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Email templates for feedback email

Feedback emails are key to understanding customer satisfaction and improving your offerings. By actively seeking input, you show customers their opinions matter while gathering insights to enhance their experience.

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Help us improve with your feedback!
Help us improve with your feedback!
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Join [Brand]'s satisfied customers
Join [Brand]'s satisfied customers
Your opinion matters, [First Name]!
Your opinion matters, [First Name]!
[Brand] survey: Your input is needed!
[Brand] survey: Your input is needed!
Quick survey, [First Name]?
Quick survey, [First Name]?
Tell us what you think in this survey!
Tell us what you think in this survey!
Your honest view on [Brand], please!
Your honest view on [Brand], please!
[First Name], your feedback is needed!
[First Name], your feedback is needed!
Help us improve with your feedback!
Help us improve with your feedback!
What's your take on [Brand], [First Name]?
What's your take on [Brand], [First Name]?
Impressions on [Brand]? Share with us!
Impressions on [Brand]? Share with us!
Got a minute, [First Name]? Survey inside!
Got a minute, [First Name]? Survey inside!
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Perfect feedback email

A well-crafted feedback email can significantly increase your response rate and the quality of feedback you receive. Here's how to create one:

Incorporate a quick rating system

A simple star rating system or a numerical scale allows users to express their overall satisfaction quickly. This can be a good starting point before asking for more detailed feedback.

For example, Duolingo effectively uses this in its post-event feedback emails, making it easy for users to share their experiences with a single click.

Personalize based on recent activity

Personalize feedback emails based on recent user activity. If someone recently purchased boots from your website, tailor your questions to their specific experience with that product.
Amazon excels at this, sending targeted feedback requests related to specific purchases. This personalized approach shows users you value their individual experiences and encourages more relevant, actionable feedback.

Consider these examples:

  • Product-specific feedback requests;
  • Follow-up questions based on website browsing history;
  • Inquiries about recent customer service interactions.

Set expectations for time commitment

No one wants to get stuck with a lengthy feedback document, especially if they weren't expecting it. Be upfront about the time commitment. Clearly stating, "This will only take 2 minutes," encourages participation by assuring users that providing feedback won't be a major time investment.

Here are some more phrasing examples:

  • "This short survey will only take 2 minutes."

  • "Provide your feedback in under 5 minutes."

  • "A quick 1-minute survey can help us improve."

Use a clear call-to-action (CTA)

Use a clear and compelling call-to-action (CTA) to guide recipients toward providing feedback. A direct and actionable CTA, such as "Give us your feedback" or "Share your thoughts," clearly communicates the desired action. A visually prominent button further encourages clicks and directs users to the feedback form.

Here’s what your CTA could be:

  • "Take our short survey"

  • "Give us your feedback"

  • "Share your experience"

Provide multiple feedback options

Offer multiple feedback options to cater to different preferences. Some users may prefer a quick rating, while others appreciate the opportunity to provide detailed comments and suggestions. Providing choices ensures everyone can share their feedback comfortably.

Here are some feedback options:

  • Short-answer text boxes;

  • Multiple-response questions;

  • Rating scales;

  • File upload for images or documents.

Keep the feedback form simple

Keep your feedback form simple and concise. Avoid overwhelming users with lengthy questionnaires. A streamlined form encourages higher completion rates.

Uber, for example, uses concise feedback forms after each ride, focusing on key aspects like driver performance and service quality.

Consider these tips:

  • Use clear and concise questions;

  • Limit the number of questions;

  • Organize questions logically;

  • Use a clean and visually appealing design.

Use positive, conversational language

Thank users for their time, and emphasize that you're seeking their honest feedback, both positive and negative.

Frame questions constructively, encouraging improvement suggestions rather than complaints. For example, instead of asking, "What did you dislike?" try "What could we do to improve your experience?"

Avoid any language that might make the user feel like they are awaiting a response to a complaint. This approach fosters a more open and helpful dialogue.

Take these phrasing examples:

  • "We value your feedback and appreciate your time."

  • “Your honest opinion helps us improve."

  • "How can we make your experience even better?"

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