50+ Lead Generation Statistics & Trends To Drive More Profits

Mar 20, 2024 - By Skirmantas Venckus

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B2B influencers, YouTubers, and content creators share thousands of unique ways to generate leads daily. It must have left you wondering which lead generation idea or strategy is perfect for your business. 

One of the best ways to validate any idea or strategy is to examine data and industry trends. To save you time and effort browsing multiple websites, we’ve compiled some of the latest and most reliable lead generation stats from the internet. 

So, let’s look at the recent data related to lead generation. 

Key Statistics for Lead Generation

Did you know that businesses generate 5,000 leads per month, on average? 

Got you excited? The game has just begun. 

If you have something else on your plate, keep it aside for the next 10 minutes. You’re about to get the latest insights about the lead generation process, successful lead generation channels, and much more. 

Top Lead Generation Statistics


53% of marketers spend at least half their marketing budget on lead generation. That’s not it. 

95% of marketers believe they know which channel drives the most leads. Pretty confident about their game. Right? Let’s look at some of the most important lead generation statistics: 

  • 61% of marketers consider generating traffic and leads to be their biggest challenge;
  • B2B companies that blog generate 67% more leads than those that don’t​​;
  • Content marketing delivers 3x more leads than outbound lead generation strategies​​; 
  • 80% of marketers think marketing automation generates more leads. 

General Lead Generation Statistics

If you’re always concerned about generating quality leads, take inspiration from the following statistics about lead generation tactics, effective lead generation channels, and the process in general: 

  • Businesses get $36 in return for every $1 spent on email marketing​​; 
  • 73% of B2B leads are not ready to make a purchase when they interact for the first time with your brand; 
  • 63% of leads enquiring about the business won’t convert for at least three months. 

You might also be interested in the lead generation funnel: your key to business growth.

Content Lead Generation Statistics

Content marketing delivers 3x more leads than outbound strategies​. If you’re unsure about using content for lead generation, these statistics will convince you to start using content as a lead generation tool for your business: 

  • Companies posting 16+ blogs per month see leads multiply by 3.5 times​​; 
  • 45% of content marketers struggle to attract quality leads​​; 
  • B2B companies that blog generate 67% more leads​​; 
  • 77% of marketers consider podcasts the top content medium for transitioning leads​​; 
  • Marketers prioritizing blogging efforts are 13x more likely to see positive ROI​​; 
  • Blogs with educational content get 52% more organic traffic and are used extensively for B2B lead generation​​; 
  • 72% of B2B companies have a blog. 

Email Lead Generation Statistics

Email offers 36x ROI on every dollar spent, making it an effective channel for boosting your lead-generation efforts. Here are some compelling lead-generation statistics associated with email marketing: 

  • Email marketing is the primary choice of 89% of marketers for lead generation; 
  • Email is considered a crucial lead generation factor by 42% of companies​​; 
  • Tuesdays and Wednesdays are the best days to send marketing emails for B2C and B2B companies.

If these stats didn’t fully convince you, check out the latest email marketing statistics and ROI figures.

Social Media Lead Generation Statistics

People spend 2.5 hours every day on social media. It’s hard to ignore social when everyone’s spending so much time on it daily. Here are some interesting statistics related to social media marketing for lead generation: 

  • 62% of marketing experts consider LinkedIn as the most effective lead-generation platform; 
  • 95% of B2B marketers used LinkedIn, making it the top B2B social media channel​​; 
  • 85.7% of marketers increased social media activity during the COVID-19 pandemic;
  • 56% of marketers plan to increase their investment in TikTok​​; 
  • Only 26% of marketers were somewhat satisfied with lead quality from social media​​; 
  • 23% of marketers will increase their social media budget by 30-50% over the next three years​​; 
  • 66% of marketers spend 6 hours per week on social media for lead generation. 

Lead Conversion Statistics

Conversion is the most important metric of the lead nurturing process. Companies use marketing automation software to nurture and convert leads. Here are some interesting lead conversion statistics: 

  • 80% of new leads do not convert to sales​​; 
  • More than 70% of B2B marketers claim videos are more effective than other content types in converting users to qualified leads​​; 
  • Only 56% of B2B companies verify business leads before passing them to the sales team​​; 
  • 80% of marketers think marketing automation generates more leads (and conversions); 
  • Leads which are followed up within 5 minutes are 9x likely to be converted; 

Paid Advertising Lead Generation Statistics

An average small business spends between $9-10k monthly on online ad campaigns to get qualified leads for their sales teams. Here are some in-depth statistics about paid advertising campaigns for lead generation: 

  • 68% of B2B companies use personalized landing pages to generate leads via paid campaigns​​. Personalizing landing pages boosts lead generation​​ efforts; 
  • 72% of successful marketers use paid campaigns to promote content​​; 
  • Traffic generated using PPC ads has a 50% higher chance of converting than organic channels. 

Video Marketing Lead Generation Statistics

Video? Yes! The poster child of marketing in 2024. Everyone wants to become a video creator nowadays. YouTubers are getting bigger than entire companies. But is the trend worth the hype for lead generation? Here are some insights on the topic: 

  • 50% of marketers incorporate videos in their social media lead generation strategies​​; 
  • Marketers get 66% more qualified leads through video marketing;
  • 90% of marketers using short-form video plans to increase or retain their investment​​s in video content; 
  • 53% of B2B marketers cited webinars as the best method to generate high-quality leads​​.

Industry-Specific Lead Generation Statistics 

Which lead generation tactic works the best for your industry? Confused about where to begin? Here are some industry-specific statistics that will help you decide: 

  • 49% of real estate agents spend up to $250 monthly on lead generation; 
  • 89% of realtors use Facebook for lead generation; 
  • Companies in the IT and service industry generate 3,660 leads monthly, on average; 
  • Professional services industry has the highest conversion rate (9.3%) among all industries when it comes to lead generation and conversion; 
  • Manufacturing companies that post educational blogs generate 67% more leads than companies that don’t.

Event and Webinar Lead Generation Statistics

Events are increasingly used as platforms to promote content and engage audiences​​. Webinars, especially in B2B settings, are effective for engaging and converting leads​​.

  • 80% of marketers hosted live events to generate leads; 
  • 53% of B2B marketers cite webinars as the best method for high-quality leads​​; 
  • 73% of companies use event marketing to generate leads. 

Key Takeaways

Got your dose of motivation to plan your lead generation strategy? Now, go and work on your first campaign quickly. Remember the following when you get distracted and get to work again: 

  • Generating high-quality leads is a challenge for marketers globally; 
  • Prospects are everywhere on the internet; you just need to choose the right channel and platform to capture and nurture them; 
  • Email provides a high ROI as a lead generation and nurturing channel for B2B businesses; 
  • In recent years, video has emerged as a strong player among lead generation methods.

If you enjoyed reading this data roundup, check out a few more that we have compiled:


  • https://www.salesmate.io/blog/lead-generation-statistics/ 
  • https://www.ruleranalytics.com/blog/inbound-marketing/lead-generation-statistics/ 
  • https://www.stateofinbound.com/ 
  • https://www.sender.net/blog/email-marketing-statistics/ 
  • https://www.marketingdonut.co.uk/sales/sales-strategy/why-you-must-follow-up-leads 
  • https://startupbonsai.com/lead-generation-statistics/
  • https://growthlist.co/lead-gen-statistics/ 
  • https://www.cience.com/blog/lead-generation-statistics
  • https://khrisdigital.com/lead-generation-statistics/
  • https://contentmarketinginstitute.com/wp-content/uploads/2022/05/CMI22_Vidyard_MarketBrief_Final.pdf
  • https://www.callpage.io/blog/posts/verified-lead-generation-statistics
  • https://www.demandsage.com/lead-generation-statistics/
  • https://www.sender.net/blog/best-time-to-send-emails/
  • https://datareportal.com/reports/digital-2024-deep-dive-the-time-we-spend-on-social-media
  • https://sellingsignals.com/lead-generation-statistics/
  • https://databox.com/blogging-vs-video
  •  https://www.callpage.io/blog/posts/verified-lead-generation-statistics
  • https://www.webfx.com/lead-generation/statistics/
  • https://www.linkedin.com/pulse/did-you-know-79-marketing-leads-never-convert-sales-lead-ggajf/
  • https://www.wordstream.com/blog/online-advertising-costs
  • https://www.semrush.com/goodcontent/state-of-content-marketing/
  • https://www.hubspot.com/state-of-marketing
  • https://www.socialpilot.co/blog/video-marketing-statistics
  • https://fitsmallbusiness.com/real-estate-lead-generation-statistics/
  • https://www.dataaxleusa.com/blog/lead-generation-statistics/ 

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