An email broadcast is a process of sending an email message to a large number of readers in your mailing list.
These are incredibly effective for companies to get more significant revenue, and bloggers use it to get more traffic to their new traffic.
In this chapter, we will demonstrate how to do an email blast the proper way as well as share some examples.
Whether you’re launching new merchandise, announcing a spring campaign, or promoting your e-book, you’re probably going to start with an email blast.
What is an email blast?
An email blast is an email message that is sent to a whole email list or many email lists all at once.
These email blasts target mostly all contacts in a mailing list, which makes email have a broad reach.
Email blasts are also known as mass emails, broadcast emails, or bulk emails. Here are some reasons why marketers have a bad opinion about email blasts:
- Emails are sent to as many people as possible, no matter if the sender had the right permissions;
- Emails are usually not part of a broader strategy aimed to build a long-term relationship with the customers;
- It usually doesn’t matter who is on the receiving ends; what matters is the number of clicks.
Email blasts vs email campaigns
Theoretically, email blasts are:
- Email sent to the entire email list;
- Not segmented and personalized;
- Timing: sent at the same time, no matter where the readers are located.
Email campaigns may be:
- Sent to target audiences,
- Personalized to reflect the subscribers’ needs,
- Sent according to the recipients’ time zone and according to their past behavior.
Are email blasts outmoded?
Email blasts are famous for delivering an email message to a large number of people; some consider this to be an old-fashioned way of communication.
At times, blast emails can be extremely irrelevant and useless to the recipients. As we all know to have a great relationship with subscribers is by giving value to them.
Due to some reason, the email recipients may mark the email as spam, and finally unsubscribe from the list. Here are the main reasons why subscribers don’t like email blasts:
1. Unexpected
Blast emails are unexpected due to which there can be a natural feeling of resistance. People get hundreds of emails every day, so if they have something they don’t expect to see, they automatically delete the email.
2. Unsegmented
Email blasts use the whole mailing list without any segmentation. Usually, email subscribers are very different, and they are interested in different values, products, or services.
3. Not personalized
All of us love to read a message that addresses us personally. As simple as using a subscriber’s name make a huge impact.
Email blasts are definitely not dead and still the most secure form of communication in the world. With new email providers, there are better ways to do email blasts, which will reach your goals.
We will demonstrate how to do an email blast correctly.
Our definitive guide about best practices of email personalization.
How to do an email blast correctly?
Companies are still using email blasts in their marketing strategies when they promote their product, discount, etc. The results are brilliant because they are using email blasts the correct way.
If you are not a professional marketer, you can follow the steps below to run an email blast successfully. Here is a step by step explanation of how to prepare an email blast which will convert and engage with your subscribers.
1. Choose the best email service
Firstly, you need an email marketing service to create an email blast, which lets you create a mailing list, segment your list, and send it to all emails.
2. Create an email list
An email list is simply a list of email addresses of your subscribers. Insert email using text, excel or just copy/paste method. Don’t forget to add subscribers’ names and last names.
You can read more about how to build your first email list (8 steps for best start).
3. Target your email list
The next step is to target your email list. Email targeting is the most crucial aspect of doing a strong email blast. Email targeting is dividing your email readers into smaller groups. You can target your email subscribers based on age, geographical location, gender, purchase history, etc.
For example, a spa may create different segments for couples, parents with kids, elders, and send different emails.
4. Create a targeted email campaign
After creating targeted audiences now, it’s time for a message; the next task is to create a targeted email campaign. There can be different ways you can create an email depending on the discount offer, promotion, and others.
5. Measure Results
Sending an email does not mean that your work is complete. After sending your email campaign, you need to measure your results and see how the recipients are reacted.
The most serious difficulty of email blasting is deliverability. Here are some proven methods to improve email deliverability:
- Update your email list time and remove invalid email addresses etc.;
- Maintain the frequency of your emails;
- Create interesting subject lines;
- Make your emails useful with relevant and engaging.
Best email blast examples
There are essentially 2 types of emails used for marketing: Email blasts and Triggered Emails.
The triggered emails are automated emails which are sent to the subscribers following their action. For instance, you can send a triggered welcome email after a user subscribes to your list or after the first purchase.
Email blasts are not the same because you will create campaigns and send them to a large segment at once. Email blasting is sent with the idea that the only message will be useful to every subscriber in a mailing list.
This means that you cannot broadcast a welcome email to your whole email list containing your already existing customers.
Therefore, email blasts can be used only for specific goals. Here are the best examples:
1. Sale
If you are offering a flash sale to your subscribers, you can send mass emails to inform all of them.
A couple of subject line model for flash sale email blast:
- Flash sale! Shoes 60% off!
- [LAST CHANCE] sale ends today!
Here’s full guide for best email subject lines to increase your sales (with examples).
2. Event Information
If you manage online webinars for your subscribers, you can send mass emails.
A couple of subject line model for event information:
- LIVE Training: 10 romantic steps to women’s heart
- Join our LIVE tomorrow at 11 AM
3. New Products
You can send an email blast if you start a new product. Still, it’s better to segment your list into already customers and new subscribers so that you can send different campaigns, discounts, promotions to them.
4. Newsletters
Newsletters, newsletters, newsletters, they are the most common type of email blasts. Magazine websites, news, business, non-profit organization or news send newsletters to inform their subscribers about the latest blog posts.
Our recommendation.
We hope that this article helped you to learn about email blasts and how to use them correctly. Do not forget to create value to your customer and you will see the return results.
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