The Complete Brevo Affiliate Program Review 2025

If you’re looking into the Brevo affiliate program, you’ve probably noticed it’s pretty different from most email marketing affiliate deals out there. Instead of those confusing percentage structures, they keep it simple: €5 for free signups, €100 for paid customers. That’s it.

I’ve spent time digging into how this program actually works, and honestly? It’s refreshingly straightforward. Brevo (the company formerly known as Sendinblue) runs their affiliate program through PartnerStack, which means solid tracking and reliable payments. But there are some catches you should know about before diving in.

Brevo Affiliate Program Commission Rates

Here’s where Brevo gets interesting. Most affiliate programs make you calculate percentages and guess at your earnings. Brevo just tells you upfront: €100 per paying customer. No math required.

The catch? You need to get that first paid customer before they’ll pay you anything for free signups. It’s like they’re saying, “Prove you can actually convert people, then we’ll pay you for the leads too.” Makes sense from their perspective, but it means your first month might be all or nothing.

Base Commission Structure

The €100 per paid customer is where the real money lives. That’s roughly $108 at current exchange rates, which beats a lot of the percentage-based programs when you crunch the numbers. Plus, they give you 90 days for people to convert after clicking your link. That’s pretty generous.

The €5 for free accounts sounds small, but think about it differently. If you’re driving decent traffic to a free tool, those small payments can add up. Though again, you need that first paid conversion to unlock this.

Recurring vs One-Time Payments

This is probably the biggest decision point. Brevo pays you once and you’re done. No monthly residuals like some other programs offer. If you prefer that steady drip of passive income, this might not be your thing.

But here’s the flip side: €100 upfront beats waiting months for recurring payments to add up to the same amount. Especially if customers cancel early. You get your money and move on.

For agencies and consultants, they do have a separate Expert program with recurring commissions. That’s 10-25% monthly, which could work better if you’re managing multiple client relationships.

Bonus Payments & Incentives

The Expert program is where things get more interesting if you’re serious about this. Hit certain referral numbers and you unlock higher commission rates, plus some nice perks like access to their Slack community and partner directory listings.

They also throw in dedicated support for higher-performing affiliates. Nothing revolutionary, but it’s nice to know you won’t be stuck in generic support queues if you’re driving real results.

Realistic Earning Examples

Let’s get practical here. Say you’ve got a business blog with 10,000 monthly visitors. If you convert just 0.5% to paid plans (which isn’t unrealistic for targeted traffic), that’s 50 people. At €100 each, you’re looking at €5,000 monthly.

The reality check? Getting that conversion rate depends heavily on your audience. If you’re writing about email marketing tools for small businesses, you’ll probably do well. If your audience is more general lifestyle content, those conversions will be much harder to come by.

How to Join the Brevo Affiliate Program

Getting approved isn’t automatic, but it’s not rocket science either. They want to see you have a real website with actual traffic and content that makes sense for their audience. No throwing spaghetti at the wall here.

The whole process runs through PartnerStack, which is actually a plus. It means professional tracking and reliable payments without Brevo having to build their own system from scratch.

Step 1: Visit the Affiliate Program Page

Head to brevo.com/affiliates and take a look around. They lay out the basics pretty clearly, including what they’re looking for in partners. Don’t skip reading their terms – there are some promotional restrictions that might surprise you.

The page gives you a good sense of whether you’d be a fit before you waste time applying. If your website doesn’t align with small business or marketing content, you’ll probably want to look elsewhere.

Step 2: Complete the Application Form

This is where details matter. They want to know about your website, your audience, and how you plan to promote them. Be specific about your traffic numbers and content focus.

Don’t try to oversell yourself, but do explain why your audience would actually benefit from Brevo. If you’re running a personal finance blog, that’s a harder sell than if you’re covering email marketing tools.

Step 3: Wait for Approval (Timeline)

They say 72 hours, which is pretty reasonable. In my experience, applications with clear value propositions and established traffic get approved faster.

If you get rejected, it’s usually because your site doesn’t have enough traffic or the content isn’t relevant enough. Fair enough – they’re looking for partners who can actually drive results.

Step 4: Access Your Affiliate Dashboard

Once you’re in, the PartnerStack dashboard is where you’ll live. It shows your clicks, conversions, and earnings in real-time. The interface is clean and doesn’t require a manual to figure out.

You’ll also find their creative assets here – banners, logos, that sort of thing. Nothing groundbreaking, but professionally done and ready to use.

Step 5: Generate Your Affiliate Links

Your tracking links are unique to you, and you absolutely cannot modify them. That might seem obvious, but I’ve seen affiliates lose commissions by trying to pretty up their URLs.

The system lets you create different links for different campaigns, which is handy for tracking what actually works. Use this feature – it’ll help you optimize your approach over time.

Step 6: Start Promoting and Earning

Here’s where the rubber meets the road. Focus on educational content that genuinely helps people understand if Brevo fits their needs. Reviews, tutorials, comparisons – that’s what converts.

Skip the hard sell approach. People researching email marketing tools are usually pretty sophisticated buyers. They want information, not hype.

Brevo Affiliate Program Requirements

They’re pretty upfront about what they want: established websites with relevant content and real traffic. It’s not about having millions of visitors, but you do need to show you can reach people who might actually use their product.

The requirements make sense when you think about it from their perspective. They’re not trying to build a massive affiliate army – they want partners who can actually move the needle.

Website & Traffic Requirements

You need a real website. Social media profiles don’t count, and neither do brand-new sites with no traffic history. They don’t publish exact traffic minimums, but from what I’ve seen, a few thousand monthly visitors in relevant niches usually works.

The content focus matters more than raw numbers. A smaller site about email marketing tools will likely get approved over a larger general business blog that barely touches on marketing software.

Content Quality Standards

They’re looking for helpful, educational content – not thin affiliate pages designed just to rank in search engines. Think tutorials, comparisons, industry insights. Stuff that actually helps people make decisions.

Professional presentation helps too. You don’t need a fancy design, but your site should look credible and trustworthy. Remember, you’re representing their brand to potential customers.

Geographic Restrictions

The program is global, and they handle international payments through PayPal and bank transfers. That said, your success will probably depend on your market.

English-speaking countries and Europe tend to convert better, partly because that’s where Brevo has stronger brand recognition. But there’s nothing stopping you from promoting in other markets if that’s your audience.

Prohibited Promotional Methods

Here’s where it gets restrictive: no PPC ads, no paid social media, no popup traffic. They want organic promotion only. If your strategy depends heavily on paid traffic, this program won’t work for you.

They also ban MLM-style promotion and get-rich-quick schemes. Basically, they want genuine recommendations, not aggressive sales tactics.

Brevo Affiliate Payment Terms

Monthly payments through PartnerStack, which is reliable. They use PayPal and bank transfers, so most affiliates worldwide can get paid without issues.

The main thing to know is the timing – expect about 30-45 days between conversion and payment, depending on when in the month the sale happens.

Payment Methods Available

PayPal is fastest, bank transfers work too but take longer. They handle multiple currencies, though commissions are calculated in euros. If you’re in a region where PayPal doesn’t work, they have alternative methods available.

The PartnerStack system handles all the financial stuff, which means you’re not dealing with Brevo directly for payments. Generally more reliable that way.

Payment Schedule & Timing

End of each month, they process payments for validated commissions. There’s a validation period to handle refunds and customer service issues, which is standard practice.

New affiliates should plan for that delay – your first payment might not arrive for 6-8 weeks after your first conversion, depending on timing.

Minimum Payout Threshold

€100 minimum, which equals one paid customer referral. Pretty reasonable compared to programs that make you wait months to hit payout thresholds.

If you’re driving free signups too, those €5 payments help you reach the minimum faster once they’re activated.

Cookie Duration & Commission Processing

90 days is solid. Gives people plenty of time to research, compare options, and eventually convert. Much better than programs with 30-day windows.

The tracking is handled by PartnerStack, which is generally reliable. Real-time reporting means you can see what’s working without waiting for monthly reports.

Brevo Affiliate Resources & Support

They provide the basics: banners, logos, product info. Nothing that’ll blow your mind, but professionally done and actually useful. The real value is in their support – they’re responsive and helpful when you need them.

For higher-performing affiliates, you get access to better support and some exclusive resources. Makes sense to take care of the people driving real results.

Available Creative Assets

Standard banner ads in various sizes, logo files, product screenshots. The designs are clean and professional – they won’t embarrass you on your site.

They update these regularly when new features launch or pricing changes. Just don’t expect a massive library of creative options.

Email Templates & Swipe Copy

Pre-written emails and copy you can adapt for your audience. These are actually pretty good – not overly salesy and focused on benefits rather than features.

The newsletter integration examples are particularly helpful if you’re promoting through email lists. Shows you approved ways to mention Brevo without violating their rules.

Support & Training Resources

Email support that’s actually responsive, plus a knowledge base with the usual FAQ stuff. Higher-tier affiliates get priority support, which is a nice touch.

They occasionally run webinars and partner updates, though nothing too fancy. Mostly product updates and new promotional opportunities.

Brevo Affiliate Program Pros & Cons

Let’s be honest about what works and what doesn’t. The fixed commission structure is refreshing, and €100 per conversion beats most percentage programs. But the one-time payment model isn’t for everyone, and their promotional restrictions can be limiting.

Advantages of the Program

€100 per paid customer is genuinely good money, especially compared to 20-30% recurring programs where customers might cancel after a month or two. You get paid once and you’re done.

The 90-day cookie window gives you a real shot at conversions. PartnerStack tracking is solid and transparent. Monthly payments are reliable.

The program restrictions actually help in a way – they’re not looking for quantity, they want quality partners. Less competition from spam affiliates.

Potential Drawbacks

No PPC advertising kills a lot of promotional strategies. If you’re used to running Google Ads for affiliate offers, this won’t work for you.

The one-time payment structure means no passive income building up over time. Some people prefer that steady recurring revenue stream.

Getting approved requires an established website with relevant content. That shuts out newer affiliates or those in unrelated niches.

Who Should Join

Established bloggers covering small business tools, email marketing, or entrepreneurship topics. People with engaged email lists in business niches.

Marketing consultants and agencies who can leverage both the affiliate program and their Expert program for ongoing revenue.

Content creators who prefer larger one-time payouts over smaller recurring payments.

Who Should Skip This Program

Anyone relying heavily on paid advertising – the restrictions make it nearly impossible to succeed with PPC strategies.

Brand new websites without established traffic or content focus.

People looking for passive recurring income streams – the one-time payment model doesn’t build that kind of revenue base.

Brevo Affiliate Program FAQs