Skirmantas Venckus

Skirmantas Venckus specializes in email marketing platforms, automation workflows, and SaaS tools, bringing deep hands-on experience from working inside the industry. He draws on years of building and evaluating real-world email strategies to understand what actually drives results. His work helps businesses use email marketing smarter and more effectively.

What is Targeted Marketing? Examples & Strategies

Email Segmentation
Nov 19, 2025
17 min read

Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Part of our Email Segmentation Guide. Of course, targeted marketing … Continue reading “What is Targeted Marketing? Examples & Strategies”

Multichannel Marketing: How Email Anchors the Strategy

Marketing Automation
Jan 20, 2025
7 min read

Multichannel marketing only works when one channel does the heavy lifting of holding the customer relationship together — and for most brands, that’s email. The customer might discover you on Instagram, compare options on your website, and check reviews on a third-party site, but the welcome email, the post-purchase follow-up, and the re-engagement sequence are … Continue reading “Multichannel Marketing: How Email Anchors the Strategy”

16 Email Disclaimer Examples to Use Now

Email Design
Nov 20, 2025
9 min read

If you’ve ever worked with a legal professional, they probably wanted to include a disclaimer somewhere in your email. Part of our Email Design Guide. Email disclaimers are no exception. These short inclusions are supposed to protect the writer from legal repercussions in the email footer. While (email) disclaimers might not be effective in all … Continue reading “16 Email Disclaimer Examples to Use Now”