An intelligent email marketer knows it’s time to consider October newsletter ideas. And for those who believe Halloween is the only reason to contact clients, we’ve compiled an extensive list of exciting and fun events and topics.
Whatever business you’re running, there will be email content ideas to help you reach your customers with great content. This blog post covers your calendar for October, from one-day celebrations to the whole holiday month, from the smallest ideas to newsletter topics.
October Newsletter Ideas
As the list below suggests, every day should be celebrated for more than one good reason! Use it as inspiration for your newsletter content. If you need help deciding between a few good occasions, choose the one closest to your product or services. Or not! Sometimes, things we care about are more important (like World Mental Health Day) than promotions.
Newsletter Topics for October
October is when fall goes in full swing. While some may start feeling gloomy about falling leaves, earlier sunsets, and cooling weather, there are things to be excited about with your subscribers. And not only pumpkin spice everything:
1. Apples
October is the apple season, so why not use it to your advantage?
Share your favorite apple recipe to remember the start of the fall season. A varied fruit, apples can be used as part of the main course and dessert.
Also, apples have a beautiful lyrical meaning; it is the fruit of science and discovery. If you look at it creatively, you could easily implement it in your email campaign!
2. National Bullying Prevention Month
Over 1 out of 5 students report being bullied regularly in school.
The yearly campaign attempts to unite communities to educate and raise awareness of bullying prevention. Hundreds of schools, major businesses, and celebrities have joined the campaign.
Craft emails about the harmful effects of bullying and show that you care about kids being safe at school, online, and in your community.
3. Pumpkin Carving
It wouldn’t be October without pumpkin carving. Almost 150 million Americans are planning to do it each year.
Tap into this potential and share your pumpkin carving safety tips or ideas in your email newsletter. Or, even better, create a contest asking your subscribers to send in their best jack-o-lanterns!
4. Boss’s Day Newsletter
This holiday originated in 1958 with a lady Patricia Bays Haroski, who worked at the State Farm Insurance Company in Illinois. She chose the date because it was her father’s (doubling as her boss) birthday.
For the occasion, you may give your subscribers ideas on how to surprise their bosses (with your products or services, of course) or share inspiring stories from your company’s employees involving the director.
5. Halloween Newsletter
To most, the first thing coming to mind after hearing ‘October’ is, of course, Halloween! This spooky and fun celebration is one of the most important holidays for sales. Customers are willing to spend on costumes, candy, decorations, and food.
So, it’s a great time to craft articles and videos around Halloween and have some fun entertaining your target audience – the perfect content to include in your newsletters.
Let the October email marketing campaigns go as smoothly as possible! Use Sender’s human-friendly and powerful tool with a drag-and-drop editor to craft captivating newsletters and effortlessly automate them to save time.
You can choose from a suite of premade Halloween (and other!) email templates perfectly fitting for any business niche. Here’s a perfect example to prove it:
6. World Mental Health Day
World Mental Health Day is an opportunity to raise awareness about mental health issues: to advocate for mental health support and understanding, reduce stigma, and promote overall well-being.
On this day you can share valuable resources, tips for maintaining mental health, personal stories, or spotlight initiatives related to mental health and wellness. It may help you to connect with your subscribers on a deeper, more meaningful level by addressing a topic affecting many lives.
7. Breast Cancer Awareness Month
Breast Cancer Awareness Month is crucial to raise awareness about breast cancer prevention, early detection, and treatment.
Coming from a business, you can contribute to this meaningful initiative by sharing stories of survivors, promoting breast health tips, collaborating with relevant charities, or offering special promotions that donate a portion of sales to breast cancer research.
8. World Vegetarian Day
Quickly gaining popularity in the past few decades, vegetarianism remains a healthy and relevant look on our diets today. World Vegetarian Day celebrates a healthy and sustainable lifestyle that people can quickly adopt.
Become an ambassador of this idea and share exciting facts about the benefits of a vegetarian diet, spotlight delicious meat-free recipes, and highlight the environmental advantages of reducing meat consumption.
You may also host a month of “Meatless Mondays” challenge to spice things up, sparking engagement and conversations in your community.
9. Raise Awareness on World Animal Day
The world celebrates our furry, feathered, and scaled co-habitants in October. So World Animal Day is a purr-fect opportunity to connect with your audience about animals.
Create a newsletter to raise awareness about animal welfare, share heartwarming stories of rescued animals, or even spotlight local animal shelters and their incredible work.
It’s even more pawesome if your company adds to helping animals and can invite subscribers to do the same, whether through donations, volunteering, or simply adopting a pet.
October Newsletter Examples
If you’ve covered the big October holidays or want to avoid it altogether due to the inbox noise, these are the excellent newsletter ideas you can copy and surprise your subscribers with on quieter days:
Fall-Inspired Collection
Fall also marks when most want to slow down after an active summer (vacations, parties until sunset, picnics, etc.) and warmly cozy up at home.
This allows you to offer products or services to make this season more ‘comfortable.’ For example, HOLDEN created a clothing collection for staying stylish and warm during October:
Subject line: Shop the Look
Spin On Pumpkin Spice
For some, fall begins not when the calendar shows but with the first sip of pumpkin spice latte. It quickly gained popularity as one of the latest additions to traditional fall treats.
You, too, can spice up your products and communication to have your subscribers drooling. For instance, Krispy Kreme went full-on pumpkin spice by offering not just coffees but a whole limited-time collection of deliciousness:
Subject line: 🍁 Spice up Your Fall! Pumpkin Spice Is Back!
Exciting Challenge
Thrill your subscribers about the new season and invite them to a creativity challenge. If done right, it serves as a wonderful opportunity to connect with your audience on a deeper level.
Grab some tips for a challenge campaign from Moment, a marketplace for photographers who launched a successful photography contest:
- Select a topic that aligns with your brand and resonates with your audience;
- Create simple entry conditions allowing all participants to show off their skills;
- Promise enticing and relevant prizes;
- Interact with participants by acknowledging their entries, responding to comments, and encouraging further engagement to build a sense of community;
- Share user-generated content (UGC) on your channels, highlighting the best entries and how they align with your brand.
We cannot help but admire Moment’s marketing efforts. See what creative photography challenge they thought of:
Subject line: Want $1,000 to the shop just by posting to Instagram?
Hearty Meals
With colder, rainy weather also comes the need for comfort food. If you’re selling food products or utensils, leverage this time to offer your subscribers homemade meal recipes.
FOOD52, an online food community, took this task seriously and created a stomach noises-inducing newsletter with original recipes. The best part? They’re designed especially for people with little cooking skills and low motivation:
Subject line: 10 slow-cooker recipes made for fall TV binges.
Present Your Newsletter Content Ideas
Sometimes, even though you have a great newsletter topic, it takes work to present, which may influence how the email performs. If you’re feeling stuck, we share a few ideas for crafting content that converts.
How-To Newsletter
Create helpful content for your target audience that helps them achieve something with step-by-step guidance.
Make sure it’s relevant, valuable, and original. For example, instead of boring “candies to give out on Halloween” (it’s always M&M’s, Starburst, Hot Tamales, Sour Patch Kids, Hershey Kisses), you can create “easy healthy candy recipes for sweet tooths.”
Your Product Maintenance Advice
Does your product require any maintenance? If so, provide some tips in your newsletter. For example, if you have an Autumn shoe collection, give tips on keeping your shoes clean during the rainy season.
Top 10 Lists
Top 10 lists are successful because they’re easy to read. Or to look through and check only the most essential parts of the email.
What could be in such a list? Let your imagination run free – you can include valuable content from money-saving ideas to funny fall-inspired crafts.
Roundup Articles and Posts
Create a newsletter with a roundup of your company’s best articles or most popular social media posts. It’s a great way to increase website traffic to existing content.
If you have the means and will for it, you may create and put in one newsletter exclusively October-related content. A branded fall guide, if you wish.
Customer Reviews
Collect client reviews about a specific product and share them in your newsletters. Start your email by explaining the product, add a picture of it, and show subscribers what others say about it.
Last Word
While some of these October email marketing ideas might not perfectly fit your brand or service, it’s essential to avoid adding irrelevant content or bombarding your subscribers with unrelated fall promotions just for the sake of traffic.
Instead, we encourage you to pick a holiday or occasion that resonates with your niche and get creative in presenting it to your subscribers. This approach ensures your marketing stays genuine and meaningful to your audience.
And let’s not forget that holidays are about having fun and spreading joy. So, no matter which marketing campaign you choose, infuse it with a lively and festive spirit. As a thoughtful touch, consider enhancing your brand image by offering a small gift – like a free shipping code or a discount on a monthly subscription – to set a joyous and celebratory mood.
We also recommend to read:
- 21 Halloween Marketing Ideas with Real-World Examples
- 11 Spooky Halloween Email Examples & Templates
- 10 Holiday Email Marketing Tips to Drive Maximum Conversions
- Best 10 Fall Newsletter Ideas
Author bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
