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Skirmantas Venckus

Skirmantas Venckus specializes in email marketing platforms, automation workflows, and SaaS tools, bringing deep hands-on experience from working inside the industry. He draws on years of building and evaluating real-world email strategies to understand what actually drives results. His work helps businesses use email marketing smarter and more effectively.
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Articles by Skirmantas Venckus

Winning Email Subject Line: Best Practices & Insights

  • Email Design
  • Oct 09, 2025
  • 11 min read

The first impression is everything, and that’s where your email subject line comes in. Learning how to craft compelling ones is simply a game-changer.

Email Marketing Strategy: A 5-Step Plan + 10 Proven Tactics

  • Email Marketing
  • Sep 02, 2026
  • 23 min read

We’re here to break down 10 tactics to transform your inbox from neglected to thriving. Let’s dive in and create better email marketing campaigns together!

Outlook’s New Requirements for High-Volume Senders (2025)

  • Email Deliverability
  • Apr 08, 2025
  • 3 min read

Outlook is introducing stricter requirements for high-volume senders to enhance email authentication and protect users from spam, phishing, and spoofing attempts. 

What Is Email Marketing? Definition, Types & How It Works

  • Email Marketing
  • Sep 07, 2026
  • 18 min read

We’ll break down everything you need to know about how email marketing works and the effective email marketing techniques that will make it work for you, including some email marketing examples and the best practices for email marketing.

Email Split Testing: How to A/B Test in Email Marketing

  • Email Marketing
  • Dec 17, 2025
  • 9 min read

Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”

What is Bulk Email? A Beginner’s Guide

  • Email Marketing
  • Jul 30, 2025
  • 7 min read

Bulk emails are not spamming everyone! Done right, bulk email marketing means sending valuable information to the right people to reach your goals.  

Email Marketing for Restaurants: 12 Delicious Examples

  • Email Content Ideas
  • Feb 27, 2025
  • 12 min read

As a restaurant owner or employee, your final goal is to stand-out in a competing restaurant market. This guide highlights marketing ideas and tips, innovative ways to collect subscribers, and email campaign content ideas.

Email Marketing for SaaS: 15 Strategies to Follow in 2025

  • Email Marketing
  • Nov 11, 2025
  • 16 min read

Through years of working with SaaS companies and evaluating several ‘Aha!’ moments, we’ve learned what truly works and put it in this article.

17 Email Marketing Metrics You Should Be Tracking

  • Email Marketing
  • Nov 20, 2025
  • 13 min read

Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.

Email Remarketing: A Guide to Re-engaging Customers

  • Marketing Automation
  • Dec 27, 2024
  • 7 min read

Ever wonder how to turn missed opportunities into loyal customers? Email remarketing is the secret weapon that helps you re-engage and convert those who almost slipped away.

11 Creative New Year Newsletter Examples and Ideas

  • Email Marketing Calendar
  • Nov 28, 2024
  • 15 min read

As the calendar resets, seize the perfect moment to infuse your communications with freshness and originality, setting the tone for a year of captivating content and connection.

Event Email Marketing Timeline: A Step-by-Step Guide

  • Digital Marketing Tips
  • May 08, 2025
  • 7 min read

Struggling to fill seats for your event? Discover how event email marketing can cut through the noise, spark excitement, and turn casual invites into can’t-miss RSVPs!

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