7 Best Moosend Alternatives Compared & Reviewed (2025)

Moosend felt like the perfect solution when you first signed up. Clean dashboard, simple automations, fair pricing. 

But as your list grew, so did the gaps. Automations started feeling restrictive. Integrations broke without warning. And support? Nowhere to be found when it mattered most.

That’s exactly why this list exists; to help you explore Moosend alternatives without wasting time on trial and error. 

Let’s look at 7 tools that deliver where Moosend falls short. 

Why Consider Moosend Alternatives?

While Moosend may feel like a solid choice, certain limitations make it hard for users to scale their email marketing operations. 

Here are the top reasons why users look at Moosend competitors: 

• Lacks advanced automation. While Moosend offers basic automation flows, users with evolved needs often find themselves looking at competitors with advanced automation capabilities. (Truspilot)
• Limited customizations. Several users have reported that, while Moosend allows to customize email templates, it’s rather limited, especially without HTML knowledge, making it challenging to create unique designs. (G2)
• Lack of integrations. Moosend integrates with many popular tools but lacks support for some specialized applications, limiting its utility for certain businesses. (G2)
• Poor customer support. Customer support is another reason leading many users to consider other providers.​ During peak times, Moosend users have experienced slower response times from Moosend’s support team, affecting timely issue resolution. (G2)
• Questionable deliverability.  Several users have reported reputation issues with Moosend’s bulk email services when sending emails to different email inbox providers. (G2)

Moosend Alternatives: A Quick Comparison

Here’s a quick side-by-side look at the top Moosend alternatives. Check out their pricing plans, valuable features, and who they’re best suited for. 

7 Best Moosend Alternatives Worth Switching To

You quickly glanced over the best ESP (Email Service Providers) in the last section. Now, it’s time to look at each of these alternatives in detail. These alternatives overcome Moosend’s limitations and equip you to execute your email marketing strategy efficiently.  

Sender — Best Budget Email Marketing Solution

⭐️ Trusted by 180,000+ businesses worldwide. 

If you need a platform with an easy to use interface that offers powerful features and is budget-friendly, Sender is an affordable email marketing software worth checking out. 

Sender is everything Moosend tries to be, but with better execution. It’s clean, fast, and offers better features without a premium price tag.

Customer experience ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• Shopify: 4.6 /5.0

Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available for up to 2,500 subscribers and 15,000 monthly emails. 

The platform balances affordability with essential features you’d typically expect from far more expensive tools. You get access to powerful automation workflows, behavioral segmentation, and dynamic content personalization, even on the free plan.

The editor is smooth and flexible. Automations are easy to build, even for non-tech users. Unlike email automation platforms where support becomes a bottleneck, Sender’s team is highly responsive and thoroughly helpful when you need them most. It’s the kind of tool that doesn’t get in your way, and that alone makes it stand out.

For small businesses and startups trying to scale and not wanting to worry about costs, Sender makes perfect sense.

Standout Features

• Advanced automation flows. Use premade automation templates or build multi-step workflows triggered by user actions, time delays, or segment changes; 
• Behavioral segmentation. Group and target users based on clicks, opens, purchase activity, and online activity; 
• Drag-and-drop email builder. Easy to use email designer with readymade blocks and real-time previews; 
• Unlimited email campaigns. Send as many campaigns as needed without hitting monthly limits on paid plans;
• Scalable pricing model. A generous free plan for up to 2,500 subscribers with almost all premium features + affordable upgrades.

Sender vs Moosend

Moosend has its strengths, but falls short when deeper automations, reliable integrations, and scalable workflows are needed. Sender fixes those gaps, offering better behavioral targeting, capable automation flows, and more responsive support.

Sender does it all at a price that’s ideal for businesses that want to grow smarter without overspending or hitting platform limits too soon. All in all, Sender is a budget-friendly solution that won’t box you in to pick between mediocre features or costly upgrades. 

Mailchimp — Best for Comprehensive Features

Mailchimp is another popular email marketing platform that offers several key features that complement your marketing efforts. There’s a built-in landing page builder, appointment scheduling feature, and more. 

When looking for alternatives to Moosend, it can look appealing owing to its popularity and unique features.

Customer experience ratings:

• Capterra: 4.5 /5.0 
• Trustpilot: 2.8 /5.0
• Shopify: 3.9 /5.0 

Pricing: Starts at $29/month for up to 1,000 contacts and up to 18,000 emails/month | Free plan available.

We found it is easy to navigate (mostly), and quite intuitive for beginners. The drag-and-drop editor works well, and the automation builder is beginner-friendly. 

If you’re moving from Moosend, you’ll find a better template library. It also offers analytics tools like geolocation and click maps. The real perk lies in the full ecosystem; Mailchimp has more integrations than Moosend. 

That said, setting up abandoned cart flows for Shopify, or managing more complex workflows still demands higher-tier plans. Multi-step automations, branching logic, and more advanced features are locked behind higher-tier plans. So, while you can do a lot with Mailchimp, you have to pay more. 

Standout Features

• Built-in digital tools. Set up an online store, manage digital ads, and appointments without an external platform; 
• Visual automation editor. User-friendly interface makes setting up automation workflows easy even for people without a technical background;
• Great analytics dashboard. Get access to marketing statistics including click maps, and geo-data from the same dashboard; 
• Landing page builder. Set up simple landing pages using readymade templates and customize them using a drag-and-drop editor. 

Limitations

• Slow and limited support. Customer support can be sluggish, particularly for free users, making troubleshooting more difficult;
• No email scheduling on a free plan. MailChimp’s emails must be sent immediately, as scheduling is only currently available for paid users;
• Lacking template library. Even if Mailchimp has a more extensive pre-made template library than Moosend, it still feels limited compared to other providers.

Mailchimp vs Moosend

Compared to Moosend, Mailchimp offers a more developed marketing ecosystem. The difference is evident in terms of its template and integration library. Mailchimp’s pre-made templates are richer, and it’s easier to connect with external tools. While Moosend falls short of advanced branching logic and automation, Mailchimp offers all this. 

That said, you’ll start feeling the pricing pinch soon if you’re scaling fast. It’s not for someone wanting a cheap email marketing solution. Moosend’s pricing is simpler, but Mailchimp can get quite pricey owing to the costs of add-ons and overage charges, prompting users to look for Mailchimp alternatives. 

“My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.”

— Alec from Capterra

Kit — Best for Content Creators

Kit isn’t like other email marketing platforms on this list. It was built for creators—people who run YouTube channels, podcasts, blogs, or sell digital products. 

If you’re trying to build an email list around your content, Kit is designed to make that process seamless.

Customer experience ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 2.7/5.0 
• Shopify: NA

Pricing: Starts at $29/month for up to 1,000 subscribers | Free plan available. 

What stood out was the creator-first logic for almost everything — snippets, reusable blocks, and flexible customization options. The segmentation features are extremely practical on this one. 

You can tag users based on what they sign up for and automatically move them into sequences with just one click. While Kit may not go as deep on complex ecommerce triggers, for educators or creators looking for a solid newsletter software, it’s more than enough.

Even the free plan gives you a serious head start, supporting up to 10,000 subscribers. However, the free tier doesn’t unlock by default, and you will have to contact support to unlock this benefit. 

In the Moosend vs ConvertKit battle, Kit wins for being creator-friendly out of the box, while Moosend is good for general email marketing.

Standout Features

• Visual rule-based automation. Easy to trigger actions based on tags, links, or form interactions; 
• Reusable snippets & templates. Create branded content blocks once and reuse across all sequences and broadcasts;
• Simple segmentation tools. Tags-based segmentation for triggering targeted campaigns for downloads, product launches, and community drops; 
• Creator network. Built-in creator network to cross-promote your offers and grow your subscribers. 

Limitations

• Basic analytics & reporting. Kit’s performance insights are minimal, which may fall short for users needing detailed data to scale advanced campaigns;
• Few native integrations. While Zapier can help bridge the gap, Kit lacks the direct integration options available in platforms like Mailchimp or ActiveCampaign.

Kit vs Moosend

Where Moosend leans toward generic email marketing services, Kit doubles down on creator needs. Whether it’s visual automations, branded templates, or simple tagging, Kit makes it easier to manage a content-driven list. You don’t need to pass through multiple screens just to build signup forms or set up drip sequences.

And unlike Moosend, you get up to 10,000 subscribers on a free plan (subject to approval). That alone makes Kit a better value if your business revolves around content, community, or digital products.

“I’ve had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.”

— Monica from Capterra

Mailerlite — Best for Landing Pages & A/B Testing

Mailerlite is a great email marketing alternative for small business owners who are always looking to extract the most value from software.

It’s clean, beginner-friendly, and has some useful features like a landing page builder and A/B testing for email, even on the free plan.

Customer experience ratings:

• Capterra: 4.7 /5.0 
• Trustpilot: 4.5/5.0 
• Shopify: 2.7 /5.0

Pricing: Starts at $15/month for up to 1,000 subscribers and unlimited emails | Free plan available. 

During our tests, the first thing we noticed was the minimal interface. The dashboard is fast, the drag-and-drop editor loads instantly. 

Its landing page builder mirrors the newsletter creator with the same interface, so you don’t need to figure things out multiple times. 

The A/B test feature was easy to use, too and helped us to run split tests on multiple elements. It felt like plug-and-play and is designed for users who don’t want to read 10 help docs.

Compared to Moosend, Mailerlite is far more inviting for creators or brands that want stunning email campaigns without advanced logic. Yes, the automation options are a bit limited, and there’s no social tracking, which can make you want to look at Mailerlite alternatives, as you grow. 

But if you’re building your list, testing headlines, and sending weekly campaigns, it is a nice tool.

Standout Features

• A/B testing. Set up split testing for subject lines or content blocks, even on the free plan; 
• Landing page builder. Build sleek pages with a simple drag-and-drop builder and multiple templates;
• Timezone-based sending. Schedule emails based on your audience’s timezone to target a global audience; 
• Ready-to-use ecommerce blocks. Add Shopify or WooCommerce products directly into emails and pages.

Limitations

• Basic spam and design testing. There’s no built-in functionality for identifying spam triggers or previewing emails across various inbox clients;
• Limited access on the free plan. While MailerLite’s free tier offers a solid introduction, most advanced features are locked behind paid plans;
• Subpar automation capabilities. MailerLite’s automation workflow builder is intuitive and functional, but it’s not as advanced as platforms’ like Sender or Mailchimp.

Mailerlite vs Moosend

If you feel lost at times due to a lack of responsive customer support while using Moosend, Mailerlite is a good alternative. The experience is intuitive and self-explanatory, even if you’re not a techie. Its form builder, landing page creator, and templates are more modern and suitable for action-oriented campaigns.

While Moosend does give more control over logic-based automations, Mailerlite outperforms in UI, ease, and core email marketing features. And that A/B testing on the free plan? A solid win for budget-conscious marketers.

“Mailerlite is filled with pretty templates, and if you want to design it yourself the drag and drop designing is so easy to use! And not to mention landing pages. A fun way to make simple and noticeable pages for a campaign that doesn’t need complicated coding and design.”

— Danna from G2

ActiveCampaign — Best for Advanced Marketing Automation

If email marketing is just one part of your customer journey and you want more control over every step, ActiveCampaign is worth giving a shot. 

It’s a powerful platform that offers advanced triggers for optimizing the sales funnel across email, CRM, and SMS. And uses AI to optimize flows and recommend improvement at every step.

Customer experience ratings:

• Capterra: 4.6 /5.0 
• Trustpilot: 3.1 /5.0
• Shopify: 4.3 /5.0 

Pricing: Starts at $15/month for up to 1,000 contacts and up to 10,000 emails/month | 14-day free plan available.

In our tests, the automation builder felt like building a massive decision tree with conditions, goals, delays, if/else branches, and multi-channel steps baked in. While it was intimidating at first, walking through its documentation made everything easy. 

We were able to track user interactions, apply dynamic segmentation, and even trigger email/SMS based on CRM activity. Compared to Moosend, which caps out at basic triggers, this was a serious level-up. 

The real benefit of using such a solution is that you don’t need to juggle between an email service provider and an external CRM. So, if your business has multiple teams and needs granular level control over personalized funnels, ActiveCampaign is a smarter alternative to Moosend. 

Standout Features

• Integrated CRM. Track contact behavior, manage deals, and automate sales outreach without switching to other tools; 
• Visual automation builder. Build multi-step workflows using triggers, conditions, goals, and CRM actions; 
• AI-powered personalization. Utilize AI recommendations for predictive sending, dynamic content generation, and drip sequence recommendations; 
• 870+ integrations. Seamlessly connect with other platforms and tools from your marketing, development, or operational stack.

Limitations

• No automation on free plan. ActiveCampaign’s free tier doesn’t include any automation features, making it less useful for serious email marketers;
• Rigid reporting tools. Dashboards lack customization options, which can limit usability across diverse teams;
• Template flexibility is limited. Email and landing page templates don’t offer much design freedom compared to other platforms.

ActiveCampaign vs Moosend

While Moosend gets you started with email basics, ActiveCampaign gives you the power to scale your marketing automation efforts. It offers deeper control over automation sequences, smarter segmentation, CRM syncing, and a predictive AI, all of which Moosend either lacks or restricts to a limited degree.

Yes, it’s more complex and costs more, but can offer better results when your goal is scalability and precision targeting for email marketing campaigns.

“ActiveCampaign made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allow us to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads into customers.”

— Lydia from Capterra

Klaviyo — Best for High-Growth Ecommerce Brands

If you’re running a fast-growing ecommerce brand and you’re obsessed with customer data, you should check out Klaviyo.

It’s a B2C CRM that unifies data, automations, customer service, and analytics into one platform. So, you can get the depth and capabilities you need for personalizing your customer experience when using Klaviyo.

Customer experience ratings:

• Capterra: 4.6 /5.0 
• Trustpilot: 2.3/ 5.0  
• Shopify: 4.6 /5.0 

Pricing: Starts at $30/month for up to 1,000 subscribers and 10,000 emails | Free plan available. 

Klaviyo is capable of building a bird’s eye view of each customer’s activity, right from their order history, to product views, and support chats. There’s even a feature on the dashboard that predicts their next purchase.  

Its segmentation capabilities are good, too. Customers get tagged automatically based on behavior. The automation flows go beyond emails and can also take care of SMS marketing campaigns.

You can even run RFM analysis (recency, frequency, monetary value) to reward loyal buyers or stop churn before it happens from its dashboard. 

Standout Features

• Unified customer profiles. Real-time view of every customer across channels, purchases, and interactions; 
• Predictive segmentation engine. Automatically updates subscribers based on behavior, interests, and lifecycle stage; 
• AI campaign tools. Auto-generate content, build flows, and personalize SMS/email campaigns with prompts; 
• Advanced ecommerce analytics. Funnel reports, RFM, product predictions, and real-time campaign insights.

Limitations

• Support favors higher-tier users. Free plan users may experience slower response times, as priority support is reserved for paid accounts;
• Advanced customization requires coding. Advanced design tweaks and integrations often involve HTML, CSS, or custom scripting, which can be a barrier for non-technical users.

Klaviyo vs Moosend

Moosend is fine for sending emails and building basic flows. But Klaviyo is built for scalability. It uses data to send the right message, at the right time, on the right channel. The customer journey mapping feature is miles ahead of the Moosend automation builder. 

Though it’s more expensive than Moosend, you can get a lot of additional features to grow your ecommerce revenues. Real-time targeting, AI features, and powerful analytics give you an edge Moosend can’t match. 

“Klaviyo is an excellent tool for our email campaigns, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions.”

— Shayne from Capterra

AWeber — Best for Customer Support and Ease of Use

AWeber is designed for small business owners and solopreneurs who want to grow their list without feeling like they need a degree in marketing automation. 

If you’re sick of Moosend’s support team, you’ll feel relieved to know that AWeber has a responsive support team available via chat, email, and even phone. 

Customer experience ratings:

• Capterra: 4.4 /5.0 
• Trustpilot: 2.0 /5.0
• Shopify: 3.5 /5.0 

Pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails  | Free plan available. 

AWeber’s interface is clean and beginner friendly. The email builder is minimal and has zero confusing elements. So, you can build responsive emails, segment your audience using tags, and set up smart automations without hours of tutorials. 

The real value is how AWeber balances simplicity with serious functionality. You get a landing page builder, support for advanced automation triggers, RSS to email, dynamic content, and great deliverability. 

It has built-in Canva integration for designing emails and also offers an AI assistant to write your email copy. 

Standout Features

• Simple automation builder. Create workflows with tags, triggers, and pre-set conditions without feeling lost; 
• Landing page builder. Drag and drop page builder with templates for webinars, lead magnets, and bio links; 
• Great deliverability. Consistently strong deliverability means better inbox placement for all your campaigns; 
• Responsive support team. Email, live chat, and even phone support, even on the basic paid tier. 

Limitations

• Limited dashboard customization. AWeber doesn’t provide more detail or flexibility for personalizing reports or analytics layouts;
• Fewer native integrations. While it connects with popular third-party tools, AWeber offers fewer built-in integrations than some competitors like ActiveCampaign or Sender;
• Basic segmentation and logic. AWeber’s segmentation and conditional logic are relatively basic, making it less suited for complex targeting strategies.

AWeber vs Moosend

Where Moosend’s segmentation and automation can feel clunky, AWeber’s tagging system is intuitive. Its landing page builder is more flexible, and its support is hands-down better, especially for newer users or solo business owners. 

If your focus is on delivering consistent campaigns, managing contacts cleanly, and scaling your email without overcomplicating it, AWeber is a great tool, worth checking out. 

“I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.”

— Ben Marcoux from Capterra

Top Moosend Alternatives Ranked by Pricing

We know that the price is one of the key aspects when choosing the best email marketing solution for your needs—especially when comparing Moosend cost to its alternatives. 

With that in mind, here’s a comprehensive pricing comparison for email tools to help you determine what fits within your budget:

Moosend Alternatives FAQs

Does Moosend have better deliverability than its alternatives?

Not necessarily. Moosend has solid deliverability, but it really depends on your configuration, content and list hygiene. That said, platforms like Sender, ActiveCampaign, and Kit are known for consistently high deliverability rates, especially if you’re sending to warm, well-segmented lists. 

Can I migrate from Moosend to another marketing tool easily?

Yes. Almost all the platforms make it really easy to migrate from Moosend. All you need to do is just export your subscribers from Moosend and import them on the chosen platform. You will have to create your templates using drag-and-drop email editors and set up automations again. Platforms like Sender also offer migration services and you can contact the support through live chat.

Which Moosend alternatives offer a free tier?

All of Moosend’s alternatives from our list, including MailerLite and Kit, offer a free tier. However, after thoroughly testing each free email marketing solution, we found that Sender’s Free Forever plan stands out as the best one—especially considering the limitations of other free versions. 

Even on the free plan, you can take advantage of pre-built automation templates to easily set up welcome emails, abandoned cart reminders, and more.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys