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Skirmantas Venckus

Skirmantas Venckus specializes in email marketing platforms, automation workflows, and SaaS tools, bringing deep hands-on experience from working inside the industry. He draws on years of building and evaluating real-world email strategies to understand what actually drives results. His work helps businesses use email marketing smarter and more effectively.
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Articles by Skirmantas Venckus

Email Marketing for SaaS: 15 Strategies to Follow in 2025

  • Email Marketing
  • Nov 11, 2025
  • 16 min read

Through years of working with SaaS companies and evaluating several ‘Aha!’ moments, we’ve learned what truly works and put it in this article.

17 Email Marketing Metrics You Should Be Tracking

  • Email Marketing
  • Nov 20, 2025
  • 13 min read

Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.

Email Remarketing: A Guide to Re-engaging Customers

  • Marketing Automation
  • Dec 27, 2024
  • 7 min read

Ever wonder how to turn missed opportunities into loyal customers? Email remarketing is the secret weapon that helps you re-engage and convert those who almost slipped away.

11 Creative New Year Newsletter Examples and Ideas

  • Email Content Ideas
  • Nov 28, 2024
  • 15 min read

As the calendar resets, seize the perfect moment to infuse your communications with freshness and originality, setting the tone for a year of captivating content and connection.

Event Email Marketing Timeline: A Step-by-Step Guide

  • Email Marketing
  • May 08, 2025
  • 7 min read

Struggling to fill seats for your event? Discover how event email marketing can cut through the noise, spark excitement, and turn casual invites into can’t-miss RSVPs!

140+ Fun November Newsletter Ideas That Boost Sales Efforts

  • Email Content Ideas
  • Mar 04, 2025
  • 14 min read

Are you looking for great newsletter ideas for November? Were here to help. We prepared more than 100 ideas and examples for your business.

How to Create Email CTAs That Work: Quick Tips and Examples

  • Email Marketing
  • Nov 21, 2025
  • 7 min read

Do you feel that your emails lack some extra push? Your email call-to-action (CTA) should be irresistible, and in this guide, we’ll tell you how to achieve that. 

Email Traffic: How to Drive More Website Visits

  • Email Marketing
  • Sep 17, 2024
  • 10 min read

Imagine having a flood of eager eyes on your latest promotions and products with just the click of a send button. In our article, we’ll reveal the insider secrets to supercharging your email traffic and turning your newsletters into a goldmine for business growth.

List-Unsubscribe Header Guide: Function, Importance, and Tips

  • Email Deliverability
  • Sep 04, 2024
  • 6 min read

Ever noticed that little “unsubscribe” link at the top of some emails? That’s the list-unsubscribe header in action, making it easier for your subscribers to opt out while keeping your sender reputation intact.

How to Improve Your Email Open Rate?

  • Email Marketing
  • Apr 27, 2026
  • 12 min read

Ever wonder how to get more people to open your emails? Let’s dive into some simple strategies that will make your messages irresistible and boost your open rates!

80+ July Newsletter Ideas (+Topics)

  • Email Content Ideas
  • Aug 20, 2024
  • 18 min read

Soak in the July sun and let the beach waves inspire your creativity as we dive into a sea of innovative email marketing campaigns that captivate and convert.

110+ Irresistible 4th July Email Subject Lines (Types & Examples)

  • Email Subject Line Vault
  • Jun 12, 2026
  • 10 min read

Keep reading and learn more about the types of subject lines, tips, and tricks to use, and get inspired by more than 110+ subject lines collected just for you!

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