It’s one thing to launch a digital marketing agency, but driving it to success is an entirely different story.
There are several factors to worry about, including hiring, marketing, automation, accounting, optimizing accounts, and getting results for clients, among other things.
In this article, we will discuss key tips that can help you grow your digital marketing agency.
Top 11 Things to Apply in Digital Marketing Business Plan
1. Hire the Right People
There is no rule about the number of people that should be on your team. It all depends on your business needs and your strategy.
When building your digital marketing agency, you need to focus on three roles:
- Acquisition.
- Content.
- Monetization.
You may not have to hire a large team when starting, but at least make sure you hire at least one person for each of these roles.
The content team oversees sourcing, creating, and managing all of your content.
The acquisition team is responsible for the acquisition of clients, while your monetization team focuses on maximizing the revenue and assets generated.
For each role, ensure you acquire people with the necessary skills and experience and let them work remotely or from a virtual office or shared office space to reduce overhead costs.
2. Build Brand Recognition
What does your brand say about you? Branding isn’t only about a business logo; it’s how clients recognize your business. It encompasses the slogans used, the level of customer service provided, the messaging used, and much more.
A strong brand identity helps your digital marketing agency to stand out from the competition. The easiest way to build brand recognition is by telling a consistent story.
Consider these tips to improve brand consistency:
- Create a brilliant logo that you can use across your website, social media platforms, products, and marketing materials
- Repurpose your content: Don’t let your existing content fade into obscurity while you can reuse it or some of its elements to expand its reach
- Bring your employees on board: To improve brand consistency, everyone should be on the same page. Let them know about your plans and the importance of brand consistency
- Maintain a consistent brand voice and messaging
Brand consistency helps to build and retain customer excitement, boost credibility, and meet customer expectations.
3. Get the Right Tools
Obtaining the right tools helps to acquire key data, make better decisions and provide unparalleled services. Some of the useful tools for digital marketing agencies include:
- Google Analytics
- HubSpot
- SemRush
- Sender.net
- Moz
- Zapier
- Hunter.io
- Xtension
- Unbounce
- Basecamp
- Podio
4. Optimize Your Digital Marketing Agency Website
Part of your marketing job is to ensure your client’s websites rank on Google, and it’s easy to overlook the importance of optimizing your website.
Your team should produce monthly reports and checks on your website to ensure your SEO is always on track and is effective in attracting both traffic and sales.
5. Focus On a Specific Niche
With different industries embracing digital marketing, you may be tempted to play the jack of all trades.
However, there are more than 50,000 digital marketing agencies worldwide, and the best way to stand out from the crowd is by specializing in a specific industry.
Going niche-specific makes your branding process seamless as you can grow a portfolio for a particular class of customers.
6. Use Lead Magnets
Is your agency using lead magnets to initiate and drive prospects’ journeys? It would help if you considered employing lead magnets such as cheat sheets, email guides, white papers, eBooks, and others that give your leads a reason to commit to your product or service.
Lead magnets introduce prospects in the marketing funnel and nurture them through the process until they become clients. For instance, Wordstream uses free PPC tool analysis as its lead magnet, which gives its prospects motivation to sign up for other services.
Also read:
- What is B2B Lead Generation? Definition, Strategies
- 7 Outbound Lead Generation Strategies Your Business Needs
- 5 Lead Generation Strategies to Swear by
7. Be Your Own Client and Promote Your Agency
The best way a client measures your prowess is by looking at your results, not sales promises. Let your marketing strategy be evident in the way you market your services.
Being your client seems counter-intuitive but has excellent results if done correctly. Marketing your agency has two main advantages, you get to reach a wider audience, and secondly, you can always use the results as proof of proficiency.
8. Have Flexible Prices
Don’t write your prices on a stone tablet. Your agency will get clients with different budget levels, and it wouldn’t be prudent to send a prospect away for not meeting the price tag. The trick is to flow with the quality of services you can offer.
Interact with your clients, understand their needs, budgets, and expectations, and use these features to set a price tag for them.
Remember, you don’t want to incur losses by underpricing your services or scare prospects away by setting too high prices. Have customizable price packages for each client category.
9. Streamline Your Project Management Processes
When prospects contact your agency, they want to know how simple your processes are. Daunting and complex processes will drive them away since they will assume you can’t drive growth for their companies. Ensure your strategy, templates, tools, and teams are relatable.
10. Engage Your Local Community
The best way to grow a loyal following is through networking. Digital marketing is boundless, and most agencies tend to focus on overseas markets.
However, your local market is a gold mine if you serve them right. Hosting local face-to-face marketing interactions builds trust and enhances the chances of getting honest referrals.
11. Start a Podcast
Imagine getting a chance to pitch directly to 100+ people every week. That is the power of podcasts. Unlike watching videos, podcasts require listeners’ commitment and attention throughout the entire session.
Market researchers report that a 30-minute podcast interaction with 3000 listeners has a higher conversion rate than a 30-sec video ad viewed by 43 million people.
Podcasts sell, and you should consider starting one for your agency. You can convert your blog guides and content into podcast audio or even have sessions with marketing experts.
Do The Best Start with Your Digital Marketing Agency
The digital marketing sector is highly competitive. For your digital marketing agency to grow, you need to hire the right people, improve brand awareness and implement effective marketing strategies to acquire and retain customers.
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