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75+ Best Email Marketing Subject Lines | Subject Line Library

Dec 22, 2023 - By Emily Austin

In the world of digital communication, email marketing subject lines act as gatekeepers to capturing your recipient's attention. Crafting the perfect subject line is both an art and a science—it's your first impression, the invitation that determines whether your email gets opened or lost in the spam folder.

Here, you'll find captivating subject lines to inspire your campaigns and boost open rates and engagement:

Best email marketing subject lines for sales

Creating an irresistible sales email involves multiple moving parts, such as crafting the message content, incorporating eye-catching images, and designing the email layout. However, all your hard work can quickly go unnoticed if your email subject line fails to grab people's attention and make them eager to click and explore further.

Here, we present a selection of top-notch examples showcasing effective subject lines for sales emails:

Epic savings you can’t miss today!

Big deals waiting — shop now!

Get ready to save like never before

Our biggest sale starts now!

Don't miss these hot discounts!

Time to save big, [First Name]!

Your deal paradise is right here

Celebrate savings — shop today

Claim your [Brand] deals now

Discover discounts you'll love

Splurge smart & save more today

Ready, set, shop your savings!

Last chance for epic savings!

Shop 'til you drop, [First Name]!

Savings that’ll blow you away

Email marketing subject lines for retargeting

Think of retargeting emails as friendly reminders from brands. They're sent to people who've shown interest in a website or app but have not finished what they started, like buying something or filling out a form.

To make your email creation a breeze and more enjoyable, we've put together some retargeting email subject lines you can use right away:

Your savings are still waiting for you

Those big deals won’t last forever

Still thinking it over? Save big now

Our sale is calling you back!

Discounts you almost missed…

Ready to grab these deals, [Name]?

Your deal zone is one click away

Come back & celebrate savings

Your [Brand] deals await inside

Discounts worth a second look

Treat yourself — still time to save

Shop smart — your cart misses you

Final call: save before it's gone

Don’t leave these deals behind, [Name]

A savings surprise is waiting

Good email marketing subject lines for newsletters

Do your newsletters often feel left on the sidelines, unopened in your subscribers' inboxes, or, even worse, pushed into the dreaded spam folder? Think of crafting fantastic newsletter subject lines as the start of a friendly chat – you want to kick things off positively.

Here, we've compiled a collection of newsletter email subject line examples for various situations to help you make a great first impression:

Discover what’s new at [Brand]!

News flash: fresh updates await

Get ready for updates, [Name]!

Scoop: What’s new at [Brand]

Stay tuned for fresh [Brand] news

Your latest [Brand] connection

Catch up on the latest from us

Buzz alert: [Brand] news inside

Fresh updates from [Brand] HQ

Hot off the press at [Brand]

[Brand] newsflash just for you

Your update from [Brand] HQ

Latest [Brand] stories & news

Inside scoop from [Brand] HQ

Get the insider info on [Brand]

Email marketing subject lines for new product launches

Unveiling a new product is a thrilling moment for any brand. Your subject line should capture that excitement and entice recipients to learn more about your latest offering. Here are some compelling examples:

Introducing our latest innovation!

Meet the new [Product Name] today!

Discover what’s new at [Brand]

New arrival alert: [Product Name]

Be the first to try [Product Name]

[Product Name] is here — see it now!

Big news: [Product Name] just launched

The wait is over — it’s finally here!

New & improved: meet [Product Name]

Say hello to your next favorite

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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*Source:

https://www.sender.net/blog/email-marketing-statistics/