Omnisend vs Mailchimp: Which Tool Claims Victory?

Finding the perfect email marketing platform can feel like searching for a needle in a haystack. With your business growth on the line, you need a tool that fits your budget and helps you connect with customers effectively — whether you’re just sending basic campaigns or building complex customer journeys.

I’ve spent countless hours testing both Omnisend and Mailchimp with clients across different industries, and I’ve noticed they serve distinctly different needs. Omnisend has carved out its niche with ecommerce-focused features, built-in SMS capabilities, and a straightforward interface that online store owners love.

Mailchimp, meanwhile, continues to dominate with its versatile toolset, extensive integration options, and flexible marketing features that work for practically any business type.

Let me walk you through how these platforms compare across pricing, features, and overall performance so you can make the best choice for your marketing strategy.

Omnisend vs Mailchimp — Quick Comparison

Feature Overview

Overall Strengths & Weaknesses

Omnisend vs Mailchimp — Feature Comparison

Omnisend: Ecommerce Marketing Made Easy

I’ve found Omnisend to be a breath of fresh air for online store owners tired of cobbling together multiple tools. It excels at multi-channel marketing, letting you manage email, SMS, and push notifications from one platform.

What really impressed me was how seamlessly it integrates with platforms like Shopify and WooCommerce — the product pickers and automated cart recovery workflows just work out of the box. That said, if you’re not selling products online, much of Omnisend’s specialized toolkit might feel unnecessary for your needs.

Mailchimp: The Versatile Veteran

After years of working with clients across industries, I still find Mailchimp to be one of the most adaptable email platforms out there. Its clean interface, flexible audience management, and massive integration ecosystem make it suitable for practically any marketing scenario.

While the automation tools pack a punch, you’ll need to upgrade to access their full potential. Mailchimp doesn’t include SMS functionality like Omnisend does, but its superior analytics, content personalization options, and scalability make it the go-to choice for businesses running diverse email campaigns or managing complex audience segments.

Pricing Face-Off: Omnisend vs Mailchimp

The Bottom Line on Pricing

In my experience working with dozens of online stores, Omnisend’s pricing sweet spot is for ecommerce businesses that want email, SMS, and push notifications without juggling multiple platforms. The built-in SMS credits add real value, and the pricing scales pretty reasonably as your list grows.

Mailchimp starts out cheaper for small lists (a big plus for startups), but the costs climb more steeply with larger subscriber counts. You’re paying for its flexibility and extensive integration options, but remember — SMS messaging isn’t included and requires separate purchase.

If you’re running an online store, Omnisend probably offers better value, while Mailchimp makes more sense for businesses with varied marketing needs across different industries.

Omnisend vs Mailchimp — Free Plan Showdown

The Free Verdict

I’ve set up Omnisend’s free plan for several small ecommerce startups, and while it’s limited to just 500 emails/month and 250 subscribers, it gives you enough access to test the platform’s ecommerce-specific features before committing. The product-focused tools make it particularly valuable for small online stores just getting started.

Mailchimp’s free offering is more generous with double the subscriber limit and email capacity, plus access to its landing page builder and simple automation flows. However, I’ve found that clients quickly hit the ceiling when they need A/B testing or more complex automation sequences.

For ecommerce businesses specifically, Omnisend delivers more relevant features even on its free tier, while Mailchimp offers more breathing room for general email marketing as you build your list.

Omnisend vs Mailchimp — Pros and Cons Breakdown

Omnisend: Perfect for Online Sellers

After implementing Omnisend for several ecommerce clients, I’ve become a big fan of its purpose-built approach. The platform shines with its multi-channel capabilities — letting you manage email, SMS, and push notifications without jumping between different tools.

The pre-built workflows for cart recovery and order updates have genuinely boosted sales for my clients, and the platform just “gets” what online stores need. That said, I wouldn’t recommend it for brands outside ecommerce — you’d be paying for specialized features you simply won’t use.

Mailchimp: The Swiss Army Knife

I’ve been setting up Mailchimp campaigns for over a decade, and it remains impressively versatile across industries. Its intuitive interface, rich template library, and comprehensive reporting make it suitable for practically any email marketing scenario.

While it doesn’t include SMS or push messaging like Omnisend does, it excels in audience management, basic automation, and content optimization. The main drawbacks?

Pricing climbs steeply with list growth, and businesses wanting truly integrated multi-channel campaigns might find its approach a bit disjointed compared to Omnisend’s all-in-one solution.

Omnisend vs Mailchimp — What Real Users Are Saying

Overall rating:

4.5

/5

G2:

4.6

Trustpilot:

4.3

Capterra:

4.7

See other alternatives

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See other alternatives

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.