pexels-photo-5735651

8 Tips On How To Improve Your Conversion Rates

Thanks to the proliferation of the internet and its accessibility to almost all people across all continents, businesses can reach a wider audience and get more customers. Why not just take advantage of the ever shrinking increasingly connected global village for the growth of your business, huh? Read more…

sorry-to-hear-about-your-wi-fi1

10 Ways to Write High Impact Reminder Emails for E-commerce

Starting an E-commerce business needs a lot of hard work, patience and marketing due to the tremendous competition that exists nowadays.

It is a given that you absolutely have to make continuous effort to ensure that your customers complete their purchases, then return for more and continue to shop. Read more…

chart-close-up-data-590022

Here’s why email marketing may not be delivering the right ROI for your business

It may seem as if the popularity of social media platforms such as Facebook, Twitter, and Instagram as marketing tools have undermined the role of email marketing as a component of digital marketing. However, it is not the case; the email marketing trend has not yet died down. In fact, it remains a crucial tool for most marketers.

Read more…

pexels-photo-459688

7 Best Email Marketing Blogs to Follow in 2018

Email marketing is constantly changing and evolving, as do all modern marketing practices. No wonder it’s changing – nowadays people aren’t just as easily thrilled as before, so to make your subscribers feel that dopamine surge at the sight of your emails is getting harder and harder. It’s actually common sense that marketers must keep up with the latest trends in order to do email marketing properly.

Read more…

drapeau-europeen

A few reasons why the GDPR is a good thing

There is so much information on the GDPR floating around these days. And no wonder, it’s a regulation that caused tons of commotion and fear. After all,  the email marketing industry is not the only one that is significantly affected by the GDPR. It doesn’t matter what most of the GDPR scaremongering ‘Experts’ say. The fact is that the GDPR is a good thing for the consumer and it comes at a great time. Read more…

EU Regulation GDPR

What is the GDPR and how you should prepare for it? A broad overview of the GDPR

The very basic aim of GDPR is to allow people to control the data that is being collected about them. The change is coming at a good time – a whopping 67% of Europeans expressed concern about the control of their personal data.

Read more…

Email marketing trends in 2018

Email Marketing Trends to Pay Attention to In 2018

 

Email marketing isn’t dead. In fact, it is alive and thriving. It continues offering almost unlimited potential to marketers who are willing to work smart and hard enough to get the results they want.

Read more…

untitled

Email Marketing Campaigns: An Excellent Way to Pull in Customers

There is a statistic that for every $1 invested in email marketing you get $44 back. Needless to say, this 4400% ROI rate is unlike any other seen in the world of digital marketing. It also puts to rest all those arguments that email marketing is somehow outdated or obsolete.

Read more…

personalisation in email marketing

How to Personalize Your Automated E-mail Marketing Campaigns

Automating your email campaigns is a time-saving and generally affordable marketing approach. However, because of the sheer volume of emails that many people receive daily, it is necessary for an effective marketing to stand out and to get noticed by the user within a very short period of time.

Read more…

Sender.net comply GDPR

GDPR – What are the main things you should know?

If you’re in the email marketing industry, you should know about the new regulations that were passed by the European Parliament, called the GDPR. After getting a sudden influx of new users that came looking for a: ‘EU-based alternative for Mailchimp’, we thought we should draft a quick roundup of the things that our current and future users should know.

 

Read more…