Mailchimp Discount Code: Save on Email Marketing

Let’s be honest — email marketing can get expensive fast. The good news? Mailchimp actually offers some solid ways to cut those costs, though you won’t find traditional coupon codes floating around everywhere.

Mailchimp Discount Codes Available Today

Right now, new customers can snag 20% off any paid plan for their first six months. That’s through February 2025, so there’s still time. But here’s where it gets interesting: there’s also this partnership with a platform called Secret that’s offering 50% off the Standard plan for six months. We’re talking potential savings of up to $1,870, which is nothing to sneeze at.

Nonprofits get a permanent 15% discount once they’re verified. And if you’re into the whole referral thing, both you and whoever you refer get $30 in bill credits when they upgrade to a paid plan. Not groundbreaking, but hey — thirty bucks is thirty bucks.

How to Use Your Mailchimp Discount Code

Step 1: Copy the Code

Here’s the thing about Mailchimp discount codes — they’re not quite what you’d expect. Most of the legitimate deals come through partner links, not those random coupon sites that promise 70% off everything.

When you do find a code, screenshot it or write it down exactly as it appears. Capital letters, weird symbols, the whole nine yards. Trust me on this one.

Step 2: Visit Mailchimp

This step’s pretty straightforward, but there’s a catch. If you got your discount through a partner link (like that Secret deal I mentioned), you’ll want to click through that specific link. Don’t just type in mailchimp.com afterward — you might lose the discount.

New customer only? That’s usually the case. Existing users are mostly out of luck for the big promotional deals, though there are other ways to save.

Step 3: Choose Your Plan

Take a minute here. Really. The discount might only apply to certain plans, and you don’t want to pick the wrong one just because it’s cheaper upfront.

The Secret partnership, for example, specifically targets the Standard plan. Makes sense — it’s got the features most growing businesses actually need without the enterprise-level price tag.

Step 4: Enter Code at Checkout

If you’re using a partner link, this might happen automatically. You’ll see the discount show up in your billing summary before you pay anything.

Manual code entry? Look for fields labeled “Promo Code” or “Discount Code.” Sometimes they hide these things, so scroll around a bit if you don’t see it right away.

Step 5: Apply and Save

Click apply and watch your total drop. With that 50% Standard plan discount, you’re looking at $10 instead of $20 for 500 contacts. Pretty decent.

Double-check the duration, though. Most of these promotional rates last 6-12 months before jumping back to regular pricing. Mark your calendar.

Step 6: Complete Purchase

Here’s something cool — Mailchimp offers a 14-day free trial for Standard and Essentials plans with no credit card required. So you can actually test things out before committing to the discount.

Save that confirmation email. You’ll want it later when you’re wondering when your promotional rate expires.

Mailchimp Discount Code Additional Tips

Watch your contact list like a hawk. Those promotional discounts don’t cover overage charges, and nothing kills a good deal like surprise fees.

I’d recommend cleaning your list every few months anyway — removes dead emails and keeps you from accidentally upgrading plans. Plus, better engagement rates never hurt anyone.

Timing matters too. Mailchimp tends to release new customer incentives around fiscal periods, so if you can wait, sometimes it pays off.

About Mailchimp Email Marketing Platform

Mailchimp’s come a long way from its early days as just an email tool. Now it’s more like a full marketing hub — email, automation, even some basic website building.

They’re calling themselves the “#1 AI-powered email marketing platform,” which is based on customer numbers compared to competitors also advertising AI features. Take that with whatever grain of salt you prefer, but the platform does pack some genuinely useful automation.

The predictive segmentation stuff actually works pretty well. Users see about 2x more revenue when they use predictive segments versus regular ones. Not revolutionary, but solid results for something that runs mostly on autopilot.

Integration-wise, it plays nice with most other tools you’re probably already using. Social media, ecommerce platforms, CRMs — the usual suspects.

Common Mailchimp Discount Code Issues & Solutions

The biggest frustration? Mailchimp doesn’t actually use traditional promo codes most of the time. So all those coupon sites promising massive discounts? Yeah, they’re mostly wishful thinking.

Partner links work differently. Sometimes the discount applies automatically, sometimes it doesn’t. If you’re not seeing the discount show up, try clearing your browser cache or using incognito mode. Weird, but it works more often than you’d expect.

Existing customers trying to use new customer promos is another common issue. Mailchimp’s pretty strict about this — if you’ve had an account before, you’re usually out of luck for the big promotional deals.

When in doubt, just contact their billing support directly. They can actually see what discounts should apply to your account and fix things manually if needed. Sometimes the human touch is worth the wait.