23+ Christmas Email Templates Examples You Can Use

Nov 14, 2022 - By Camilla Mackeviciute

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Drafting professional and fun Christmas emails is a chore, especially if you don’t have a dedicated content manager.

Christmas-themed emails should have a specific way of writing. Getting the hang of the entire thing can take some time and effort.

Christmas Email Templates for Business Marketing

The winter holiday season that starts with Thanksgiving and ends with the New Year is looked at by all businesses, big and small, as a way to end the year on a high note by pulling in mind-blowing sales and revenue. 

This is not at all surprising, given that:

  • Total holiday retail sales are expected to touch $942 billion in 2022;
  • Ecommerce sales for the holiday season are estimated to touch $239 billion in 2022;
  • 40% of buyers started shopping for Christmas before the end of Oct (2021);
  • 57% of U.S. consumers intend to shop online in 2022.

Using ready-to-send, proven email templates is one of the easiest ways to prepare for your Christmas email campaigns.

However, before we show you our favorite, copy-paste Christmas email templates that you can just swipe, let’s take a quick look at great examples of Christmas emails for inspiration.

Christmas Wishes Email

You owe it to all of your well-wishers, including your employees, customers, and even prospects who may be cheering you on, to wish them happy holidays and a merry Christmas.

Look at this email from True Linkswear:

  • Subject line: Merry Christmas & Happy Holidays
  • Preview text: From our family to yours.

Source: original True Linkswear email

True Linkswear, the footwear and apparel specialist for golf enthusiasts, decided to wish its subscribers on this special occasion. 

The temptation to include a promotional sale link in every email at this time of the year can be very difficult to overcome, but team True kept is just about Christmas and nothing else. Kudos!

What we love about it:

  • Simple black & white design with a great creative and matching typography to boot;
  • Pure goodwill email with no sales links;
  • Warm tone of messaging that leaves a personal touch.

Creative Christmas Email Greeting

Not all wishes have to be formal and guarded. As a matter of fact, this holiday season, let your business go out of its comfort zone and wish its well-wishers at its creative best.

For example, see the email below from Boie USA, a personal and oral healthcare accessories brand that sells eco-friendly toothbrushes, face scrubbers, and more.


Source: original Boie USA email

Creativity is not always about stunning and often expensive Photoshop or CorelDraw visuals. 

Like they say—when in doubt, go simple. The simplicity of Boie USA’s email makes you stop doing whatever you’re doing to take a look at it. 

What we love about it:

  • A creative hand-drawn visual that instantly captures attention;
  • A simple message that wishes the reader without worrying too much about a sale;
  • The Clear white background accentuates the message and visual in equal measure;

Improvement Tip: Make your message even more powerful by using first-name personalization. Giving a personalized touch will make it even more relatable without altering much that we already love.

Free Christmas Email Template by Sender

We have drafted a few of our own emails to give you ideas on delivering Christmas-themed mail. In our eyes, there are two primary roads you can go down when creating such emails — a simple Merry Christmas letter or a promotional one.

Note that the latter will always perform better. Holidays or not, everyone enjoys receiving some value with their emails, especially marketing. So, as long as your business can provide a reasonable discount or promotion, choose to do so.

Sender’s in-built email design tool makes it a breeze to build emails quickly and efficiently using simple drag-and-drop editing.


Also, responsive and high-converting pre-designed email newsletter templates are included, making it extremely easy to send emails. Here’s a great example of a professionally made Christmas design template:


Christmas Sale Email

While Christmas is the time to be nice to everyone who matters to you and your business, it is also when people are looking to buy. 

And your sale email with an incredible offer might be just the need of the hour for your readers looking to spend their hard-earned money on buying and gifting for themselves and others.

Check out this email from nutritional supplements ​​retailer Vitamin Shoppe.


Source: original Vitamin Shoppe email

In addition to being visually appealing, this email is also highly readable. Since supplements can be a popular present or general purchase before the holiday season, they have opted to deliver numerous discounts.

The offer is clear and is helped by effective call-to-action buttons placed on top of attractive creatives. Well played, Vitamin Shoppe! It’s a great example of an email that you can use for Christmas-themed promotions.

What we love about it:

  • The CTA (Call to action) button colors and design is prominent and hard to miss;
  • Eye-catching design oriented around minimal copy that still creates the desire to stock up on your favorite supplements;
  • Great job with the choice of fonts and appropriate use of typography.

Improvement Tip: Instead of generic messaging such as “Show Now” or “Buy Now”, we’d recommend using custom CTA such as “Stock Now” or “Get My Vitamins Now”.

Christmas Newsletter

Christmas is the perfect season to seep ourselves in gratitude and self-introspection. 

Your Christmas newsletter is a fantastic vehicle for you to convey how you feel about your prospects and what they mean to you.


Source: original UpCircle Beauty email

UpCircle Beauty is a beauty brand that consistently communicates through newsletters throughout the year. 

For their Christmas newsletter, they chose to thank the customer while at the same time providing a discount for their products. They have, in essence, combined the best of both worlds.

What we love about it:

  • A gratitude email to prospects and customers. How can you go wrong with one?;
  • Simple copy that conveys the core message while making them an attractive, short-lived offer;
  • A group picture of the team makes this email much more personable and makes their brand seem more human.

Christmas Email Teaser

Occasionally, a tease is more fun than a reveal. By making them work just a little bit harder to get the promised offer in your Christmas email, you can generate some fun and excitement for your readers.

Perfect Memorials, a business that deals with cremation accessories, including urns, jewelry, engravings, gifts, and more, gets this.


Source: original Perfect Memorials email

Perfect Memorial’s email campaign is a teaser. It plays on one of the primary drivers of human action, curiosity. The simple creative holds your attention without distraction, while the message urges the reader to wait until Christmas for a special offer. 

What we love about it:

  • A simple headline wishing the reader a happy holiday season;
  • Curiosity-driven, to-the-point messaging;
  • Visually attractive email design with a good combination of complementary colors;

Christmas Holiday Greetings Email to Customers

With your Christmas email, you can share the generous spirit of Christmas with tens of thousands, if not millions, of your customers and business fans.

Check out the below email that attempts to connect with prospects and customers in a rather interesting manner.


Source: original Bed, Bath & Beyond email

Bed, Bath & Beyond is a domestic merchandise retail & ecommerce store specializing in bedding, bath (that was obvious, wasn’t it), cookware, and home decor appliances and accessories.

The most interesting aspect of this email is the manner in which Bed, Bath & Beyond offers the discount—in the form of an old-school, tear-off coupon. Keeps things interesting and fun, we say!

What we love about it:

  • Clear 20% off offer in the form of a vintage print-style coupon;
  • Smart use of font colors to highlight important text that needs to be read;
  • Good choice of a nice creative that doesn’t distract from the core message of the email.

Animated Christmas Email

Dare to step things up to the next level? 

Try sending your audience an animated email with a thoughtful GIF or animation. Do not come back and tell us later that we didn’t warn you about hyper-engagement.

With a gently animated creative in its email, online office supplies retailer Filofax keeps up the Christmas celebrations while going down a unique path by providing an animation in their email. 

While this may have some issues in display in some rare cases, it’s a surefire way to be remembered, as few companies include anything close to animation.


Source: original Filofax email

Now, don’t get us wrong on this. 

You don’t have to go completely crazy or off-brand to stand out. Something as simple as including a funny and relevant GIF in your email is enough for most businesses to convey the same feelings better.

What we love about it:

  • Well-designed animation creative with the amazing “Free Shipping” offer;
  • Concise messaging copy with simple, non-distracting design elements;
  • Color-coordinated background design makes all of this look much better.

Real Estate Christmas Emails

The merry season of Christmas knows no bounds when it comes to niches and industries because it is ultimately about people. Even real estate!

Check out below promotional email from Michigan-based mortgage loan provider Rocket Mortgage to its subscribers’ lists.


Source: original Rocket Mortgage email

Gift-buying guides and such are largely irrelevant to the real estate niche. Also, this season of joy is also the festive season of decorations. 

This simple yet interesting email from Rocket Mortgage leads the recipient to a blog post detailing an official round-up of their favorite Christmas decorations. We bet most readers, including homeowners, found this enticing.

What we love about it:

  • Apt choice of main creative that provides the right context to the core message of the email—Chrismas decorations;
  • There are official rankings for these Christmas decorations, not just blogs discussing them randomly. The accompanying copy gives a compelling reason why the reader should check them out.

B2B Christmas Email

A genuine Christmas greeting is appreciated by everyone. Especially when you are operating in B2B (Business-to-Business), this can herald the beginning of a long-term relationship.

Hillarys, a blinds, shutters, and curtains manufacturer, and retailer sent the promotional email below.


Source: original Hillary email

Recall the old adage “A picture is worth a thousand words”? Great, because we think Hillarys did too.

Hilarys wishes its readers with this eye-catching Merry Christmas email that also provides a way to book an appointment, including a direct link to its website.

What we love about it:

  • Great visual that also includes one of their main products—curtains;
  • Nice visual branding that makes it a memorable experience for its readers;
  • Attractive, mobile-friendly design.

Business Season Greetings Email

Your business is not a standalone entity. From employees and your family to distributors and customers, everyone plays a role in making it look good and do well.

So on this special occasion, when you wish all these stakeholders a merry Christmas, say it like you really mean it.

Like how Curate Labs, a creative content and experience design studio, does it with its email below. 

  • Subject line: 🎅🏻 Season’s Greetings and Holiday Savings!
  • Preview text: FREE Shipping on orders $75+

Image Source: Costumer Supercenter

Costume Super Center is an affordable retailer of all things costumes, accessories, and home decor! It’s understandable that they pull off a colorful email with ease.

Filled with pictures of real people in eye-catching creatives, this email is aptly supported by an amazing offer on their premier product, mentioned crisply at the top near the banner area. 

Also, the content wording has been kept short and minimal; everything has been conveyed in just the bare minimum number of words. 

We are sure that their readers, whether on Outlook or just plain gmail, opened this email in droves to partake in their offer. We agree; what’s not to like about this one?

What we love about it:

  • Use of visually attractive, seasonally relevant creatives featuring real people dressed in their costumes;
  • Concise messaging with a clear offer towards the top portion of the email;
  • Use of emojis in the subject line, making the email stand out even in a crowded inbox.

Simple HTML Christmas Email

Leonardo Da Vinci believed that “Simplicity is the ultimate sophistication”, and we tend to agree.

A simple and intentional HTML Christmas email designed with a simple drag-and-drop builder and no graphics skills can create a tremendous impression in the minds of your customers and significantly impact your business.

Take a glance at the promotional email from Ugly Christmas Sweater below.

  • Subject line: Check Out Our Newest Products!
  • Preview text: Choose from our wide selection of popular items

Image Source: Ugly Christmas Sweater

A premier online Christmas apparel retailer for both men and women, Ugly Christmas Sweater makes its point with a simple email design that just works. 

The subject line looks all innocuous, but the magic word “Newest” reels you right in. Though not among the best titles you’ve ever seen, the typography and font size makes the headline prominent and attention-catching. 

The whitespace-dominated background, along with a clean design, choice of nature-green color for all the call to action (CTA) buttons, and minimal emphasis on border elements, puts the focus on the sale items.

At first glance, it seems like so much can be improved about the email, especially from a design and looks standpoint. However, this also appeals to the readers most and lowers their defense. Not to mention, it looks so on-brand.

What we love about it:

  • An intriguing subject line that uses the interesting word “Newest” to reel you in;
  • Highly visible whitespace backed clean design with prominently sticking out CTA buttons;
  • Attention-grabbing headline typography in terms of color, font type, and font size.

Which business owner in their right mind would want to waste time on social media post ideas when you can grab a couple of free editable email templates inside our platform and create a high-converting email design like this in no time?

Come to the advent of Christmas in December, Sender, one of the most user-friendly email marketing programs around, helps you easily meet all of your requirements regarding email messages.

Christmas Email Templates for Every Situation

To make it easier for you, we’ve decided to look over and analyze some of the best Christmas email templates. Take inspiration or simply copy the templates to get great results from Xmas marketing!

Merry Christmas Email Templates to Clients 

Subject: [Brand name] wishes you a very Merry Christmas

Hi, {name},

After a year of hustle and bustle, it has now come time to sit back, relax, and reflect. Our team at [company name] would like to wish you a very Merry Christmas and the happiest New Year.


We are incredibly grateful for the continued partnership we continue to hold. We hope it will continue for many years to come!

Best wishes,
[Company name]

Merry Christmas Email Template for Business

Subject: Ho-Ho-Ho Santa has Arrived! [%] off inside!

Looks like you’ve been placed on Santa’s Nice list! Great job! You should already know that comes with a lot of benefits.


[CODE] for [%] off site-wide!


Now go get those presents you’ve always wanted.

Christmas Email Templates for Employees

Even if you don’t do email marketing or don’t want to send emails to clients for the holidays, you’ll almost have to send mail to employees and coworkers.

You’ll be sending out everything from simple wishes to invitations to dinner or parties. As such, we’ve drafted a few Christmas email templates for most common situations.

Christmas Invitation Email Template to Employees

Subject: Meet us on [date] at the office for the best Christmas party yet!

Hey, everyone,

Our year has been varied with lots of fun and challenges along the way. But it’s time to forget all of our troubles and start some intense holiday fun! We’ll be holding up a special Christmas party at our office on [date].

I hope to see you all there! Let’s start the next year even stronger after holding up some intense celebrations!


Christmas Invitation Email Template to Office Colleagues

Subject: Let’s have a Christmas lunch on [date]!

Hey, everyone,

I would like to personally thank you for all the effort you’ve put into work this past year. Without you the company wouldn’t be where it is today. All of you are the heart and blood of the business!

Let’s have a special lunch on [date] at [location] and, if we all feel like it, an afterparty somewhere extra fun! Please tell me if you can’t make it.

Best wishes,

Christmas Party Email Invite to Employees

Subject: Let’s have a Christmas lunch on [date]!

Hey, everyone,

I would like to personally thank you for all the effort you’ve put into work this past year. Without you the company wouldn’t be where it is today. All of you are the heart and blood of the business!

Let’s have a special lunch on [date] at [location] and, if we all feel like it, an afterparty somewhere extra fun! Please tell me if you can’t make it.

Best wishes,

Secret Santa Email

Subject: Do you have it in you? 🎁

Preview text: (secret Santa offer 🎅)

Hello {$firstname},

It is the season of joy!

And what better way to spread the Christmas cheer than through gifting? 🎁🎄
Here’s your chance to BECOME Santa!

Shop for yourself and your loved ones this Christmas—Take anything sitewide @20% OFF.

This offer to become secret Santa ends <Insert Date> at midnight!

Make it happen {$firstname}…

Christmas Greeting Email 

Subject: Merry Christmas {$firstname} 🎄

Preview text: (Tis’ that time of the year!)

It is time to reflect {$firstname}…

But this holiday season, let’s also make it a point to cherish what’s truly important in our lives… 
Hot chocolate and chocolate chip cookies!

For everything else, you can head over to our bumper sale bulging with discounts ranging from 30% to 50% sitewide 🎁!

But this offer is limited until <Insert Date> only. Take advantage before it disappears like Santa’s sleigh!

Cheers to warm holiday memories and a fab 2023! 🎆

Christmas Email Templates for Different Situations

Merry Christmas Email to Professor

Subject: Merry Christmas, prof. [name]!


I’d thought I’d send my warm wishes to you this winter season. May you have a very merry Christmas and a happy New Year.


Formal Christmas Wishes Email

Subject: Merry Christmas!


From [team/company], we would like to wish you a merry Christmas and a happy New Year. May your holidays be filled with warmth and joy.

Best regards,

Santa Claus Email

Subject: Ho-Ho-Ho, it’s Christmas!


Santa’s here! You’ve been so nice this year that I thought I’d personally wish you a merry Christmas. May all of your dreams and wishes come true!

Your friend,

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