Compared Sender vs AWeber in 2025 — Here Is What I Found

AWeber gives you access to 600+ templates for creating campaigns. The drag-and-drop editor works smoothly, though it feels somewhat dated compared to newer platforms.

You can send up to three A/B test variants at once, mixing and matching different elements like subject lines, content, and sender names—which gives you more testing flexibility than basic subject-line-only options.

Sender’s campaign builder is clean and straightforward with over 100 modern, mobile-responsive templates. The editor is intuitive—I built professional newsletters in about 10 minutes.

What stood out was the Experiments feature for multivariate A/B testing, letting you test up to 8 variations simultaneously to find winning combinations. Campaign scheduling with advanced sending windows and detailed subscriber targeting is straightforward, all without navigating through multiple menus.

Winner: Sender multivariate testing (up to 8 variations) and cleaner, more modern interface that makes campaign creation faster and more intuitive.

AWeber’s Smart Designer pulls branding from your website URL to auto-generate custom templates—a real timesaver. The Canva integration stands out, letting you design graphics directly within AWeber and drop them into emails without switching platforms.

The drag-and-drop builder includes standard content blocks (text, images, buttons, social icons), though customization feels limited for more complex layouts. Markdown formatting support helps with plain-text-style emails.

Sender’s visual email builder is clean and modern with drag-and-drop functionality and responsive design built in. You get access to stock images (via Unsplash and Giphy integrations) directly within the editor.

The platform automatically optimizes emails for mobile, and the preview function shows how emails render across different devices and clients. Elements snap into place intuitively, and you can fine-tune spacing and margins without code.

Winner: AWeber edges ahead with its Canva integration and Smart Designer for quick branding setup, while Sender offers a more modern interface with better mobile optimization and intuitive element positioning.

AWeber’s automation has improved but remains relatively basic. The Lite plan limits you to 3 automations, and even Plus workflows are straightforward—single triggers with basic sequences.

You can build welcome series, abandoned cart emails (with ecommerce integrations), and tag-based automation, but multi-branch workflows and complex conditional logic are limited. The drag-and-drop automation builder handles simple sequences well.

Sender delivers impressive marketing automation, especially with unlimited workflows on their free plan. Pre-built templates cover abandoned carts, welcome series, post-purchase follow-ups, and win-back campaigns. The visual workflow builder supports conditional branches, wait steps, and behavior triggers based on opens, clicks, purchases, and custom events.

Notably, you can combine email and SMS within the same automation workflows, creating true multi-channel sequences where SMS messages trigger alongside or instead of emails based on subscriber behavior. 

Winner: Sender dominates here. Unlimited automation on the free plan plus more sophisticated workflow capabilities make this a no-brainer for marketers wanting to set up complex customer journeys.

AWeber doesn’t include native SMS marketing. For text messaging, you’ll need third-party integrations like Twilio through Zapier. They do offer web push notifications on all plans at no extra cost though—these browser-based messages reach subscribers even when they’re not on your website. Useful for time-sensitive updates.

Sender includes native SMS marketing across all paid plans on a pay-as-you-go basis. You buy SMS credits as you need them with competitive pricing (varies by country). There’s a nice bonus for Professional plan users—you get free SMS credits equal to your monthly subscription fee.

The platform lets you combine email and SMS in automation workflows for true multi-channel campaigns. You can personalize messages, schedule them, and track delivery rates all from one dashboard.

Winner: Sender wins decisively. Native SMS support with automation capabilities gives you multi-channel marketing in one platform, while AWeber requires third-party integrations.

AWeber offers unlimited landing pages on Plus (3 landing pages on Lite, 1 on Free). They provide 160+ templates covering product launches, webinars, lead magnets, and sales pages. The drag-and-drop builder matches the email editor interface.

Smart Content pulls in Facebook posts, Google Maps locations, and Shopify products. Forms come in multiple styles—inline, popup, lightbox—with easy WordPress integration.

Sender includes unlimited landing pages and forms on all plans, including free (1 landing page on Free). Templates are well-designed and conversion-focused, though fewer than AWeber’s. Sender excels at popup targeting with exit intent, scroll depth, time on page, and custom event triggers.

The form builder is straightforward, and you can create multi-step forms with conditional fields. Integration with your automation workflows is seamless, so new subscribers automatically enter relevant email sequences.

Winner: AWeber has more templates and better A/B testing for pages, but Sender’s advanced popup triggers and inclusion on the free plan make it more accessible for small businesses and startups.

AWeber uses separate lists for different subscriber groups, each with its own dashboard—this gets confusing quickly. Segmentation is limited to 1 segment on Lite, unlimited on Plus. Major issue: unsubscribed contacts count toward plan limits, requiring manual deletion to avoid overpaying. The tagging system works well for automation triggers.

Sender offers unlimited segmentation on all plans with one unified list and dynamic segments that update in real-time. You can segment by demographics, behavior, engagement, purchase history, and custom fields. Unsubscribed users don’t count toward limits. The interface clearly shows who’s engaged, who needs re-engagement, and who should be removed.

Winner: Sender provides a more modern, user-friendly approach to list management with unlimited segmentation on all plans and smarter subscriber counting that doesn’t penalize you for unsubscribes.

AWeber offers lightweight CRM features—subscriber history, open/click tracking, custom fields, and purchase data from ecommerce integrations. Subscriber profiles show interaction timelines so you can understand customer journeys. That said, it lacks pipeline management, deal tracking, or sales process features—it’s email-focused with basic customer data visualization.

Sender provides similar basic CRM functionality with subscriber profiles, activity history, custom fields, and ecommerce purchase tracking. It tracks customer lifetime value, purchase frequency, and product preferences when connected to stores. Sender excels at visualizing customer data within email campaigns to identify and target engaged subscribers.

Both platforms require integration with HubSpot or Salesforce if you need full CRM capabilities with sales pipelines.

Winner: Tie—both platforms offer similar basic CRM features that work well for email marketing purposes but aren’t replacements for dedicated CRM software.

AWeber’s built out their ecommerce capabilities significantly. You can sell digital and physical products directly from landing pages, accept payments through Stripe and PayPal (in 100+ currencies), and track sales data within your account. The platform charges a 0.6% transaction fee plus payment processor fees.

You can create product pages, checkout flows, and automated sales tracking. The PayPal integration’s particularly robust—purchases automatically add buyers to specific lists for targeted follow-up campaigns.

Sender integrates with major ecommerce platforms—Shopify, WooCommerce, Magento, PrestaShop, and more. Rather than hosting products within the email platform, Sender syncs with your store to pull product data, track purchases, and trigger automated campaigns.

You can send abandoned cart emails, product recommendations, post-purchase follow-ups, and customer win-back sequences. The platform provides revenue tracking and shows which campaigns are driving the most sales. I found the Shopify integration especially smooth—products sync automatically, and you can add dynamic product blocks to emails.

Winner: AWeber if you want to sell products directly through email, Sender if you already have an ecommerce store and want SMS ecommerce journeys with better integration and automation.

AWeber’s deliverability has fluctuated significantly. According to EmailToolTester’s testing, in January 2024 AWeber scored 83.1%—up from 80.25% in 2017 but still ranking 11th out of 15 platforms tested.

AWeber uses shared IPs (no dedicated IPs available), meaning sender reputation is tied to other users. They provide SPF, DKIM, and DMARC authentication support with a 24/7 deliverability monitoring team.

Sender regularly maintains deliverability rates above 90% across different email providers. The platform offers SPF, DKIM, and DMARC authentication, pre-send spam checking, and deliverability warnings. Dedicated IPs are available on the Professional plan for enhanced deliverability control.

Winner: Sender edges ahead with slightly better reported deliverability rates and more comprehensive authentication options.

AWeber provides standard email analytics—open rates, click-through rates, bounces, unsubscribes, and geographical data. You can drill down to see individual subscriber activity and track clicks on specific links.

The Plus plan adds advanced reports like sales tracking, audience insights, and custom reporting. The reports are functional but not particularly insightful—you get the data you need, but not much analysis or actionable insights.

Sender’s analytics dashboard is more modern and visual. You get real-time reporting on opens, clicks, bounces, and unsubscribes, plus engagement heat maps that show which parts of your emails get the most attention. The platform tracks revenue when connected to ecommerce stores, showing exactly which campaigns drive sales.

I particularly liked the A/B test result visualization—it clearly shows winners and confidence levels. Sender also provides subscriber engagement scoring, helping you identify your most and least engaged contacts for targeted campaigns. 

Winner: Sender delivers more comprehensive and visually appealing analytics across all plans, while AWeber gates some reporting features behind higher-tier plans.

AWeber offers 750+ integrations with popular platforms—WordPress, Shopify, WooCommerce, PayPal, Stripe, Facebook, and virtually every tool you’d expect. The WordPress plugin is solid and makes embedding forms straightforward.

They also provide Zapier integration for connecting to thousands of other apps. The API is robust with good documentation, allowing developers to build custom integrations.

Sender provides 100+ direct integrations covering the essentials—ecommerce platforms, CMS systems, CRMs, and marketing tools. The integration quality is high, particularly for Shopify, WooCommerce, and WordPress.

They offer both Zapier and Make (formerly Integromat) connections, expanding possibilities significantly. The API (recently upgraded to V2) is well-documented and easier to implement than AWeber’s according to several developer reviews. While Sender has fewer native integrations, the ones they offer work smoothly.

Winner: AWeber wins on sheer number of integrations, though Sender’s focused list covers the essentials most users actually need.

AWeber’s customer support stands out as one of their key advantages. All plans include 24/7 phone, email, and live chat access. Phone support is increasingly rare among email platforms, and in my experience, it’s genuinely useful—I reached knowledgeable representatives who resolved issues efficiently.

Beyond direct support, AWeber provides extensive self-help resources including documentation, video tutorials, webinars, and an active community forum where users help each other troubleshoot common problems.

Sender provides 24/7 email and live chat support across all plans, including free users. Phone support is only available for Enterprise, which could be limiting if you prefer voice conversations for complex technical issues.

That said, the live chat proved consistently responsive during my testing—replies typically arrived within a minute, and the support staff demonstrated solid product knowledge. The platform includes a comprehensive knowledge base with guides, tutorials, and video walkthroughs covering most common scenarios.

Winner: AWeber takes this one thanks to phone support, though Sender’s responsive chat and email support are more than adequate for most users.

AWeber offers unique features including an AI Newsletter Assistant that auto-generates weekly content, AMP for Email with interactive elements (carousels, polls, live content), web push notifications for browser-based messaging, and Smart Designer that pulls website branding to create instant templates.

These features suit creators and small businesses wanting automation without complexity.

Sender focuses on flexibility and value. Native SMS marketing across all plans (pay-as-you-go) enables multi-channel campaigns without third-party tools. Animated countdown timers (Professional plan) create urgency for sales.

The free plan includes unlimited automation, segmentation, popups, and forms—genuinely unprecedented. Higher plans add activity logs and SSO (SAML v2) for team security. The generous free tier (2,500 subscribers, 15,000 emails) supports substantial audience growth before upgrading.

Winner: Depends on your priorities—AWeber for AI features and web push, Sender for better free plan, SMS and countdown timers.

AWeber users on G2 praise its user-friendly interface, which allows non-technical users to launch campaigns easily. However, recent platform changes drew criticism, with one G2 reviewer noting: “New sending limits combined with significant price increases shows a clear disconnect from their loyal customer base”.

Sender reviews on G2 highlight exceptional value. One G2 reviewer noted “The interface is clean, the automation is straightforward, and the reports are simple enough that I can quickly see what’s working”. Main criticisms focus on the template library, with users wishing it would be expanded.

AWeber users on Capterra applaud it for being beginner-friendly and give praise to the support agents. Pricing concerns dominate negative reviews, with one reviewer saying “The issue that made me leave AWeber was primarily pricing”. Users also mention ”Outdated Interface in Some Areas”.

Sender reviews on Capterra mention value and ease of use. One Capterra reviewer migrating from AWeber stated: “I am coming from Aweber, which has gone completely crazy with their pricing and fees… So far I am finding everything I need and in many ways it is MUCH easier than Aweber.”

Support quality receives consistent praise, with users mentioning the chat support being “ invaluable” in Capterra reviews.

Reddit discussions show polarized AWeber opinions. Long-time users praise its deliverability and templates, but recent threads criticize the 2024 price increase, with one person saying “My price went from $60/month to $185” after the pricing update.

Sender earns positive feedback for being straightforward, budget-friendly, and dependable in getting emails delivered. Users appreciate the intuitive drag-and-drop builder, quick campaign setup, and helpful support team.

The substantial free tier (2,500 contacts with 15,000 monthly sends) stands out as particularly beneficial for smaller operations. While some note the template library isn’t as extensive, this trade-off is generally considered minor given the overall value proposition.

AWeber automatically upgrades you to the next tier if you exceed your sending limits (10x subscribers on Lite, 12x on Plus), and bills you accordingly without interruption. Sender’s limits are based on subscriber count and monthly email sends—if you exceed them, you’ll need to upgrade your plan manually.

Neither platform cuts off your sending mid-campaign, but AWeber’s automatic upgrade can lead to unexpected charges while Sender requires proactive plan management.

Yes, both platforms support list migration. Sender offers free migration assistance to help transfer your subscribers, templates, and automation workflows. You can export your AWeber lists as CSV files and import them directly into Sender, or use Sender’s migration service for more complex setups. The process typically takes a few hours to a couple days depending on list size.

Sender is significantly cheaper at virtually every subscriber level. For 1,000 subscribers, Sender costs $7/month while AWeber’s Lite plan starts at $15/month for just 500 subscribers. At 5,000 subscribers, you’re paying $50/month for AWeber versus $28/month for Sender—nearly 50% savings.

The free plan comparison is even more dramatic: Sender offers 2,500 subscribers and 15,000 emails/month with unlimited automation, while AWeber caps you at 500 subscribers and 3,000 emails with just 1 automation workflow.