With the 4th of July celebrations just around the corner, businesses need to organize and tackle the best Independence Day campaigns.
This is an excellent opportunity to present some great deals, special offers and get those sales going. To be fully prepared, you need to plan your 4th of July email marketing: arrange the messages, pictures and create stunning emails that clearly stand out in the recipients’ inboxes.
Stick around and find out more about why your brand should do the 4th of July email campaigns. We’ll also give you some content ideas and template examples to boost your imagination and creativity so you can send the best 4th of July emails to your clients!
4th of July Email Marketing
According to the National Retail Federation (NRF), 84% of Americans celebrated Independence Day in 2021. On average, people spent $80.54.
Most Americans spent the holiday at gatherings with family and friends. So it’s no surprise that most of their spending went to food, decorations, and alcohol.
That means you have a chance of attracting customers with your 4th of July emails in 2023.
Even if your products don’t fit the food-fun-family theme, you can still do a lot by experimenting with the red, white, and blue color scheme and sending simple Happy Fourth of July emails highlighting July holiday products.
Want your emails to look perfect, be super effective, and send them without a hassle in just a few clicks?
Sender can help you with that! With its drag-and-drop email builder and premade templates, you’ll craft a beautiful email in a few minutes and send it effortlessly within a simple dashboard. And you can do all that, and much more with Free Forever plan!
Optimizing the 4th of July Email Campaign
International and national celebrations are some of the best times around the year to increase sales and revenue. People have some free time to do the shopping and are prepared to receive some fascinating deals from the businesses — to compare and contrast the products or services before making the final decision.
Below, there are a few reasons why you should run a campaign for American Independence Day:
- Satisfy your customers. As the 4th of July is a special holiday in the USA, you should treat the clients with offers they would be happy about. Besides, if your business is not based in America, sending an Independence Day email to your American customers will showcase appreciation and value. The clients will definitely appreciate you going the extra mile for them.
- Increase sales and revenue. We have already mentioned that celebrations and festivities give brands an opportunity to boost their sales, and the 4th of July is no exception. Customers will be more willing to spend some money during the memorable holiday to treat themselves and celebrate in style!
- Extra clicks. Independence Day is important to people, so anything to do with it will get you those extra clicks from potential clients looking to purchase some items for the 4th of July festivities. Besides, customers are getting smarter, and they are fully aware that many businesses will have some Independence Day sale offers. For that reason, try to distinguish yourself from the competition by preparing killer July email campaigns and excellent email designs.
- Easy to get involved. 4th of July is an easy celebration to get involved in. You can present topics such as patriotism, fireworks, summer, BBQs, or anything related to getting your customers involved in the Independence Day celebrations. Besides, by emphasizing these topics in your 4th of July emails, you will indeed have more interest and more email openings from holiday enthusiasts.
Read more about holiday email marketing here.
9 Effective 4th of July Email Marketing Ideas
To keep your creative juices flowing, we have also gathered some excellent email design templates which should give you a further understanding on how to present your brand in different situations during the 4th of July.
Let’s look at some best email examples from other businesses’ July campaigns:
1. Happy Independence Day – 4th of July Email Greetings to Clients
Send greetings to your clients on this special day. The message will be appreciated and will showcase that you value your customers.
That’s exactly what Sunjoy Group did in the first part of their email. Before informing their customers of their exceptional 4th of July sale, they wished them a wonderful celebration.
What about their 4th of july email subject line? A concise message to say it all:
Don’t Miss Our Independence Day Sale!
2. Independence Day – 4th of July Sales Email
Promotions are a big part of the 4th of July, so ensure they stand out from the crowd! Don’t forget – festive designs and colors should be included to attract attention.
Ghostbed did a perfect job here – they smoothly incorporated red, white, and blue into their email visual to carry out the festive tone within milliseconds.
Their email subject line paints a celebratory picture, too:
Cue the Fireworks…GhostBed On SALE!
3. Email for Independence Day Celebration
Engage your customers on Independence Day by creating a series of games or questions to increase their participation in your brand.
This email by Road Scholar is a perfect example. They engage their readers with a series of questions to test their knowledge of American history.
Who could miss reading an email when the subject line is so intriguing:
Take our Fourth of July quiz: How well do you know American history?
4. Happy Independence Day – 4th of July Email to Employees
Showcase that you value your employees by sending them a Fourth of July email with a message to wish them a good time during the holiday. Email personalization for individual members would also be appreciated. For instance, Thanksgiving & Co. sent out a celebratory email with a subject directly addressed to each employee:
(name), we wish you an unforgettable Independence Day!
5. Independence Day Email to Staff, Team
If you have many staff members, you might not have time to send individual messages to everyone. Instead, a nicely crafted email greeting card would be a great gesture.
In another great example from Thanksgiving & Co., the email readers are met with an inspirational, patriotic quote by former president Ronald Reagan. The themed subject line is also thought-inducing:
Today we celebrate our precious freedom.
6. 4th of July Office Closed Email
Prepare an automatic reply or any other ‘away’ message to tell your customers you’re out of the office. Ensure them that their matter is important, and you’ll get back to them soon.
Fossil Farms instantly informs their customers with their clear email subject line:
We are celebrating Independence Day too!
7. 4th of July Newsletter
Craft an Independence Day email newsletter by giving ideas on celebrating in style! Things to do, places to go, recipes, or anything else might be included besides promotions and deals.
What did LonoLife do for the occasion? They thought of even five original food recipes for festive family and friends gatherings. Here’s what their email subject said:
5 Easy Recipes For 4th July Parties.
8. Independence Day Event Template
Another great way to stand out from the “4th of July sale” crowd is to offer experiences. We say go for it if you have time and space to organize an Independence Day-themed event!
Kampgrounds of America invited customers to celebrate the nation’s birthday outdoors and included tips on making this day even more special. The idea is wrapped up in a simple email subject line:
4th of July: Camping Edition
9. Giveaway / Free Shipping Email
Don’t worry if you’re out of original 4th of July Email campaign ideas. You can always consider offering your customers a giveaway or free shipping. After all, who can refuse that?
Favor delivery service took the free shipping offer to the next level by adding the FOMO (fear-of-missing-out) factor. We call their July email subject line ingenious, too:
FREE delivery on beer and wine is here! 🍺🍷🙌
Content Ideas for the 4th of July Emails
If you’re unsure how to attract clients with your Fourth of July emails, don’t worry – we’ve got you covered! Below, you will find some great content ideas to use for your Independence Day campaign effectively!
- Buy one – get one free offer. Who doesn’t like free stuff, right? Motivate your customers to purchase from you by giving them something in return to celebrate the 4th of July. The interest will definitely increase, and you will receive a lot of attracted buyers.
- Run a giveaway. Instead of rewarding all the customers by giving them a free product while buying another one, you can host a contest. Select a certain number of winners who will be entitled to a special prize to honor the Independence Day holiday.
- Educate your clients. Give them some guidance and information about Independence Day and why it is important (especially if some of your clients are foreigners). You can also provide details and ideas about places to visit or things to do during this holiday.
- Provide the customers with patriotic products. Patriotism is a big part of Independence Day, so use this in your email campaigns and offer a special edition of products that involve symbols, flags, or relevant colors to awaken every customer’s love for their country.
- Offer a special deal. Provide your customers with a discount they won’t deny. As many companies are providing deals to their clients, you need to play smart and ensure that your deal is worth taking. You might want to discount the services, products, tickets, memberships, or anything suitable for your brand.
- Customer loyalty programs. If you provide a referral program or there is an ability to collect bonus points, you should definitely treat your loyal clients by giving them special treatment. Besides, this is your chance to get more customers to become loyal, so giving them something in return for a referred friend who makes a purchase would be a great motivation.
If you’re looking for a powerful email marketing platform that equips you with a complete arsenal of features – consider trying out Sender. Complete multipurpose platform with every necessary feature, including multichannel Email + SMS and automation capabilities. You will definitely find the most suitable designs to fit Independence Day.
Also read:
- 36+ Excellent 4th of July Business Messages to Clients
- 9 Best Email Newsletter Software in 2023 (Incl. Free Services)
Author Bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
