Who said summertime can’t be mixed with diligence? We’ve been putting in the work this June — redesigning the interface and rolling out smart testing features that’ll make your email campaigns more effective without the extra hassle.
Curious? Read on!
Improved app interface
We’ve given the interface a solid refresh to make your daily email marketing tasks smoother. Here’s what’s new:
- Refreshed UI and components
- Redesigned sidebar navigation
- New top navigation bar
- Smart notifications system
- Dedicated user management area
- Enhanced campaigns overview and reporting
- Improved account settings layout
- Advanced user roles and permissions
- Updated email builder interface
- Streamlined form configuration
- Favorites for groups and segments
- Webhook integrations
Revamped email creation wizard
Creating emails used to involve way too many clicks and decisions. The new wizard walks you through everything step by step. It’s cleaner, simpler, and you won’t get lost halfway through building a campaign.
New feature: Experiments
Here’s where it gets interesting. Experiments let you test different versions of your campaigns to see what actually works with your audience.
Subject line & preview text + sender name
Try different subject lines or change who the email’s coming from. Small tweaks here can completely change your open rates — sometimes in ways you wouldn’t expect.
Sending time
Maybe your audience opens emails during their morning coffee, or maybe they’re more of an evening scroll type. Test different days and times until you find what clicks.
Content variations
Different colors, different copy, different button styles. What looks good to you might not be what gets clicks. Your subscribers will tell you what works.
Goals and duration
Pick whether you want more opens or more clicks, decide how long to run the test, and we’ll handle the math. The winner takes all.
Audience split settings
Send test versions to 20% of your list first, then roll out the winner to everyone else. Or test on your whole audience if you’re feeling bold. Split it 50/50 — you really can’t go wrong there.
We’re not slowing down anytime soon, so more updates are coming. Stay tuned!
