Getting the attention of the younger audience can be challenging. As a generation that has been raised on the internet and social media, attracting the attention of Generation Z among numerous competitors isn’t easy.
Email marketing is a crucial component of any marketing strategy. It does not matter if you are a restaurant or you sell your products online.
Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”
Marketing professionals often consider such metrics as open rate and click-through rate, but there is another metric that should not be overlooked.
You can build better relationships with your clients and get new leads if you learn how to upsell your products online.
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