You’re scrolling through your inbox when an email catches your eye. It’s not the typical, run-of-the-mill subject line you’re used to seeing – instead, it immediately piques your interest, making you think, “I’ve got to see what’s inside!”. Your March newsletters should invoke similar feelings of freshness and spark curiosity.
With events like International Women’s Day, National Puppy Day, Day of Happiness, etc., March gives you plenty of opportunities to send a newsletter. So, why not plan one right away? In this blog post, we’ll share the best ideas and examples for your March newsletter to engage your subscribers. So, let’s dive in.
March Holiday Calendar 2024
As you plan to kickstart your campaigns, aligning your newsletter content ideas with March holidays will turn your emails into much-awaited campaigns. Here are some holidays you can leverage to think of interesting March newsletter content ideas:
- March 1 – National Peanut Butter Lover’s Day – Peanut butter lovers have their own day. So, why not start March with this tempting content idea with a themed newsletter around the love for peanut butter;
- March 3 – National Anthem Day – Patriotism is a great theme and should not just be harnessed around July. You could run a UGC campaign to honor the National Anthem;
- March 1-7: Universal Human Beings Week – Make your subscribers aware of human rights or just send a quick note to celebrate the joy of universal brotherhood on this day;
- March 8: International Women’s Day – Celebrate women and feature exclusive deals on women-centric products on International Women’s Day;
- March 9: National Meatball Day – Celebrate this great American food holiday by sharing a special offer or suggesting interesting recipes;
- March 13: National K9 Veterans Day – Pay tribute to the service of military dogs with ideas to celebrate with pets or special deals on curated pet products;
- March 17: St. Patrick’s Day – Get into the spirit with themed promotions or a flash sale featuring green-colored products or Irish-inspired items;
- March 20: First Day of Spring – Introduce a new spring collection or offer a discount on outdoor and gardening products to help customers prepare for the season;
- March 23: National Puppy Day – A perfect day for pet stores to offer promotions. Feature pet care tips or partner with local shelters for an adoption event;
- March 23: World Meteorological Day – Share tips on weather-appropriate attire and products to help your customers prepare for spring weather;
- March 26: Make Up Your Holiday Day – Get creative and invent a holiday specific to your brand, inviting customers to celebrate with you;
- March 29 – National Mom & Pop Business Owner’s Day – Ask for stories about mom-run businesses from your subscribers and feature them on your social media as a gesture to honor mom & pop stores;
- Entire March – National Women’s History Month – Women needn’t be celebrated for just a day. You can run an email campaign with multiple emails throughout March.
March Newsletter Ideas for 2024
As the snow melts and the first blooms of spring start to show, your subscribers expect warm and refreshing vibes. Your March newsletters should be engaging, fresh, and full of hope and vigor.
Here are some ideas for March newsletters you can use right off the shelf:
- Celebrate International Women’s Day. Craft a campaign that honors achievements and raises awareness about women’s equality. Feature women behind your brand or collaborate with women-led businesses;
- Welcome the Spring Season. Share spring-related products or services, and use spring tones and floral arrangements in your visuals to embody the rejuvenation of the season;
- Share National Puppy Day Delights. Who doesn’t love puppies? Showcase pet-friendly products or partner with local shelters for a fundraising campaign;
- Announce Spring Cleaning Sales. Encourage new habits by promoting products that align with spring cleaning and organization, complemented by special discounts;
- March Madness for Sports Fans: Engage with the excitement surrounding March Madness by offering bracket challenges or showcasing sporty merchandise.
March Newsletter Campaign Essentials
Let’s clear some air if you’re confused or overwhelmed with the number of holidays or occasions to reach out in March. Here are seven must-have campaigns that can breathe new life into your email marketing strategy and ensure your subscribers stay hooked during March.
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International Women’s Day March Email Campaign – Saucey
Planning an email featuring inspiring stories of women or sending a special discount is a great idea for a Women’s Day campaign. You can plan something simple or go overboard by asking your subscribers to gift something to the important women in their lives.
Subject line: It’s International Women’s Day
This email is a great example of making a standard holiday wish newsletter into something interesting and personal. Saucey announced the occasion in this email and floated the idea of gifting a bottle of their favorite drink.
The images are cheerful, and the product block placement is on point. The CTA copy is also compelling and inviting. However, they could’ve added a special deal or personalized coupon code to compel readers to gift a bottle.
Key Takeaways
- Write in a conversational tone to sound as a human and increase engagement;
- Add a special offer to celebrate a holiday;
- Plug your offer/product contextually to celebrate the special day.
St. Patrick’s Day Email – Nuts.com
St. Patrick’s Day is a great time to refresh your email strategy with product promotions or a special discount code for green items in your collection. Here’s how Nuts.com did this:
Subject line: Want to make your St. Patrick’s Day extra special?
The subject line has a catchy hook that compels the receiver to open the email. The email’s opening banner clears the offer – a special deal on green-colored snacks.
Plus, the email features many snacks suitable for St. Patrick’s Day and the spring season. A simple layout with green hues throughout the email fits great in the spirit of spring and St. Patrick’s Day.
Key Takeaways
- Use a compelling hook in your subject line;
- Keep your email design neat and theme-centric;
- Add relevant product blocks with an event-specific copy.
it’s best to learn from the best, so check out these 14 best email marketing examples & engaging templates.
National Puppy Day Email – Rowan
Unleash the joy of National Puppy Day with an adorable email about pet products or tips for pet care. Here’s what Rowan did with their email about pet friends.
Subject line: Your BDF deserves nothing but the best
Rowan has beautifully used the theme of pet friendships in this email. Right from the sticky banner at the top, the theme is clear. The use of an adorable banner image hooks the reader. Plus, the use of abbreviations in the subject line is equally enticing, too.
Adding social proof in a unique way is the perfect way to say that puppies love the brand.
Key Takeaways
- Tweak your language and vocabulary to suit the occasion;
- Add social proof in case you’re promoting your products;
- Use real images that highlight product uses to make your email memorable.
International Day of Happiness – McDonalds
What’s a better way to talk about happiness than to share interesting ways to be happy? This newsletter by McDonald’s is a good example of how you can share about happiness with your subscribers
Subject line: Tap into fun with the Happy Meal® App
Happy meals are already associated with the idea of happiness among kids. McDonald’s used the same theme to share about their new Happy Meal app. Use of 3D illustrations feel refreshing and the layout is highly scrollable. Subscribers won’t just scroll but also engage due to contextual CTAs in every section of the email.
Key Takeaways
- Align your newsletter design as per brand colors;
- Use contextual CTAs in in your newsletters;
- Use your product or offer as the central element (or theme) of your newsletter.
Here you’ll find some great insights on what is email content (definition, types & examples).
No Smoking Day Email – Jac Vapour
Whether or not you’re in the health & wellness category, it’s good to show that you care through your newsletters. You can start this by planning an email for the No Smoking day. Educate your audience about the benefits of a smoke-free life. Here’s an example:
Subject line: Time To Try Something New? 👀
The brand is into the vape industry and has used the occasion to subtly share the idea of living a nicotine-free life. The informational-style newsletter talks about the product and uses compelling product images and copy to drive home the idea of using its products.
While the brand is in the e-cigarettes segment, the email doesn’t appear promotional. Instead, it pushes the reader to know more about the product.
Key Takeaways
- Adopt an informative and friendly tone instead of being authoritative;
- Make the reader aware of the problems and share the solutions.
- Use a simple design that focuses on the solution.
National Nutrition Month – mindbodygreen
Sharing useful tips and information about nutrition is a great idea for a March newsletter. You can share some healthy eating tips or recipes. If you’re into the nutrition industry, you can curate a special edition with links to your best articles about nutrition, like this newsletter by mindbodygreen:
Subject line: Eat this spice for metabolic & longevity benefits
This simple email has several blogs on nutrition, health, and self-care. The intriguing subject line points to one specific article within the email. All the links take the reader to their blog, where they can learn more about health and fitness. Sometimes, simplicity is the best policy.
Key Takeaways
- Set up a roundup email curating your best articles from the blog;
- Keep a simple layout for easy scalability;
- Add a contextual offer within your email to generate interest.
Sleep Awareness Week Email – Sleep Foundation
If you want to appear caring, you can plan an email during the sleep awareness week. Share tips for improving sleep and highlight the importance of rest for overall health. Here’s an email from Sleep Foundation for inspiration:
Subject line: How do you fall back asleep after waking?
The subject line addresses a common problem, prompting the user to open the email. It gives them a guide to get back to sleep. If you’re in an industry promoting sleep-related products, you can plug those or suggest better ideas in your email with contextual plugs and expert recommendations.
Key Takeaways
- Focus on a single theme, topic or offer in a newsletter;
- Add contextual product plugs or expert recommendations;
- Always add a CTA for the reader to know more about the problem/solution.
March Newsletter Design Tips
When creating a newsletter for March, you must realize it’s almost spring and follow some standard design best practices. Here are some tips and recommendations to craft a newsletter that’s as fresh and invigorating as the first day of March:
- Write eye-catching subject lines. Your subject line is the first impression – make it count. It should be concise yet compelling, sparking curiosity while hinting at the value. Consider tapping into spring themes or holidays for March, like “Bloom into Savings this Spring” or “March into Great Deals – Grab Your Discount!”;
- Use appropriate color and theme. Reflect the freshness of March in your newsletter design while following your brand guidelines. Add graphics and imagery that align with springtime joy, like blossoms, clear skies, or the rejuvenation of outdoor life;
- Personalize your email. Addressing your subscribers by name is just the start. Segment your audience and tailor content to their previous interactions, preferences, and purchase history. A personalized touch can transform a generic campaign into a meaningful conversation and register higher conversion rates;
- Use a responsive design. When most people check emails on mobile devices, your newsletter must look great on any screen. A responsive design ensures readability and ease of navigation, regardless of the device used, making your content accessible to everyone anytime;
- Include interactive elements. Encourage engagement by adding interactive features like quizzes, polls, or clickable spring-themed games. This makes your newsletter more entertaining and increases the time subscribers spend with your content, boosting the chances of conversion.
If you want to deepen your knowledge on email design, we’ve made The Ultimate Guide to Email Design: With Examples & Best Practices.
Key Takeaways: March Newsletter Ideas
That’s a wrap on our March newsletter ideas! We’ve covered a lot of ground, haven’t we? Let’s not forget the gold nuggets we’ve unearthed along the way:
- Use freshness as an inspiration for your content. Think of fresh starts, spring cleaning, and vibrant spring tones to rejuvenate your subscribers;
- Align your newsletter with ongoing events like March Madness or National Puppy Day to create timely, relatable content;
- Offer special discounts or highlight new products to coincide with holidays. Use clever subject lines to entice clicks and conversions;
- Mix educational content like healthy eating tips for spring or pet care with entertaining elements to keep your newsletters dynamic and engaging.
Got the newsletter idea, but captivating subject line is your weak spot? We got you, check out a list of 40+ best march email subject line examples.
