Marketers and brands often ignore Father’s Day. It’s still not as popular as Mother’s Day, Easter, and a traditional holiday like the 4th of July in the US, widely celebrated during the Spring-Summer festive season. These holidays take the lion’s share of marketing teams’ efforts.
However, people are getting used to celebrating Father’s Day. Data suggests that:
- 46% of American males (18 & above) are fathers;
- 89% of millennials and young Gen-Xers plan to celebrate Father’s Day;
- 41% of people who plan to celebrate Father’s Day want to give their dad unique and meaningful gifts to make it memorable.
When you look at the statistics, planning a Father’s Day marketing campaign seems like a great idea in 2023. Create emails to remind customers about shopping for their dads and thank them for everything.
Father’s Day is celebrated on the third Sunday of June. So, if you want to start sending an email from this year, here are a few ideas, examples, and suggestions on composing an attractive newsletter for a holiday like Father’s Day.
9 Oustanding Father’s Day Email Examples
Don’t know where to start with email marketing for Father’s Day? We’ve got you covered! We’ve curated some of the best-performing email templates, examples, and designs by popular brands that you can use to inspire your marketing campaigns.
1. Simple Father’s Day Newsletter Reminders by LUSH
Lush has been sending interesting Father’s Day email campaigns that make people curious about celebrating dads. The following email reminds customers about the upcoming holiday and asks them to buy Father’s Day gifts:
Unfortunately, Lush forgot to mention the date to orientate customers on whether they must hurry up with purchasing. Certainly, the message can be far more detailed, vivid, creative, captivating, and convincing. We’ll take a look at such examples further.
Also read: 14 Reminder Email Examples For Every Situation.
2. Father’s Gift Selection Email by Huckberry
If you offer particular items immediately (in the email newsletter), you’re more likely to gain orders than those who don’t use this option. You can simply list appropriate goods with prices or create something more personal and warmer.
The screenshot below shows an example from Mother’s Day sent out by Huckberry that can give us many wholesome insights.
A similar email can be sent on Father’s Day highlighting the products from the store and what dads feel about them. You can even add some interesting dad jokes about your products to make the email more appealing and interesting for the recipients.
3. Happy Father’s Day by Mountain Khakis
Discounts are one of the strongest incentives to buy for any consumer. Thus, use them in your Father’s Day emails. Have a look at the emailby Mountain Khakis. It has a clear call-to-action, and no explanations are needed.
Subject Line: Last Day for 25% Off
The straightforward email announces the special Father’s Day sale and informs about the discount with a coupon code. There’s a hint of urgency if you see carefully, as the sale ends at midnight. Therefore, the contextual CTAs would’ve surely attracted many clicks.
4. Father’s Day Sale Email by Fragrance Direct
Push your customers by saying it’s high time to purchase. Explore the following newsletter by Fragrance Direct.
Subject Line: Treat him to a special gift this Father’s Day!
At first glance, the circled block seems to have some excessive text, but all this info turned out to be important. The brand reminds the date of Father’s Day in this email, shares some contextual gift suggestions, and offers an extra discount to increase conversions. The design should’ve been less cluttered too. But overall, the email is quite compelling, partly due to the FOMO-inducing header about the flash sale and limited suggestions (to decide faster).
5. Father’s Day Interactive Post by Puma
Puma sends elaborate emails on every traditional holiday and occasion, like Father’s Day. In their last year’s Father’s Day email, they mentioned several categories of dads — classic dad, sporty dad, rad dad, and weekend dad, and shared gifting suggestions for every kind of dad in the email.
This email compels readers to check out different collections if they know their dad would love the gifts. You can also create special product collections for Father’s Day and create an email like Puma to engage your subscribers and increase sales.
6. Father’s Day Newsletter by Lovely Skin
Sending a contextual email newsletter is always a great idea for a brand or business to create brand awareness and build relationships. Lovely Skin used Father’s Day to create a unique newsletter celebrating the feeling of fatherhood. Have a look:
The newsletter begins by thanking the reader (for being a father) and shares personalized snippets from the fathers in Lovely Skin’s team. The beautiful images of fathers with their children and a personal note about their emotions feel natural and organic on Father’s Day.
7. Happy Father’s Day Mailer by LongHorn Steakhouse
Sending an email about Dad’s interests can be a great idea on Father’s Day. Out of the different Father’s Day campaigns you plan, this can be one of the best-converting ones, as everyone wants to make their dads feel special. LongHorn Steakhouse used the ‘Dad’s feelings and interests’ beautifully in their email:
The email header — ‘Tell Dad We’re Doing the Grilling,’ is a great attention-grabbing copy. The subject line for this email — Tell Your Dad to Take the Day Off, is also a great scroll-stopper. This email has a subtle hint of usual dad jokes and looks compelling to the reader because of its neat design.
8. Personalized Father’s Day Email by Casper
Personalization is a sure-shot way to increase conversions and show your subscribers you care. Sending personalized greetings or an email with personalized recommendations for gifting on Father’s Day is great for a Father’s Day email campaign. Casper sent the following email on Father’s Day:
At first glance, it seems like a regular email with no personalization. But as you scroll, you see a personalized shopping list of top picks that anyone’s dad will appreciate. Have a look:
The shopping suggestions and a special $25 off promotion, with a sweet coupon code (FORDAD), make it a compelling email that will convert. When you think of it, it might be the best way for a brand to reach out to subscribers on Father’s Day.
9. Sender – Potent Email Builder for Father’s Day Email
When you use an email marketing tool like Sender, creating beautiful newsletters is even easier than you think.
Sender’s in-built email design tool makes it a breeze to build emails quickly and efficiently using simple drag-and-drop editing. Also included are responsive and high-converting pre-designed email newsletter templates that make it extremely easy for you to send emails.
Additionally, you get a complete email marketing experience with us, even with a free plan. We’re talking about email marketing automation, popup builder, integrations, etc. SMS marketing is also available for a small fee. All within a single platform.
How to Send a Father’s Day Email?
Step 1: Signup for Sender for Free
Sender allows you to send, schedule, and automate email campaigns for up to 2500 subscribers for free. So, visit Sender.net and sign up for a free account to create your first Father’s Day campaign.
Get Started for Free Now
Step 2: Create a New Email Campaign
Complete the sign-up process and click on email campaigns on the left panel to start creating your Father’s Day Campaign.
Step 3: Finalize the Subject Line & Preview Text
Once you start a new campaign, you can add details like the email subject line and preview text. Remember, the subject line is the most important element of your Father’s Day email campaign. So, create an engaging and personalized subject line. You can take inspiration from Father’s Day subject lines from other brand campaigns.
Use the inbox preview feature to see how your subject line and preview text will appear in your recipient’s inbox. Once you’re happy with your subject line, click on Save & Continue to start composing your email.
Step 4: Use the Drag & Drop Editor to Compose Your Email
Start creating your email using the powerful drag-and-drop email builder. It has all the features you need to create a beautiful and responsive Father’s Day email. You can even use the premade templates and customize them according to your brand guidelines easily.
Step 5: Send (or Schedule) Your Campaign
Once you are happy with your email design and copy, click Save & Continue to send your email to subscribers. You can even schedule an email to be sent at a fixed time or based on a condition.
Now that you know how to send a Father’s Day email, let’s look at some examples to help you get inspired.
3 Father’s Day Newsletter Templates
When planning an email campaign for Father’s Day, much time can be wasted on crafting the email copy. Here are a few newsletter email copy templates to save you the hassle of creating email content for your Father’s Day email campaigns.
Subject Line: 🎁 Unwrap Your Father’s Day Adventure – Save 15% Inside!
Dear (Name),
🎉 This Father’s Day, let’s not just celebrate Dad; let’s create memories together! 🚀
The best gift is one that lasts a lifetime — and that’s the gift of unforgettable experiences. So why not embark on a thrilling adventure with your dad and make this Father’s Day special?
Click here (link) to explore our bestsellers, hand-picked for dads like yours!
💥 Exclusive Offer: Use code DAD15 at checkout to enjoy 15% off your Father’s Day adventure.
Don’t wait – this offer is only valid until (date)!
To thrilling memories,
(Company’s Name)
Subject Line: 🎩 Hats Off to Dads! Score Our Ultimate Father’s Day Deal Today
Hey there, (Name)!
Let’s show all the great dads out there this Father’s Day just how much they inspire us! 👨👧👦
We’re offering a LIMITED-TIME deal to make your dad feel like a superhero. Get your hands on our carefully curated Father’s Day gift bundle to surprise Dad. The bundle is designed to make his day extra special.
👉 Click here (link) to discover our exclusive gift selection!
Wait, it gets better! We’re giving you an EXTRA discount, but only if you act fast:
🔥 Coupon Code: SUPERDAD10 for 10% off your purchase (valid until [date])!
Celebrate the hero in your life,
(Company’s Name)
Subject Line: 🍕 Father’s Day Feast! Buy One, Get One Free – Share a Meal with Dad!
Hello (Name),
Father’s Day is just around the corner, and we’ve cooked something special for you and your dad at (Company’s Name)! 🍽️
Nothing brings people closer than sharing a delicious meal, so why not treat Dad to his favorite dish and create memories you’ll cherish forever?
Here’s the deal:✨ Buy one (service/product name), and get another (service/product name) FREE!
Claim your Father’s Day Feast now (link) and use code DADBOGO at checkout.
Hurry, this offer expires on (date)!
Bon Appétit!
(Company’s Name)
Make Sure to Optimize Your Website
An impeccable email campaign and a qualitative product are not enough to convince people to place orders. Every newsletter redirects a prospect to your online store, where the successful final largely depends on such parameters as the loading speed and responsive design. As more than 50% of letters now are opened on mobile phones/tablets, handy navigation, and high performance have been becoming crucial matters for online shop owners.
That’s why businessmen and their dev teams explore subjects like how to convert the Magento website to PWA or opt for launching a mobile app. Both solutions allow you to tackle speed and UX/UI issues efficiently.
We think that eventually, every online retailer who wants to remain sought-after will have to choose either the former or the latter option.
Key Takeaways
- Make your Father’s Day subject lines more appealing by personalizing them with first names or any personal attributes;
- Add an element of humor, like a dad joke, in your email campaign to engage readers better;
- Always plan your Father’s Day email well in advance and use a marketing automation tool to schedule your campaign.
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
