MailerSend Pricing Guide 2025: What You’ll Actually Pay
Picking the right email service feels a bit like buying a car. You know you need one that works, but figuring out what you’ll actually spend? That’s where things get tricky. MailerSend tries to keep it simple with their pricing, though I’d say they do a pretty decent job at it.
They’ve got four main options starting with a free plan that gives you 3,000 emails per month. From there, paid plans run $28 to $88 monthly if you pay annually. The whole thing is built around sending volume rather than how many contacts you have, which honestly makes more sense for most businesses.
What I like is that you’re not locked into contracts, and if you go over your limit, they don’t just cut you off. You keep sending, and they bill you for the extras. Simple enough.
MailerSend Pricing Overview
Here’s the thing about MailerSend’s pricing — it’s refreshingly straightforward. No weird gotchas or features locked behind premium walls. You pick a plan based on how many emails you send, and that’s pretty much it.
The pay-as-you-grow approach works well if you’re not sure how much you’ll actually use. Start small, and when you need more, just bump up to the next tier. They bill monthly or annually (with a 20% discount for yearly), and existing customers can switch between them pretty easily.
Plan
Monthly Price
Annual Price
Emails Included
Overage Rate
Key Features
Hobby
$0
$0
3,000
$1.00/1K
Email API, SMTP, Basic Analytics
Starter
$35
$28
50,000
$0.95/1K
Live Chat, Multiple Domains, SMS API
Professional
$110
$88
50,000
$0.80/1K
Advanced Features, Custom Branding
Enterprise
Custom
Custom
Custom
Custom
Dedicated Support, SLAs, Custom IPs
What sets them apart from something like Sender is that the core features — webhooks, API access, email tracking — come with every plan. Even the free one. Most services make you pay extra for that stuff.
MailerSend Monthly Pricing
Monthly billing gives you maximum flexibility, which is probably what most people want when they’re starting out. You’re not committing to a full year of something you might outgrow in three months.
The pricing jumps are reasonable. You’re looking at $35 for 50,000 emails on the Starter plan, then $110 for the Professional tier at the same volume. The difference? More domains, better support, and some advanced features that agencies tend to need.
If your email volume bounces around — maybe you’re seasonal or just getting started — monthly makes sense. You can always switch to annual later when you have a better handle on your actual usage.
MailerSend Monthly Plans
Free Plan
The Hobby plan is actually useful, which surprises me. Most “free” plans feel like demos, but 3,000 emails monthly is enough to run a small business newsletter or handle basic transactional emails from your app.
You get the full API, SMTP access, webhooks, and email tracking. The catch? You’re limited to one domain, three templates, and five users. Plus they’ll want a credit card on file since going over costs $1 per 1,000 additional emails.
Compared to Sender.net’s 15,000 free emails, it looks modest. But if you’re building something that needs reliable transactional email delivery, MailerSend’s infrastructure is probably worth the trade-off.
Starter Plan
At $28 annually (or $35 monthly), this is where most growing businesses end up. You get 50,000 emails, live chat support, and can manage up to 10 domains. That’s pretty solid for the price.
The SMS API kicks in here too, which is handy if you want to send order confirmations via text or set up two-factor authentication. You’re also getting 100,000 API requests daily, which should cover most applications without breaking a sweat.
If you go over your 50,000 emails, extras cost $0.95 per thousand. Not the cheapest overage rate, but not terrible either. The real value is in those multiple domains — perfect if you’re running different brands or client accounts.
Professional Plan
This one’s $88 annually for the same 50,000 email volume, but you’re paying for the premium features. Unlimited API tokens, 25 domains, custom branding, and 30-day data retention instead of 7.
It’s aimed at agencies and companies that need to white-label their email sending. The $0.80 overage rate is the best they offer, and you get priority support. Worth it if you’re managing multiple client accounts or need that professional polish.
Honestly, most solo operations won’t need this level. But if you’re billing clients for email services or running a SaaS with multiple product lines, the extra flexibility pays for itself.
Enterprise Plan
Custom pricing territory. You’re probably looking at millions of emails monthly and need things like dedicated IPs, guaranteed uptime, and a dedicated account manager.
The main draws are sender reputation control and compliance features that bigger companies require. Plus you get actual SLAs, which matters when email delivery affects your bottom line directly.
Most businesses never get here. But if you do, MailerSend seems to handle the transition well based on what I’ve seen from other users.
MailerSend Pay-as-you-go Plan
Pay-as-you-go Pricing Structure
Email Volume
Rate per 1,000
Best For
Features Included
Flex Plan
$0.80
Variable Volume
Full API Access, Unlimited Sending
After 3 Free Months
$0.80
Seasonal Business
No Monthly Minimums
All Volumes
$0.80
Unpredictable Needs
Same as Foundation Plan
The Flex plan is interesting if your email volume is all over the place. After three free months, you pay $0.80 per thousand emails with no monthly commitment. Just pure usage-based billing.
This works great for seasonal businesses or if you’re testing a new product and have no idea how much email you’ll actually send. No risk of paying for unused credits, but also no volume discounts.
The math works out pretty well for lower volumes. If you’re consistently sending more than 40,000 emails monthly, a regular plan probably makes more sense. But for unpredictable or sporadic sending? This could save you quite a bit.
MailerSend Transactional Email Pricing
Here’s something nice — transactional emails cost the same as regular emails. No premium pricing for password resets or order confirmations, which some services try to pull.
All the plans handle transactional stuff with the same priority and features. You get real-time tracking through webhooks, which is crucial when you need to know if that password reset actually got delivered.
The higher-tier plans add email validation and send-time optimization, which can really help with delivery rates. For apps that depend on reliable transactional email, these features often justify the extra cost.
MailerSend SMS Pricing
SMS Pricing Tiers
Plan Tier
SMS Credits Included
Additional SMS Cost
Best Use Cases
Hobby
0
Not Available
Email-Only Operations
Starter
100
$1.40/100 SMS
Basic Notifications
Professional
150
$1.40/100 SMS
Multi-Channel Marketing
Enterprise
Custom
Custom Rates
High-Volume SMS
SMS starts with the Starter plan — 100 credits included, then $1.40 per 100 additional messages. It’s not the cheapest SMS you’ll find, but having everything in one place is pretty convenient.
The rates are competitive enough, especially when you factor in not having to manage multiple vendors. SMS pricing stayed the same during their recent price updates, which is nice.
For most businesses, the included SMS credits cover basic notifications. If you’re doing heavy SMS marketing, you might want to compare with dedicated SMS providers. But for mixed email and SMS workflows, the unified approach often wins out.