Mailjet Review (2025): The Real Deal for Email Marketers?
I’ve been using Mailjet with several clients since 2019, and it’s fascinating to see how this platform has evolved.
Founded back in 2010 by Julien Tartarin and Wilfried Durand in France, Mailjet has grown from a simple email service provider into a capable marketing platform now operating under the Sinch family umbrella.
What initially drew me to Mailjet was something surprisingly unique in the email marketing world — their real-time collaboration feature. It works remarkably like Google Docs, allowing multiple team members to work on email campaigns simultaneously.
After dealing with countless “final_v3_APPROVED_final.html” email chains with clients, this feature alone made Mailjet worth considering.
The platform offers a surprisingly generous free tier (6,000 emails monthly with up to 200 contacts daily), making it accessible for bootstrapped startups and small businesses testing the email marketing waters.
I’ve set up several clients on this free plan initially, and many stayed with Mailjet when upgrading to paid tiers because they’d grown comfortable with the interface.
Their drag-and-drop editor isn’t revolutionary, but it’s intuitive enough that even my most technically challenged clients grasp it quickly. The dynamic content capabilities let you personalize emails without diving into complex code — a huge timesaver when creating targeted campaigns.
Perhaps the most underrated aspect of Mailjet is its consistently solid deliverability. I’ve run comparative tests across several platforms, and Mailjet regularly performs near the top for inbox placement — critical for campaign success but often overlooked when evaluating providers.
Mailjet Quick Overview
Features: Email marketing campaigns, transactional email service, real-time collaboration tools, A/B testing, subscriber segmentation, and dynamic content personalization.
Pricing: Free plan includes 6,000 emails monthly; paid plans begin at $15/month with scaling based on volume and features.
What Works Well: The collaborative editing is genuinely useful (not just a marketing gimmick), deliverability rates are consistently strong, the API is flexible for developers, they maintain full GDPR compliance, and they offer multilingual support for international teams.
Pain Points: Their automation capabilities are basic compared to specialized platforms, template selection is somewhat limited, and they offer fewer native integrations than market leaders.
User Experience: Clean, straightforward interface with collaboration features that make teamwork substantially easier, though advanced marketers might find some limitations in the feature set.
Alternative Options: Consider Mailgun for primarily transactional emails, Moosend for more robust automation, or Mailchimp if you need extensive design options and third-party integrations.
Mailjet Key Features Breakdown
After implementing Mailjet across businesses ranging from ecommerce to professional services, I’ve found their campaign tools hit a sweet spot between functionality and ease of use.
Creating newsletters, promotional messages, or scheduled campaigns works smoothly through their drag-and-drop editor, which produces reliably mobile-responsive designs without coding.

The collaboration feature genuinely transforms workflow for teams. On a recent project for a financial services client, having compliance, marketing, and leadership all editing simultaneously cut our review process from days to hours.
For agencies or in-house teams navigating stakeholder approvals, this feature delivers tangible time savings.
Personalization options work well without overwhelming users with complexity. The dynamic content blocks adapt based on subscriber data like location or past behavior.
For a travel client, we created region-specific offers within a single campaign that dynamically displayed relevant destinations based on the subscriber’s previous browsing history.
Their scheduling includes time zone optimization, ensuring emails arrive at appropriate local times regardless of subscriber location. The analytics cover all essential metrics — opens, clicks, bounces, unsubscribes — plus geographic and device data that helps refine targeting over time.
For teams valuing straightforward workflow over cutting-edge features, Mailjet’s campaign tools hit the mark nicely.

Worth noting:
- Handles standard campaign types with clean, reliable delivery
- Real-time collaboration dramatically streamlines approval workflows
- Dynamic content personalizes messages without requiring technical expertise
- Mobile-responsive designs work consistently across devices
- Analytics provide practical insights for ongoing optimization
Having implemented Mailjet’s automation across various business types, I’d describe their capabilities as adequate but not exceptional. They handle essential triggered workflows competently — welcome sequences, birthday messages, and basic drip campaigns all function reliably once configured.
The automation builder is accessible enough that marketing generalists can create simple sequences without confusion.
You won’t find the sophisticated branching logic or behavioral triggers that platforms like ActiveCampaign specialize in, but for many small businesses, Mailjet’s straightforward approach actually reduces unnecessary complexity.
Each automated email incorporates dynamic content fields that personalize messages based on subscriber attributes. For a retail client, I created a welcome sequence that adapted product showcases based on the signup source — showing different products to subscribers from Facebook versus organic website traffic.
Scheduling options include customizable delays between messages and time zone optimization. The performance tracking for each automation step makes it reasonably easy to identify underperforming messages that need refinement.
For small teams needing reliable, low-maintenance automation without complexity, Mailjet provides sufficient functionality. However, businesses centered on sophisticated lifecycle marketing might find the options too limited.

Key observations:
- Manages essential triggered sequences like welcome emails and birthday messages
- Personalization works within automations for more relevant messaging
- Time zone settings improve engagement timing for global audiences
- Step-by-step performance metrics help identify weaknesses
- Best suited for straightforward workflows rather than complex customer journeys
Mailjet lacks native landing page creation, which I’ve found to be a limitation for some clients. However, their embedded and pop-up subscription forms function effectively as list-building tools that connect seamlessly with email campaigns.
The forms are customizable enough to gather essential subscriber data — names, emails, preferences, locations — which then feeds directly into segmented contact lists. This integration enables immediate personalized follow-up campaigns after signup, using collected data to tailor content appropriately.
Their GDPR compliance features for form opt-ins work particularly well — critical for European audiences or global brands with EU customers. You can configure specific campaigns or sequences triggered by form submissions, such as welcome series or special offers for new subscribers.
Mailjet tracks form performance and list growth patterns, providing useful metrics to refine acquisition strategy. For businesses primarily focused on email marketing rather than complex lead generation, Mailjet’s form capabilities cover the essentials without overcomplicating the process.
For clients requiring comprehensive landing page functionality, I typically recommend pairing Mailjet with a dedicated landing page tool or using their existing website capabilities.

Important considerations:
- Forms integrate directly with segmented lists for targeted campaigns
- Subscriber data enables immediate personalization in follow-up emails
- GDPR-compliant opt-in options work seamlessly for regulatory compliance
- Form submissions can trigger specific welcome sequences or offers
- Performance tracking connects acquisition efforts to campaign results
After managing numerous client accounts on Mailjet, I find their segmentation capabilities solid if not revolutionary. You can create audience segments using standard criteria: email engagement metrics, geographic location, subscription date, and custom fields you’ve collected.
These segments enable more precise campaign targeting, ensuring messages align with subscriber interests and behaviors. For a hospitality client, we segmented their audience by visit history and booking preferences, which significantly improved engagement compared to their previous broad-reach approach.
The personalization tools work effectively within these segments.
Dynamic content blocks adapt to recipients based on their profile data, displaying different offers, languages, or imagery accordingly. Implementation doesn’t require coding expertise — it’s handled through a straightforward interface accessible to most marketers.
Mailjet supports time zone-based sending for segmented campaigns, particularly valuable for clients with international audiences. Their reporting lets you filter results by segment after sending, making it easier to compare performance across subscriber groups and refine targeting strategy.
While not as sophisticated as enterprise marketing platforms, Mailjet’s segmentation and personalization tools deliver practical value for businesses focused on improving relevance without complex data manipulation.

Notable aspects:
- Segments use standard criteria like engagement, location, and custom fields
- Dynamic content personalizes messages based on subscriber attributes
- Time zone scheduling improves delivery timing for global audiences
- Segment-specific reporting helps identify responsive audience groups
- Works effectively for basic-to-intermediate segmentation needs
Mailjet’s integration capabilities represent a balanced approach that works well for most small to mid-sized businesses I’ve worked with. They offer direct connections with popular platforms like Salesforce, HubSpot, Shopify, and WordPress, plus Zapier connectivity that extends to hundreds more services.
These integrations allow external data to influence email campaigns meaningfully. For an ecommerce client, we implemented a Shopify integration that automatically triggered order confirmations and follow-up recommendations based on purchase history.
The connection proved reliable and required minimal maintenance once properly configured.
For more technical requirements, Mailjet’s RESTful API provides considerable flexibility. I’ve collaborated with developers who used it to create custom triggers based on app activity, programmatically manage contact lists, and deploy campaigns in response to specific events.
The API documentation is comprehensive enough that moderately experienced developers can implement solutions without excessive frustration.
What impressed me most was how effectively the platform handles both marketing and transactional email needs under one roof. This unified approach simplifies infrastructure for businesses requiring both communication types without managing multiple providers.

Key strengths:
- Core integrations cover major CRMs, ecommerce platforms, and content management systems
- External data can trigger campaigns or personalize content dynamically
- API provides programmatic control for custom email implementations
- Documentation is clear enough for moderately technical users
- Single platform manages both marketing and transactional communication
Having analyzed Mailjet’s reporting across diverse client accounts, I find their analytics practical and actionable — not as comprehensive as dedicated analytics platforms, but certainly sufficient for most email marketing needs.
Each campaign delivers real-time metrics covering essential performance indicators: open rates, click-through rates, bounces, unsubscribes, and delivery success. The visual heatmaps showing which links received the most engagement have proven particularly useful for optimizing content placement and call-to-action effectiveness.
The device and location breakdowns provide practical insights for campaign refinement.
After discovering that a manufacturing client’s audience predominantly opened emails on desktop devices during business hours, we adjusted templates to leverage larger screen formats and mid-morning send times — resulting in a 24% improvement in click-through rates.
For campaigns using segmentation, the ability to filter results by segment helps identify which audience groups respond best to specific content approaches. This has guided more nuanced targeting strategies for several clients who previously relied on intuition rather than data.
While Mailjet doesn’t offer advanced analytical capabilities like predictive modeling or revenue attribution, its reporting delivers actionable insights that help continuously improve campaign performance without overwhelming users with excessive metrics.

Worth highlighting:
- Real-time tracking covers all standard engagement metrics
- Visual heatmaps reveal exactly which content elements drive clicks
- Device and location data informs design and timing decisions
- Segment-based filtering compares performance across audience groups
- Focuses on actionable metrics rather than overwhelming users
Based on managing multiple client accounts on Mailjet since 2019, their support system has proven consistently responsive and knowledgeable – a genuine asset when dealing with time-sensitive campaigns.
Support is available through live chat and email, with Premium users receiving priority access. I’ve found their team particularly helpful with technical questions related to campaign setup, personalization configuration, and deliverability troubleshooting.
During a critical product launch for a healthcare client, a support agent helped us diagnose and resolve a rendering issue within 30 minutes — potentially saving thousands in lost opportunity.
Beyond just resolving problems, their team offers practical guidance on campaign optimization. When a retail client struggled with declining open rates, support suggested specific subject line improvements and sending time adjustments based on their experience with similar accounts in the same industry.
Their knowledge base and documentation are comprehensive and well-organized, making self-service solutions readily available for common questions. Video tutorials and step-by-step guides cover most essential tasks, though some advanced topics would benefit from more detailed examples.
For teams without dedicated email specialists, Mailjet’s support resources provide valuable guidance that helps ensure campaigns run smoothly even when unexpected challenges arise.
Key advantages:
- Responsive support for both technical and strategic questions
- Practical assistance with deliverability and performance issues
- Support team offers experience-based optimization suggestions
- Comprehensive documentation for self-service problem solving
- Premium users receive faster response times for urgent matters
Mailjet Pricing: Where Things Get Complicated
Free
Essential
Premium
Summary
Free for up to 6,000 emails per month and 200 emails per day for up to 1,500 subscribers
- $17 for 15,000 emails per month
- $37 for 50,000 emails per month
- $27 for 15,000 emails per month
- $55 for 50,000 emails per month
- $105 for 100,000 emails per month
Key features
- Up to 6,000 emails per month (limited to 200 emails per day)
- Advanced Email Editor
- Email Templates
- Basic Statistics
- APIs for integration
- All features included in the Free plan
- No daily sending limit
- Removal of Mailjet logo from emails
- 24/7 online customer support
- 1 sub-account
- 50 email previews per month
- All features included in the Essential plan
- Advanced statistics
- Automations
- Dynamic content personalization
- A/B Testing
- Landing pages
- Multi-user access and role management (up to 15 users)
- Real-time collaboration on templates
- Priority support
- 1 dedicated IP (for plans with 100k+ emails/month)
- 2,000 email previews per month
- Up to 20 sub-accounts upon request
Free Plan Assessment
Having recommended Mailjet’s Free plan to numerous startup clients, I find it unusually capable for early-stage email marketing.
The 6,000 monthly email allocation (with that 200 daily cap) provides sufficient capacity for consistent communication with a small subscriber base up to around 1,500 contacts.
The Advanced Email Editor functions fully on this tier, allowing you to create professional-looking campaigns without coding expertise. I’ve helped several bootstrapped startups build effective newsletters using the included templates that performed comparably to those created on paid platforms.
While the plan includes basic analytics like opens and clicks, you’ll miss more comprehensive reporting. The daily sending limit becomes the primary constraint as your list grows — typically becoming the trigger point for upgrading to paid plans.
The inclusion of API access even at the free level deserves special mention — it’s relatively uncommon and extremely valuable for developers needing to integrate email functionality into applications without immediate budget for paid services.
The main limitations are Mailjet branding on your emails and restricted customer support. For businesses in the earliest stages or individuals testing email strategies before committing resources, this plan delivers genuine value while providing access to most core platform functionality.
My observations:
- Genuinely useful for startups and small lists with basic email needs
- Daily sending limit becomes the primary constraint for growing businesses
- Full access to the visual editor and basic templates
- API availability uncommon at free tier and valuable for developers
- Mailjet branding represents the most visible limitation
Essential Plan Value
After managing several client accounts on the Essential plan, I’ve found it addresses the right pain points for small businesses outgrowing the Free tier’s constraints. The removal of daily sending limits typically drives the upgrade decision, allowing consistent communication with growing audiences without artificial barriers.
The absence of Mailjet branding creates a more professional impression, increasingly important as businesses establish their brand identity. The addition of 24/7 support has proven valuable numerous times when troubleshooting urgent campaigns outside standard business hours.
Email preview functionality (50 monthly) helps identify how campaigns will render across different email clients before sending. This seemingly minor feature has prevented several potential display issues that could have undermined campaign effectiveness for clients with diverse subscriber bases.
The single sub-account capability enables better organization for businesses that need to separate internal and external communications or manage distinct brands under one account.
This plan notably lacks more sophisticated marketing capabilities: automation, A/B testing, and dynamic content personalization. For businesses primarily sending straightforward newsletters or announcements without complex segmentation needs, these limitations may not matter
However, companies focused on advanced lifecycle marketing will likely find these absences restrictive.
Worth considering:
- Removing daily sending limits addresses the main free plan constraint
- Professional appearance without third-party branding
- 24/7 support provides safety net for critical campaigns
- Preview testing helps prevent rendering issues before deployment
- Still missing key marketing automation capabilities
Premium Plan Capabilities
Having implemented Premium plan accounts for established clients across various industries, I’ve found it delivers substantially more marketing functionality than Essential, justifying the higher price point for businesses ready for more sophisticated email strategies.
The automation capabilities, while not matching dedicated automation platforms, handle essential triggered sequences effectively. I’ve implemented welcome series, re-engagement campaigns, and date-based reminders that operated reliably with minimal maintenance.
The dynamic content personalization enhances these automations significantly, allowing messages to adapt based on subscriber attributes or behaviors.
A/B testing has delivered measurable improvements for clients willing to experiment systematically. One B2B software client saw a 31% increase in demo requests after testing different content approaches identified through these testing tools.
The real-time collaboration features truly shine at this tier, enabling teams to work simultaneously on templates without version control headaches.
For agencies and marketing departments managing approval workflows across multiple stakeholders, this capability alone can justify the upgrade from Essential.
Multi-user access with role-based permissions (up to 15 users) provides appropriate controls for larger teams, ensuring members have access to necessary functions without compromising account security.
The dedicated IP for high-volume senders (100k+ emails monthly) has noticeably improved deliverability rates for several clients who previously struggled with inbox placement.
While not inexpensive, this plan delivers genuine value for businesses treating email as a core marketing channel, particularly those with collaborative workflows or deliverability concerns.
Key benefits:
- Automation handles triggered sequences without excessive complexity
- Dynamic content significantly improves message relevance and engagement
- A/B testing provides data-driven optimization opportunities
- Real-time collaboration transforms team workflows and approval processes
- Role-based permissions enable appropriate access controls
- Dedicated IP improves deliverability for high-volume senders
Mailjet Pros and Cons
- Real-time collaboration on emails streamlines team workflows
- Affordable pricing with functional free tier for testing
- Reliable deliverability for both marketing and transactional emails
- Dynamic content enables personalized messaging without complexity
- Flexible API handles diverse email needs effectively
- GDPR-compliant with strong international support
- Automation features lack the depth of specialized platforms
- Template customization options somewhat restrictive for creative teams
- No built-in CRM capabilities or advanced contact scoring
- Segmentation lacks depth for sophisticated audience targeting
- Limited native integrations without middleware connections
- Reporting lacks advanced funnel or attribution analytics
What Truly Impressed Me
After working with Mailjet across diverse client implementations since 2019, their collaborative capabilities genuinely distinguish them from most competitors.
The real-time editing environment allows multiple team members to work on campaigns simultaneously, dramatically reducing approval cycles and revision rounds.
For agencies and marketing departments navigating stakeholder feedback, this feature delivers tangible workflow improvements that save hours of back-and-forth.
The platform achieves an impressive balance between affordability and functionality. Even the free tier provides genuinely useful capabilities rather than being artificially limited to force upgrades.
As clients scale, the pricing increases predictably without the sudden jumps some competitors impose when crossing arbitrary thresholds.
Deliverability performance has been consistently strong in my experience — a critical factor often overlooked when evaluating platforms.
Mailjet’s infrastructure handles both marketing and transactional emails reliably, simplifying architecture for businesses needing both capabilities without managing separate providers.
The dynamic content editor makes personalization accessible without requiring technical expertise. I’ve helped non-technical clients implement sophisticated content variations based on subscriber attributes that previously would have required developer assistance to achieve similar results.
For international operations, Mailjet’s GDPR compliance features and multilingual support provide meaningful advantages. Several European clients specifically selected Mailjet for these capabilities, which are thoroughly implemented rather than treated as afterthoughts.
The flexible API offers developers considerable freedom while remaining well-documented and reliable. This technical foundation makes Mailjet suitable for both straightforward marketing campaigns and more complex, integrated communication systems requiring programmatic control.
Where Improvements Are Needed
Despite its strengths, Mailjet has notable limitations compared to some competitors. The automation capabilities, while functional for basic sequences, lack the depth and flexibility found in platforms like ActiveCampaign or Klaviyo.
You won’t find complex branching logic, multi-condition triggers, or detailed behavioral tracking that advanced marketing automation requires.
The template library, while adequate, offers less variety and visual sophistication than design-focused platforms like Mailchimp. Creative teams sometimes find themselves constrained by the available customization options, particularly for highly brand-specific or innovative layouts that push beyond standard formats.
The absence of built-in CRM functionality or advanced contact scoring makes Mailjet less suitable for businesses focused on complex lead nurturing or sales alignment.
While basic segmentation works well, you can’t easily create sophisticated audience targeting based on multiple behavioral factors or predictive attributes without supplemental tools.
Integration options, while covering essential platforms, often require middleware like Zapier or custom API development to connect with specialized tools. This creates additional complexity for marketers without technical resources who need seamless data flow between systems.
The reporting system covers standard metrics effectively but lacks deeper analytical capabilities for attribution modeling or revenue impact assessment. Data-driven teams may need supplemental analytics tools to fully understand email performance within their broader marketing ecosystem.
These limitations aren’t dealbreakers for most small to mid-sized businesses, but they become more significant for organizations with advanced marketing requirements or specialized use cases requiring deeper functionality.
Is Mailjet the Right Service for You?
Best For
Not Recommended For
Small Businesses & Startups
Mailjet’s affordability, simplicity, and built-in collaboration tools suit teams with lean resources.
Enterprise Marketing Teams
Lacks robust automation, CRM integration, and role-based access controls needed at scale.
Freelancers & Consultants
Its easy setup and dynamic content tools are ideal for managing campaigns across a small client base.
Ecommerce Brands with Large Catalogs
Limited segmentation and product-specific triggers hinder deep behavioral targeting.
Agencies Needing Collaboration
Real-time editing allows teams to streamline client feedback and email approval processes.
Data-Driven Marketers
Reporting lacks advanced attribution and funnel insights for performance optimization.
Perfect Match Scenarios
Based on implementing Mailjet across dozens of businesses since 2019, it’s particularly well-suited for small businesses, startups, and agencies that prioritize workflow efficiency and collaboration over advanced marketing capabilities.
Small businesses and startups benefit from Mailjet’s straightforward pricing and accessible interface. The generous free tier allows new ventures to establish professional email communications without immediate investment, while the upgrade path scales sensibly with their growth.
The intuitive campaign builder enables team members without specialized marketing expertise to create effective emails independently.
Freelancers and consultants managing multiple client accounts find Mailjet’s clean interface and straightforward campaign management valuable for maintaining efficiency across diverse projects.
The dynamic content tools enable personalization without complex setup, allowing even solo practitioners to deliver sophisticated-looking campaigns for multiple clients.
Agencies and marketing teams derive particular value from the real-time collaboration features. The ability for multiple stakeholders to simultaneously review and edit campaigns dramatically reduces approval timelines and revision cycles.
For teams working with clients requiring multiple feedback rounds, this capability transforms workflow efficiency and reduces project timelines.
Businesses with international audiences appreciate Mailjet’s thorough GDPR compliance tools and multilingual support. Several European clients specifically selected the platform for these capabilities, which are comprehensively implemented rather than added as afterthoughts.
Organizations needing both marketing and transactional emails benefit from managing both through a single platform with reliable deliverability. This unified approach simplifies architecture and reduces the complexity of maintaining multiple email service providers.
When to Look Elsewhere
However, Mailjet isn’t the optimal solution for every business type or marketing approach. Enterprise-level marketing operations typically need more sophisticated capabilities than Mailjet currently offers.
The limited role-based access controls and workflow management features become increasingly restrictive as team size grows beyond 10-15 users with specialized responsibilities.
Advanced automation-focused marketers will find Mailjet’s sequential workflows too basic compared to platforms specializing in complex, behavior-driven journeys.
While it handles essential triggered sequences capably, it lacks the multi-conditional branching, predictive segmentation, and behavioral scoring that sophisticated lifecycle marketing demands.
Ecommerce businesses with large product catalogs and complex customer journeys may struggle with Mailjet’s somewhat limited segmentation and product-specific triggering capabilities.
Platforms like Klaviyo or Omnisend offer more specialized ecommerce functionality, including abandoned cart recovery, product recommendations, and purchase behavior segmentation designed specifically for online retailers.
Data-driven marketing teams requiring sophisticated analytics beyond standard email metrics will likely need supplemental tools.
Mailjet’s reporting covers essential engagement data but lacks the attribution modeling, revenue impact assessment, or predictive analytics that data-centric operations often require for comprehensive performance analysis.
Companies heavily invested in specific CRM ecosystems like Salesforce Marketing Cloud or HubSpot may find Mailjet’s integration limitations frustrating compared to platforms more deeply embedded in those environments.
While basic data synchronization works through integrations, the connections aren’t as seamless or comprehensive as native solutions within those ecosystems.
For these specialized use cases, investing in platforms aligned with specific business requirements will likely deliver better long-term results despite potentially higher initial costs.
What Users Actually Say
Mailjet gets consistent praise for having a clean, straightforward interface. G2 reviews often mention how quick it is to create campaigns — even for total beginners. One person said it took them “less than half an hour to get my first campaign out the door.”
The drag-and-drop editor isn’t buggy like some others I’ve tried, the collaboration feature actually works, and list management doesn’t make you want to throw your computer out the window. Basically, Mailjet focuses on being usable rather than cramming in every feature possible.
While Mailjet is pretty beginner-friendly, there’s still a bit of a learning curve with features like dynamic content and segmentation. As one Capterra reviewer put it, “Pretty user-friendly for small businesses. The learning curve isn’t bad at all.”
They’ve got decent tutorials and help docs, which make onboarding less painful. Most users say they could run basic campaigns on day one, with the advanced stuff becoming comfortable after playing around a bit.
Compared to some of the more complex platforms out there, Mailjet strikes a good balance between capabilities and not overwhelming you.
User feedback across sites emphasizes Mailjet’s reliability and responsive support. Trustpilot reviews particularly mention consistency in both marketing and transactional emails. One user wrote, “Support is excellent and the service is reliable. I’ve made it my default for all transactional emails.”
Many appreciate the multilingual support and timely help when questions come up. These comments highlight Mailjet’s focus on user satisfaction, especially for small businesses and teams needing dependable tools to meet tight deadlines.
Mailjet vs Other Platforms
These two target different priorities: Mailjet focuses on collaboration and simplicity, while Mailchimp goes broader with marketing features and design options.
Mailchimp has a massive template library, better segmentation tools, and tons of integrations — great for creative types and data-focused marketers. But Mailchimp gets expensive FAST as your lists grow and you add features.
Mailjet keeps pricing more straightforward and has that collaboration feature, making it better for teams and agencies that care more about workflow than fancy designs. Mailjet’s automation is simpler but easier to figure out, while Mailchimp has more complex, behavior-triggered options.
Need creative freedom and lots of integrations? Mailchimp wins. Want collaborative campaign creation without breaking the bank? Mailjet makes more sense.
SendGrid is built for developers handling transactional email at scale, while Mailjet tries to balance transactional and marketing features with usability.
SendGrid has powerful APIs, deliverability tools, and infrastructure perfect for SaaS products or apps sending thousands of real-time emails. But its marketing features are limited and need technical skills to set up properly.
Mailjet gives you a more user-friendly campaign builder, team editing, and content tools made for marketing teams. While it can’t match SendGrid’s deep customization, it’s way more accessible for marketers running promotions, newsletters, or basic automations.
Pick SendGrid for developer-focused, high-volume transactional needs; choose Mailjet to balance marketing usability with decent email delivery.
Mailgun is a transactional email beast built for developers, with advanced routing, analytics, and message customization through APIs. It’s great for companies that need backend control, deliverability, and scale — especially for system emails or app notifications.
The problem? Mailgun has no visual interface for marketing campaigns, which makes it useless for non-technical marketers.
Mailjet offers a more balanced approach with a visual editor, collaboration tools, and marketing features alongside decent transactional support. While Mailgun gives deeper deliverability insights and technical control, Mailjet is far easier for marketing teams to actually use.
If you’re only doing transactional with developer oversight, Mailgun works. If you need both marketing and transactional with user-friendly tools, Mailjet makes more sense.