Thanks to the proliferation of the internet and its accessibility to almost all people across all continents, businesses can reach a wider audience and get more customers. Why not just take advantage of the ever shrinking increasingly connected global village for the growth of your business, huh? Read more…
Starting an E-commerce business needs a lot of hard work, patience and marketing due to the tremendous competition that exists nowadays.
It is a given that you absolutely have to make continuous effort to ensure that your customers complete their purchases, then return for more and continue to shop. Read more…
It may seem as if the popularity of social media platforms such as Facebook, Twitter, and Instagram as marketing tools have undermined the role of email marketing as a component of digital marketing. However, it is not the case; the email marketing trend has not yet died down. In fact, it remains a crucial tool for most marketers.
Email marketing is constantly changing and evolving, as do all modern marketing practices. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder. It’s actually common sense that marketers must keep up with the latest trends in order to do email marketing properly.
There is so much information on the GDPR floating around these days. And no wonder, it’s a regulation that caused tons of commotion and fear. After all, the email marketing industry is not the only one that is significantly affected by the GDPR. It doesn’t matter what most of the GDPR scaremongering ‘Experts’ say. The fact is that the GDPR is a good thing for the consumer and it comes at a great time. Read more…
The very basic aim of GDPR is to allow people to control the data that is being collected about them. The change is coming at a good time – a whopping 67% of Europeans expressed concern about the control of their personal data.
Email marketing isn’t dead. In fact, it is alive and thriving. It continues offering almost unlimited potential to marketers who are willing to work smart and hard enough to get the results they want.
Automating your email campaigns is a time-saving and generally affordable marketing approach. However, because of the sheer volume of emails that many people receive daily, it is necessary for an effective marketing to stand out and to get noticed by the user within a very short period of time.
If you’re in the email marketing industry, you should know about the new regulations that were passed by the European Parliament, called the GDPR. After getting a sudden influx of new users that came looking for a: ‘EU-based alternative for Mailchimp’, we thought we should draft a quick roundup of the things that our current and future users should know.