approval.
Best for:
- WordPress users. JetFormBuilder is designed specifically for the Gutenberg block editor, making it a powerful option for developers who want to build advanced forms natively within WordPress;
- Content-focused websites. Ideal for blogs, directories, or community platforms that need custom front-end submission forms for posts, reviews, or listings—complete with moderation and approval workflows;
- Small businesses using WooCommerce. Add dynamic pricing fields, conditional logic, and product forms to streamline bookings, custom orders, or service inquiries directly within your WooCommerce setup.
Standout Features
- Native Gutenberg integration. Build and customize forms directly within the WordPress block editor—no need for shortcodes, third-party builders, or separate dashboards;
- Post submission capabilities. Let users submit posts, reviews, or listings from the front end, and choose whether to publish immediately or hold for admin approval;
- Calculated fields. Perform real-time math inside forms—useful for quoting tools, service estimators, or anything requiring price calculations.
Online Form Type
- Contact forms. Create fully customizable contact forms directly within the WordPress block editor. Use conditional logic, email notifications, and post-submission actions to streamline inquiry handling and lead capture;
- Newsletter signup forms. Build signup forms that collect emails and integrate with platforms like Mailchimp using webhooks or JetEngine;
- Event registration forms. Collect attendee information with dynamic fields and logic. Add payment options via Stripe or PayPal, and manage entries from the backend—external calendar syncing requires third-party tools;
- Customer feedback forms. Gather user insights using rating scales, dropdowns, and open-text fields. Customize the flow with conditional questions to deliver a tailored feedback experience;
- Online order and payment forms. Accept secure payments through built-in Stripe and PayPal integrations. Great for quote requests, bookings, or selling services and products with real-time price calculations;
- Account signup forms. Build user registration, login, and profile update forms using native WordPress functionality. Perfect for membership sites, gated content, or community platforms;
- Contest registration forms. Create entry forms with file uploads and custom fields to collect participant info. While gamified features aren’t built-in, you can enhance interactivity with third-party plugins or custom code;
- General inquiry forms. Design flexible, multi-purpose forms for support tickets, contact requests, or business inquiries. Customize submission behavior with email routing or redirects.
Form Examples
Pricing: The core plugin is free, while you can buy Pro add-ons from $49 per year/site.
3. WPForms — Best WordPress Free Form Builder
WPForms is another standout, no-nonsense form builder. With over 2,000 templates available you can create contact forms, surveys, payment forms, newsletter signups, and more without writing a single line of code.
Plus, WPForms Lite offers a solid free version that covers basic form needs, so you can test-drive their approach before upgrading to a premium plan.
What sets WPForms apart is their focus on user-friendly design and its intuitive form builder that gets you started in no time. Their conditional logic keeps forms clean by showing only relevant fields, while built-in spam protection (including multiple CAPTCHA options) runs automatically in the background.
WPForms handles everything from simple contact forms to complex multi-page submissions with progress bars, and even lets users save their progress to finish later. Worth mentioning is their entry management system that makes it easy to search, organize, and track all your form submissions without drowning in data.
Best for:
- SMBs. Perfect for companies looking to scale that need professional-looking forms without the complexity or cost of enterprise solutions;
- Industry newcomers. Great for WordPress or ecommerce beginners who want powerful form functionality without needing technical skills or coding knowledge.
Standout Features
- Smart Conditional Logic. Forms automatically adapts, helping form takers fill out only what’s relevant, reducing abandonment;
- Save and Resume Functionality. Users can save their progress on long forms and come back later to finish, boosting completion rates significantly;
- Comprehensive Spam Protection. Multiple CAPTCHA options plus built-in background filtering that works automatically, even on the free version;
- Advanced Entry Management. Powerful search and filtering tools let you find specific submissions by keywords, IP addresses, payment details, and more.
Online Form Type
- Contact Forms. Easily build simple or advanced contact forms to collect inquiries, support requests, or general messages from site visitors;
- Newsletter Signup Forms. Grow your email list with embedded newsletter forms that connect to services like Mailchimp, Constant Contact, or AWeber;
- Event Registration Forms. Create RSVP or event registration forms with fields for attendee details, dates, and optional payment options for ticketed events;
- Customer Feedback Forms. Use surveys, polls, or feedback forms to gather insights with features like star ratings, Likert scales, and conditional follow-up questions;
- Online Order & Payment Forms. Build secure forms to collect payments or donations using Stripe, PayPal, Square, or Authorize.Net. Supports product options, totals, and recurring billing;
- Account Signup Forms. Design custom user registration and login forms with the User Registration addon—ideal for membership sites or gated content;
- Contest Registration Forms. Capture entries for giveaways or promotions with customizable fields, file uploads, and conditional rules to personalize the experience;
- General Inquiry Forms. Include a flexible general contact or inquiry form on your site’s homepage or contact page to let users easily reach out for any reason.
Form examples
Pricing: A basic license plan for one website starts at $49 per year. Free browser add-on available with basic functionality.
4. Fillout — Best Web Form Builder (No-Code)
Fillout is a top-tier no-code form builder that simplifies the way you collect and manage data.
Designed for both individuals and businesses, it’s perfect for everything from market research and customer feedback to event planning and more.
Fillout stands out for its smooth integration with a wide range of third-party apps, making it easy to automate workflows and sync data across platforms. It also offers advanced capabilities like conditional logic, allowing forms to adapt based on user responses for a more personalized experience.
The built-in analytics tools give users clear, real-time insights to help drive smarter decisions. Whether you’re conducting in-depth research or gathering quick feedback, Fillout is built to handle a variety of data collection needs with ease.
Best for:
- Marketing professionals. Fillout is perfect for lead generation campaigns with advanced conditional logic, payment processing, and seamless CRM integrations that streamline the entire funnel.
- Non-profits. Ideal for donation forms, volunteer registration, and event signups with built-in payment processing and donor management features at budget-friendly pricing.
- Small businesses. Great for service providers needing intake forms, appointment booking, and client onboarding without the overhead of complex enterprise solutions.
Standout Features
- Dynamic forms. Smart forms that adapt in real-time based on user responses, creating personalized experiences that feel more like conversations than questionnaires.
- AI-form builder. Skip the manual setup and let AI generate your entire structure from a simple prompt, then customize forms as needed.
- Automated workflows. Connect your forms to trigger actions across multiple integrations automatically – from sending emails to updating spreadsheets without manual intervention or any line of code.
Online Form Type
- Contact Forms. Build everything from simple contact forms to complex multi-step inquiries with conditional logic that adapts based on visitor responses.
- Newsletter Signup Forms. Create embedded subscription forms with seamless integration to popular email marketing platforms and automated list management features.
- Event Registration Forms. Design comprehensive event signups with attendee management, ticketing options, and automated confirmation workflows for smooth event planning.
- Customer Feedback Forms. Gather insights using dynamic surveys with rating scales, conditional questions, and real-time response analytics to understand your audience better.
- Online Order & Payment Forms. Process secure payments and donations with multiple gateway options, product catalogs, and automated receipt generation for streamlined transactions.
- Account Signup Forms. Create custom user registration flows with password requirements, email verification, and automated welcome sequences for member onboarding.
- Contest Registration Forms. Launch engaging contests with file upload capabilities, entry limits, and automated winner selection tools to boost audience engagement.
- General Inquiry Forms. Deploy flexible contact forms anywhere on your site with smart routing, auto-responses, and lead scoring to prioritize important inquiries.
Form Examples
Pricing: A basic license plan starts at $15 per month for 2,000 responses/month limit and unlimited forms. A ‘Free Forever’ plan is also available.
5. AidaForm — Best White-Label Form Solution for Agencies
AidaForm is yet another user-friendly form builder that offers great functionality without needing to write a single line of code. It comes with plenty of customization options and supports everything from file uploads to a wide range of question types.
With AidaForms you also get features like real-time response tracking, automatic email alerts, and secure data storage, making it ideal as a white-label form solution for agencies looking to offer branded, client-ready forms.
AidaForm makes form building simple while packing in powerful features like conditional logic and custom branding that support a wide range of use cases. Its intuitive interface lets you create everything from basic contact forms to complex surveys, complete with logic jumps, file uploads, and media inputs.
With seamless integration options for tools like Zapier and Google Sheets, AidaForm helps automate your workflow and keep data organized. It also includes built-in response tracking and email notifications, so you’re always in the loop.
Best for:
- Event organizers. Create branded registration forms with payment options, response tracking, and automated email confirmations—perfect for managing attendees with ease;
- SMBs. Build versatile forms for lead capture, feedback, and orders with integrations and analytics to streamline customer interactions and data collection;
- Agencies. Offer white-labeled, client-ready forms with full customization and domain branding—ideal for delivering polished solutions under your own name.
Standout Features
- Compliant with latest security protocols. Ensures data privacy with SSL encryption, GDPR compliance, and CAPTCHA to protect against spam and unauthorized access;
- Smart Conditional Logic. Dynamically show or hide fields based on user input, creating a smoother and more personalized form experience;
- Real-time analytics. Monitor submissions as they come in with built-in stats and visual dashboards to track performance and engagement.
Online Form Type
- Contact forms – Built-in contact form templates are easy to customize with drag-and-drop, CAPTCHA protection, and email notifications to your inbox or CRM.
- Newsletter signup forms – Use the email signup / newsletter template, with both traditional and conversational layouts, mobile-responsive design, GDPR opt-in and Zapier or Sheets integration.
- Event registration forms – Feature-rich event registration and evaluation form templates, including attendee info, payment processing via PayPal/Stripe, e-signatures, and confirmation workflows.
- Customer feedback forms – Choose from survey and feedback form templates with rating scales, conditional logic, and real-time dashboard analytics.
- Online order and payment forms – Create order/cart forms using built-in cart fields and payment options, perfect for simple e-commerce or donations.
- Account signup forms – Use registration or lead gen forms to collect user details, add branding, and integrate autoresponders or CRM via Zapier.
- Contest registration forms – Build registration or lead-generation forms for contests; while interactive gamified popups aren’t native, basic entry forms are fully supported.
- General inquiry/contact forms – Use any contact or inquiry form template for versatile customer Q&A requests—fully customizable with notifications and logic.
Form Examples
Pricing: Basic plan starts at $12 for up to 1,000 responses per month. While there’s a Free Forever version available with limited features.
6. Gravity Forms — Best for Payment Forms
Gravity Forms helps you create custom forms for your website. You can design interactive forms for subscriptions, sales, registration, etc. But it’s widely known for solid payment integration features, making it useful for WordPress websites accepting payments online.
It’s a great solution for any online business with WordPress websites looking for features like a drag-and-drop builder, conditional logic, data routing, etc.
The online form maker got a lot of negative publicity due to some serious security vulnerabilities in 2015. But since then, it has completely secured itself with solid security features and regular audits.
Today, Gravity Forms is used by millions of WP website owners who want to accept payments online without wanting to try a third-party tool. Gravity Forms integrates well within the WordPress dashboard, making it easier to create.
Best for:
- Ecommerce websites. Perfect for product order forms and checkout flows. Although, you’ll still want a proper ecommerce platform for inventory management.
- Businesses accepting online payments. Handles Stripe and PayPal integration smoothly, making it dead simple to collect payments without wrestling with code.
Standout Features
- Drag and drop form builder. Build professional forms without coding using their intuitive visual editor that lets you add, rearrange, and customize fields effortlessly.
- Paginated and responsive forms. Create multi-page forms that break complex submissions into manageable steps while looking perfect on any device automatically.
- Email logic and data routing. Smart conditional logic sends different emails to different people based on form responses, streamlining your workflow completely.
- Payment integrations, APIs and Webhooks. Connect with payment processors, third-party apps, and custom systems using robust integration options and real-time data transfer.
Online Form Type
- Account signup forms – Professional user registration forms with custom fields, password requirements, and automated welcome sequences.
- Contact forms – Both simple and advanced contact options, from basic “get in touch” to complex conditional logic forms.
- Newsletter signup forms – Clean subscription forms that play nice with your email marketing setup without any fuss.
- General inquiry/contact forms – Versatile quote request forms and employment applications that handle specialized business needs professionally.
- Event registration forms – Comprehensive event signups plus specialized webinar registration forms that handle all the details smoothly.
- Customer feedback forms – Detailed survey forms with rating scales, multiple choice, and open-ended questions for thorough feedback collection.
- Online order and payment forms – Solid eCommerce forms plus dedicated Stripe and PayPal checkout options for seamless transactions.
- Contest registration forms – Create engaging forms that capture participant details while building excitement around your promotions.
Form Examples
Pricing: A basic license plan for one website starts at $59 per year.
7. Ninja Forms — WordPress Online Form Creator
Ninja Forms help you build beautiful forms for your WordPress without much fuss. You can use forms for accepting donations, file uploads, lead generation, and more.
Ninja Forms uses a modular approach to enhance form functionality and add advanced features. For example, you can buy add-ons to use conditional logic for your form fields and so on.
You can create unlimited forms with a payment plan. However, if you need advanced functionality like conditional logic and custom layouts, you must buy add-ons (plugins) by spending over and above your current plan. This is a big trouble for any small business or website looking to start growing its online footprint. So, if you want a full-package form builder, you can avoid Ninja forms.
Best for:
- Bloggers. Easily collect reader feedback, newsletter signups, or guest post pitches with lightweight, customizable forms;
- WordPress users. Integrate with your WordPress dashboard to build forms using a native, block-based builder—no third-party tools or coding needed;
- Websites that are starting out. A budget-friendly solution with a free core plugin and paid add-ons—perfect for new sites looking to expand functionality over time.
Standout Features
- File Uploads and Submission Exports. Allow users to upload files directly through your forms and easily export all submission data for reporting, backups, or migration;
- GDPR compliance. Add consent checkboxes, privacy notices, and data access request fields to your forms—ensuring compliance with data protection regulations right out of the box;
- Native WordPress Block Integration. Manage forms using the Gutenberg block editor, making it effortless to build and style forms directly within your WordPress pages and posts.
Online Form Type
- Contact forms. Create drag-and-drop contact forms directly within WordPress to capture inquiries and send notifications without writing a line of code.
- Newsletter signup forms. Build clean, customizable subscription forms and connect them to email platforms like Mailchimp or Constant Contact via add-ons.
- Event registration forms. Collect attendee info using flexible form fields and conditional logic; optionally accept payments with integrated gateways like Stripe or PayPal.
- Customer feedback forms. Design simple surveys and feedback forms to gather insights from users, with support for ratings, comments, and dynamic questions.
- Online order and payment forms. Build order or donation forms that securely collect payments through popular gateways—great for small-scale transactions or services.
- Account signup forms. Set up user registration forms with the User Management add-on to collect account details and onboard users within your WordPress site.
- Contest registration forms. Use customizable entry forms to collect participant info for giveaways or promotions; external pop-up tools may be needed for interactive elements.
- General inquiry forms. Deploy versatile, all-purpose forms to handle support requests, quotes, or general questions—fully integrated into your WordPress site.
Form Examples
Pricing: Starts at $59 per year for one website, with Free version also available.
8. HubSpot — Best Free Online Form Builder
If you use HubSpot’s free CRM, HubSpot form builder is an excellent option.
The online form creator is a part of Marketing Hub that is free to use for every HubSpot user. Primarily designed for lead generation, HubSpot form helps you build and launch a simple form in minutes.
You can add the form to your website and automate adding all contacts to the HubSpot CRM. You can then use this information to set up and personalize email campaigns for nurturing leads based on your campaign goal. It makes the whole process really simple, even for the first-time user.
Though it’s a nice online form builder tool for creating forms and comes with many templates, its real potential can only be unlocked when you’re a premium HubSpot user, which comes with a hefty price tag.
Best for:
- Existing HubSpot users. Build and deploy forms that integrate directly with HubSpot CRM. Ideal for capturing leads, enriching contact records, and triggering automated follow-ups without switching tools;
- Businesses using marketing automation. Leverage HubSpot’s full marketing suite to turn form responses into dynamic workflows, segmented campaigns, and personalized user journeys.
Standout Features
- Step-by-step form builder. Guide users through the form completion process with a clean, multi-step layout that boosts completion rates and reduces overwhelm;
- Translation functionality. Reach global audiences with forms that can be localized into multiple languages—ensuring a consistent, branded experience no matter where your users are located;
- Progressive Profiling. Automatically reveal new form fields to returning visitors based on previously collected data registered on HubSpot—perfect for building rich contact profiles without asking for the same information twice.
Online Form Type
- Contact forms. Build drag-and-drop contact forms that automatically route inquiries into your CRM and trigger follow-up emails effortlessly.
- Newsletter signup forms. Capture subscribers with sleek, customizable forms that feed directly into your email marketing lists.
- Event registration forms. Simplify event signups with forms that segment attendees for targeted campaigns and streamlined communication.
- Customer feedback forms. Collect actionable insights with lightweight feedback forms that help you measure satisfaction and improve experiences.
- Online order and payment forms. Create basic order forms and accept payments through integrations, though complex ecommerce flows may require external tools.
- Account signup forms. Design user registration forms that connect directly to your CRM and initiate automated onboarding sequences.
- Contest registration forms. Launch engaging contests using forms or popups (like spin-the-wheel) to grow your list and boost engagement.
- General inquiry forms. Use flexible, all-purpose forms to handle a wide range of customer questions or support requests with ease.
Form Examples
Pricing: Free to use but has limited applications if you don’t have a premium HubSpot account.
9. Mailchimp — Simple Online Signup Forms
Mailchimp form builder bundles with a Mailchimp account and lets you create online signup forms. It lets you create, design, and launch a beautiful online form to accept user signups for your newsletter and be a part of your audience.
MailChimp form builder allows you to customize every aspect of the signup process, including the ‘thank you’ page and welcome email. So, you can take complete control of the user onboarding experience. It also lets you translate your form into 50+ languages.
The best thing about MailChimp is its simplicity, but sometimes it can be pretty limiting too. For example, there are only limited design customizations available. All in all, it’s a decent option if you just need a basic signup form. But if you’re planning something big, it’s better to look for MailChimp alternatives.
Best for:
- Existing Mailchimp users. Create and manage signup forms within the Mailchimp platform—no need for third-party tools or extra integrations;
- SMBs. Great for teams just getting started with email marketing who want a unified platform for forms, automation, and audience management;
- Content Creators. Easily embed sign-up forms to grow a subscriber base and automate welcome emails without needing advanced customization or coding skills.
Standout Features
- Native Audience Syncing. Forms are directly tied to your Mailchimp audience, so every signup is instantly captured and available for segmentation, automation, and campaigns;
- Automated Welcome Emails & Workflows. Trigger automated welcome emails or entire onboarding sequences the moment someone submits a form.
Online Form Type
- Contact forms. Create simple contact forms to collect basic user inquiries, though advanced routing or CRM functionality will require external tools or manual handling.
- Newsletter signup forms. Effortlessly grow your email list with branded signup forms that feed directly into Mailchimp’s audience manager and trigger automated welcome emails.
- Event registration forms. Collect attendee details through custom fields for basic event signups, though RSVP logic and ticketing will need third-party integrations.
- Customer feedback forms. Build lightweight feedback forms to gather user insights, though there’s no built-in support for ratings, surveys, or detailed analytics.
- Online order and payment forms. Mailchimp doesn’t support payment forms natively; any ecommerce-style transactions must be handled through integrations or landing pages.
- Account signup forms. Mailchimp forms aren’t intended for user registration or login workflows, and don’t support account creation or gated content access.
- Contest registration forms. Use basic forms to collect contest entries, but gamified popups or interactive elements like spin-the-wheel require third-party tools.
- General inquiry forms. Deploy basic forms for collecting general questions or support requests, but more advanced handling or automation will need external systems.
Form Examples
Pricing: Free to use for Mailchimp users. Mailchimp’s paid plans start at $20/month.
10. Typeform — Best Form Builder for Wix & Websites
Typeform lets you build responsive and visually stunning forms. Forms created on Typeform differ slightly from ones built using standard online form builder software, such as Google Forms. They are intuitive and use form branching to create dynamic flows, making the whole procedure feel like interacting with a human.
Typeform is mainly used for interview forms, online surveys, market research, recruitment Typeform is mainly used for interview forms, online surveys, market research, recruitment application forms, or other scenarios requiring sequential question flow. However, Typeform has an extensive library of templates with options suitable for lead gen, contact registration, quizzes, and more.
We found Typeform to be best if your website is built on the Wix platform. This form creator software easily syncs up with Wix using the Typeform Embed app. With it, you can add interactive, one-question-at-a-time forms that feel conversational and boost completion rates.
You can use Typeform to nurture your leads, conduct a product survey, or dig deeper into user behavior with some great questions. Also, the features and UI of the form builder tool would not restrict you from trying some creative form ideas to engage your visitors in a better way.
Best for:
- Marketers & UX professionals. Typeform is ideal for teams focused on creating highly engaging forms that feel more like conversations;
- Customer research teams. Collect in-depth insights through multi-step surveys, quizzes, and feedback forms that adapt to user input, making it easier to gather thoughtful responses;
- Agencies & creatives. Design beautifully branded forms, questionnaires, and lead magnets that align with a client’s visual identity—without compromising on functionality or form logic.
Standout Features
- Question-by-question drop-off analysis. Track where users abandon your form with detailed step-level insights—perfect for optimizing flow and improving completion rates;
- AI assistance. Use AI to generate form questions, guide user responses and give layout suggestions;
- Fully GDPR-compliant. Built-in privacy tools help you collect consent, manage data securely, and stay compliant with EU data regulations—no extra configuration required.
Online Form Type
- Contact forms. Build sleek, conversational contact forms that collect inquiries with ease. For advanced routing or CRM integration, connect to tools like HubSpot or Slack via Zapier.
- Newsletter signup forms. Grow your mailing list using beautifully branded signup forms that sync directly with email platforms like Mailchimp, ConvertKit, or ActiveCampaign.
- Event registration forms. Collect attendee details with logic-driven forms that feel personal and professional. For RSVPs or ticketing, pair with tools like Eventbrite or calendar integrations.
- Customer feedback forms. Typeform lets you ask one question at a time for a high-quality, engaging experience — ideal for surveys, satisfaction polls, or product feedback.
- Online order and payment forms. Accept simple payments using Stripe integration. Great for small transactions, bookings, or donations—without needing a full ecommerce platform.
- Account signup forms. Gather signup data like name, email, and preferences, but actual account creation and authentication must be handled through external systems or APIs.
- Contest registration forms. Capture entries through visually engaging forms, though gamified mechanics like spin-the-wheel require third-party tools or custom scripts.
- General inquiry forms. Create dynamic, logic-based forms to collect support requests, business inquiries, or general messages.
Form Examples
Pricing: Starts at $24/month for up to 100 responses.
11. Google Forms — Free Form Creator for Simple Forms
Google Forms is a free and simple form builder that helps you quickly create basic online forms. Generally, they are used to conduct surveys or ask for information. You can embed them on any web page or share a link directly.
The simplicity of Google Forms is great. But that’s precisely what makes them unsuitable for a modern online business. Primarily because they lack the professionalism and seriousness that will engage a visitor on your website.
While it’s suitable for a simple online project, accepting event registrations, or conducting a poll, you can’t benefit much from the free form builder. The lack of customization features, obsolete layouts and templates, and advanced analytics restricts you from using it in any online funnel.
It’s better to use Google Forms for hobby projects and conducting direct user surveys, but when it comes to gathering leads or accepting signups, try some other form builders mentioned in this blog.
Best for:
- Educators and students. Perfect for quizzes, surveys, and quick assessments. Google Forms makes it easy to review and tally forms that are submitted in real time, especially within the Google Workspace ecosystem;
- Nonprofits & Community organizers. Use free, no-frills forms for volunteer signups, event RSVPs, or donation pledges without needing technical skills or a budget;
- Internal teams and small businesses. Great for collecting internal feedback, managing lightweight workflows, or running polls.
Standout Features
- Real-time collaboration. Multiple users can build or edit a form simultaneously—ideal for teams, classrooms, or shared projects within Google Workspace;
- Conditional logic. Show or hide questions based on previous answers, allowing for basic personalization without needing complex form software;
- Quiz mode with auto-grading. Turn forms into quizzes with point values, correct answers, and instant feedback—especially useful for educators and trainers.
Online Form Type
- Contact forms. Easily create simple contact forms to collect inquiries, names, and emails. For advanced features like CRM routing or notifications, you’ll need to connect through tools like Zapier;
- Newsletter signup forms. Use Google Forms to gather email addresses for your newsletter. While there’s no direct integration with email platforms, you can export contacts manually or automate with third-party tools;
- Event registration forms. Collect attendee information with customizable fields and basic logic jumps. While RSVP tracking is supported, ticketing and scheduling require external platforms like Eventbrite or Google Calendar;
- Customer feedback forms. Great for gathering customer insights with multiple-choice questions, ratings, or open-text responses. Easily review results in Google Sheets for quick analysis;
- Contest registration forms. Use forms to collect entries for giveaways or signups, but features like gamification, countdowns, or randomized selections require manual setup or third-party tools;
- General inquiry forms. Fully supported for capturing general questions or support requests. Responses can be emailed or pushed into Google Sheets for internal follow-up.
Form Examples
Pricing: Free to use as long as you own a Gmail account.
12. Wufoo by SurveyMonkey — Best Alternative to Google Forms
You must already have heard about SurveyMonkey. It now has its own form builder known as Wufoo. Wufoo is a simple, no-nonsense form builder that allows you to create contact forms, registration forms, payment forms, etc., for your website.
While the UI feels obsolete, the form builder can be seen as a strong alternative to Google Forms. It has an in-built feature to create themes for all your forms, helping you maintain standardized design principles. Plus, the 400+ templates can be a time saver.
The form builder supports all modern features, such as real-time analytics, dynamic condition-based fields, branching logic, and more. You can also integrate with payment processors like Stripe, Paypal, and others to accept payments online.
All in all, this is a good tool for someone who doesn’t want a fancy tool but still would like to explore online form builders. But if you want a better UI, you should definitely look at other SurveyMonkey alternatives in this article.
Best for:
- Market research firms. Quickly build detailed surveys and data collection forms using logic, branching, and a large template library;
- Ecommerce businesses. Create product order forms and collect payments through Stripe or PayPal integrations—ideal for small shops or service-based transactions;
- Digital influencers. Use branded forms to capture collab inquiries, newsletter signups, or contest entries, all while maintaining a consistent aesthetic with customizable themes and layouts.
Standout Features
- Conditional logic & branching. Customize the user journey with field and form rules that show or hide questions, send confirmations, or redirect users—ideal for creating personalized, efficient form experiences.
- Multi-user collaboration. Assign roles and permissions to team members, making it easy to collaborate on form building, data review, and workflow management across departments.
- Secure cloud hosting. All forms and data are hosted on secure, cloud-based servers with 256-bit SSL encryption—ensuring privacy and compliance for sensitive submissions.
Online Form Type
- Contact forms. Build customizable contact forms with drag-and-drop ease and receive real-time notifications—perfect for capturing inquiries and automating responses through integrations;
- Newsletter signup forms. Create branded subscription forms that feed directly into email tools like Mailchimp;
- Event registration forms. Collect attendee details using conditional logic and tailored fields. While Wufoo doesn’t manage RSVPs or tickets natively, it integrates well with third-party platforms.
- Customer feedback forms. Leverage Wufoo’s survey-focused templates to gather ratings, comments, and insights;
- Online order and payment forms. Accept payments securely through Stripe, PayPal, or USAePay with built-in integrations;
- Account signup forms. While Wufoo doesn’t support user login or authentication, submissions can be routed into external systems for onboarding;
- Contest registration forms. Use basic entry forms to collect contest signups and participant data. For gamified experiences, third-party tools will be needed to enhance interactivity;
- General inquiry forms. Build flexible, catch-all forms to handle a wide range of questions or support requests—easily embedded and integrated into your workflows.
Form Examples
Pricing: Starts at $16 per month for up to 10 forms and 1,000 responses (per month).
13. Jotform — Online Form Builder with Most Templates
Finally, the last one on the list — Jotform. If you’ve ever thought about forms, there are high chances you’ve already tried this. They are known for the largest form templates library on the internet and a clean UI.
Jotform has the easiest form-building experience out there. It asks you about your need, shares relevant templates, and gets you started with customization.
There are more than 10,000 templates in the Jotform marketplace, and the best thing about them is that you can easily customize them as you want. You could choose one based on your need, industry, or profession and get started in minutes.
Plus, advanced features like conditional logic, email notifications, thank you page, etc., give you total control without overwhelming you. With a free pricing plan that allows you to publish 5 forms, it’s a nice tool to test your online form-building skills.
Best for:
- Online marketers. Capture and segment leads using advanced conditional logic, autoresponders, and over 10,000 form professional-looking templates;
- Ecommerce platforms. Collect orders, accept payments, and manage inventory with product listing fields and integrations for Stripe, PayPal, and Square—perfect for selling directly through forms;
- Newsletter creators. Build stylish signup forms with custom branding and automation to grow and nurture your subscriber list—integrating with email tools like Mailchimp, Constant Contact, and more.
Standout Features
- Powerful form analytics. Track views, submissions, conversion rates, and drop-off points right from your dashboard to optimize performance and engagement;
- Advanced conditional logic. Show or hide fields, send custom emails, or redirect users based on their responses—perfect for creating personalized, multi-path form experiences;
- HIPAA compliance (on paid plans). Collect and store sensitive healthcare data securely, making Jotform a trusted choice for clinics, therapists, and healthcare providers.
Online Form Type
- Contact forms. Create fully customizable contact forms using Jotform’s drag-and-drop builder. Set up real-time notifications and CRM integrations to streamline lead capture;
- Newsletter signup forms. Build branded signup forms that connect directly to email marketing tools like Mailchimp, Constant Contact, or AWeber;
- Event registration forms. Collect attendee details with advanced logic, participant limits, and optional payments. Sync with Google Calendar or other platforms for event management;
- Customer feedback forms. Design detailed feedback forms with star ratings, sliders, and text inputs. Analyze responses using Jotform’s built-in reports or export them for insights;
- Online order and payment forms. Accept secure payments through 30+ gateways including Stripe, PayPal, and Square;
- Account signup forms. Gather registration details like name, email, and preferences. While authentication isn’t supported, submissions can be routed to user databases or CRMs via API or integrations;
- Contest registration forms. Use form templates to collect contest entries, files, and contact data. For interactive elements like gamification, Jotform can integrate with third-party tools;
- General inquiry forms. Build versatile forms for support requests, business questions, or contact submissions—easily embedded and automated through workflow triggers.
Form Examples
Pricing: Starts at $40 per month, billed annually. Free plan is also available.
14. Zoho Forms — Best Form Builder for Business Automation
Zoho Campaigns’ form builder, powered by Zoho Forms, offers a robust and standout solution for businesses looking to collect leads, gather contact information, or integrate seamless data capture into their marketing workflows.
Like some other form builders on this list, Zoho’s form builder is fully customizable and designed with ease of use in mind. The drag-and-drop interface makes it simple to design and publish inline or pop-up forms on your website. Whether you’re aiming to grow your email list, run promotions, or gather user feedback, Zoho Forms helps you get started quickly with over 65 pre-made, customizable templates.
What sets Zoho Campaigns apart is its deep integration within the Zoho ecosystem, particularly with Zoho CRM and Zoho Campaigns itself. This integration enables automatic syncing of form data with your CRM or email automation tools, making it a smart choice for businesses that value workflow efficiency and centralized data management.
What we enjoyed about this form builder is that Zoho Forms includes features such as conditional logic to show relevant fields based on user responses, and real-time submission alerts. This means that your team can take immediate action when new data comes in.
Advanced capabilities like offline form creation, mobile responsiveness, and collaborative access via mobile apps (iOS and Android) make it especially attractive for teams on the go. Over 4,000 third-party apps via Zapier is a welcome feature, too.
While it doesn’t focus as much on exit-intent triggers like Sender, Zoho’s strength lies in its scalability, integration, and mobile support. An excellent and more holistic solution for businesses looking for more than just basic data collection.
Best for:
- Businesses already using Zoho tools. Connect your forms with Zoho CRM, Campaigns, and other apps to automate workflows and centralize data without any third-party integrations;
- Teams that need mobile access and offline form creation. Design, fill, and manage forms on iOS or Android. Ideal for field teams and businesses dealing with remote data collection.
Standout Features
- Offline form access. Collect data anywhere—Zoho Forms works offline, letting you gather form responses in the field and sync automatically once you’re online again;
- One-click CRM integration. Automatically send form entries straight into Zoho CRM—no copy-pasting, no spreadsheets, just real-time, organized lead data;
- Payment-enabled forms. Accept payments right from your forms using Stripe, PayPal, and more. Ideal for businesses dealing with orders, bookings, and event registrations.
Online Form Type
- Contact forms – Effortlessly create drag-and-drop contact forms that route inquiries straight to your inbox or CRM, keeping your response workflow smooth and efficient;
- Newsletter signup forms – Build sleek subscription forms with customizable fields and embed them anywhere to grow your mailing list and feed into Zoho Campaigns;
- Event registration forms – Collect attendee details, send confirmations, and segment participants automatically for personalized follow-up—all without switching tools;
- Customer feedback forms – Easily gather feedback with star ratings, text fields, and logic-based questions to better understand customers’ intent;
- Online order and payment forms – Set up basic order forms with built-in payment gateways like Stripe and PayPal—perfect for bookings, donations, and simple product sales;
- Account signup forms – Design custom registration forms that collect user info and integrate with Zoho CRM or other platforms for seamless onboarding;
- General inquiry/contact forms – Deploy flexible, multipurpose forms for customer support, service requests, or general questions—complete with automation and alerts.
Form Examples
Pricing: Offers a Free plan for up to 3 forms. The Basic plan starts from $11 per year.
15. SurveySparrow — Engaging and Versatile Online Form Builder
SurveySparrow turns the traditional form-building experience on its head by offering an engaging, chat-like interface for creating forms and surveys. This makes the process of filling out forms less tedious but also significantly improves response rates up to 40%.
SurveySparrow’s feature-rich platform also includes customizable templates, logic branching, and multi-language support that enables a tailored survey creation process. With its advanced analytics and reporting, you can effortlessly extract meaningful insights from your data, helping to inform business decisions and strategies.
Best for:
- SMBs. SurveySparrow makes it easy to gather feedback, run employee surveys, or conduct customer experience assessments;
- Marketers and CX teams. With conversational surveys, logic branching, and real-time analytics, it’s perfect for teams focused on improving customer journeys and engagement;
- Agencies and consultants. Deliver white-labeled, branded surveys to clients and stakeholders with sleek, customizable designs and multi-device compatibility.
Standout Features
- Conversational surveys. Deliver engaging, one-question-at-a-time surveys that feel more like chats than forms—boosting completion rates and improving user experience;
- Multi-channel sharing. Distribute surveys via email, SMS, QR code, social media, or embedded on your site—reaching your audience wherever they are;
- Real-time analytics & dashboards. Monitor responses live, visualize trends, and generate reports instantly—perfect for making fast, data-driven decisions.
Online Form Type
- Contact Forms. Easily build drag-and-drop contact forms that capture inquiries and send them straight to your inbox. With CRM integration available via Zapier or API, you can streamline follow-ups and maintain an efficient workflow;
- Newsletter Signup Forms. Create sleek, embedded signup forms to grow your email list. While native sync with platforms like Zoho Campaigns isn’t built-in, you can connect them through third-party tools like Zapier;
- Event Registration Forms. Customize forms to collect attendee details and send automated confirmations. Ideal for basic event management, though advanced RSVP logic or calendar syncing may require external solutions;
- Customer Feedback Forms. Deliver dynamic feedback forms using NPS, star ratings, open-text fields, and conditional logic. Gain actionable insights with real-time analytics and recurring survey options;
- Online Order & Payment Forms. Set up simple order forms with integrated Stripe or PayPal support. Great for donations, service bookings, or straightforward product sales—without needing a separate checkout system;
- Account Signup Forms. Design registration forms with custom fields to capture user details. For full onboarding workflows or CRM syncing (e.g., Zoho CRM), integration via API or Zapier is available;
- General Inquiry. Use flexible forms for support tickets, service requests, or general inquiries. Automate replies and set up notifications to ensure timely responses.
Form Examples
Pricing: SurveySparrow offers a free trial to explore its features. The basic plan starts at $22.
Best Free Form Builder
After thoroughly testing each form builder and stacking up their best features, we set out to find which one truly delivers the best functionality—without requiring to pay up front.
Although fully functioning, Google Forms was quickly ruled out for being too limited for serious use. HubSpot looked promising, especially with its generous 1 million contact limit. But many of its top features are locked behind a paywall, and it’s clearly geared toward users already deep in the HubSpot ecosystem.
In the end, Sender came out on top as the go-to form builder. What really sets it apart is its smart behavior-based form triggers—like popping up an eye-catching form just as someone is about to leave your site.
Combined with mobile-friendly design, solid integrations, and a library of ready-to-use templates, Sender’s Free Forever plan offers more than enough for most users to build high-performing forms without spending a dime.
