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7 Free Email Template Builders (HTML + Drag and Drop)

Building an email template for future use can make or break many campaigns.

Oct 4, 2021 - By Skirmantas Venckus

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Building an email template for future use can make or break many campaigns.

Customers nowadays are used to absolutely perfect emails.

Even a small mistake here or uneven alignment there can reduce the overall open or reply rates.

However, not everyone has the knowledge, skill, or resources to create email templates from scratch. Many businesses now turn to service providers that feature a drag-n-drop editor. These editors greatly ease the process and allow everyone, regardless of tech-savviness, to create beautiful emails.

We decided to go through many email marketing service providers that have template builders. In this article, we have outlined several providers that have free or paid (or both!) versions of template builders with all of the most important features.

Free Email Template Builders – Full Overview

For most businesses, the basic and simple drag-n-drop email template builders will be more than enough. Sometimes these are still called WYSIWYG (What You See is What You Get) builders as they fairly accurately represent what the email will look like in a customer’s inbox.

There are numerous benefits to these email template builders. However, the primary one has always been their responsiveness. It’s often an extremely smoothly functioning software that is easy to use for everyone. Thus, building the perfect template with these tools is a breeze.

Sender Best Responsive Email Template Builder

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Pricing: Free for up to 2 500 subscribers and 15 000 emails per month.

Sender provides a multitude of tools and features to maximize your email campaign performance. One of these tools is the drag-n-drop template editor.

Sender’s responsive email template builder can be utilized by nearly anyone – from the complete beginner to an HTML expert. Beautiful newsletters can be created by simply using already existing templates or creating your own through a simplified menu. However, if you need to do something fancy, Sender has your back – you can customize emails by injecting your own HTML code.

In addition, Sender’s email template builder brings with it plugins that allow you to easily add products to the message. Simply copying the URL of the product from a marketplace will automatically extract the necessary data, including images. Furthermore, if you need to tinker with pictures in your email template, Sender has that covered as well as their builder includes a built-in image editor.

Finally, the emails you send with Sender will look amazing on any device, because you can do different email settings for mobile and desktop view. Templates are made with different devices, OS, and resolutions in mind. Emails will automatically adjust as necessary.

BEE Online Email Builder

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BEE is an acronym for “The Best Email Template Builder & Editor”. Clearly, BEE intends to be the be-all-end-all of email template builders.

BEE features quite a few pre-built templates which can be customized according to your desires. As with most other email template builders in this list, all of this can be done through a drag-n-drop system. No coding experience will be required to create beautiful emails.

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Unfortunately, the free email builder has a severely limited range of features. Paid versions allow you to save unlimited emails, host images, and other important features. With the free version all you get is a simplified editor and the ability to export HTML and images. Anything above that and you will have to open your wallet.

Chamaileon Online Email Maker

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Pricing: Free trial. Standard rates start at $150 for basic plans. Premium starts at $208 and Enterprise plans have a custom rate.

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Chamaileon is another provider that brings an email template builder. One of its standout features is the extensive pre-made email template and template block library. They offer at least 100 pre-made templates and 1000 blocks to make editing a breeze. In practice, while you won’t be using all of them, there will always be plenty to choose from to suit every need imaginable.

There are two additional features that rarely show up in other email template builders. First, with Chamaileon you are able to use the element visibility settings to see how the email will look on both desktop and mobile. Doing so ensures that recipients won’t receive a broken email.

Additionally, there’s a very handy “block saving” feature. Essentially, you can create your own blocks through mixing and matching. If you create something that might serve you in the future, using the “save block” function will allow you to save it for later use.

Postcards Drag and Drop Email Builder

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Pricing: Free demo. Plans start at $18 (if paid annually) and $29 for businesses and agencies respectively. If paid monthly, the prices are $24 and $39.

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Postcards is one of the stand-alone products Designmodo has launched. Their primary selling point, outside of the huge library of templates, is that their builder works with nearly any email service provider. With Postcards, you don’t need to be attached to a specific one as they have tailored their tool to fit pretty much every provider on the market.

Unfortunately, the huge block libraries used in this WYSIWG editor are put behind a paywall. The free plan has a limited array of template blocks (one for each email element). That will severely limit the email creation possibilities. However, you do get unlimited exports in the free version.

Stripo Outlook HTML Email Template Builder

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Pricing: Free. Business and agency plans start at $12.50 & $40 monthly. Plans are cheaper if paid for annually.

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Stripo offers a free email template builder with most features intact. There are some limitations in the free version (e. g. no email clients testing and the premium template library is locked), however, for many smaller businesses or use cases the free version will definitely be enough.

Additionally, Stripo easily doubles as both a drag-n-drop and HTML-based editor. Tech savvy users won’t need to limit themselves and will be able to add some custom HTML code into each email if needed.

Once you start building an email template, there’s a lot of options. There’s several hundred pre-made templates to choose from. However, if you don’t find one to your liking, the Stripo developers can have one custom-made for an additional price!

Finally, once you get to the content of the template, Stripo enables you to make stunning emails with AMP. There’s a lot of features that you rarely see in free email template builders such as image rollover effects, CSS-animated buttons, and countdown timers.

Additionally, Stripo easily doubles as both a drag-n-drop and HTML-based editor. Tech savvy users won’t need to limit themselves and will be able to add some custom HTML code into each email if needed.

Once you start building an email template, there’s a lot of options. There’s several hundred pre-made templates to choose from. However, if you don’t find one to your liking, the Stripo developers can have one custom-made for an additional price!

Finally, once you get to the content of the template, Stripo enables you to make stunning emails. There’s a lot of features that you rarely see in free email template builders such as image rollover effects, CSS-animated buttons, and countdown timers.

Unlayer Free Email Template Builder for Gmail

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Pricing: Free. Designer and Team plans start at $15 and $30 respectively.

Unlayer provides yet another drag-n-drop email template builder. This time, however, the pricing is quite manageable for businesses of all sizes. Additionally, the free version brings with it numerous features such as mobile-ready campaigns, free stock photos, and a way to download the template.

Unlayer’s UI is as simple and as intuitive as it gets. There are several options for editing (i. e. Design, JSON, and HTML) that will suit nearly anyone’s needs from the newcomers to advanced email template builders.

However, the free plan does lack a few important features. One of the most important features, customizable templates, isn’t available in the free plan. Any customization means paying at least $15 to access that functionality. In practice, the free plan might be enough for simple use cases.

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Topol.io Free Newsletter Builder

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Pricing: Free for basic version. Pro version starts at $10 per month.

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Topol is our final contender in the email template builder list. However, the free version doesn’t come with a lot of benefits. Topol themselves list the ability to create an unlimited number of templates as the only feature of the free plan.

However, the pro version is tremendous. It has almost all of the features we have listed in other email template builders previously – drag-n-drop editor, HTML-based customization, and an image editor. Additionally, the pro version can be used by a team of up to 3 users.

Topol’s interface is as intuitive as any other. There are numerous blocks to choose from, all of which are clearly labeled and named. Build newsletter templates will be possible even for absolute beginners.

Simple HTML Email Template Creator

As mentioned above, some of the providers we have listed include an HTML email creator functionality. While people unfamiliar with coding and HTML shouldn’t trouble themselves with thinking of how to best make use of such a function, experienced developers might find a lot of opportunities for upgrades.

Basically, how an HTML email template creator works is that users are allowed to add their own code into the template. The editor then reads the HTML provided and displays the email in question. Using an HTML email template creator allows for significantly more flexibility with any provider. Anything that doesn’t fit your business case in an email template can be adjusted at the blink of an eye.

Finally, with an HTML mail maker all the code will be open source. While there’s unlikely to be anything suspicious to check in an email template, seeing how the template has been made can give you plenty of ideas on how to approach the process of making one yourself.

Best Free Email Template Creators

Free versions of email template creators vary in quality. Some providers deliver highly stripped versions of their email template builders with just the barebones functionality. These will generally be enough only for the most basic email campaigns. Anything more advanced and you would have to pay.

Fortunately, there are some providers out there that either remove very little features when compared to their paid versions or sometimes none at all. These email template builders would be enough for nearly all email campaigns. Therefore, we think these are the best providers for anyone looking for free email template creators. There are three providers that fit this description:

  • Sender
  • Stripo
  • Unlayer

According to our research the three providers listed above remove the least amount of features from their email template builders. Thus, you’re getting the most bang for your buck (without actually paying any).

Start Using the Best Email Template Builder In The Market

There are at least several dozen email template builders out there. Picking out one as sticking with the provider can be difficult as there will always be others that may seem better. Our list of providers should have helped everyone to make that decision and stick with it, whether the email template builder is for free or not.

Want to turbocharge your email campaigns? Join thousands of happy customers at Sender and create the most beautiful and effective emails at the blink of an eye!

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