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6 Best GetResponse Alternatives [Full Competitor Analysis]

GetResponse is a well-established email marketing and automation platform.

Oct 19, 2021 - By Skirmantas Venckus

getresponse_alternatives

GetResponse is a well-established email marketing and automation platform.

They have been in the market for longer than most other software. In fact, they, according to CrunchBase, were established in 1997, making it a true veteran of automation.

Being the oldest doesn’t always mean being the best, though. There’s a reason why a lot of businesses have been looking for GetResponse alternatives.

While GetResponse does provide a multitude of features, the competition in the field is fierce and a lot of alternatives have propped up. These alternatives can easily beat GetResponse in some aspects.

As such, we’ve decided to review the best GetResponse alternatives. In order to provide an objective overview of the software, we’ve decided to take stock from Capterra and a short rundown of all the features included.

But before we get into the reviews, let’s give a rundown on GetResponse themselves!

What Does GetResponse Offer?

GetResponse markets themselves as a marketing automation tool with a focus on emails and landing pages. As with most all-in-one marketing tools, they offer a multitude of features.

They provide three primary categories of solutions – email automation, landing page creation, and CRM. Each of these has a multitude of features such as pop-up creation, sales funnels, a website builder, etc.

The pricing model is fairly standard for the marketing automation tool industry. GetResponse provides 5 plans in total:

  1. Free Forever. Free, obviously, but very limited.
  2. Basic. Starts at $15 per month.
  3. Plus. Starts at $49 per month.
  4. Professional. Starts at $99 per month.
  5. Max. Custom pricing. Can only be used if the subscriber list is higher than 5 000.

Of course, these prices are subject to change based on two primary factors. First, the list size matters. All plans scale based on the amount of subscribers included in the list, starting from 1 000.

Additionally, the overall prices can be significantly reduced with annual payments. GetResponse offers discounts for those willing to purchase a subscription for 1 or 2 years in one go.

Finally, as per industry standard, the cheaper plans do not include all of the features. Only the Max plan has the full advanced marketing features. The rest of the plans differ wildly in that regard.

Why Do People Switch From GetResponse?

While there are numerous reasons to switch from GetResponse, the biggest reason is probably the clunky UI and not-so-great user experience. The company seems to have focused on banging out as many features as possible with fairly little regard to fine tuning them.

As a result, there’s a lot of complaints in regards to ease-of-use. Many customers complain that the dashboard and website are confusing and hard to use. Other features, such as the drag-and-drop editors seem to be broken as well.

Additionally, there have been complaints about customer service. It seems they take a rather long time to respond to queries. Obviously, these two issues truly compound as confusing UIs cause a lot of strain to customer service. If they lack response times, that’s often the perfect reason for people to look for an alternative.

Finally, there’s fairly little pricing customization involved. GetResponse has gated all of the advanced marketing features behind the most expensive plans, which might force even smaller businesses to buy them. Since the pricing isn’t too kind on those with finite wallets, GetResponse might not look as enticing.

All in all, while they do offer great features, they simply seem to have rested too long on their laurels. SMBs have plenty of alternatives that do not have the same issues as GetResponse and offer a significantly better overall experience.

Best GetResponse Alternatives Overview

As mentioned in the introduction, we put a lot of trust in Capterra as they provide an objective overview and ratings for many tools. In order to grant GetResponse a fair comparison, we will also write out a short summary of the alternative from our own point of view as well.

SenderMailchimpAWeberActiveCampaignSendInBlueCampaignMonitor
Easy of use4.64.44.14.34.54.5
Customer Service4.84.24.44.54.64.6
Features4.34.44.24.54.44.3
Value for Money4.74.44.04.54.54.4
Likelihood to Recommend88,5%72,2%61%82,6%85,7%74,1%

Green – Winner
Red – Worst

  1. Sender. Best overall marketing automation platform with email and SMS functionalities. Highest rated on Capterra.
  2. Mailchimp. Most well-known marketing automation platform with numerous features.
  3. SendInBlue. Email marketing platform with additional SMS automation features.
  4. CampaignMonitor. Marketing automation platform with advanced audience segmentation.
  5. AWeber. Premium automation platform with a focus on AMP emails and a hosted broadcast archive.
  6. ActiveCampaign. Marketing automation platform with advanced sales features.

GetResponse alternatives pricing comparison overview:

GetResponseSenderMailchimpAWeberActiveCampaignCampaignMonitor
Up to 1000 contacts$15FreeFree$30$29$9
Up to 2500 contacts$25Free$31$30$55$9
Up to 5000 contacts$45$10$53$50$99$29
Up to 10000 contacts$65$22$79$70$155$45
Up to 25000 contacts$145$57$200$150$259$89
Up to 50000 contacts$250$115$270$270$345$259

A Detailed List of the Best GetResponse Alternatives

Sender – Best GetResponse Alternative Overall

Sender is an all-purpose automation platform that includes email and SMS marketing. They have gone an unusual route as all features are included at all stages. Even the free plan grants access to everything Sender has, making them a great alternative to GetResponse, especially for SMBs.

In fact, while they market themselves partially to SMBs, the extensive feature set is more than enough for enterprise-level companies. Sender’s feature set is definitely comparable to other marketing automation legends like Mailchimp, just without the finicky pricing models.

Thus, as a GetResponse alternative, they beat them in numerous regards. While comparatively still young, Sender has focused a lot on customer service and experience. They did not, however, slouch on releasing new features either, making both companies quite similar in that regard.

Additionally, the prices per thousands of subscribers are miles apart. Sender in almost all cases will be several times cheaper for the same amount of contacts.

Sender is not better in all regards, though. GetResponse has developed highly advanced transactional email pipelines. In fact, they likely beat out all competitors with this particular feature. Users can automate, analyze, and optimize transactional emails like no other.

Unfortunately, that feature is only available for GetResponse MAX users, showing that, once again, the pricing model is the Achilles heel. Luckily, if you choose Sender as your alternative, you won’t need to worry about not getting access to the most important features.

One last leg up over Sender that GetResponse has is access to customer support. It should be noted that GetResponse provides phone support while Sender doesn’t. However, the quality, as mentioned previously, in GetResponse might not be as high.

All in all, Sender is mostly an overall upgrade over GetResponse. The latter might be good if you are willing to spend a lot and really need that transactional email automation. In most other cases, you’re better off picking Sender.

Sender vs GetResponse Feature Rundown

sender_vs_getresponse
GetResponseSender
Key featureTransactional emailsEmail & SMS automation, responsive email templates library
ConsLimited automation without PRO plan, complicated interface.Doesn’t have dynamic pop-ups
PriceStarts from $15 for 1000 contactsStart from $10 for 2500 contacts
Free planUp to 500 contacts & unlimited emails per monthUp to 2500 contacts & 15000 emails per month
SupportLive chat, email, phoneLive chat, email

Sender vs GetResponse Pricing

GetResponseSender
Up to 1000 contacts$15Free
Up to 2500 contacts$25Free
Up to 5000 contacts$45$10
Up to 10000 contacts$65$22
Up to 25000 contacts$145$57
Up to 50000 contacts$250$115

Mailchimp – Best GetResponse Alternative For Appointment Scheduling and Webinars

Mailchimp is a marketing automation tool that has been in the market for almost as long as GetResponse. As a result, they are one of the most popular and well-known tools for email marketing.

They market themselves as an “all-in-one marketing platform”. Unsurprisingly, they have one of the most extensive feature sets out of all email automation software. They even have an appointment scheduling feature that other platforms are lacking.

Additionally, Mailchimp’s customer support is regarded as better in quality. They even provide live chat, email, and phone support just like GetResponse.

GetResponse, however, just like with Sender, does have a trick up their sleeve. That is the transactional email features. While they are behind the GetResponse MAX plan, they still excel in creating and optimizing everything about transactional emails.

Mailchimp also chooses a fairly similar pricing strategy to GetResponse. We’re not fans of either as taking away features from users is partially forcing some to pay more just to get the things they want. Mailchimp, however, takes it a step further – even with the most expensive plan not everything is available. Some features are paid for separately (like an add-on).

Finally, Mailchimp has an unfortunate pricing strategy. They simply add absolutely every entry into total subscriber counts. All duplicate, unsubscribed, and erroneous emails are considered as subscribers. As such, that can quickly escalate prices.

All in all, Mailchimp is a trustworthy and powerful alternative to GetResponse. They just have a rather unforgiving pricing strategy.

Mailchimp vs GetResponse Feature Rundown

mailchimp_vs_getresponse
GetResponseMailchimp
Key featureTransactional emailsAppointments scheduling
ConsLimited automation without PRO plan, complicated interfaceAdds up inactive, duplicate, and unsubscribed users to the total subscriber count that increases, very limited features for standard plans
PriceStarts from $15 for 1000 contactsStarts from $10 for 500 contacts
Free planUp to 500 contacts & unlimited emails per monthUp to 2000 contacts & up to 10000 emails per month
SupportLive chat, email, phoneLive chat, email, phone

Mailchimp vs GetResponse Pricing

GetResponseMailchimp
Up to 1000 contacts$15Free
Up to 2500 contacts$25$31
Up to 5000 contacts$45$53
Up to 10000 contacts$65$79
Up to 25000 contacts$145$200
Up to 50000 contacts$250$270

SendInBlue – Best GetResponse Alternative For Transactional Emails

SendInBlue is another fairly established marketing automation platform. While they might not be as old school as GetResposne, they have a fairly strong hold on the market.

As is common, SendInBlue markets themselves as an “all-in-one” platform. They provide email marketing, automation features, landing page creation, etc. Basically, everything you’ve come to expect out of such a platform.

SendInBlue has also expanded outside of regular marketing automation. Most platforms limit themselves to emails. SendInBlue provides a fully fleshed-out SMS marketing platform as well.

Additionally, as one of their unique features, they have a shared inbox, which is really neat for larger teams. Essentially, you can connect all of your inboxes into one instead of having to juggle between them. It’s a great time-saver for those who have large teams.

Unfortunately, it’s hard to compare the pricing of SendInBlue and GetResponse. They have both taken completely different strategies with the former basing plans on emails per month and the latter with subscriber count.

As an alternative, SendInBlue can be pretty great if you don’t need the sales and eCommerce automation that you can get from GetResponse. While you can do transactional emails with SendInBlue, they’re not as great and the sales-based features are quite lacking.

SendInBlue vs GetResponse Feature Rundown

sendinblue_vs_getresponse
GetResponseSendinblue
Key featureTransactional emailsShared inbox
ConsLimited automation without PRO plan, complicated interface.Limited reporting with standard plan
PriceStarts from $12.3 for 1000 contactsStarts from $25 for 10000 emails.
Free planUp to 500 contacts & unlimited emails per monthUp to 9000 emails per month.
SupportLive chat, email, phoneLive chat, email, phone

SendInBlue vs GetResponse Pricing

While the services cannot be compared, SendInBlue has a nifty calculator that you can check out. Although it might be a bit harder to predict and compare prices, it’s still something.

CampaignMonitor – Best GetResponse Alternative For Pop-up Forms

CampaignMonitor is our final entry into the list. Unlike GetResponse, they’re much more of a newcomer to the marketing automation industry and it shows. While they do provide a multitude of features, they have yet to expand into other areas.

As such, they focus on the bread-and-butter of marketing automation and emails. Luckily, they’re quite impressive at that, so it’s a great solution for those looking to focus more on email marketing.

In fact, they have a feature that professional marketers love – pop-up forms to collect visitors’ contacts & smart audience segmentation. Essentially, they bring in much more segmentation customization than nearly any other platform, allowing marketers to hyper-target audiences and squeeze out every bit of optimization.

Additionally, they provide a few unique features that could be of benefit to SMBs such as the Link Checker. If you’ve ever accidentally sent a newsletter with a broken link, you know how painful that can be. CampaignMonitor’s Link Checker would essentially allow you to catch those outliers and fix them.

Interestingly, CampaignMonitor has much of the same drawbacks as GetResponse. They both seem to focus on pumping out features and less on making them work really well. As such, don’t get surprised if you run into clunky UIs or broken features. 

Additionally, don’t expect to get a landing page editor or creator. CampaignMonitor doesn’t have these functionalities. Even their template editor isn’t all that impressive when compared to other email marketing automation providers.

Finally, CampaignMonitor starts out quite a bit cheaper than GetResponse, making it great for smaller businesses. Unfortunately, the price scales incredibly quickly and it soon matches GetResponse.

All in all, it’s a nice automation platform that works well for lone entrepreneurs or small businesses that can’t dedicate a lot of resources.

CampaignMonitor vs GetResponse Feature Rundown

campaignmonitor_vs_getresponse
GetResponseCampaign Monitor
Key featureTransactional emailsSmart contacts segmentation
ConsLimited automation without PRO plan, complicated interface.Doesn’t have a landing page builder, limited email template builder
PriceStarts from $15 for 1000 contactsStarts from $9 for 500 contacts
Free planUp to 500 contacts & unlimited emails per monthX
SupportLive chat, email, phoneLive chat, email, phone

CampaignMonitor vs GetResponse Pricing

GetResponseCampaign Monitor
Up to 2500 contacts$25$9
Up to 5000 contacts$45$29
Up to 10000 contacts$65$49
Up to 25000 contacts$145$89
Up to 50000 contacts$250$259

AWeber – Best GetResponse Alternatives For AMP Email Templates

AWeber is an email marketing automation platform with a focus on small-to-medium sized businesses. Of course, they don’t provide only email automation. Some additional features, such as pop-up forms and push notifications, are included with all plans.

They also have two completely unique features we haven’t seen anywhere else (although, these features can exist elsewhere) – AMP emails and a hosted message broadcast archive. Of course, GetResponse does not provide either, making AWeber stand out in this regard.

The differences, however, mostly end here. AWeber and GetResponse are quite similar in almost all other regards. They even have been founded only a year apart!

A lot of the features on offer are pretty much the same. GetResponse, again, does have the transactional email automatization features we have been harping about previously, but other than that these two companies couldn’t be more similar.

In fact, even the pricing is pretty close with both mostly matching each other. AWeber does, however, get bonus points for only having two plans – Free and Pro. There’s no fancy feature hiding involved. Once you pay for AWeber, you basically get everything they have.

All in all, they are both pretty similar, however, AWeber might be a great alternative for those who don’t want to fork out a fortune for some extra features.

AWeber vs GetResponse Feature Rundown

aweber_vs_getresponse
GetResponseAWeber
Key featureTransactional emailsAMP emails & hosted broadcast archive
ConsLimited automation without PRO plan, complicated interface.Value for money, outdated user interface.
PriceStarts from $15 for 1000 contactsStarts from $16 from 500 contacts
Free planUp to 500 contacts & unlimited emails per monthUp to 500 contacts
SupportLive chat, email, phoneLive chat, email, phone

Aweber vs GetResponse Pricing

GetResponseAWeber
Up to 2500 contacts$25$30
Up to 5000 contacts$45$50
Up to 10000 contacts$65$70
Up to 25000 contacts$145$150
Up to 50000 contacts$250$270

Free Getresponse Alternatives

If you’ve glanced over the entire list, you might have noticed that some of the alternatives have free plans. While most of them are highly limited in features (except for Sender), some businesses simply cannot fork out money for marketing automation.

As such, we’ve compiled the three best free alternatives to GetResponse – Sender, MailChimp, and SendInBlue.

GetResponseSenderMailchimpSendinblue
Contacts50025002000
Emails per monthUnlimited1500010000Unlimited
Support24/7 Live chat, emailOnly first 30 daysEmail
Automation+LimitedLimited
Email Scheduling+++
Advanced Reporting+
Contacts segmentation+Basic+
User seats1Unlimited11
Integrations+++

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