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Dive into the digital marketing ocean through our enriching articles. By using our tips and tricks, give your business a gift of growing sales.
Email is the workhorse of webinar marketing. The invite goes out by email, the reminder lands in the inbox the morning of, the replay link arrives the next day, and the follow-up nurtures attendees toward a sale weeks later. Social ads and influencer pushes generate awareness, but only 46% of registrants actually show up — … Continue reading “Webinar Email Marketing: Strategies to Drive Signups”
Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Part of our Email Segmentation Guide. Of course, targeted marketing … Continue reading “What is Targeted Marketing? Examples & Strategies”
Multichannel marketing only works when one channel does the heavy lifting of holding the customer relationship together — and for most brands, that’s email. The customer might discover you on Instagram, compare options on your website, and check reviews on a third-party site, but the welcome email, the post-purchase follow-up, and the re-engagement sequence are … Continue reading “Multichannel Marketing: How Email Anchors the Strategy”
When the time comes to invoice a client or a customer, things can get pretty complicated for the modern business leader.