Omnisend Affiliate Program 2025: Complete Guide to Recurring Commissions

Looking to monetize your audience with email marketing? Omnisend’s affiliate program might be worth a look. They offer 20% recurring commissions that keep paying as long as customers stick around — which is pretty rare these days when most programs pay once and forget about you.

The program runs through Impact, so you get decent tracking and multiple payout options. But here’s the thing — success really depends on having the right audience. If your readers aren’t ecommerce business owners or digital marketers, you’re probably barking up the wrong tree.

Omnisend Affiliate Program Commission Rates

Omnisend keeps it simple: 20% recurring commission on everything. Standard plans start at $16/month, Pro plans at $59/month, and you get the same percentage regardless of which plan someone chooses. Not the most exciting structure, but at least you don’t need a calculator to figure out your earnings.

The recurring part is where it gets interesting. Someone signs up for that $59 Pro plan and stays for a year? You’re looking at about $141 in total commissions from that one person. Course, that assumes they actually stick around — more on that later.

There’s a 30-day waiting period after someone upgrades before you see any money. Makes sense from their perspective since they need to handle refunds and people who change their minds.

Base Commission Structure

20% across the board, no exceptions. Doesn’t matter if someone picks the cheapest plan or goes for a custom enterprise deal — you get the same cut. Some people might call this fair, others might wish there were performance bonuses for bringing in the big fish.

Commission tracking only starts when people actually pay money. Free signups don’t count, which is pretty standard but worth mentioning.

Recurring vs One-Time Payments

This is probably the biggest selling point of the whole program. Monthly payments keep coming as long as your referrals stay subscribed. Customer downgrades? Your commission drops too. They cancel entirely? That income stream stops.

It’s like building a small rental property portfolio, except instead of dealing with broken toilets, you’re hoping people don’t find a cheaper email marketing tool.

Bonus Payments & Incentives

Here’s where things get a bit disappointing — there aren’t any performance bonuses or tier increases. Hit 100 referrals or bring in $10K in monthly recurring revenue? Congrats, you still get 20%.

They do throw in some account manager support if you’re doing well, plus marketing materials and priority help when you need it. Not exactly cash bonuses, but better than radio silence.

Realistic Earning Examples

Let me break down what you might actually earn, because the fantasy numbers floating around most affiliate marketing content are pretty useless:

Big caveat here: people cancel. SaaS churn rates usually run 3-8% monthly, so don’t expect everyone to stick around forever. Build that into your expectations or you’ll get disappointed fast.

How to Join the Omnisend Affiliate Program

Getting approved isn’t super difficult, but they do actually review applications instead of auto-accepting everyone. They care more about whether your audience makes sense than your traffic numbers, which is refreshing.

Step 1: Visit the Affiliate Program Page

Head to omnisend.com/affiliates and click “Apply now.” This shoots you over to Impact, which is where they manage everything. Take a minute to read through their program info first — it’ll help your application.

Step 2: Complete the Application Form

Pick “Affiliate” from the options and actually read the terms. I know, I know, nobody reads terms and conditions. But if you’re planning to make money from this, probably worth understanding what you’re agreeing to.

The application asks for the usual stuff — personal info, website, audience size. Be specific about your audience and how you plan to promote Omnisend. Generic applications that could apply to any affiliate program tend to get rejected.

Step 3: Wait for Approval (Timeline)

Usually takes 3-7 business days for a response. They’re looking at your website, checking if your audience actually cares about email marketing, and making sure you’re not running some sketchy operation.

Get rejected? Don’t take it personally. Build more relevant content and try again later.

Step 4: Access Your Affiliate Dashboard

Once approved, you’ll get Impact login details via email. Impact’s dashboard is actually pretty good — real-time tracking, detailed analytics, and you can see exactly where your traffic is coming from and what’s converting.

Set up your payment info right away. Nothing worse than making your first commissions and then waiting another month because you forgot to add your PayPal details.

Step 5: Generate Your Affiliate Links

Create tracking links for different campaigns using Impact’s tools. You can make specific links for blog posts, social media, email campaigns — whatever works for your promotion strategy.

The link cloaking options help keep things looking professional instead of having those ugly affiliate URLs scattered everywhere.

Step 6: Start Promoting and Earning

Now comes the fun part. Focus on content where your affiliate links actually add value instead of just cramming them everywhere hoping something sticks.

Track what works during your first few months. You’ll probably be surprised by which content converts and which doesn’t.

Omnisend Affiliate Program Requirements

They don’t publish strict requirements, but after looking at successful applications and talking to other affiliates, some patterns emerge. It’s not just about traffic — they want affiliates who enhance their brand.

Website & Traffic Requirements

No official minimums, but brand-new blogs usually get rejected. You need some content history and evidence that people actually visit your site. A focused email marketing blog with 1,000 monthly visitors probably has better approval odds than a random business blog with 10,000.

Consistent publishing matters more than huge traffic spikes. They want to see you’re serious about content creation, not just looking for quick money.

Content Quality Standards

Professional presentation is pretty much required. Sites that look like they were built in 1999 or are obviously just affiliate link farms get rejected quickly.

Original content is key. They can spot duplicate content and thin articles from a mile away. If you’re not creating genuine value for readers, don’t bother applying.

Geographic Restrictions

International affiliates are welcome, but your content needs to be in English and follow local advertising rules wherever you’re based.

Payment options might be more limited depending on your country, so check what’s available before getting your hopes up.

Prohibited Promotional Methods

Don’t buy domains that redirect to Omnisend using your affiliate link. That’s explicitly banned and will get you kicked out fast. Same with those annoying “click to reveal coupon” setups.

Paid advertising is generally okay, but avoid bidding on their trademark terms without permission. Most successful affiliates stick to content marketing anyway.

Omnisend Affiliate Payment Terms

Payment setup is handled through Impact, which is good news since they’re reliable and offer multiple options. Just understand the timing and minimums upfront so you’re not checking your account every day wondering where your money is.

Payment Methods Available

PayPal, direct deposit, wire transfer, ACH — pretty much whatever you prefer. PayPal tends to be fastest and easiest for most people, though wire transfers work better if you’re dealing with larger amounts.

Everything gets set up in your Impact dashboard. Standard verification stuff required for tax compliance.

Payment Schedule & Timing

Monthly payments around the 15th for the previous month’s confirmed commissions. But remember that 30-day waiting period — commissions from January customers won’t show up until March payments.

This delay accounts for refunds and cancellations. Not ideal for cash flow, but pretty standard in the SaaS affiliate world.

Minimum Payout Threshold

$100 minimum before they’ll send you anything. Balances under that roll over to next month, which is annoying but not unusual. No fees taken out, so $100 earned equals $100 received.

With 20% commissions, you need about $500 in customer subscriptions to hit that first payout threshold.

Cookie Duration & Commission Processing

60-day cookie window gives people time to think about it. B2B sales cycles are longer than buying stuff on Amazon, so this is actually reasonable.

Once someone converts through your link, you get credit for all their future plan changes and upgrades as long as they stay with Omnisend. That’s the real power of this program.

Omnisend Affiliate Resources & Support

They provide the usual marketing materials and support, though quality varies depending on what you actually need for your promotional approach.

Available Creative Assets

Banner packs, display ads, product screenshots — all professionally designed and available after approval. The quality is solid, though most experienced marketers end up creating their own stuff that matches their brand better.

Good as starting points or inspiration if you’re not a designer.

Email Templates & Swipe Copy

Ready-made email templates and promotional copy are available, but honestly? Most of it reads like generic marketing speak. Use them as inspiration rather than copy-paste solutions.

The subject line suggestions and call-to-action examples can be helpful if you adapt them to your voice.

Support & Training Resources

Dedicated account manager support kicks in once you’re generating consistent referrals. For general questions, expect 24-48 hour response times through Impact’s messaging system.

Training materials focus more on product features than marketing tactics, which might disappoint people looking for promotional strategy help.

Omnisend Affiliate Program Pros & Cons

Let’s be honest about what works and what doesn’t. Every program has trade-offs, and this one’s no different.

Advantages of the Program

Recurring commissions are the main draw. Build up a base of customers who stick around, and you’ve got ongoing income without constantly finding new people to convert. 20% is competitive in the email marketing space, especially for recurring payments.

Impact’s platform is reliable with good tracking and analytics. Way better than some homegrown affiliate systems that break half the time.

Potential Drawbacks

No performance bonuses means your earning potential caps out at 20%, no matter how successful you become. Customer retention is mostly out of your control, but it directly affects your income.

Omnisend isn’t as well-known as Mailchimp or Constant Contact, so you’ll need to do more educational content to convince people to try it.

Who Should Join

Email marketing educators, ecommerce bloggers, digital marketing consultants — basically anyone whose audience is actively looking for email marketing solutions. If you’re already creating content about email marketing or ecommerce growth, this could be a natural fit.

People comfortable with longer sales cycles and educational marketing tend to do better than those looking for quick wins.

Who Should Skip This Program

High-volume affiliates focused on quick conversions might prefer programs with bigger one-time commissions. If your audience isn’t in ecommerce or digital marketing, you’ll struggle to generate quality referrals.

Beginners expecting huge immediate payouts should probably look elsewhere. This is more about building steady income over time.

Omnisend Affiliate Program FAQs