Email Capture: 10 Ways to Capture Email & Best Tools to Use

Dec 28, 2023 - By Skirmantas Venckus

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An estimated 41% to 55% of website visitors leave the website after visiting just one page. Seeing almost half of your website traffic going without a chance to know them is a harrowing experience.

But it doesn’t have to be! Get a second chance to connect with your prospects by capturing their emails. All you’ll need is good email capture tactics and an effective tool. Good thing we’ve covered both in this blog post. Keep reading!

What is Email Capture?

Email capture grabs visitors’ data from your site’s page, saving them in a database for future connections.

When done right, a database with visitor info is built automatically and can be used to create targeted campaigns, personalized messages, and track how often people return for more.

10 Email Lead Capture Strategies to Use

Given how vital it is to capture email addresses, some marketers go above and beyond with original ways to do it. Here are 10 lead capture commandments to get you started with:

Create an Email Capture Landing Page

Landing pages serve as your site’s welcome mat for visitors. Its prime purpose is to smoothly gather email addresses and provide a hassle-free way for visitors to share their info. Once set up, it kickstarts lead collection and email management, complemented by marketing automation tools for sending follow-ups.

Looking for inspiration on how a successful landing page should look like? Here are 8 landing page examples PROVEN to convert.

Employ Popups & Signup Forms 

Getting visitors to leave their email addresses on your website can be challenging, especially for privacy-conscious users with ad blockers. Exit-intent popups are a smart solution – they capture emails as visitors are about to leave. No extra clicks are needed. This way, you gather complete info for your marketing strategy.

Also, consider including a lead magnet in your email capture form: a free download of content like eBooks, guides, and whitepapers or enticing offers like free shipping and discounts.

The real deal is learning from a solid example, so check out these 10 effective newsletter signup examples & popup forms.

Consider the Contact Form

Want to collect those email addresses? Well, pop a contact form onto your website! It’s as easy as adding HTML to make a simple form with an email field and a submit button. And don’t worry about the style – you can jazz up your contact form (or even an opt-in form) using CSS or HTML.

Double-check that your document’s title text is on point if you’re tweaking the look with HTML. Oh, and if you’re on platforms like WordPress, you’re in luck! They come with contact forms that work wonders in collecting email addresses. Not to mention how handy they’re for grabbing customer thoughts, pre-sales queries, or any info that’s a game-changer for your business.

Target the Right People

You must go after the right audience to get new customers or make more sales. The first step in doing this is identifying your target customer.

What kind of problem does your customer have? What type of budget do they have? These are indicators as to who your ideal customer might be.

Once you know your perfect customer, it’s time to focus on how best to reach them to be interested in your offer. 

Target Your Audience at the Correct Time

Timing matters! It sets the mood and message of your email, turning it into a convincing story. The sweet spot for sending emails is in the morning when people are more eager to check new messages.

When using a trusty email service provider, aim to send emails at least twice a week. And don’t forget those relaxed times like lunch breaks or after work – they’re great opportunities to catch your reader’s attention!

Use the Power of Personalization

Personalization is about making your emails, offers, and content match each individual’s preferences, behavior, and where they’re at. So, instead of sending a generic message to everyone, you’re speaking to them personally, like you’re having a friendly chat.

Now, the golden rule of personalization is relevance. Your emails should be like a good conversation – relatable and interesting. When your audience reads your email, it should feel like you’re talking directly to them, not shouting at the whole crowd. That’s how your subscribers will be excited to open them up and pass them along.

Create a Good Form Design 

Simplicity is key when it comes to form usability. Users should be able to complete the form without being redirected or disrupting their reading flow. Remember, form design isn’t about aesthetics; it’s about enhancing the user experience while they interact with it.

Design is not your strongest side? Check out 20 newsletter popup design examples that inspire.

Don’t Forget Exit-Intent Popup

An exit-intent popup is a gentle tap on the shoulder just as a user is about to leave a webpage, providing a final opportunity for engagement. This strategic feature enables the collection of valuable visitor data, enhancing the efficacy of product or service marketing efforts.

Slide in a Request After a Page Scrolls

Slide-ins work their magic by seamlessly sliding into view and nabbing email addresses without causing visitors to break their content-engagement stride. This clever approach ensures a higher visibility rate and an increased conversion of casual readers into dedicated subscribers. 

Plus, these slide-ins aren’t just about email collection – they’re your chance to spotlight additional products or services while your offerings are fresh in your visitors’ minds.

Include an Opt-In Form at the End of Your Content

If you’ve compelling content to offer but are concerned about visitors leaving without signing up, consider placing a “Sign Up” button at the end of your content (or in the footer) that directs them straight to your opt-in page. This strategic move can help ensure you take advantage of potential sign-ups.

5 Best Email Capture Tools

Tools don’t make the artist, but making a masterpiece is possible only with them! That said, let’s look at the best email capture tools to help you ace email capture:

Sender – Best for Sign-Up Forms & Popups

Popups & forms remain as one of the high-achievers in email capture class. Understanding that Sender has designed a competitive tool for building engaging and high-converting popups & forms. Who thought connecting with your audience and capturing valuable leads could be so easy?

Best for:

  • Ecommerce owners looking for an easy way to expand email list; 
  • Bloggers planning to grow their email lists; 
  • B2B SaaS companies keen on increasing email capture speed; 
  • Marketing agencies looking to drive conversions.

The popup & form builder provides a user-friendly interface, allowing you to design popups and embedded forms that match your brand’s style and prompt action. Customize colors, fonts, and images, and craft an attention-grabbing copy that prompts visitors to act. 

You can also set up desired triggers when, how, and how often your opt-in forms or popups will be shown to the site visitor. Choose such settings as timing, behavior, frequency, and schedule to hook your visitors at the right time and turn them into leads.

You’ll find many professionally designed and easily customizable online form templates, including a playful spin-to-win form

With Sender, you can leave doubts about having an email capture popup on your site behind the door. Choose a template, give it your personal touch using the builder, and confidently launch like a pro!

Sender’s Features

Sender is generous in offering user-friendly features. Here are just a few of the amazing ones:

  • Popup & Form Builder: Create lead capture forms and popups to attract leads from your website visitors;
  • Omnichannel Platform: Effortlessly manage SMS and email marketing campaigns from a unified dashboard;
  • Drag-and-Drop Editor: Design stunning, professionally looking emails in no time and without any coding knowledge;
  • Marketing Automation: Nurture your audience with targeted email and SMS campaigns, all driven by automated sequences and workflows;
  • Customer Segmentation: Create personalized experiences by leveraging powerful segmentation features to tailor content;
  • Reporting and Analytics: Capture real-time metrics like open and click rates, empowering you to measure your marketing’s impact;
  • Integrations: Seamlessly connect with major web platforms like WordPress and popular ecommerce systems such as Shopify and Magento;
  • Spin-the-wheel: Popularly also called a “spin-to-win” or “promotion wheel”, a spin-the-wheel popup is a special type of interactive form that invites visitors to engage by spinning a virtual wheel for a chance to win a prize giveaway or get a special offer.


Sender invites you to explore its prominent features for free, without any strings attached. Their Free Forever plan works for up to 2,500 subscribers and 15,000 emails per month with no feature restrictions. 

Once you’re ready for more firepower, Sender’s affordable paid plans await you, starting at $15 per month.

Interact – Best for Surveys

Interact has creative ideas to help you collect email leads – online quizzes or surveys. And you know what? It works as well (sometimes even better) as any other email capture tool.

Best for:

  • Small businesses wanting to build a subscriber base; 
  • Aspiring newsletter creators; 
  • Social media influencers looking to try out email marketing. 

Interact promises to level up your lead generation efforts with quizzes that are breezy to create in their intuitive builder. The tough part? You’ll have to choose from hundreds of professionally designed quiz templates!

But wait, there’s more! Interact has your back for the long haul, offering continuous growth opportunities to refine your skills in gathering email addresses.

Interact’s Features

Interact’s strength lies in its dedicated focus on online quizzes. And their feature lineup? Let’s just say they don’t go light when it comes to email capture:

  • An extensive library of conversion-focused templates;
  • Smart list segmentation based on unique attributes;
  • One-click social sharing;
  • Drag-and-Drop quiz branching logic;
  • AI-powered quiz maker;
  • Easy integration with over 35 web platforms and ecommerce systems.


  • Free 14-day trial;
  • Paid plans start at $27/month.

Zendesk for Service – Best Livechat 

Zendesk’s LiveChat isn’t just for instant customer support – it’s also a slick tool for capturing email addresses. When visitors engage with your LiveChat, you can seamlessly ask for their email as part of the conversation. This way, you’re resolving their queries and building your email list!

Best for:

  • Bloggers/influencers growing email list
  • Small businesses building omnichannel campaign
  • Enterprises in search of new prospects

There’s a straightforward reason why LiveChat is so successful in capturing emails. You ask for the email when the visitor feels optimistic about you – after they have their issue or question answered.

Even better? Thanks to AI and automation, the process is faster than ever.

Zendesk for Service Features

If it sounds like something you could get used of, just wait until you see their other features:

  • A comprehensive messaging solution for personalized and engaging interactions;
  • AI and automation features that make chatbots a thing of the past;
  • A handy help center for creating a smart knowledge base for improved self-service and empowered agents;
  • Robust reporting and analytics to measure and enhance the entire customer experience.


  • Free 14-day trial;
  • Paid plans start from $55/month/per agent.

MobileMonkey – Best Chatbots

Introducing Mobile Monkey – the noted OmniChat platform that offers businesses a seamless real-time connection with customers through various channels. Similarly to Zendesk’s Live Chat, it also empowers you to collect email addresses while chatting with your customers.

Best for:

  • Small businesses looking for an all-in-one lead capture solution; 
  • Coaches and consultants aiming to automate communication with clients; 
  • Marketing agencies requiring varied lead capture features.

One of the strongest Mobile Monkey features is the multiplatform chatbot builder. You can instantly interact with your target audience and capture emails via web chat, SMS, Messenger, Instagram, and WhatsApp. 

Mobile Monkey’s Features

How did Mobile Monkey manage to earn their name? Their robust features have something to do with it:

  • Unified chat inbox for integration with major platforms, pooling leads and messages into one inbox;
  • Omnichat capability allows you to engage with customers across platforms like Facebook Messenger, SMS, Instagram, and WhatsApp;
  • Multiplatform chatbot builder for creating chatbots that span different platforms, reusing chat marketing content effortlessly for consistent and impactful engagement;
  • An automated marketing toolbox allows you to harness the power of automation and integration tools to enhance your business messaging efforts;
  • Sales automation text messaging for increased leads, sales, and improved customer experiences.


  • Free plan with minimal features;
  • Custom pricing for paid plans.

OptinMonster – Effective Email Capture Forms

OptinMonster’s email capture forms are a game-changer when collecting visitors’ email addresses. As top-tier email capture software, OptinMonster seamlessly integrates stunning and effective forms throughout your website. 

Best for:

  • Businesses looking to nurture leads via email; 
  • Companies and startups looking to set up advanced lead capture solutions; 
  • B2B SaaS advanced email capture.

Notably, their ingenious “slide-in scroll box” feature stands out. This widget ensures that slide-in forms are shown at the best time to engage visitors – as they scroll, presenting a non-intrusive opportunity to capture those valuable email addresses. 

OptinMonster’s Features

With OptinMonster’s features arsenal at your disposal, you can turn your website traffic into a flourishing email list:

  • A range of captivating email capture forms, including popups, floating bars, and slide-ins, enable you to tailor your approach for optimal engagement;
  • Exit-intent technology that triggers timely popups or forms when visitors are about to leave your site, giving you a last chance to capture their email;
  • Targeting options allow you to display personalized campaigns based on user characteristics, pages viewed, referral sources, and more, ensuring relevant content and higher conversion rates;
  • A/B testing for optimizing your email capture strategy by running A/B tests on different designs, copies, and triggers.


  • Free 14-day trial;
  • Paid plans start from $16/month.


Your email address list is a cornerstone on which depends your business’ marketing success. So, it should be approached with precision. The art of email capture demands both strategy and dedication. In the long run, adopting this approach can significantly augment your company’s financial outcomes.

The appropriate tools help you to consistently foster interest in your brand, maintaining a persuasive presence even when you’re not actively promoting your products or services. Furthermore, email capture improves the process of targeting and converting. You can expect to reach new business heights with these well-crafted email capture strategies.

Psst… Want an extra tip? Deepen your knowledge on squeeze pages, to become a master of email capture.


How to get emails?

Capturing email addresses is crucial, especially with so many website visitors leaving after visiting just a few pages. That’s why you need effective email capture tools. How do they work? They let you capture emails discreetly while visitors scroll by:

  • creating dedicated landing pages for email collection;
  • employing popups and signup forms, including exit-intent popups; 
  • integrating contact forms;
  • using surveys and quizzes;
  • benefitting from LiveChats.

How do I increase email capture?

To increase email capture and snowball your subscriber list, you’ll need a powerful ally like Sender or other tools to:

  • create a landing page that focuses solely on collecting email addresses;
  • employ popups & signup forms offer lead magnets in exchange for visitor’s information;
  • identify your target audience and tailor your email capture efforts to appeal to them;
  • personalize to appeal to each visitor’s unique interests and positively react to their behavior with your brand;
  • create a good form design that is user-friendly, simple, and enhances the overall user experience without disrupting their interaction with your content. (You can find a decent free tool for that!);
  • include exit-intent popups that engage visitors just before they leave;
  • include an opt-in form at the end of your page to encourage visitors to subscribe after consuming your valuable content.

What is email capture?

Email capture is the process of collecting people’s email addresses so you can send them updates, news, and other interesting content.

Author bio

Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.

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