Subject line personalization is much more than showing that you know your subscriber's first name. It adds a human touch and makes them feel appreciated. This separates a generic broadcast from a meaningful interaction, creating a deeper connection between the customer and the brand.
Personalization also goes beyond the use of the first name. In the subject line, you can include unique information like customer’s interests and details based on past interactions with your brand. This way, your subscribers will have no other way than to click to view your email.
Take these personalized subject lines for your use:
We miss you, [First Name]! Come back for more
[First Name], your favorite items are waiting
It's been too long, [First Name]
[Product Recommendation] just for you, [First Name]
[First Name], let's catch up
We want you back, [First Name]
Your exclusive [Product Recommendation], [First Name]
Your [Past Purchase] deserves another look, [First Name]
Your product recommendation awaits [First Name]
[First Name], we're rolling out the red carpet
[First Name], exclusive savings inside
[First Name], your favorites are still here
It's not the same without you, [First Name]
[First Name], your wishlist is waiting
Product recommendations handpicked for [First Name]
FOMO is a powerful means of encouraging people to open your email. What if they’ll never encounter another such good offer in their life?
To create FOMO, you can go two ways. To develop a sense of urgency by emphasizing the limited time to use the re-engagement offer. Or make a sense of scarcity by focusing on restricted items or discount codes. However, which way you go, remember that it has to be genuine. If the subscribers understand that many more products are available than you claim them to be, it will have the opposite effect of your wanted effect.
These subject lines do an excellent job of communicating urgency and scarcity:
It’s now or never
Something exciting awaits you
Don't miss our latest surprise
Discover what you've missed
Last chance for special deals
Your [First Name] VIP access
An offer too good to miss
Last call: join us again
Don't miss out on this
Limited spots! Your [Brand Name] perks inside
Hours left for your [Brand Name] benefits
Final hours: Ready for round 2?
Time's running out! Ready to dive back in?
Few spots left for the special comeback!
99% of the time, subscribers see your email in their inbox and unconsciously ask, “What’s in it for me?” And if you cannot answer that question, it’s all lost.
In the subject line, show your audience that what you offer is worth their time and money by giving a freebie, reminding the benefits of your products or giving an alluring re-engagement offer.
All these things can be mentioned in your subject line to encourage immediate action. Here’s what it looks like in our examples:
[First Name], your exclusive return gift
Something to make your return better
Get back to saving with [Brand Name]
[First Name], your rewards are waiting
It's time to treat yourself!
Claim your comeback surprise
The best is yet to come!
[First Name], your free gift awaits
Your favorite products are back!
Don't miss out on our comeback deal
[First Name], your VIP pass is here
It's time for a fresh start
Get ready for something special
[Brand Name] values your loyalty
Unlock your exclusive return offer