Whether it is international days, national celebrations, or festivities – marketers need to pay extra attention and mark them in their calendars as these are endless opportunities to boost sales, increase revenue or showcase your brand by relating to a specific theme.
Memorial Day is no exception. A day honoring the military personnel in the United States is celebrated on the last Monday in May (this year – 31st May). As this special day is close by, many businesses need to start organizing their offers, promotions, or events to celebrate it with their customers.
Besides, it’s a bank holiday, so a long weekend gives more time for the consumers to shop and for brands to develop some unique sales practices and strategies.
This article will cover some strategies and focus points for the memorial day email campaigns and present memorial day email examples to help you stand out from the crowd!
Memorial Day Email Marketing Ideas
You might think that memorial day is unsuitable for all the brands, but you might be wrong. There is a theme for everyone: emphasize American patriotism, send a reminder about time with friends and family, celebrate a long weekend away from home, or get excited about the summertime!
Moreover, research shows that Memorial Day campaign transaction rates are winning over big shopping days such as Cyber Monday or Black Friday.
If you haven’t done it yet, now it’s time to take advantage of this holiday and get your marketing emails on board.
To help you out, here are some strategic tips for your memorial day email:
1. Relatable Subject Line
First impression Counts, so don’t forget to create an attractive subject line, especially with all those promotional emails sent. The trick here is to use a smart Memorial Day related subject line. Here are a few examples:
- Flash Sale: 10% Off Patriotic Fanny Packs!
- Red, White, & NEW!
- Red, White, and Blue Favorites ??
2. Market Segmentation
Segmentation is also important when approaching your clients. If done right, it might really boost your sales! When it comes to Memorial Day email, there are few segments you need to consider:
- Location segmentation: The summer season is very different when it comes to various states in the US (LA summers vary from Maine summers), so make sure your email is appropriate to recipients from anywhere, or create a few to target different groups. You might also want to take off customers from other countries from this campaign as it is not relevant.
- First-time buyer focus: The bigger the discount, the bigger the motivation to purchase! If some of your email recipients haven’t bought from you yet, attract them with bigger offers and discounts to give a little encouragement.
- Loyal customers: Don’t forget to treat your VIP customers who usually purchase from you. Give them something in return – a gift or free shipping might be an option. This way the relationship can be happily maintained between the brand and the consumer.
Also read: What is Behavioral Segmentation: Definition, Types & Examples
3. Summer Focus
When you think of summer, vacation is the keyword there! You might want to mention a long weekend or a start of summer and make your Memorial Day email campaign shine bright with a summer collection or a special offer.
Besides, summertime seems to be the spending time too, since 55% of people agree they spend the most money during the summer. Grab your best marketing strategies, and go get those purchases!
Also read: 10+ Summer Newsletter Ideas
4. Patriotism Enhancement
If you do not have any products or services related to summer, you might choose a patriotic way when approaching your customers. You can either go the extra mile and dedicate the entire Memorial Day email to this theme, or you can include some symbols to match with this day: flags, states map, eagles, White House, etc.
You can also have red, white, and blue colors – whether they are in the text or the products you are offering.
5. Emphasize Family and Friends Time
It’s a long weekend, so families and friends can get together to celebrate Memorial Day and honor the lost ones. Your Memorial day email can focus on party preparation, togetherness, or memories people can make during this weekend.
Food is also a trigger here as many people tend to meet for lunch or dinner during this time, so if your business is in the food and beverage sector, focusing on friends and family gatherings might be a sweet spot.
6. Offers, Discounts, and Deals
Discounts related to special days are very effective, and many people take advantage of sales and promotions during those times. There are a few deals you might want to offer to your customers:
- Shipping: Free shipping is one of the largest sales drivers as this offer motivates customers to purchase.
- Gifts: Free gifts with purchases help to add value to the product, satisfy the customers, and get rid of unwanted inventory if needed.
- Percentage-based offers: This is the most common way to give your customers discounts. The percentages vary between the brands, so it is wise to select an appropriate one to increase purchase motivation.
- Threshold offers: This is a type of discount where it is only provided if the customer reaches a certain cart amount (buy for $30 and get 10% off). The offer helps to encourage people to spend extra just to unlock the promotion.
Memorial Day Email Design Examples
Preparing your Memorial Day email campaigns might be long and challenging, but don’t worry – we’ve got you covered. Whether it’s best wishes or thank you email, we will show you the best examples to give some inspiration!
Memorial Day Sales Emails
Dancing Deer Baking Co – Happy Memorial Day Greetings
Vineyard Vines – Memorial Day Email to Employees
Nexar – Memorial Day Sales Email
Hook & Tackle – Memorial Day Newsletter
25 Memorial Day Email Subject Lines
- Slide into summer with our MEGA Memorial Day event!
- Stock up This Memorial Day | 20% Off!
- Memorial Day special: Buy 2 get 1 FREE!
- Save 40% at our Memorial Day sale with coupon code MEMDAY22
- Save a fortune with our Memorial Day sale!
- Happy Memorial Day! | Mega Savings for You Today!
- Save 50% on this Memorial Day special offer!
- Save 30% with our HUGE Memorial Day sale!
- 50% Off | Memorial Day DOORBUSTER Event!
- Additional 45% off clearance in our Memorial Day sale!
- Flash Memorial Day sale: EXTRA SAVINGS!
- LAST CALL for Memorial Day Deals!
- Save online and in-store this Memorial Day!
- Five days only! MASSIVE Memorial Day event!
- Memorial Day Flash Sale Begins Now!
- Memorial Day Sale: Extra 20% off + Free Shipping!
- Enjoy free shipping on all orders as you celebrate Memorial Day
- Don’t Forget! Up To 50% off During Our Memorial Day Sale
- Ends Tonight: 30-50% off EVERYTHING!
- Free Shipping On Memorial Day!
- FREE SHIPPING…all Memorial Weekend!!
- Memorial Day Exclusive! Free Shipping On All Orders
- Huge Memorial Day Savings on Select Items! FREE Shipping on Orders $50+
- Memorial Day Sale! Up to 65% off select items
- Final Hours on the MEGA Memorial Day Sale!
Text Email Examples
Besides all the promotions, wishes and greetings, you might also want to inform your customers if you are out of the office or closed during this holiday. To give you some guidance, here are a few examples of ‘out of office’ emails.
1. Memorial Day Out of the Office Email
Happy Memorial Day, and thanks for your email!
I’m taking a few days off to spend time with my family and friends so I won’t be answering emails as quickly as usual. You can expect to hear back from me by (insert date).
Hope you have a great bank holiday weekend!
Thanks.
(Full Name/Email Signature)
2. Memorial Day Auto-Reply Email
Thank you for your email. Your message is important to us, and we will respond as soon as possible.
May we take this opportunity to send our greetings on this special day and honor those who lost their lives serving our country.
Happy Memorial Day!
Best regards,
(Email Signature)
3. Memorial Day Closed Email
Our office will be closed on Monday, May 31st in observance of Memorial Day. We will reopen on Tuesday, June 1st at 8:00 a.m.
Our sincere gratitude to those brave men and woman who have served our country and paid the ultimate sacrifice.
Best regards,
(Email Signature)
Improve Your Memorial Day Email
Holidays and celebrations are excellent opportunities to boost your business in terms of sales and revenue. With many companies using these opportunities to send promotions, it is hard to stand out in the competitive market.
This article has provided some strategies you can consider to step up your email game during Memorial Day and presented examples of email templates to give you some guidance.
Now, it is time to produce the best Memorial Day emails in your industry!
Also read:
- What is Promotional Marketing? Definition, Examples, Ideas
- 40+ Greetings Email Subject Lines
- 7 Happy 4th of July Email Templates & Ideas
Article contributor – Erika Klisonyte