Nonprofit newsletter templates

Using these tips will help make your newsletter for nonprofit organization engaging and meaningful.

Highlighting donors in your newsletter shows appreciation and reinforces community support.

Share stories or testimonials that showcase why donors contribute to your organization.

• Add a short story or profile of a featured donor;

• Include a photo and a quote to add a personal touch;

• Mention how their contribution has positively impacted your cause.

Keep your target audience informed about your fundraising efforts by outlining current and upcoming goals. This transparency encourages trust and drives more donations.

• Use a progress bar or chart to show fundraising status;

• Add a brief explanation of how funds will be used;

• Include a call-to-action with a link for readers to donate.

Educational articles or resources help inform your community about the importance of your mission.

For example, a nonprofit newsletter focused on environmental efforts can share tips on reducing waste. Keep this section short and actionable, showing readers how they can contribute to the mission.

• Share statistics or impactful stories related to your cause;

• Provide links to relevant articles or tips for getting involved;

• Use infographics for complex information to ensure clarity.

Visuals are key to catching the reader’s eye and making the content memorable. Use photos, illustrations, or branded graphics to highlight your message.

For an award-winning nonprofit newsletter, each image should reflect your work or beliefs, from beneficiaries to on-ground impact.

• Add pictures of recent community events or volunteer activities;

• Use banners and color accents that align with your branding;

• Ensure images are high-quality and optimized for fast loading.

Show readers you value their input by inviting feedback. Include a quick survey link or ask for a “Reply to share thoughts”.

This opens communication, making it clear that your organization values their opinions and wants to deliver real impact that everyone wants.

• Include a brief poll or survey link at the end of the newsletter;

• Ask questions like “What topics would you like to see more of?”;

• Thank your donors and volunteers for their continued support and input.

Consistency helps keep your organization top of mind and maintains reader interest. Whether it’s a quarterly or monthly schedule, maintaining a regular schedule builds trust and expectation.

A predictable rhythm also keeps volunteers and donors engaged with your organization.

• Create a clear plan with set dates for each newsletter release;

• Align newsletters with key events or milestones in your organization;

• Use a recurring section, such as “Community Highlights,” to foster familiarity.

• For starters, nonprofit email newsletters allow in-depth personalization. They offer one-on-one time with the reader, where nonprofits can narrate their cause and how it might resonate with the potential contributor.
• Also, contributions don’t only come in the form of monetary aid. Through newsletters, NGOs can inform and invite volunteers and prospective supporters to join their cause.
• If you have a well-crafted newsletter sequence, complete with design and content, you can continuously update and share relevant information with your supporters. Using a newsletter sequence and template will reduce your email campaign turn-around time.
• Sending timely newsletters with consistent branding and content also makes you look more genuine and credible in the eyes of your potential benefactor. Like it or not, appearances matter, especially when you’re requesting cold leads to donate in any way.
• Lastly, research shows that[ ](https://www.campaignmonitor.com/resources/guides/the-data-backed-guide-to-nonprofit-marketing/)most people who support charities prefer to receive communication from nonprofits over email.

So, it’s safe to say that crafting a poignant newsletter can mean the difference between people reaching out with alms versus turning a blind eye to your cause. If you’re wondering how to write a hard-hitting series of newsletters, read our next section to see how experts do it.