Newsletter advertising examples

Whether you are a school or advertising agency, your newsletters need to be top-notch.

Before we move to the content and ideas on what to include in your advertising newsletter, let’s check some essential parts of writing the best newsletters so they wouldn’t be trashed or sent to spam.

First things first – always decide on your objectives and what your advertising newsletters want to accomplish? If you don’t know the answer, how are the subscribers supposed to know it?

Before you dive into creation and design, figure out the goals, so the message you send is straightforward and doesn’t confuse the audience. Some of the advertising newsletter objectives might include:

• To promote a new product or service
• To increase social media presence
• To drive sales
• To drive traffic to a landing page
• To download an e-book or e-magazine

You might want to set any other goals, but use one of the suggestions to get you started if you struggle.

Did you know that 35% of emails are opened purely based on the subject line?

Use this chance to increase your opening rates and craft an enticing subject line no one could deny.

In order to drive higher click-through rates, a personalized message is considered to be most effective.

Use a recipient’s name or any other details that might help to customize the subject line and attract the reader’s attention. Another technique you might want to use is adding some ‘power words’ to boost the interest.

Here are some examples:

• Urgent
• Jaw-dropping
• Alert
• Breaking
• Mind-blowing
• Important
• Amazing

Although most of the time, the subject line is an eye-catcher, depending on its length, the first few sentences might also be visible. This is an excellent opportunity to prove that your email is worth reading.

Again, you might want to address the recipient by their first name to add more personal touch. Introduce the point of the email fast – this is the last chance to keep the readers interested and earn respect, so make sure you provide them with valuable content.

Once your goals are settled, you have a catchy subject line and a killer opening line; it’s time to move to the main body. This is the time and opportunity to connect with your readers and present your newsletter ads’ main points.

The main body should be short and simple, do not overload it with text and irrelevant information. Break your text into short and consumable paragraphs to make it easier to read.

Besides, add some visuals to back up your message, as not everyone will want to read every word of your text. Consider adding some graphs, charts, or pictures – it will help your audience resonate with your message easier and more comfortably.