7 Best Constant Contact Alternatives To Save Time & Money

While Constant Contact is an established email and marketing automation platform, that doesn’t mean they’re the only ones in the game.

Oct 7, 2021 - By Skirmantas Venckus


While Constant Contact is an established email and marketing automation platform, that doesn’t mean they’re the only ones in the game.

In fact, they have plenty of competition, each offering their own spin on such software. Some may even say that the Constant Contact alternatives are noticeably better at the same job!

With the email and SMS marketing scene growing, numerous providers have cropped up over the years. As such, Constant Contact’s competitors have built respectable solutions that are worth looking into.

We’ve selected the 7 best Constant Contact alternatives based on data we acquired from several websites. But before we start comparing providers, we will expand a bit upon what Constant Contact offer themselves.

What Does Constant Contact Offer?

Constant Contact markets themselves as an all-in-one marketing software provider with a heavy focus on emails. They provide numerous features that improve other aspects of a digital business such as ecommerce integrations and social media marketing.

In short, they provide businesses with:

  • Email marketing tools, templates, and automation features.
  • Ecommerce tools such as coupons, transactional emails, payments, etc.
  • Website builder.
  • Surveys and polls.
  • Social media ad management tools.
  • Other branding tools aimed at SMBs.

Constant Contact, like many providers, have split their pricing plan. Yet, unlike others, they went with just two options with the second one providing all of the features mentioned above:

  • Email. Starts at $20  per month ($240 p.a.). Scales based on number of contacts.
  • Email plus. Starts at $45 per month ($540 p.a.). Scales based on number of contacts.

Why Look For Alternatives To Constant Contact?

There are numerous reasons why people are looking for alternatives to Constant Contact. Of course, the primary reason is the price-to-value ratio.

They have comparatively high pricing plans while they deliver, what some may consider as, outdated features. In addition, there is no free plan, only a trial for one month.

For example, Constant Contact’s email automation features are highly limited. They only provide automatic sends to non-openers or a small selection of triggered events. A lot of Constant Contact’s competitors allow their users to create highly customizable automated chains.

Additionally, the email editor they provide is also fairly basic. Coupled with all the old-school templates, the lack of functionality in this area can be truly a deal-breaker for those focused on email marketing.

Finally, the most important feature of all, email deliverability, is also lacking. While other providers can push nearly 80% of emails directly to the inbox, Constant Contact seems to struggle to reach such a higher number. Their best performance seems to be about 69%, according to third-party sources.

Best Constant Contact Alternatives

For review purposes, we’ll be using Capterra ratings and details acquired from provider websites. Since Capterra provides an objective, third-party evaluation of marketing tools, we will be trusting them as the primary source of truth.

  1. Sender – best overall automation tool with a large set of features, simple UI and UX, and accessible prices.
  2. Mailchimp – one of the most popular automation tools that delivers a large set of features and provides appointment scheduling.
  3. Aweber – a premium automation tool that focuses on AMP emails and provides a hosted broadcast archive.
  4. Convertkit – creator-focused automation tool that makes creating landing pages easy.
  5. ActiveCampaign – multi-purpose marketing tool with a focus on sales automation.
  6. Campaign Monitor
  7. SendInBlue – automation tool with an extensive feature set and SMS functionality.

Sender – Best Constant Contact Alternative By Features and Pricing


Pricing: Free plan for up to 2 500 subscribers. Paid plans start out at $10 for up to 5 000 subscribers.

Sender is a multi-purpose automation tool with an extensive feature set. They have chosen to avoid gating all the important features behind pricing plans. Every plan, including the free one, provides everything the platform is capable of.

As a Constant Contact alternative, it beats the software in question by a long shot. While tailored to SMBs and up-and-coming businesses, Sender works perfectly well for established brands. Their extensive automation features and integrations will make it easy to work the platform into even the most complex tech stacks.

Most importantly, Sender puts a lot of emphasis on email deliverability. They have developed customized solutions that retain high sender reputations, which result in more emails being delivered to inboxes instead of spam or failing to arrive altogether. Additionally, they track bounced emails, which allows you to quickly clean up your campaign lists from inactive addresses.

Constant Contact, however, does have a trick up their sleeve – dynamic pop-ups. While both providers let you collect emails through your website and pop-ups, Constant Contact provides dynamic content. In short, their feature will allow you to connect a lot of email marketing data and decide whether the content will be shown to the visitors.

Unfortunately, Sender lacks this feature. While their pop-up forms are simple to implement, they lack the data-driven power of Constant Contact. If you’re looking to convert leads through dynamic pop-ups, Sender won’t be the primary choice for you.

Additionally, while a minor difference these days, it’s worth noting that Sender provides only live chat and email support while Constant Contact can also be contacted through the phone.

Sender vs Constant Contact Feature Rundown

Constant ContactSender
Key featureEvent & donation managementEmail & SMS automation, responsive email templates library
ConsValue, limited email design editor, basic automation, limited email testingDoesn’t have dynamic pop-ups
PriceStarts from $20 for 500 contactsStart from $10 for 2500 contacts
Free planXUp to 2500 contacts & 15000 emails per month
SupportLive chat, email, phoneLive chat, email

Sender vs Constant Contact Pricing

Constant ContactSender
Up to 500 contacts$20Free
Up to 2500 contacts$45Free
Up to 5000 contacts$65$10
Up to 10000 contacts$95$22
Up to 25000 contacts$225$57
Up to 50000 contacts$335$115

Mailchimp – Constant Contact Alternative For Events & Meetings


Pricing: Free plan for up to 2 000 subscribers (or up to 10 000 emails) per month. Paid plans start from $10 for 500 additional contacts.

Mailchimp is probably the most popular email automation tool. As an industry titan, it offers an extensive feature set that is tailored for email marketing. In fact, Mailchimp market themselves as an “all-in-one marketing platform”.

As a Constant Contact alternative, Mailchimp provides a lot of value. Most importantly, it’s a lot cheaper than Constant Contact while providing pretty much everything they do. Additionally, Mailchimp adds appointment scheduling as part of their feature set.

Additionally, Mailchimp matches Constant Contact in the customer support department. Both companies provide support through email, phone, and live chat.

They do, however, have their own drawbacks. While Constant Contact has only 2 plans, Mailchimp brings in 4. Unfortunately, as is common in the industry, cheaper plans do not include all of the features. In fact, with Mailchimp, even the most expensive plan will not give you everything as some features are paid for separately.

Pricing complexities don’t end there, however. Mailchimp uses the least forgiving strategy to calculate subscriber counts. They simply add up absolutely every entry, whether active, inactive, or duplicate, to the total count. In turn, that skyrockets prices, which basically means you’re paying more for the same value.

Which is Better Constant Contact or Mailchimp? Feature Rundown

Constant ContactMailchimp
Key featureEvent & donation managementAppointments scheduling
ConsValue for money, limited email design editor, basic automation, limited email testingAdds up inactive, duplicate, and unsubscribed users to the total subscriber count that increases, very limited features for standard plans
PriceStarts from $20 for 500 contactsStarts from $10 for 500 contacts
Free planXUp to 2000 contacts & up to 10000 emails per month
SupportLive chat, email, phoneLive chat, email, phone

Mailchimp vs Constant Contact Pricing

Constant ContactMailchimp
Up to 500 contacts$20$15
Up to 2500 contacts$45$31
Up to 5000 contacts$65$53
Up to 10000 contacts$95$79
Up to 25000 contacts$225$200
Up to 50000 contacts$335$270

Convertkit – Constanct Contant Alternative For Creators


Pricing: Free plan for up to 1 000 contacts. Paid plans start at $9 per 300 additional subscribers.

Converkit is the “creator marketing platform”. They have positioned themselves as an all-in-one tool that is created for musicians, writers, influencers, etc. Of course, SMBs can take full advantage of all the features offered by them as well.

As a Constant Contact alternative, Converkit is a lot better for entrepreneurs, creators, and small businesses. A lot of the features are focused on being a one-stop-shop and one that is visited for a very short period of time. In fact, one of their slogans is “Spend less time on marketing and more on creating”.

One of the standout features of Converkit is that it provides extensive landing page customization. It might be considered as a mini-CMS as they provide a landing page creation functionality. 

On the other hand, Converkit does have its own drawbacks. They have to do, primarily, with scaling. There’s a limited number of seats available, which can lead to annoying log-offs if a lot of people join the project.

Additionally, many features that are used by advanced marketers are quite lacking. For example, audience segmentation is quite basic. You can enable advanced features, however, these are available only if you pay for the “Creator Pro” plan.

Finally, Constant Contact provides better support features. While Constant Contact’s support team can be reached through live chat, email, and phone, Converkit only has live chat and email functionality.

Convertkit vs Constant Contact Feature Rundown

Constant ContactConvertkit
Key featureEvent & donation managementLanding pages
ConsValue for money, limited email design editor, basic automation, limited email testingBasic segmentation & reporting with standard plan, limited user seats.
PriceStarts from $20 for 500 contactsStarts from $9 for 300 contacts.
Free planXUp to 1000 contacts
SupportLive chat, email, phoneLive chat, email

Convertkit vs Constant Contact Pricing

Constant ContactConvertkit
Up to 300 contacts$20$9
Up to 1000 contacts$45$29
Up to 5000 contacts$65$79
Up to 10000 contacts$95$119
Up to 25000 contacts$225$199
Up to 45000 contacts$335$319

AWeber – Constant Contact Alternative for Broadcasting


Pricing: Free for up to 500 subscribers. Paid plans start at $16 for 500 contacts. Price scales with number of contacts.

Aweber is another email marketing service tailored for small businesses. As many providers, however, they do provide additional features such as pop-up forms, push notifications, a landing page builder, etc.

In addition to all the advanced features, Aweber has two unique ones – AMP emails and hosted broadcast archive. Comparatively few providers have these functionalities and Constant Contact isn’t one.

These two providers, however, are probably the most similar out of the entire list. While Constant Contact has no free plan, most of the pricing strategy matches with Aweber being slightly cheaper. Additionally, both companies offer two plans with the more expensive one providing all features.

Customer support functionalities do not differ either. Both Constant Contact and Aweber let users connect with their support team through live chat, emails, or phone.

Finally, while the pricing strategies are quite alike, Aweber does come out on top. Both companies have paid plans starting at the same cost, but Aweber scales a lot more efficiently, eventually being about 33% cheaper.

Constant ContactAWeber
Key featureEvent & donation managementAMP emails & hosted broadcast archive
ConsValue for money, limited email design editor, basic automation, limited email testingValue for money, outdated user interface.
PriceStarts from $20 for 500 contactsStarts from $16 from 500 contacts
Free planXUp to 500 contacts
SupportLive chat, email, phoneLive chat, email, phone

AWeber vs Constant Contact Pricing

Constant ContactAWeber
Up to 500 contacts$20$20
Up to 2500 contacts$45$30
Up to 5000 contacts$65$50
Up to 10000 contacts$95$70
Up to 25000 contacts$225$150

ActiveCampaign – Constant Contact Alternative For E-Commerce Business


Pricing: No free plan. Starts at $15 for 500 contacts.

ActiveCampaign is a lesser-known marketing automation platform. They provide email marketing, marketing automation, and CRM tools as part of their package. ActiveCampaign focuses on the sales part of e-commerce marketing.

As such, sales automation is one of their standout features. They allow users to aggregate data from numerous sources in order to improve the probability of a conversion. Important sales features, such as lead and contact scoring and win probability, are available as part of the package.

Additionally, the software is highly customizable. There’s barely anything that can’t be modified, starting from email newsletter templates to drip campaigns. As a result, it makes ActiveCampaign a great Constant Contact alternative for those who can take advantage of the features.

Unfortunately, due to the high level of customization available, ActiveCampaign can have a steep and long learning curve. For those who don’t have a lot of tech-savvy personnel or people who can be dedicated to figuring out the software, getting a hang of ActiveCampaign can take a lot of time.

Email automation is a great example. While they offer a lot of powerful automation tools, the entire process is needlessly complex. You might need to set some time away just for learning the automation process on ActiveCampaign.

On the other hand, with all the powerful features on offer, you’d expect that ActiveCampaign would be a lot more expensive than Constant Contact. Yet, the prices hover around the same amount. Although it’s worth noting that ActiveCampaign does get slightly more expensive at the top end of the subscriber range.

ActiveCampaign vs Constant Contact Feature Rundown

Constant ContactActiveCampaign
Key featureEvent & donation managementSales automation
ConsValue for money, limited email design editor, basic automation, limited email testingComplex email automation
PriceStarts from $20 for 500 contactsStarts from $15 for 500 contacts
Free planXX
SupportLive chat, email, phoneLive chat, email, phone

ActiveCampaign vs Constant Contact Pricing

Constant ContactActiveCampaign
Up to 500 contacts$20$15
Up to 2500 contacts$45$55
Up to 5000 contacts$65$99
Up to 10000 contacts$95$155
Up to 25000 contacts$225$259

Campaign Monitor – Constant Contact Alternative By Segmentation Feature


Pricing: No free plan. Starts out at $9 per 500 contacts.

Campaign Monitor is another up-and-coming email marketing automation platform. They haven’t yet branched out to many other fields (such as sales automation) and are primarily focused on email marketing.

Just like most email marketing platforms, they have a fairly extensive set of features related to automation. Their standout feature, however, is smart contact segmentation, which allows users to hyper-target and personalize emails.

They also pepper in some smaller features that will greatly benefit small businesses. For example, the Link Review tool, which automatically scans emails for broken links, is a great nice-to-have addition to any marketing campaign.

As with all email marketing platform providers, they do have their own drawbacks. Campaign Monitor seems to have not had the time to develop all features as extensively. Some of them are definitely lacking.

For example, most marketing automation tools have a landing page builder or at least an editor. Unfortunately, Campaign Monitor provides no such functionality. In addition, their email template builder is quite limited when compared to Constant Contact.

Finally, cost-wise Campaign Monitor starts as the clear winner. However, it does start scaling quite quickly and catches up to Constant Contact pretty quickly. While it remains cheaper at all subscriber counts, the differences eventually end up being negligible.

Campaign Monitor vs Constant Contact Feature Rundown

Constant ContactCampaign Monitor
Key featureEvent & donation managementSmart contacts segmentation
ConsValue for money, limited email design editor, basic automation, limited email testingDoesn’t have a landing page builder, limited email template builder
PriceStarts from $20 for 500 contactsStarts from $9 for 500 contacts
Free planXX
SupportLive chat, email, phoneLive chat, email, phone

Campaign Monitor vs Constant Contact Pricing

Constant ContactCampaign Monitor
Up to 500 contacts$20$9
Up to 2500 contacts$45$29
Up to 5000 contacts$65$49
Up to 10000 contacts$95$89
Up to 25000 contacts$225$199

SendInBlue – Constant Contact Alternative with Shared Inbox


Pricing: Free for up to 9 000 emails per month. Paid plans start at $25 for 10 000 emails.

Our final addition to the list of best Constant Contact alternatives is SendInBlue. They are a fairly established all-in-one marketing automation platform. Just like most other platforms, they provide the ability to edit and create landing pages, automate emails, build signup forms, etc.

They have expanded into other areas, though. SendInBlue have an SMS marketing automation feature that allows companies to take advantage of the fast reaction times provided by the channel.

However, their truly unique feature is the shared inbox. SendInBlue provides the opportunity to connect all related inboxes into one. As a result, users can see all communication that has happened with every client and lead.

Yet, Constant Contact does have an advantage over SendInBlue. The former provides much better reporting and analytics at all pricing plans. While the reporting and analytics features can be improved with SendInBlue by paying more, the standard plan is heavily limited.

Additionally, SendInBlue has a rather unusual pricing model. Instead of basing their prices on the number of subscribers, SendInBlue measures it based on the number of emails sent per month. As such, it might be harder for businesses to predict the cost of using their platform.

SendInBlue vs Constant Contact Feature Rundown

Constant ContactSendInBlue
Key featureEvent & donation managementShared inbox
ConsValue for money, limited email design editor, basic automation, limited email testingLimited reporting with standard plan
PriceStarts from $20 for 500 contactsStarts from $25 for 10000 emails.
Free planXUp to 9000 emails per month.
SupportLive chat, email, phoneLive chat, email, phone

SendInBlue vs Constant Contact Pricing

Cannot be compared due to completely different pricing strategies. SendInBlue, however, provides a calculator for those who want to predict the cost of sending emails.

Constant Contact Alternatives You Can Use Now

Ever since Constant Contact began their marketing automation journey, the amount of competition has been steadily increasing. A lot of new providers have appeared that each offer unique and distinct advantages.

In fact, the 7 we went through are only the ones we think best. There are dozens of other marketing automation providers you may find on the internet.

Also read: 7 Free Email Template Builders (HTML + Drag and Drop)

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