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Vesta Oldenburg

Vesta Oldenburg writes about email marketing platforms and SaaS tools, focusing on what separates solutions that look good from ones that actually perform. She approaches each platform methodically, comparing how features work across different use cases and team sizes. Her work helps businesses find tools that fit the way they actually operate.
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Articles by Vesta Oldenburg

13 Best Marketing Automation Workflows That Work (2025)

  • Digital Marketing Tips
  • Feb 23, 2026
  • 24 min read

Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to an ROI of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate marketing workflows that … Continue reading “13 Best Marketing Automation Workflows That Work (2025)”

9 Best Email Autoresponders 2026 (Tested & Ranked)

  • Software Overviews
  • Mar 02, 2026
  • 21 min read

Here’s full guide to email autoresponders and top tools, which will help you to create automated responses of your email campaigns.

Gmail’s New Inbox Features Explained (What Email Marketers Should Do)

  • Email Marketing
  • Nov 13, 2025
  • 6 min read

Gmail just dropped a bunch of new features, and if you’re in email marketing, you need to pay attention. We’re talking about a complete overhaul of how people see and manage their subscription emails, plus some major changes to the Promotions tab that could make or break your campaigns.  Oh, and they’ve also retired the … Continue reading “Gmail’s New Inbox Features Explained (What Email Marketers Should Do)”

10 Best Campaign Monitor Alternatives You Should Try in 2025

  • Alternative Solutions
  • Nov 11, 2025
  • 27 min read

This isn’t just another ‘top tools’ list. It’s a real-world guide to 8 Campaign Monitor alternatives that actually fix many issues and help you scale your marketing without second-guessing every click.

Online Advertising Guide: Email, Social, Search & More

  • Digital Marketing Tips
  • Dec 18, 2025
  • 26 min read

Looking for a guide on the top online advertising techniques? Look no further! We’ve gathered the latest statistics to help you choose the most effective way to advertise your business online.

Best Newsletter Platforms: 13 Tools Tested and Compared 2026

  • Software Overviews
  • Apr 30, 2026
  • 39 min read

Looking for the best newsletter platform to elevate your email marketing game? Check out our latest overview, showcasing top email building platforms and their best features.

9 Best Form Builders for WordPress in 2026 (Free & Premium)

  • Software Overviews
  • Mar 27, 2026
  • 22 min read

Still searching for the best form builder for WordPress website? Check out these top form builder plugins and make an informed decision to get started with lead capturing from your website.

Kit Alternatives: 9 Platforms Tested in 2026

  • Alternative Solutions
  • Apr 28, 2026
  • 32 min read

In this blog, we’ll share the most viable alternatives to help you take your marketing automation game to the next level. So, let’s begin. 

What Is a Repeat Customer? Definition & Statistics (2026)

  • Digital Marketing Tips
  • Mar 30, 2026
  • 19 min read

Did you know that repeat customers tend to try out new products and spend more than new customers? If you’re interested in learning more about this and other interesting facts with actual numbers, keep reading!

Brand Loyalty: How Email Builds Repeat Customers

  • Digital Marketing Tips
  • Mar 27, 2026
  • 14 min read

74% of consumers feel loyal to a specific company. Want your brand loyalty to reach new heights? Read this article and learn how to earn it.

40+ Cart Abandonment Rate Statistics and Facts for 2026

  • Statistics
  • Mar 26, 2026
  • 12 min read

Picture-perfect abandoned cart email examples and templates along with some best practices to deal with abandoned carts on your ecommerce store. 

50+ Call to Action Statistics to Boost Your Conversions in 2026

  • Statistics
  • Mar 26, 2026
  • 11 min read

Your CTA is your closer. No pressure, but if it doesn’t work, you just lose the lead. In 2026, the difference between a scroll and a sale often comes down to a single line of text or one button.  So what makes a CTA actually work? Where should you place it? What color gets more … Continue reading “50+ Call to Action Statistics to Boost Your Conversions in 2026”

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