Content marketing is an integral part of almost all of the company’s promotional activities for many companies.
While this can be good for a company, helping to create long-term consumer relationships, it requires a steady flow of exciting content ideas.
Content marketing correlates directly with email marketing. You need to create, publish, and distribute content in both those fields — like articles, videos, and to draw attention, engage, and maintain customers.
August has a high potential for exciting and even bizarre holidays or practices.
Content menu:
- 8 tips for best August newsletter template
- August newsletter topic ideas
- August preschool newsletter
- Travel and Leisure Suggestions
- August employee newsletter ideas
Let’s look at what the month of August has for the newsletter creators.
- Parents are preparing for school time.
- Families are considering last-minute trips.
- Businesses may be getting ready for Autumn.
- Retailers are planning for Christmas.
8 tips for best August newsletter template
Before we start with August month newsletter ideas, let’s start with the newsletter template, what is the most essential steps creating an email.
- Plan your newsletter’s goal. Before you start writing a single word, be fully aware of the email campaign’s purpose and how it fits your whole content strategy.
- Target your audience. To send relevant content for your subscribers, you have to find out who your audience actually is. Where are they from, how old are they, what they like and dislike, and what problems can you solve? Only when you find out who your audience is, you can craft your email.
- Pick your content. Depending on how quickly you set your email’s goal and how frequently you plan to send your company’s newsletter, you could actively or passively search content.
- Design your template. You should have an idea of how you want your newsletter to look. Only then you’ll know how much space exactly you have to promote content.
However, designing templates might be a bit overwhelming. Especially when you have so much to do. Solution? Pre-made design templates and drag & drop builder. Take a look how easy it can be:
- Add in personalization tokens. The best emails are those that feel are written personally for you. Use your subscribers’ name and the data you know about them.
- Choose an engaging subject line and sender name. Having a sender name from a real person grows openings and click-throughs. Also, if the subject line is not interesting, then your email will not be open.
- Analyze and repeat. Did your newsletter reach your goal? See which parts of your newsletter got the most clicks, and which sections of the email contributed most to your aim.
August newsletter topic ideas
Meet your target audience where they are. If it seems that everybody is kicking back – share fun things in the same energy. There are a lot of ideas to pick from.
Don’t just take a vacation from email marketing during August because of your lack of engagement for an extended period will harm your mailing list.
Here are some August holidays you can talk about in your emails:
If you still struggle to think of what to add to your email, you should ask yourself several questions.
2 Questions to Ask Yourself When Trying To Improve Your August Newsletter
Do you have any traditions, events, or activities that happen in August?
If the answer is yes, consider sharing it with your subscribers in your email. Also, one of the common themes for August is summer and heat that can be almost unbearable.
Countless retailers use August to clean their summer inventory and make a summer sale. Think about what exclusive deals of summer sales you can advertise through your newsletter for your consumers.
What kind of events or activities do you or your community participate in?
Many communities and organizations plan “back to school” charity collecting school supplies for Social Services. If your business is participating in such an act, then share it with your readers.
Look inside your niche or industry to find out what’s relevant to your subscribers during August. Many businesses take advantage of this time to remind consumers that it’s time to get back into the swing of work.
August preschool newsletter
During this end of summertime, many parents with school-age children are planning for back to school season. There are many back to school events and activities. August newsletter for daycare is also a great idea to inform parents about your organization, rules, and what inspires kids.
Early in August, publish helpful and informative back-to-school articles for shoppers to make good quality product choices. Here are a few samples of back-to-school newsletters to inspire your back-to-school content.
- “Back-to-school Essentials Your Teacher Will Forget to Tell You”
- “Are Old Backpacks Hurting Kids’ Backs?”
- “The College Dorm Life Guide”
Travel and Leisure Suggestions
August is the last month for summer vacations or the last chance to travel to a nearby destination.
The end of summer is the end of lazy days at the beach or in nature. Some people still try to take a vacation before children head back-to-school and routines are back.
So it is a good time to publish travel and leisure activity suggestions.
August employee newsletter ideas
In August, many people are looking for a new job or their first job because some students take vacations after graduation. The employee newsletter would be perfect for this time of the year.
These points will help you grab your new employee attention:
- Get personal with pronouns, like I, We
- Describe in plain terms what’s happening
- Cut out unnecessary words
- Write one-line paragraphs
- A conversational tone is more natural to read than a formal one. Start sentences with: and, but and because.
Wrap up
To sum up, August brings the nostalgia of the end of Summer and reminds us that Autumn is coming.
Always listen to your readers what they are feeling and what their vibe is. If they are looking for a last-minute trip or they already plan for school or maybe they are just chilling before work.
Think what kind of products or services you can offer according to their needs.
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